https://plus.google.com/+PhilipOakley
http://uk.linkedin.com/in/philoakley
Twitter @philoakley
Thursday, 12 June 2014
Twitter
Carillion
Thursday, 12 June 2014
Learning Objectives
Thursday, 12 June 2014
Learning Objectives
• MaximisingYour Twitter Profile
Thursday, 12 June 2014
Learning Objectives
• MaximisingYour Twitter Profile
• The Twitter Basics
Thursday, 12 June 2014
Learning Objectives
• MaximisingYour Twitter Profile
• The Twitter Basics
• Find and be Found
Thursday, 12 June 2014
Learning Objectives
• MaximisingYour Twitter Profile
• The Twitter Basics
• Find and be Found
• Content and Conversation/Th...
Learning Objectives
• MaximisingYour Twitter Profile
• The Twitter Basics
• Find and be Found
• Content and Conversation/Th...
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
What is a Twitter Bio for?
1. Get Followers
2. Get Followers/People to take an action
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Updates from Carillion plc- a leading
integrated support services company w/
extensive construction capabilities.
@Carilli...
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Twitter Bio Tips
• Say who/how you help
• Include Product and service keywords
• Include Links (Web,Twitter @, #,Tel No)
•...
Thursday, 12 June 2014
Worksheet 1
Thursday, 12 June 2014
Basics
Thursday, 12 June 2014
Basics
• 160 Characters
Thursday, 12 June 2014
Basics
• 160 Characters
• Quality of the photo matters
Thursday, 12 June 2014
Basics
• 160 Characters
• Quality of the photo matters
• Number of followers less so
Thursday, 12 June 2014
Basics
• 160 Characters
• Quality of the photo matters
• Number of followers less so
• Focus on attracting qualified leads ...
Basics
• 160 Characters
• Quality of the photo matters
• Number of followers less so
• Focus on attracting qualified leads ...
Who to Follow
Thursday, 12 June 2014
Who to Follow
• Follow your customers (and make a list)
Thursday, 12 June 2014
Who to Follow
• Follow your customers (and make a list)
• Follow your suppliers
Thursday, 12 June 2014
Who to Follow
• Follow your customers (and make a list)
• Follow your suppliers
• Follow your competition (or make a list)...
Who to Follow
• Follow your customers (and make a list)
• Follow your suppliers
• Follow your competition (or make a list)...
Who to Follow
• Follow your customers (and make a list)
• Follow your suppliers
• Follow your competition (or make a list)...
Who to Follow
• Follow your customers (and make a list)
• Follow your suppliers
• Follow your competition (or make a list)...
Follow Prospects on
Twitter
Search and Engage
Thursday, 12 June 2014
Ways to find
Thursday, 12 June 2014
Ways to find
• Search conversations
• Search Biographies
• Find Twitter Lists
• Search Hash tags
• Find followers of releva...
Thursday, 12 June 2014
Find
• Twitter Search
• Advanced Twitter Search
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Twitter Lists
Thursday, 12 June 2014
Twitter Lists
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Other Sites to Search
Twitter
• Twellow
• Social Mention
• Followerwonk
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Worksheet 2
Thursday, 12 June 2014
#Hashtags
Thursday, 12 June 2014
#BforBHour
Thursday, 12 June 2014
#StaffordshireHour
Thursday, 12 June 2014
#WolverhamptonHour
Thursday, 12 June 2014
#ShropshireHour
Thursday, 12 June 2014
#WestMidsHour
Thursday, 12 June 2014
#AgriChatUK
Thursday, 12 June 2014
#MarketingHour
Thursday, 12 June 2014
#SPEEDWMHour
Thursday, 12 June 2014
#BforBHour
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Event Hashtags
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Easy ways to engage
prospects
• Say thanks for the follow
• Ask a question (Do you use product or
service)
• Retweet Prosp...
Response Time
Respond to all questions and comments
within 24 hours
Thursday, 12 June 2014
Worksheet 3
Thursday, 12 June 2014
The Twitter Mix
Share/Link to interesting
and engaging content
Self Promotion
Conversation/
Questions/Answers
Retweet Othe...
Advertising
Thursday, 12 June 2014
Thursday, 12 June 2014
Actions/Answers
• What is your best Twitter Bio?
• How will you target your prospects?
• What Hash tags can you use?
Thurs...
Engage
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
#FavOatcake
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
OatcakeVideo
Thursday, 12 June 2014
Thursday, 12 June 2014
I Love Uni Of Wolves
What's the best thing
about the University of
Wolverhampton pls tweet
answer + retweet question
with ...
Thursday, 12 June 2014
3. Find Evangalists
Thursday, 12 June 2014
3. Find Evangalists
• Find fanboys/cheerleaders
Thursday, 12 June 2014
3. Find Evangalists
• Find fanboys/cheerleaders
• Product/Service Champions
Thursday, 12 June 2014
3. Find Evangalists
• Find fanboys/cheerleaders
• Product/Service Champions
• Bloggers and Reviewers
Thursday, 12 June 2014
3. Find Evangalists
• Find fanboys/cheerleaders
• Product/Service Champions
• Bloggers and Reviewers
• Experts in their fie...
3. Find Evangalists
• Find fanboys/cheerleaders
• Product/Service Champions
• Bloggers and Reviewers
• Experts in their fie...
4. Create a Community
Thursday, 12 June 2014
#BforB
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Support
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
Thursday, 12 June 2014
10. Have Fun (with
engagement)
Thursday, 12 June 2014
Thursday, 12 June 2014
www.philipoakley.org/SPEEDWM
Thursday, 12 June 2014
https://plus.google.com/+PhilipOakley
http://uk.linkedin.com/in/philoakley
Twitter @philoakley
Thursday, 12 June 2014
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Twitter slides - Wolverhampton Presentation

  1. 1. https://plus.google.com/+PhilipOakley http://uk.linkedin.com/in/philoakley Twitter @philoakley Thursday, 12 June 2014
  2. 2. Twitter Carillion Thursday, 12 June 2014
  3. 3. Learning Objectives Thursday, 12 June 2014
  4. 4. Learning Objectives • MaximisingYour Twitter Profile Thursday, 12 June 2014
  5. 5. Learning Objectives • MaximisingYour Twitter Profile • The Twitter Basics Thursday, 12 June 2014
  6. 6. Learning Objectives • MaximisingYour Twitter Profile • The Twitter Basics • Find and be Found Thursday, 12 June 2014
  7. 7. Learning Objectives • MaximisingYour Twitter Profile • The Twitter Basics • Find and be Found • Content and Conversation/The Twitter Mix Thursday, 12 June 2014
  8. 8. Learning Objectives • MaximisingYour Twitter Profile • The Twitter Basics • Find and be Found • Content and Conversation/The Twitter Mix • Advertising on Twitter Thursday, 12 June 2014
  9. 9. Thursday, 12 June 2014
  10. 10. Thursday, 12 June 2014
  11. 11. Thursday, 12 June 2014
  12. 12. Thursday, 12 June 2014
  13. 13. Thursday, 12 June 2014
  14. 14. What is a Twitter Bio for? 1. Get Followers 2. Get Followers/People to take an action Thursday, 12 June 2014
  15. 15. Thursday, 12 June 2014
  16. 16. Thursday, 12 June 2014
  17. 17. Thursday, 12 June 2014
  18. 18. Thursday, 12 June 2014
  19. 19. Thursday, 12 June 2014
  20. 20. Thursday, 12 June 2014
  21. 21. Thursday, 12 June 2014
  22. 22. Thursday, 12 June 2014
  23. 23. Updates from Carillion plc- a leading integrated support services company w/ extensive construction capabilities. @Carillionjobs for careers. RT’s ≠ endorsement. carillionplc.com Thursday, 12 June 2014
  24. 24. Thursday, 12 June 2014
  25. 25. Thursday, 12 June 2014
  26. 26. Thursday, 12 June 2014
  27. 27. Thursday, 12 June 2014
  28. 28. Thursday, 12 June 2014
  29. 29. Thursday, 12 June 2014
  30. 30. Thursday, 12 June 2014
  31. 31. Thursday, 12 June 2014
  32. 32. Thursday, 12 June 2014
  33. 33. Thursday, 12 June 2014
  34. 34. Thursday, 12 June 2014
  35. 35. Thursday, 12 June 2014
  36. 36. Thursday, 12 June 2014
  37. 37. Twitter Bio Tips • Say who/how you help • Include Product and service keywords • Include Links (Web,Twitter @, #,Tel No) • Have a call to action? • Say what you tweet about? Thursday, 12 June 2014
  38. 38. Thursday, 12 June 2014
  39. 39. Worksheet 1 Thursday, 12 June 2014
  40. 40. Basics Thursday, 12 June 2014
  41. 41. Basics • 160 Characters Thursday, 12 June 2014
  42. 42. Basics • 160 Characters • Quality of the photo matters Thursday, 12 June 2014
  43. 43. Basics • 160 Characters • Quality of the photo matters • Number of followers less so Thursday, 12 June 2014
  44. 44. Basics • 160 Characters • Quality of the photo matters • Number of followers less so • Focus on attracting qualified leads not numbers Thursday, 12 June 2014
  45. 45. Basics • 160 Characters • Quality of the photo matters • Number of followers less so • Focus on attracting qualified leads not numbers • Response time is key Thursday, 12 June 2014
  46. 46. Who to Follow Thursday, 12 June 2014
  47. 47. Who to Follow • Follow your customers (and make a list) Thursday, 12 June 2014
  48. 48. Who to Follow • Follow your customers (and make a list) • Follow your suppliers Thursday, 12 June 2014
  49. 49. Who to Follow • Follow your customers (and make a list) • Follow your suppliers • Follow your competition (or make a list) Thursday, 12 June 2014
  50. 50. Who to Follow • Follow your customers (and make a list) • Follow your suppliers • Follow your competition (or make a list) • Follow who follows your competition Thursday, 12 June 2014
  51. 51. Who to Follow • Follow your customers (and make a list) • Follow your suppliers • Follow your competition (or make a list) • Follow who follows your competition • Follow Press,Trade, Local and PR contacts Thursday, 12 June 2014
  52. 52. Who to Follow • Follow your customers (and make a list) • Follow your suppliers • Follow your competition (or make a list) • Follow who follows your competition • Follow Press,Trade, Local and PR contacts • Follow “Thought Leaders” in your fields Thursday, 12 June 2014
  53. 53. Follow Prospects on Twitter Search and Engage Thursday, 12 June 2014
  54. 54. Ways to find Thursday, 12 June 2014
  55. 55. Ways to find • Search conversations • Search Biographies • Find Twitter Lists • Search Hash tags • Find followers of relevant accounts Thursday, 12 June 2014
  56. 56. Thursday, 12 June 2014
  57. 57. Find • Twitter Search • Advanced Twitter Search Thursday, 12 June 2014
  58. 58. Thursday, 12 June 2014
  59. 59. Thursday, 12 June 2014
  60. 60. Thursday, 12 June 2014
  61. 61. Thursday, 12 June 2014
  62. 62. Twitter Lists Thursday, 12 June 2014
  63. 63. Twitter Lists Thursday, 12 June 2014
  64. 64. Thursday, 12 June 2014
  65. 65. Thursday, 12 June 2014
  66. 66. Thursday, 12 June 2014
  67. 67. Thursday, 12 June 2014
  68. 68. Thursday, 12 June 2014
  69. 69. Other Sites to Search Twitter • Twellow • Social Mention • Followerwonk Thursday, 12 June 2014
  70. 70. Thursday, 12 June 2014
  71. 71. Thursday, 12 June 2014
  72. 72. Worksheet 2 Thursday, 12 June 2014
  73. 73. #Hashtags Thursday, 12 June 2014
  74. 74. #BforBHour Thursday, 12 June 2014
  75. 75. #StaffordshireHour Thursday, 12 June 2014
  76. 76. #WolverhamptonHour Thursday, 12 June 2014
  77. 77. #ShropshireHour Thursday, 12 June 2014
  78. 78. #WestMidsHour Thursday, 12 June 2014
  79. 79. #AgriChatUK Thursday, 12 June 2014
  80. 80. #MarketingHour Thursday, 12 June 2014
  81. 81. #SPEEDWMHour Thursday, 12 June 2014
  82. 82. #BforBHour Thursday, 12 June 2014
  83. 83. Thursday, 12 June 2014
  84. 84. Thursday, 12 June 2014
  85. 85. Thursday, 12 June 2014
  86. 86. Thursday, 12 June 2014
  87. 87. Thursday, 12 June 2014
  88. 88. Event Hashtags Thursday, 12 June 2014
  89. 89. Thursday, 12 June 2014
  90. 90. Thursday, 12 June 2014
  91. 91. Easy ways to engage prospects • Say thanks for the follow • Ask a question (Do you use product or service) • Retweet Prospects interesting tweets • Add them to a list Thursday, 12 June 2014
  92. 92. Response Time Respond to all questions and comments within 24 hours Thursday, 12 June 2014
  93. 93. Worksheet 3 Thursday, 12 June 2014
  94. 94. The Twitter Mix Share/Link to interesting and engaging content Self Promotion Conversation/ Questions/Answers Retweet Others Thursday, 12 June 2014
  95. 95. Advertising Thursday, 12 June 2014
  96. 96. Thursday, 12 June 2014
  97. 97. Actions/Answers • What is your best Twitter Bio? • How will you target your prospects? • What Hash tags can you use? Thursday, 12 June 2014
  98. 98. Engage Thursday, 12 June 2014
  99. 99. Thursday, 12 June 2014
  100. 100. Thursday, 12 June 2014
  101. 101. Thursday, 12 June 2014
  102. 102. #FavOatcake Thursday, 12 June 2014
  103. 103. Thursday, 12 June 2014
  104. 104. Thursday, 12 June 2014
  105. 105. OatcakeVideo Thursday, 12 June 2014
  106. 106. Thursday, 12 June 2014
  107. 107. I Love Uni Of Wolves What's the best thing about the University of Wolverhampton pls tweet answer + retweet question with #ILoveUoW hashtag Thursday, 12 June 2014
  108. 108. Thursday, 12 June 2014
  109. 109. 3. Find Evangalists Thursday, 12 June 2014
  110. 110. 3. Find Evangalists • Find fanboys/cheerleaders Thursday, 12 June 2014
  111. 111. 3. Find Evangalists • Find fanboys/cheerleaders • Product/Service Champions Thursday, 12 June 2014
  112. 112. 3. Find Evangalists • Find fanboys/cheerleaders • Product/Service Champions • Bloggers and Reviewers Thursday, 12 June 2014
  113. 113. 3. Find Evangalists • Find fanboys/cheerleaders • Product/Service Champions • Bloggers and Reviewers • Experts in their fields Thursday, 12 June 2014
  114. 114. 3. Find Evangalists • Find fanboys/cheerleaders • Product/Service Champions • Bloggers and Reviewers • Experts in their fields • Offer rewards ? Thursday, 12 June 2014
  115. 115. 4. Create a Community Thursday, 12 June 2014
  116. 116. #BforB Thursday, 12 June 2014
  117. 117. Thursday, 12 June 2014
  118. 118. Thursday, 12 June 2014
  119. 119. Thursday, 12 June 2014
  120. 120. Thursday, 12 June 2014
  121. 121. Thursday, 12 June 2014
  122. 122. Thursday, 12 June 2014
  123. 123. Thursday, 12 June 2014
  124. 124. Thursday, 12 June 2014
  125. 125. Support Thursday, 12 June 2014
  126. 126. Thursday, 12 June 2014
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  141. 141. Thursday, 12 June 2014
  142. 142. Thursday, 12 June 2014
  143. 143. 10. Have Fun (with engagement) Thursday, 12 June 2014
  144. 144. Thursday, 12 June 2014
  145. 145. www.philipoakley.org/SPEEDWM Thursday, 12 June 2014
  146. 146. https://plus.google.com/+PhilipOakley http://uk.linkedin.com/in/philoakley Twitter @philoakley Thursday, 12 June 2014

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