This presentation covers some tactics you can using during your "pre launch" phase. Don't wait until after your launch to think about your marketing. This is a recipe for failure.
Here are the topics convered in the presentation.
- How to build fans and followers
- How to built relationships
- Building an email list
Most of the tactics covered will require $0 budget but a lot of hustle. But YOU CAN DO THESE in matter on minutes.
2. Topics Covered
1. Startup Idea to launch (old & new way)
2. Establishing foundation before marketing
3. Social media & key pre launch activities
4. Platforms for 2016 and beyond
5. Some extra stuff (hacks)
@alimirza2k
5. @alimirza2k
1 – Idea to launch (the NEW way)
Idea
MVP
Cust Dev
Prod Dev
Launch 1
Pre-launch marketing
Build fans + Build connections / Cust Dev + Email List = Build community
6. @alimirza2k
2 – Setup Foundation Before Marketing
• Website / landing page ready (Betalist.com)
• Email capture form
• Google analytics installed
• Setup social media channels ( setup all, BUT focus on 2 – 3)
Same name + Logo
Bio and link to your website
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A – Build Fans & Supporters
1) Post consistently
2) Use these initial tactics
• Invite friends (Facebook)
• Follow “fans of your competition” (TW & Instagram)
• Follow “fans of startup friendly organizations”
• Search (Hashtag or keywords) and follow (TW & Instagram)
• Ask people at the end of your presentations
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Finding competition or “similar apps”
1 – Google search
2 – Product hunt
3 – Angel list
4 – Beta list
5 – Twitter search (e.g. #Fashion, #FashionApp)
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B – Build connections (Customer Dev)
1) Connections = feedback + customer development
2) Use these initial tactics
• Invite friends (Facebook)
• Follow “fans of your competition” (TW & Instagram)
• Search (Hashtag or keywords) and follow (TW & Instagram)
• Ask people at the end of your presentations
14. @alimirza2k
C – Build your email list
Bring Traffic to your website
1. Offline hustle (Meetups, Local events)
2. Exchange business cards
3. Startup pitch competitions (WIN OR VALIDATE)
4. Startup communities (Hackernews)
5. “Can I pick your brain” other startup founders
6. BLOG
15. 5 – Social Platforms for 2016 & Beyond
A. The giants keep growing (Facebook, Twitter, Instagram,
Pinterest, LinkedIn etc.)
B. Facebook has the most data (best Advertising options)
C. Focus on visual content (Video, Images, Gifs)
D. Live streaming video is here (Periscope, Facebook live)
E. Rise of Snapchat as a marketing platform
And in 1 year from now, we will have MORE
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16. FORGET THE TRENDS
• Pick 1 or 2 platforms, use, test, and build community
• What are you good at?
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18. Social Content Ideas (What to post)
1. Share your WHY
2. Talk about your team
3. Show off your product / MVP
4. Post about relevant events
5. Share your milestones
6. Talk about the community
7. Share industry news (popular blogs)
19. Setup Google Alerts
1. Go to https://www.google.com/alerts
2. Setup alerts on your keywords (Fashion app, Food app etc.)
3. Google will send you daily emails
4. Make a list of writers / bloggers / journalists
5. Pitch to them when it’s the RIGHT TIME