Citrix Synergy 2014 - Syn110 Transform IT with Cloud

1. Transforming the IT Landscape with
Cloud Computing
Krishna Subramanian
VP of Product Marketing
Citrix Cloud Platforms Group
@cloudKrishna

2. © 2014 Citrix. Confidential.2
Tweet about this session with
hashtag #SYN110 and #citrixsynergy

3. © 2014 Citrix. Confidential.3
Citrix Products & Solutions discussed
– Citrix CloudPlatform
– Citrix CloudPortal Business Manager
– Citrix XenDesktop
– Citrix XenApp
– Citrix XenDesktop Cloud Provisioning with
CloudPlatform
Key Takeaways
– How enterprises are leveraging clouds for all their applications
– How Citrix has helped enterprises and SPs
– How to deliver IaaS, XaaS, DaaS using cloud architectures
Session Summary

4. © 2014 Citrix. Confidential.4
How Clouds are Transforming Enterprise IT
Build IaaS Clouds
Deliver Desktop Clouds
Deliver Self-Service
Cloudify Workloads with Citrix
4

5. © 2014 Citrix. Confidential.5
“I want to use
my iPad, tablet,
smartphone!”
Consumerization
“Why don’t my
old apps work?”
Mobility
“I want to benefit
from the cloud.”
Cloud Services
“I want to save 5%
on PC management!”
Datacenter Efficiency
IT Leader

6. © 2014 Citrix. Confidential.6
The New Dynamic IT
ElasticEfficient Scalable Flexible
Cloud Economics Seasonal Capacity Grow On-demand Address multiple
tenant needs

7. © 2014 Citrix. Confidential.7
Cloud Technologies Enable this IT Paradigm Shift
[Source: Gartner, 2013]

8. © 2014 Citrix. Confidential.8
Strategic Goals for the Cloud: Agility, Efficiency of all apps
[Source: EMA, 2014]

9. © 2014 Citrix. Confidential.9
Networking
Storage
Compute
Data Centers
Networking StorageCompute
Virtualization
Cloud Orchestration
Private IaaS Cloud
To respond, our customers are building private infrastructure
clouds to improve IT service delivery

10. Build IaaS Clouds with Citrix
Maximize Application Coverage for Best Efficiency

11. © 2014 Citrix. Confidential.11
Expect reliability
Back-up everything
HA, Fault tolerance
Admin control recovery
Design for failure
Ephemeral resources
Multi-site redundancy
Self-service recovery
80-90% of current apps <20% now, but most new apps
Enterprise workloads
(E.g. ERP, Virtual Desktops, Apps)
Cloud-native workloads
(E.g. Hadoop, Webscale, DaaS)
Enterprise Dilemma with the Cloud

12. © 2014 Citrix. Confidential.12
Software Defined DataCenter
Silo’ed Application Architectures
Scale-Up Scale-Out
Cloud

13. © 2014 Citrix. Confidential.13
Citrix CloudPlatform
Application-Centric Cloud
Scale-Up Scale-Out

14. © 2014 Citrix. Confidential.14
Citrix Cloud Platform Products
Citrix Cloud Platform Products
Cloud Business
Management
Citrix CloudPortal
Business Manager
Cloud Infrastructure
Orchestration
Citrix CloudPlatform
Server
Virtualization
Citrix XenServer
Enterprise
Tier1 Apps Cloud-Native Dev/Test Datacenter Telco/NFVDesktops &
Apps
Virtualized
Data Center
Enterprise IT
Cloud
NFV/Telco
Cloud
Public
Cloud

15. © 2014 Citrix. Confidential.15
Proven product: Proven at scale
Flexible: Application-centric cloud uniquely delivers
every workload
Scalable: Amazon style operations and scale
Open: Built on Apache CloudStack, AWS-like APIs
New: Hyper-V support, XenDesktop optimizations

16. © 2014 Citrix. Confidential.16
250+Large Scale
Production Clouds
In Deployment
Production sites
with over
40,000+
Servers per Region
Service Providers | Telcos
Web 2.0
Enterprise | Education | Government

17. © 2014 Citrix. Confidential.17
Disney Interactive
A solution suitable for Disney’s media/entertainment markets
Needs/Issues
• Achieve faster time-to-market
• Reduce infrastructure TCO
• Increase datacenter operational efficiencies
• Empower developers to provision new technology - safely
Solution
• IaaS private cloud based on Citrix CloudPlatform, powered by Apache CloudStack
- Deployment exceptionally easy
- Flexibility to leverage existing datacenter investments
Results
• Lowered TCO
• Improved agility
• Reduced time to market significantly
• The longer their private cloud ran, the lower OpEx became
Company Summary
• Entertains families and
Disney enthusiasts
everywhere
• Provides interactive
entertainment across
all digital media
platforms:
• Mobile, social and
console games
• Online virtual worlds
• Disney.com” network
of websites.

18. © 2014 Citrix. Confidential.18
“”
“I really like Citrix CloudPlatform/CloudStack because it does not
demand to be the be-all-end-all for all my infrastructure. If I
choose not to use virtualized networking, I can. If I choose not to
use whatever storage is built in, I can do that too. I can leverage
all my existing investments and not get cornered into an
evolving market that is very difficult to keep up with.”
Peter Lopez
System Architect

19. © 2014 Citrix. Confidential.19
“”
“Citrix customer references had the shortest provisioning times out
of any others in the evaluation (2 minutes versus 30 minutes).”
Lauren Nelson
Analyst, Forrester Research
“All of the provided customer reference environments were
heavily automated, large in size, and supporting both cloud-
native and traditional enterprise applications.”

20. Desktop Cloud Provisioning with Citrix

21. © 2014 Citrix. Confidential.21
XenDesktop Cloud Provisioning w/
CloudPlatform
Desktop Virtualization
7.5
Application Virtualization
7.5
Hypervisor Layer
Desktop Virtualization
Virtualized Desktops are Moving to Clouds
Enabling the Journey from Desktop Virtualization to Desktop Cloud
Desktop Virtualization
7.5
Application Virtualization
7.5
Off-PremiseOn-Premise

22. © 2014 Citrix. Confidential.22
What is Citrix XenDesktop Cloud Provisioning
Desktop Virtualization
7.5
Application Virtualization
7.5
Off-PremiseOn-Premise
Enable Cloud DaaS-based
XenDesktop/XenApp Solution
- Built on the latest releases of Citrix
XenDesktop/XenApp (XD/XA) v7.5 and Citrix
CloudPlatform (CCP) v4.2.1.4/v4.3
- XD/XA 7.5 workloads can be natively
provisioned into CCP on or off premises
Key Business Benefits
- On-premise: Lower upfront CAPEX, easier
scaling, more efficient and OPEX-based model
- Off-premise: Elastic, no infrastructure to
manage
Cloud-Enabled, Simplified, Enhanced Desktop & Application Delivery

23. © 2014 Citrix. Confidential.23
Cloud Provisioning of Citrix XenDesktop & XenApp
Availability Zone A
Flexpod 1 Flexpod 2 Flexpod n
Availability Zone B
Flexpod 1 Flexpod 2 Flexpod n
XenDesktop Controller
Windows Server Windows Desktop
Apps Desktops Apps Desktops
Controller MachineMachine
Machine Machine Machine
Director EdgeSight Studio Studio
CloudPlatform powered by Apache CloudStack

24. © 2014 Citrix. Confidential.24
Increased Predictability. Improved Manageability. Enhanced Functionality
Visibility into actual
utilization for informed
scaling and operations
Simplify scaling of
infrastructure on as-needed
basis – pay-as-you-grow
Streamline operations by
separating desktop and
infrastructure administration
Dev/Test desktops: custom
desktops for developers
Manage multiple desktop
availability zones for
enhanced disaster recovery
and high availability
Maximize utilization of
resources across multiple
XenDesktop and XenApp
deployments
Simplify template
management across multiple
XenDesktop and XenApp
deployments
Maximize efficiency by
leveraging storage tiers
Key Benefits of XenDesktop/XenApp Cloud Provisioning

25. © 2014 Citrix. Confidential.25
Advanced Use Cases Standard Use Cases
Dedicate XD/XA
deployments to specific
group or use case
XD/XA deployments across
two availability zones for
higher availability
Multiple XD/XA
deployments on single
private cloud
Customer-specific use
cases & deployments
Key Use Cases for XenDesktop Cloud Provisioning
Multi-tenant mgmt across
datacenters while preserving
per-tenant dedicated resources
HA leveraging multiple
datacenters for pooled desktops
Billing and chargeback across
multiple XD farms
Leverage less expensive local
storage for pooled desktops
and get scaled-out architecture
Self-Service Desktops for
dev/test use cases needing
custom desktop configurations
Separation of desktop and
infrastructure admin tasks
XenDesktop Cloud Provisioning with CloudPlatform

26. © 2014 Citrix. Confidential.26
Enterprise
Lighthouse
Program
Citrix Ready
IaaS Cloud For
XenDesktop
XD/XA Cloud
Provisioning with
CloudPlatform
Enablement programs for Enterprise Desktop Clouds
Joint XenDesktop/XenApp & CloudPlatform Solution
Enterprise Program Enablement Program Service Provider Enablement Program

27. © 2014 Citrix. Confidential.27
Leveraging public cloud infrastructure to flex and grow
XenApp and XenDesktop deployments
May 6, 5:00pm Ballroom B
May 8, 2:30pm Ballroom B
Learn More:
SYN226

28. © 2014 Citrix. Confidential.28
KIVBF
Saving German taxpayers millions of Euros every year
Needs/Issues
• Deliver individualized IT solutions from a shared cloud
• Simplify delivery, improve experience, lower costs
• Avoid building dedicated IT silos for different customers
Solution
• Citrix CloudPlatform , CloudPortal Business Manager, XenDesktop, XenApp
- Standardized, multi-tenant cloud with CloudPlatform
- Admins deliver services to customers with CloudPortal Business Manager
- Apps, desktops and infrastructure services delivered as role based cloud services
Results
• Secure, AWS-like application and datacenter resource provisioning
• Able to tailor service levels by audience
• Faster turnaround
• IT and citizen self-service
• Departmental chargeback/showback
Company Summary
• Service Provider for
German state and local
government agencies
• Largest public
datacenter in Germany
• Publically funded to
provide a range of
services to the
taxpayers in over 560
local authorities

29. © 2014 Citrix. Confidential.29
“”
“At SAP we have a range of applications running in the cloud,
from SAP’s world-class Business Suite to SAP HANA. As diverse
as these solutions are, CloudPlatform has the unique ability to
run them all, despite their different architectures.”
Ralf Lindenlaub
VP Cloud Solutions Services

30. Deliver Self-Service with Citrix

31. © 2014 Citrix. Confidential.31
Business Manager
Business Management: Cloud Services
Provisioning workflow, chargeback, billing
Aggregation and Intermediation: Catalog
of cloud services
Self-Service: Self-service provisioning
Roadmap for 2014: Enhanced user experience,
multi-public cloud support, improved reporting

32. © 2014 Citrix. Confidential.32
Self-service and
business
management
for cloud users and
admins

33. © 2014 Citrix. Confidential.33
Royal Melbourne Institute of Technology
Achieves agility in provisioning IT resources with Citrix cloud solutions
Needs/Issues
• Needed to modernize and simplify their core network and service offerings
• Wanted a cloud solution to enable self-service and provide access control
• Cloud needed to integrate with Cisco and NetApp
Solution
• Tested and deployed Citrix CloudPlatform and CloudPortal Business Manager
• Built 3 types of clouds: Student, Infrastructure and Research private clouds
Results
• Ability to deliver unique capabilities for student experience
• Seamless management of apps across Development to Test and Production
• Rapid turn-around for Research clouds
• Ability to create industry collaboration clouds
University Summary
• In top 10 Australian
universities
• In top 100 universities
worldwide
• 5 campuses across
Australia and Vietnam
• Over 74,000 students

34. © 2014 Citrix. Confidential.34
Zajil International Telecom Company
First telecom in Middle East to provide cloud services to its customers
Needs/Issues
• Wanted to become a leading provider of cloud and managed service
• Goal: Be 1st telecom in area to provide latest cloud & technology services
Solution
• Citrix CloudPlatform and CloudPortal Business Manager
- Impressed with the simple turnkey nature of the platform
- Choice of virtualization platform
- Self-service portal
- Potential speed of time to market
Results
• Able to go live in 4 weeks!
• Already gaining market share
• First to unify many services and cloud under one platform
• Expanding their footprint to other countries
• Have expanded product line to include Storage-as-a-Service
Company Summary
• One the Middle East’s
leading data telecom
and Internet solutions
providers
• Core services include
networked IT services,
local and international
data com
• 3 datacenters

35. Cloudifying Workloads with Citrix

36. © 2014 Citrix. Confidential.36
New! Manage Citrix workloads across clouds
Capture setup &
configuration in repeatable
blueprint.
Design Deploy
Deploy app workload on
hypervisor, private or public
clouds.
Manage
Auto-scale, Monitor, Auto-
heal based on app-specific
metrics. Patch, upgrade.
Benefits:
Accelerate time-to-value – quickly stand-up POCs and deployments
Increase flexibility – provisions to many clouds / infrastructures
Seamless transition – from POC to pre-production to production
Simplified operations – automation reduces manual IT inefficiencies

37. © 2014 Citrix. Confidential.37
Use proven and mature solutions that
IT can easily deploy and manage
Leverage existing investments and expertise
Address short and long-term use case and
workload requirements
Give users and IT a choice of the underlying
hardware, networking and virtualization layers
Start with targeted use cases to deliver quick
value
Successful Cloud Projects

38. © 2014 Citrix. Confidential.38
Public Cloud-lite Transformation CloudDev/Test Cloud
Deter unauthorized
spend
Enhanced Virtualization
Improve current
state
Deliver faster time
To market
Transform IT into
an efficient service
…and tomorrow's for a long term cloud strategy
Identify Cloud Usage Scenarios…

39. © 2014 Citrix. Confidential.39
Citrix Products & Solutions discussed
– Citrix CloudPlatform
– Citrix CloudPortal Business Manager
– Citrix XenDesktop
– Citrix XenApp
– Citrix XenDesktop Cloud Provisioning with
CloudPlatform
Key Takeaways
– How enterprises are leveraging clouds for all their applications
– How Citrix has helped enterprises and SPs
– How to deliver IaaS, XaaS, DaaS using cloud architectures
Session Summary

40. © 2014 Citrix. Confidential.40
Please Attend Additional Cloud Platform Sessions
Date Time Session Title Speaker(s) Location
5/6
2:00pm SYN233
Achieving business agility with cloud computing in data-intensive, media-rich, web-scale
environments (Inmobi)
Inmobi: Iliyas Shirol 304C
3:00pm SYN228 What’s New in Citrix CloudPlatform Manan Shah, Ken Lee 304C
3:00pm SYN123 Software Defined Data Center – leading myths, legends and facts…
Sameer Dholakia, Nexenta: Tarkan Maner
Wipro: Andrey Zhulenev
304A
5:00pm SYN110 Transforming the IT Landscape with Cloud Computing Krishna Subramanian 304A
5:00pm SYN226
Leveraging public cloud infrastructure to flex and grow XenApp and XenDesktop
deployments
Orestes Melgarejo, Joe Vaccaro, Kedar Poduri Ballroom B
5/7
1:30pm SYN114 Field Report: SAP’s Implementation of Private Clouds in Vertical Industries (SAP) Christian Ferber, Priya Ketkar, SAP: Markus Heib 304C
2:30pm SYN231 Top 10 Reasons Why Cloud Implementations Fail Kish Yerrapragada 304C
3:30pm SYN230 Building successful clouds based on Citrix Consulting methodology Priya Ketkar, Kish Yerrapragada 304C
4:30pm SYN232 Building a Standardized Cloud Architecture and Self-Service Portal with Ease (NetApp) NetApp: David La Motta 304C
5/8
9:30am SYN227
Architecting Your Private Cloud Infrastructure for Speed & Agility with CloudPlatform
Solutions (SSI)
Tom Davies, Marc Trouard-Riolle
SSI: Rich Wein, Sean Dennin
Ballroom A
10:30am SYN111
From the Field: Autodesk’s Journey Towards Private Cloud Computing with Citrix
CloudPlatform (Autodesk)
Shannon Williams, Autodesk: Jason Smathers Ballroom D
11:30am SYN229 What’s New in Citrix CloudPortal Business Manager Jie Feng, Kailas Jawadekar 304C
2:30pm SYN226
Leveraging public cloud infrastructure to flex and grow XenApp and XenDesktop
deployments
Orestes Melgarejo, Joe Vaccaro, Kedar Poduri Ballroom B
2:30pm SYN122 Moving Australian National Research into the Cloud (Univ. of Melbourne) UoM: Nick Golovachenko 304C
3:30pm SYN263 What's New in Citrix XenServer: Graphics Performance, Scalability and More! David Cottingham, Ken Lee 304A
4:30pm SYN235 Supporting Graphical Software in a Cloud Environment (Univ. of Sao Paolo) USP: Cyrano Rizzo 304A

41. © 2014 Citrix. Confidential.41
Before You Leave….
Conference surveys are available online at www.citrixsynergy.com starting
Thursday, May 8 at 9:00 a.m.
• Provide your feedback by 6:00 p.m. that day to be entered to win one of many prizes
Download presentations starting Monday, May 19 from the My Event Planning tool

42. Work better. Live better.