Citi trends advertisement
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Citi Trends is a value retailer of urban fashion apparel and home goods. It primarily advertises on urban radio stations like hip hop and rap, as well as urban television channels like BET and TV One, which limits its audience. The presentation recommends that Citi Trends widen its target audience by diversifying its advertising to appear on more channels and stations, and by investing more money and time into higher quality television commercials.
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Future of advertising
Contrary to popular belief, advertising is still very successful, generating $475 billion annually. People are exposed to thousands of ads daily across various media. Some advertisers are exploring new contexts like product placement in movies and TV shows. Emerging trends include scent marketing in public places and interactive urinal games, aiming to boost exposure and sales through sensory experiences.
History of tv advertising
The first television advertisement aired on July 1, 1941 and was 10 seconds long promoting Bulova watches. It aired before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies and cost $9 to broadcast. While Greece and Egypt were early innovators, the first company to air a TV commercial was Bulova in the United States in 1941. The most expensive advert to date is a Guinness "tipping point" commercial showing a domino effect among villagers that cost millions to produce.
Marketing Through Lakeland Public Television
The document summarizes the marketing opportunities available through Lakeland Public Television. It highlights that LPTV reaches a unique audience of adults, homeowners, and opinion leaders with above average incomes. Sponsorship packages on LPTV are affordable, starting at $1000-2000, and build credibility and recognition for sponsors. Viewers pay attention to and can recall sponsors of PBS programming. The document encourages businesses to include LPTV in their marketing plans to reach their target audiences.
History of tv advertising
The document provides a history of television advertising including:
- The first TV ad aired in the United States in 1941 advertising Bulova watches.
- 1948 proved to be a breakthrough year for TV advertising.
- The first UK TV ad aired in 1955 advertising Gibbs toothpaste.
- A 2007 Gorilla ad for Cadbury's Dairy Milk boosted sales by 9% and became the most watched YouTube video ever.
- The most expensive recorded ads include a $20 million Guinness ad and $14.2 million political ad in the United States.
History of Advertisements
The first paid TV advertisement aired in the United States in 1941, when Bulova paid $4-9 to display a clock with the phrase "Bulova Watch Time" during a baseball game. The United Kingdom aired its first TV ad in 1955. Initially, only large companies could afford to advertise on TV. By the early 1990s, smaller local businesses could also create and run local cable TV ads. As TV advertising became more popular over time, the costs increased and the most expensive advertising slots were between 8-11pm. Advertisements have also been banned after airing if they did not meet standards, such as cigarette ads in 1971.
The big issue
The Big Issue was created in 1991 in response to the growing number of homeless people in London. It aims to dismantle poverty by providing opportunities through self-help and business solutions like selling their magazine. Vendors can buy the magazine for £1.25 and sell it for £2.50, earning money as micro-entrepreneurs. Since launching, the Big Issue has expanded to include related social enterprises that further their mission of reducing poverty and creating opportunities.
StarLightMedia_20 сентября_Роль телевидения в маркетинге 21 века_Дэвид Бреннан
20 сентября в Киеве прошла лекция британского медиаисследователя Дэвида Бреннана (David Brennan) о том, как эффективно использовать телевидение в эру мультиэкранности.
Дэвид Бреннан известен тем, что в своих гипотезах и исследованиях опирается на нейромаркетинг. В Киеве он рассказал, как, с точки зрения психологии и особенностей функционирования человеческого мозга, работает телевизионная реклама. И как будет выглядеть ее будущее.
Кроме Дэвида Бреннана на встрече "Включаем мозг, или Роль телевидения в маркетинге 21 столетия" выступили признанные украинские эксперты по телевидению. Директор по стратегическому планированию и инновациям медиаагентства Агентства AITI/Carat Павел Таяновский рассказал о воздействии телевидения и рекламы на потребителя, а директор медиагентства ZenithOptimedia Денис Сторожук поделился своим многолетним опытом изучения эффективности ТВ как медиа для размещения рекламы.
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Future of advertising
Contrary to popular belief, advertising is still very successful, generating $475 billion annually. People are exposed to thousands of ads daily across various media. Some advertisers are exploring new contexts like product placement in movies and TV shows. Emerging trends include scent marketing in public places and interactive urinal games, aiming to boost exposure and sales through sensory experiences.
History of tv advertising
The first television advertisement aired on July 1, 1941 and was 10 seconds long promoting Bulova watches. It aired before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies and cost $9 to broadcast. While Greece and Egypt were early innovators, the first company to air a TV commercial was Bulova in the United States in 1941. The most expensive advert to date is a Guinness "tipping point" commercial showing a domino effect among villagers that cost millions to produce.
Marketing Through Lakeland Public Television
The document summarizes the marketing opportunities available through Lakeland Public Television. It highlights that LPTV reaches a unique audience of adults, homeowners, and opinion leaders with above average incomes. Sponsorship packages on LPTV are affordable, starting at $1000-2000, and build credibility and recognition for sponsors. Viewers pay attention to and can recall sponsors of PBS programming. The document encourages businesses to include LPTV in their marketing plans to reach their target audiences.
History of tv advertising
The document provides a history of television advertising including:
- The first TV ad aired in the United States in 1941 advertising Bulova watches.
- 1948 proved to be a breakthrough year for TV advertising.
- The first UK TV ad aired in 1955 advertising Gibbs toothpaste.
- A 2007 Gorilla ad for Cadbury's Dairy Milk boosted sales by 9% and became the most watched YouTube video ever.
- The most expensive recorded ads include a $20 million Guinness ad and $14.2 million political ad in the United States.
History of Advertisements
The first paid TV advertisement aired in the United States in 1941, when Bulova paid $4-9 to display a clock with the phrase "Bulova Watch Time" during a baseball game. The United Kingdom aired its first TV ad in 1955. Initially, only large companies could afford to advertise on TV. By the early 1990s, smaller local businesses could also create and run local cable TV ads. As TV advertising became more popular over time, the costs increased and the most expensive advertising slots were between 8-11pm. Advertisements have also been banned after airing if they did not meet standards, such as cigarette ads in 1971.
The big issue
The Big Issue was created in 1991 in response to the growing number of homeless people in London. It aims to dismantle poverty by providing opportunities through self-help and business solutions like selling their magazine. Vendors can buy the magazine for £1.25 and sell it for £2.50, earning money as micro-entrepreneurs. Since launching, the Big Issue has expanded to include related social enterprises that further their mission of reducing poverty and creating opportunities.
StarLightMedia_20 сентября_Роль телевидения в маркетинге 21 века_Дэвид Бреннан
20 сентября в Киеве прошла лекция британского медиаисследователя Дэвида Бреннана (David Brennan) о том, как эффективно использовать телевидение в эру мультиэкранности.
Дэвид Бреннан известен тем, что в своих гипотезах и исследованиях опирается на нейромаркетинг. В Киеве он рассказал, как, с точки зрения психологии и особенностей функционирования человеческого мозга, работает телевизионная реклама. И как будет выглядеть ее будущее.
Кроме Дэвида Бреннана на встрече "Включаем мозг, или Роль телевидения в маркетинге 21 столетия" выступили признанные украинские эксперты по телевидению. Директор по стратегическому планированию и инновациям медиаагентства Агентства AITI/Carat Павел Таяновский рассказал о воздействии телевидения и рекламы на потребителя, а директор медиагентства ZenithOptimedia Денис Сторожук поделился своим многолетним опытом изучения эффективности ТВ как медиа для размещения рекламы.
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Media timeline history of advertisements
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The document discusses marketing strategies used to promote the TV show "Life on Mars" in the UK, including:
1) Advertising through TV guides, magazines, and focusing on the iconic character Gene Hunt to appeal to different target audiences.
2) Promoting the genre-bending plot through trailers and positioning it as a quality BBC show.
3) Widespread advertisements in magazines and on the BBC led to merchandise sales and a spin-off book. Follow-up series "Ashes to Ashes" was also produced.
Comic Relief and Red Nose Day
Comic Relief and Red Nose Day was launched in 1985 on BBC One from a refugee camp in Sudan during a famine in Ethiopia. The charity gets British comedians to perform and make people laugh to raise money for those in need both in Africa and the UK. A key event is Red Nose Day, which sells red noses and has celebrity fundraising events and performances. Red Nose Day has raised over £459 million since 1988. Comic Relief has raised over £650 million total. The money helps fund projects related to issues like poverty, education, health, HIV/AIDS, and domestic violence.
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Lee Clow argues that well-done advertising using art can become part of culture rather than pollution. Phyllis K. Robinson notes that to motivate people, advertising must connect with them rather than slap them in the face or make jokes. A discussion questions whether the presentation advocates for advertising, whether art or copy is more important, and if the advertising association should start seminars to promote fair and higher advertising business.
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The first television advertisement aired on July 1, 1941 and was 10 seconds long promoting Bulova watches. It aired before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies and cost $9 to broadcast. While Greece and Egypt were early innovators, the first company to air a TV commercial was Bulova in the United States in 1941. The most expensive advert to date is a Guinness "tipping point" commercial showing a domino effect among villagers that cost millions to produce.
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Televsion ads
The document provides a history of television advertising, including:
1) The first TV ad aired in the United States in 1941 for Bulova watches.
2) 1948 proved to be a breakthrough year for TV advertising.
3) Other early adopters of TV advertising included the UK in 1955 and the Philippines in 1960.
4) The Cadbury's Gorilla ad for Dairy Milk chocolate from 2007 became a viral internet phenomenon and record-breaking YouTube video.
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Advertising Lec 17.pptx
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Chapter 17 reality tv
Reality television became successful in the 2000s with the rise of involvement and engagement from viewers through voting, calls, texts and social media interactions. This level of involvement provides significant benefits to advertisers as viewers spend more time watching commercials and developing brand loyalties. Reality TV shows target specific audiences for advertisers allowing brands to create emotional connections and extend their products into entertainment sponsorships. However, the large volume of advertising and controversies over voting integrity have also led to some backlash against advertisers.
Gen Z Urban Outfitters
The presentation discusses strategies for Urban Outfitters to market to Generation Z. It outlines TV, radio, movie, online/social media, mobile and other strategies. TV placements on popular shows can cost $200,000-$800,000 while radio spots range from $500-$8,000 depending on the city. Product placements in movies average $22,000. Popular social media platforms like Facebook, Instagram, YouTube and Twitter provide cost-effective impressions and clicks starting at $1 per day. The presentation provides example costs and notes the importance and examples of each strategy for reaching Gen Z.
Ch 15 advertising notes
1. The chapter discusses the history and key concepts of advertising, including its functions to help sell products, educate consumers, and display opportunities in a free market society.
2. There are various types of advertising targeting different audiences like consumers, businesses, and geographically. Full-service agencies handle the entire advertising process for clients while media help reach audiences across dimensions of reach, frequency, selectivity, and efficiency.
3. Research and evaluating campaigns is important. New forms of advertising are emerging with digital media and viral videos that can spread messages widely at low cost through sharing online.
Powerpoint
The document discusses plans for a documentary that aims to raise awareness about issues with body image and self-esteem. It will focus on the modeling industry and plastic surgery. The primary target audience is white, female, aged 25, in socioeconomic class B-C1 who can afford plastic surgery. The secondary audience is mixed race, aged 18, in class C2-E who are exposed to societal pressures. The documentary will be shown in indie cinemas in London and advertised on the London Underground to reach a large audience. As an independent company, budget limits advertising to regional radio stations during non-peak hours. The documentary aims to achieve a cinematic style through extra lighting and creating a narrative.
Evaluation Q3
Time Inc. UK would be the best media institution to distribute my media product. As one of the world's largest media companies, it has a global monthly audience of over 120 million across its many magazine brands. Its wide distribution platforms, including both physical and digital copies, would help ensure broad accessibility. Additionally, its customer service capabilities and focus on community support through charitable initiatives align with my goals of helping people around the world.
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Media timeline history of advertisements
This document provides a history of media advertising, beginning with the development of television in the UK from 1936 onward. It discusses how TV advertising began in 1955 on ITV and has since expanded with additional channels. While early TV ads were only affordable to large businesses, technological advances like desktop video in the 1990s allowed smaller businesses to produce ads. The document also summarizes the first radio ad in 1922 and newspaper ads dating back to 1704. It provides an example of a successful Evian TV ad from the late 1990s and notes the Angry Birds game trailer as the most viewed YouTube ad of all time.
Question 3
A media institution is a company that owns multiple other companies that distribute content across various media platforms like television, radio, film, and the internet. Examples provided are Disney, which distributes music, film, television and more with revenues over $55 billion, and Universal Studios, which produces and distributes films and music with revenues over $1.5 billion. The document also discusses magazine distribution companies like Prometheus Global Media, which distributes Billboard magazine, and Townsquare Media, which distributes magazines like XXL targeted towards hip hop audiences. The document concludes the author would choose Townsquare Media to distribute their magazine as it focuses on smaller subcultures.
Marketing & The Creative Industry
The document discusses marketing strategies used to promote the TV show "Life on Mars" in the UK, including:
1) Advertising through TV guides, magazines, and focusing on the iconic character Gene Hunt to appeal to different target audiences.
2) Promoting the genre-bending plot through trailers and positioning it as a quality BBC show.
3) Widespread advertisements in magazines and on the BBC led to merchandise sales and a spin-off book. Follow-up series "Ashes to Ashes" was also produced.
Comic Relief and Red Nose Day
Comic Relief and Red Nose Day was launched in 1985 on BBC One from a refugee camp in Sudan during a famine in Ethiopia. The charity gets British comedians to perform and make people laugh to raise money for those in need both in Africa and the UK. A key event is Red Nose Day, which sells red noses and has celebrity fundraising events and performances. Red Nose Day has raised over £459 million since 1988. Comic Relief has raised over £650 million total. The money helps fund projects related to issues like poverty, education, health, HIV/AIDS, and domestic violence.
Media timeline for advertising
This document provides a brief history of advertising, beginning with some of the earliest forms of advertising in ancient China and Japan. It then discusses the rise of modern advertising through radio in the early 1900s and television in the 1940s and 50s. The document also examines some non-ethical practices in the history of advertising, such as the use of racial stereotypes and targeting of children in tobacco advertisements. Finally, it discusses how advertising has evolved through new mediums like cable television and music videos to incorporate more animation, CGI and comedy.
Globalisation
Globalization has increased dramatically over the last half century due to vastly increased international trade and cultural exchange. It has led companies to operate on a global scale and made economies more interdependent. American film studios have particularly benefited from globalization, earning more than half their box office revenues from outside North America. However, British film companies face challenges in achieving success internationally, as their films need to appeal to American audiences to find a large market. One strategy for British studios is to partner with major American distributors like Universal to gain access to overseas distribution networks.
Codes and conventions
Hip hop videos use certain codes and conventions to help the genre be recognizable to audiences and provide a structure for planning videos. Typical conventions include being set in clubs or party environments with scantily clad women, displays of jewelry, drugs, and alcohol, and usually no narrative. Mise-en-scene conventions reoccurringly include displays of women, jewelry, expensive clothing, and cars to show the artist's financial power and popularity with women. Locations vary with trends but feature modern fashions, latest cars, and popular destinations of the time.
W.T.F. of ad
The document discusses the evolution and future of advertising. It notes that in the 1950s, demand outpaced supply, but by the 1970s demand and supply balanced as consumers had choices between 2-3 brands. In the 1980s and 1990s, consumers became less loyal and wanted new options, saturating the market. Now in the 2010s, most people ignore advertisements. The future of advertising involves creating engaging content that users want to voluntarily share on social media, making it go viral. Marketers will focus on community management and unconventional marketing tactics to spread their message through word-of-mouth and user-generated content.
Art & Copy
Lee Clow argues that well-done advertising using art can become part of culture rather than pollution. Phyllis K. Robinson notes that to motivate people, advertising must connect with them rather than slap them in the face or make jokes. A discussion questions whether the presentation advocates for advertising, whether art or copy is more important, and if the advertising association should start seminars to promote fair and higher advertising business.
Pitch
This media pitch proposes a new film and entertainment magazine that would feature two popular 2019 films, Rocketman and Aladdin, which both had global box office sales over $150 million and $800 million respectively. The magazine aims to be instantly recognizable, exclusive, interactive, fun and high energy for audiences to enjoy the films' music and iconography at a lower price point than competitors. The pitch argues this magazine would redefine popcorn culture and enhance the cinematic experience.
Guinness Decades Information Yr9
The document summarizes Guinness advertising campaigns from the 1950s through the 1990s. It describes how the representation of people and target audiences evolved over time. In the 1950s, ads targeted working class men and featured cartoon animals. In the 1970s, ads first included women and targeted multiple classes. By the 1990s, ads sometimes objectified women and targeted students in addition to broader audiences.
History of tv advertising
The first television advertisement aired on July 1, 1941 and was 10 seconds long promoting Bulova watches. It aired before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies and cost $9 to broadcast. While Greece and Egypt were early innovators, the first company to air a TV commercial was Bulova in the United States in 1941. The most expensive advert to date is a Guinness "tipping point" commercial showing a domino effect among villagers that cost millions to produce.
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NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 10 Slideshow
#NH1074Ward COM 107 is the Communications and Society class at the S.I. Newhouse School of Public Communications taught by DR4WARD
Mm ch 13 advertising
This document provides an overview of the history, industry, and controversies of advertising. It discusses how advertising evolved from early printed handbills to target marketing across diverse media like newspapers, radio, television and the internet. It describes how the advertising industry developed advertising agencies and specialized in audience research and positioning. The document also examines controversies around truth in advertising, advertising to children, and advertiser influence on media content.
Televsion ads
The document provides a history of television advertising, including:
1) The first TV ad aired in the United States in 1941 for Bulova watches.
2) 1948 proved to be a breakthrough year for TV advertising.
3) Other early adopters of TV advertising included the UK in 1955 and the Philippines in 1960.
4) The Cadbury's Gorilla ad for Dairy Milk chocolate from 2007 became a viral internet phenomenon and record-breaking YouTube video.
Advertisement - Classifications and Evolution
basics of advertising, kinds of advertising, covert, coffee mug, in store, street advertising, celebrity endorsement, 5 Ms of advertising
Advertising Lec 17.pptx
Presentations, Documents, Infographics, and more
Advertising Lec 17.pptx
Optimizing slideshow...
Title*
Advertising Lec 17.pptx
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Description*
*Required
0/3000
Category*
Education
*Required
Tags
Add up to 20 keywords to increase discoverability by 30%
Show Advanced Settings
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Your score increases as you pick a category, fill out a long description and add more tags.
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Do not sell or share my personal information
© 2023 SlideShare from Scribd
Chapter 17 reality tv
Reality television became successful in the 2000s with the rise of involvement and engagement from viewers through voting, calls, texts and social media interactions. This level of involvement provides significant benefits to advertisers as viewers spend more time watching commercials and developing brand loyalties. Reality TV shows target specific audiences for advertisers allowing brands to create emotional connections and extend their products into entertainment sponsorships. However, the large volume of advertising and controversies over voting integrity have also led to some backlash against advertisers.
Gen Z Urban Outfitters
The presentation discusses strategies for Urban Outfitters to market to Generation Z. It outlines TV, radio, movie, online/social media, mobile and other strategies. TV placements on popular shows can cost $200,000-$800,000 while radio spots range from $500-$8,000 depending on the city. Product placements in movies average $22,000. Popular social media platforms like Facebook, Instagram, YouTube and Twitter provide cost-effective impressions and clicks starting at $1 per day. The presentation provides example costs and notes the importance and examples of each strategy for reaching Gen Z.
Ch 15 advertising notes
1. The chapter discusses the history and key concepts of advertising, including its functions to help sell products, educate consumers, and display opportunities in a free market society.
2. There are various types of advertising targeting different audiences like consumers, businesses, and geographically. Full-service agencies handle the entire advertising process for clients while media help reach audiences across dimensions of reach, frequency, selectivity, and efficiency.
3. Research and evaluating campaigns is important. New forms of advertising are emerging with digital media and viral videos that can spread messages widely at low cost through sharing online.
Powerpoint
The document discusses plans for a documentary that aims to raise awareness about issues with body image and self-esteem. It will focus on the modeling industry and plastic surgery. The primary target audience is white, female, aged 25, in socioeconomic class B-C1 who can afford plastic surgery. The secondary audience is mixed race, aged 18, in class C2-E who are exposed to societal pressures. The documentary will be shown in indie cinemas in London and advertised on the London Underground to reach a large audience. As an independent company, budget limits advertising to regional radio stations during non-peak hours. The documentary aims to achieve a cinematic style through extra lighting and creating a narrative.
Evaluation Q3
Time Inc. UK would be the best media institution to distribute my media product. As one of the world's largest media companies, it has a global monthly audience of over 120 million across its many magazine brands. Its wide distribution platforms, including both physical and digital copies, would help ensure broad accessibility. Additionally, its customer service capabilities and focus on community support through charitable initiatives align with my goals of helping people around the world.
Types of advertisements
The document discusses different types of advertisements:
1) Print advertising includes newspapers, magazines, brochures and flyers. It provides more detailed information.
2) Outdoor advertising uses billboards and signage to grab attention of passersby.
3) Broadcast advertising includes television, radio, and internet ads. Television ads are popular but costly depending on air time and channel popularity.
Types of advertisements
The document discusses different types of advertisements:
1) Print advertising includes newspapers, magazines, brochures and flyers. It provides more detailed information for audiences who can't afford TV or don't have time.
2) Outdoor advertising uses billboards and signage to grab the attention of passersby with terse, catchy messages.
3) Broadcast advertising includes TV, radio, and internet ads. TV ad costs depend on duration, broadcast time, and channel popularity.
4) Some types aim to educate or get around bans, like public service ads, surrogate ads that indirectly reference banned products, and covert ads embedded in entertainment. Celebrity endorsements also remain popular despite consumer skepticism.
Institutions
The BBC and ITV are two major UK institutions that produce crime documentaries. The BBC has produced several recent and popular crime documentaries available on BBC iPlayer. ITV documentaries air post-watershed and tend to include explicit content as well as interviews with victims. While ITV faces pressures to appeal to advertisers, it is launching a new female-focused channel called ITVBE to target younger women with reality and lifestyle programming.
The world of media
The document provides an overview of the history and current state of media. It discusses how media has evolved from ancient times through the developments of print, radio, television and cable. Today's media world includes print, broadcast and other categories with newspapers and magazines in print, radio and television in broadcast. Networks, syndication and cable television are discussed. Consumers are immersed in a media-saturated culture and shifting their time across platforms. Large media conglomerates are pursuing branding strategies to differentiate themselves in the competitive landscape.
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Types of advertisement
Types of advertisements include print (newspaper, magazine), broadcast (television, radio), outdoor (billboards), online, mobile, direct mail and more. Advertisements can target different territories (local, national, international) and have different purposes like brand awareness, product promotion, reminder ads and public service announcements. The history of advertising includes the first newspaper ad in 1704 and early radio and television commercials.
GRADE 6 EXHIBITION INFO (ONLY MY GROUP)
The document discusses different types of advertisements. It provides background on the history of advertising, including the first newspaper, radio, and television advertisements. It then discusses major advertising agencies like Lintas and Omnicom. The rest of the document defines and describes various types of advertisements like retail, classified, non-product, public service, outdoor, covert, brand, broadcast, national, international, local, celebrity, infomercial, online, professional, industrial, indoor, mobile, and radio advertisements. It provides examples and explanations for many of these advertisement types.
Powerpoint
The document discusses plans for a documentary focusing on body image and the modeling industry. It will narrow its topic to extremes in body image and plastic surgery. The primary audience is defined as white, female, class B-C1 aged 25 living in London. The secondary audience is defined as mixed race, female, class C2-E aged 18 also living in London. The documentary will be advertised through posters in the London Underground and shown in independent cinemas in London to target the primary audience. As an independent company, budget limits advertising to regional radio stations like Kiss FM for awareness of the film.
Tide Ad super bowl
The Tide Super Bowl ad campaign in 2018 consisted of 4 ads totaling 90 seconds. It featured actor David Harbour suggesting that every commercial during the Super Bowl was actually a Tide ad in disguise. The goal was to boost Tide's brand likability and market share through humor. The ads were highly memorable and sparked online conversation through the hashtag #TideAd. Following the campaign, Tide saw a 35% increase in sales and over 3.6 billion social media impressions.
The Battle of Ads | Moneyocracy
This a presentation made at the "Alliance Française" in Washington D.C on May 31, 2012 about political communication in France and in the U.S.
This presentation is meant to support the transmedia documentary project "Moneyocracy".
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Citi trends advertisement
- 1. Citi Trends: Reaching the Masses By: Vanessa Faulkner Oral Presentation
- 2. Who is Citi Trends? “Citi Trends is a value-priced retailer of urban fashion apparel, shoes, accessories and home décor for the entire family”
- 3. Advertising The two major avenues for advertisement include : • Radio • Television
- 4. “Enhance your kid’s attitude with street wear” Citi Trends Radio Ad •Citi Trends generally records radio advertisement on very Urban radio stations which cater to a limited audience. •Such radio stations include Hip Hop and Rap.
- 5. Notice the video to the right is made with very poor quality. •Similar to the radio ads, the television commercials are only featured on urban channels. •B.E.T. and TVOne cater to the African American community. •Commercials appear to be rushed.
- 6. Television Cont. ○ Clothes on women are mainly risqué ○ Poses that women do are suggestive.
- 7. “The price of doing the same old thing is far higher than the price of change.” -Bill Clinton Call to Action •Constricting your audience so tightly, could be preventing new customers. Steps to Change • Widen targeted audience. •Diversify commercials; appear on more channels and stations. •Invest more money and time into television commercials.