7. Learning Objectives
• MaximisingYour Twitter Profile
• The Twitter Basics
• Find and be Found
• Content and Conversation/The Twitter Mix
Thursday, 12 June 2014
8. Learning Objectives
• MaximisingYour Twitter Profile
• The Twitter Basics
• Find and be Found
• Content and Conversation/The Twitter Mix
• Advertising on Twitter
Thursday, 12 June 2014
23. Updates from Carillion plc- a leading
integrated support services company w/
extensive construction capabilities.
@Carillionjobs for careers. RT’s ≠
endorsement.
carillionplc.com
Thursday, 12 June 2014
37. Twitter Bio Tips
• Say who/how you help
• Include Product and service keywords
• Include Links (Web,Twitter @, #,Tel No)
• Have a call to action?
• Say what you tweet about?
Thursday, 12 June 2014
43. Basics
• 160 Characters
• Quality of the photo matters
• Number of followers less so
Thursday, 12 June 2014
44. Basics
• 160 Characters
• Quality of the photo matters
• Number of followers less so
• Focus on attracting qualified leads not
numbers
Thursday, 12 June 2014
45. Basics
• 160 Characters
• Quality of the photo matters
• Number of followers less so
• Focus on attracting qualified leads not
numbers
• Response time is key
Thursday, 12 June 2014
47. Who to Follow
• Follow your customers (and make a list)
Thursday, 12 June 2014
48. Who to Follow
• Follow your customers (and make a list)
• Follow your suppliers
Thursday, 12 June 2014
49. Who to Follow
• Follow your customers (and make a list)
• Follow your suppliers
• Follow your competition (or make a list)
Thursday, 12 June 2014
50. Who to Follow
• Follow your customers (and make a list)
• Follow your suppliers
• Follow your competition (or make a list)
• Follow who follows your competition
Thursday, 12 June 2014
51. Who to Follow
• Follow your customers (and make a list)
• Follow your suppliers
• Follow your competition (or make a list)
• Follow who follows your competition
• Follow Press,Trade, Local and PR contacts
Thursday, 12 June 2014
52. Who to Follow
• Follow your customers (and make a list)
• Follow your suppliers
• Follow your competition (or make a list)
• Follow who follows your competition
• Follow Press,Trade, Local and PR contacts
• Follow “Thought Leaders” in your fields
Thursday, 12 June 2014
91. Easy ways to engage
prospects
• Say thanks for the follow
• Ask a question (Do you use product or
service)
• Retweet Prospects interesting tweets
• Add them to a list
Thursday, 12 June 2014
94. The Twitter Mix
Share/Link to interesting
and engaging content
Self Promotion
Conversation/
Questions/Answers
Retweet Others
Thursday, 12 June 2014
107. I Love Uni Of Wolves
What's the best thing
about the University of
Wolverhampton pls tweet
answer + retweet question
with #ILoveUoW hashtag
Thursday, 12 June 2014
111. 3. Find Evangalists
• Find fanboys/cheerleaders
• Product/Service Champions
Thursday, 12 June 2014
112. 3. Find Evangalists
• Find fanboys/cheerleaders
• Product/Service Champions
• Bloggers and Reviewers
Thursday, 12 June 2014
113. 3. Find Evangalists
• Find fanboys/cheerleaders
• Product/Service Champions
• Bloggers and Reviewers
• Experts in their fields
Thursday, 12 June 2014
114. 3. Find Evangalists
• Find fanboys/cheerleaders
• Product/Service Champions
• Bloggers and Reviewers
• Experts in their fields
• Offer rewards ?
Thursday, 12 June 2014