The first television advertisement aired on July 1, 1941 and was 10 seconds long promoting Bulova watches. It aired before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies and cost $9 to broadcast. While Greece and Egypt were early innovators, the first company to air a TV commercial was Bulova in the United States in 1941. The most expensive advert to date is a Guinness "tipping point" commercial showing a domino effect among villagers that cost millions to produce.