Growing populations are negatively impacting the planet through increased waste generation and overexploitation of resources. Traditional linear waste management like dumping in landfills is unsustainable. Circular economy principles aim to emulate natural cycles by reducing waste and making reuse and recycling the norm. This involves redesigning production and consumption systems to optimize resource use. Companies are pursuing circular business models like renting products or using waste as a resource. Consumers can apply the 3Rs hierarchy - reduce, reuse, recycle - to limit their environmental impact.