advertising scopes

1. FUTURE OF
ADVERTISING
BY
9,26,42,50,86,19

3. • CONTRARY TO POPULAR BELIEF, THE ‘GOLDEN AGE OF
ADVERTISING’ IS VERY MUCH ALIVE AND WELL.
• WORLDWIDE ADVERTISING GENERATES ROUGHLY $475
BILLION EVERY YEAR, AND THE AVERAGE URBANITE SEES
5,000 ADS EVERY DAY — FROM INTERNET BANNERS AND TV
COMMERCIALS TO HIGHWAY BILLBOARDS AND LEAFLETS
LEFT ON CAR SOME ADVERTISERS HAVE EVEN BEGUN TO
MARKET PRODUCTS TO PEOPLE WHILE THEY USE THE
BATHROOMHANDS-FREE.

4. • MANY COMPANIES ARE BOOSTING SALES AND INCREASING
VISIBILITY THROUGH PRODUCT PLACEMENT IN MOVIES AND
TELEVISION.
• YEARS PROCEDED,(EXAMPLE) HEINEKEN FORKED OVER $45
MILLION TO THE MAKERS OF THE JAMES BOND FILM, SKYFALL;
IN EXCHANGE, AGENT 007 WAS SEEN ON-SCREEN SIPPING A
GREEN BOTTLE OF CRISP HEINEKEN ALE, RATHER THAN HIS
SIGNATURE VODKA MARTINI.
• APPLE HAS ADOPTED A DIFFERENT STRATEGY: MAILING FREE
PRODUCTS TO TELEVISION CAST AND CREW MEMBERS; AS A
RESULT, APPLE PHONES, MP3 PLAYERS, TABLETS, AND OTHER
DEVICES HAVE BEEN FEATURED IN NEARLY 900 TV SHOWS.

5. • . BRITISH SOFTWARE FIRM CAPTIVE MEDIA RECENTLY
UNVEILED A VIDEO GAME CONSOLE THAT IS POWERED BY
STREAMING URINE; NOT SURPRISINGLY, THE GAME HAS
BEEN QUITE POPULAR WITH GENTS WHO UTILIZE
RESTROOM URINALS IN RESTAURANTS, BARS, AND CLUBS
ACROSS THE COUNTRY. AND JUST SO WE’RE CLEAR, THE
GAME IS

6. • SCENT DISPENSING IS ONE OF THE MORE CUTTING-EDGE
MARKETING TRENDS IN RECENT YEARS.
• MACHINES THAT EMIT AROMAS, FROM SNACK CAKES TO
SUNTAN LOTION, HAVE BEEN POPPING UP IN TRAIN
STATIONS, MOVIE THEATERS, SHOPPING MALLS, AND
OTHER PUBLIC VENUES.
• AND SO FAR, THIS SENSORY-DRIVEN STRATEGY APPEARS
TO BE WORKING; DUNKIN’ DONUTS REPORTED THAT
STORES LOCATED NEAR SCENT DISPENSERS INCREASED
THEIR SALES NEARLY 30 PERCENT.

7. THANK YOU