Social Media for Business
Blog @PhilOakley from @OutserveWeb
 
Phil Oakey
 
What we do? Outserve provides consultancy to help businesses get the most from technology and the web.
What How Why
What
Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social con...
What is Social Media? media for social interaction, using highly accessible and scalable publishing techniques. http://en....
 
17th February 2010 www.outserve.co.uk [email_address] VIDEO
YouTube –
17th February 2010 Micro-blogging
Blogs
17th February 2010 www.outserve.co.uk [email_address] Photos
17th February 2010 www.outserve.co.uk [email_address] Networking
17th February 2010 Bookmarking
17th February 2010 Documents
17th February 2010 Slides
Location
Hyperlocal
Local
 
Regional
National
Global
Universe
 
 
 
World Population
World Population with Internet
World Population with Internet
UK Population with Internet
Fastest Growing Facebook group is  women over 55 .
50% of active users log on  everyday
Is Social Media For Business?
Why
Sales & Marketing
 
 
 
 
Community
Promotion
Marketing <ul>Content (!) and Design are Important </ul>
Interaction/Feedback
Superhuman Strengths
COMMUNICATION
 
 
 
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service/Support
 
Brand/Reputation Management
Brand/Reputation Management
Brand/Reputation Management
Brand/Aawerness/Reputation
 
 
 
Collaboration & Building Teams
How
Strategy
 
 
Analytics
 
 
Integrated Online
Integrated Online
 
 
 
 
 
Link Social Media Content together
Integrated offline
Integrated offline
Integrated Offline
 
 
 
 
Brand Protection
Brand Protection
Brand Protection
 
Devices
 
 
 
 
Future/Now <ul><li>Mobile/ Devices
Video
Social CRM
Social Shopping </li></ul>
Q&A
Actions
Actions <ul>Consider </ul>
Actions <ul>Consider </ul><ul>Engage/Interact </ul>
Actions <ul>Consider </ul><ul>Engage/Interact </ul><ul>Protect </ul>
Actions <ul>Consider </ul><ul>Engage/Interact </ul><ul>Promote </ul><ul>Protect </ul>
7 tips for  <ul><li>Invest in your profile
Recommend People
Ask for Recommendations
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UKITA Social Media for Business Presentation Wolverhampton 2010

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Presentation from a UKITA event in October 2010 discussing Social Media's use in business both local, national and international, especially Facebook and Twitter.

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UKITA Social Media for Business Presentation Wolverhampton 2010

  1. 1. Social Media for Business
  2. 2. Blog @PhilOakley from @OutserveWeb
  3. 4. Phil Oakey
  4. 6. What we do? Outserve provides consultancy to help businesses get the most from technology and the web.
  5. 7. What How Why
  6. 8. What
  7. 9. Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
  8. 10. What is Social Media? media for social interaction, using highly accessible and scalable publishing techniques. http://en.wikipedia.org/wiki/Social_media
  9. 12. 17th February 2010 www.outserve.co.uk [email_address] VIDEO
  10. 13. YouTube –
  11. 14. 17th February 2010 Micro-blogging
  12. 15. Blogs
  13. 16. 17th February 2010 www.outserve.co.uk [email_address] Photos
  14. 17. 17th February 2010 www.outserve.co.uk [email_address] Networking
  15. 18. 17th February 2010 Bookmarking
  16. 19. 17th February 2010 Documents
  17. 20. 17th February 2010 Slides
  18. 21. Location
  19. 22. Hyperlocal
  20. 23. Local
  21. 25. Regional
  22. 26. National
  23. 27. Global
  24. 28. Universe
  25. 32. World Population
  26. 33. World Population with Internet
  27. 34. World Population with Internet
  28. 35. UK Population with Internet
  29. 36. Fastest Growing Facebook group is women over 55 .
  30. 37. 50% of active users log on everyday
  31. 38. Is Social Media For Business?
  32. 39. Why
  33. 40. Sales & Marketing
  34. 45. Community
  35. 46. Promotion
  36. 47. Marketing <ul>Content (!) and Design are Important </ul>
  37. 48. Interaction/Feedback
  38. 49. Superhuman Strengths
  39. 50. COMMUNICATION
  40. 54. Customer Service
  41. 55. Customer Service
  42. 56. Customer Service
  43. 57. Customer Service
  44. 58. Customer Service
  45. 59. Customer Service
  46. 60. Customer Service/Support
  47. 62. Brand/Reputation Management
  48. 63. Brand/Reputation Management
  49. 64. Brand/Reputation Management
  50. 65. Brand/Aawerness/Reputation
  51. 69. Collaboration & Building Teams
  52. 70. How
  53. 71. Strategy
  54. 74. Analytics
  55. 77. Integrated Online
  56. 78. Integrated Online
  57. 84. Link Social Media Content together
  58. 85. Integrated offline
  59. 86. Integrated offline
  60. 87. Integrated Offline
  61. 92. Brand Protection
  62. 93. Brand Protection
  63. 94. Brand Protection
  64. 96. Devices
  65. 101. Future/Now <ul><li>Mobile/ Devices
  66. 102. Video
  67. 103. Social CRM
  68. 104. Social Shopping </li></ul>
  69. 105. Q&A
  70. 106. Actions
  71. 107. Actions <ul>Consider </ul>
  72. 108. Actions <ul>Consider </ul><ul>Engage/Interact </ul>
  73. 109. Actions <ul>Consider </ul><ul>Engage/Interact </ul><ul>Protect </ul>
  74. 110. Actions <ul>Consider </ul><ul>Engage/Interact </ul><ul>Promote </ul><ul>Protect </ul>
  75. 111. 7 tips for <ul><li>Invest in your profile
  76. 112. Recommend People
  77. 113. Ask for Recommendations
  78. 114. Join Groups (UKITA)
  79. 115. Ask and Answer questions
  80. 116. Don't link for the sake of it
  81. 117. Link to me - www.linkedin.com/in/philoakley </li></ul>
  82. 118. <ul>7 tips for </ul><ul><li>Use a Twitter Client (Tweetdeck)
  83. 119. Use Twitter Search
  84. 120. Follow People
  85. 121. Engage (otherwise don't bother)
  86. 122. Publicise but mix with other content
  87. 123. Link to your blog/site
  88. 124. Think of ways to use (internal/mobile/text) </li></ul>
  89. 125. <ul>7 tips for </ul><ul><li>Don't add friends for Business
  90. 126. Use Business & Fan Pages
  91. 127. Link Content (Twitter, Youtube, Blog posts)
  92. 128. Join or create a Group
  93. 129. Use Facebook events
  94. 130. Facebook applications - Slideshare
  95. 131. Advertise on Facebook </li></ul>
  96. 132. Thank You Philip Oakley Technology Consultant Outserve Ltd www.outserveweb.com <ul>www.outserveweb.com/blog www.twitter.com/philoakley www.twitter.com/OutserveWeb www.linkedin.com/in/philoakley www.facebook.com/OutserveWeb </ul>Blog
  97. 134. DEMO

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