Is social media relevant to my business, by Katie King, Zoodikers


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A practical guide to getting started with social media.

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Is social media relevant to my business, by Katie King, Zoodikers

  1. 1. Is social media relevant to my business?<br />Copyright of ZoodikersTM<br />
  2. 2. By Katie King, Managing Director,<br />Zoodikers Consulting Ltd<br />Speaker slot at Muesli Mafia, Tunbridge Wells<br />6 April 2011<br />
  3. 3. Don’t jump on the bandwagon due to fear<br /><ul><li>Yes it’s huge and there’s no going backwards
  4. 4. Check out for stats
  5. 5. It’s evolving by the minute
  6. 6. But traditional communications methods live on
  7. 7. The question to ask is...</li></li></ul><li>Are my clients, prospects & competitors on Twitter, Facebook, LinkedIn...?<br />
  8. 8. Start point = business goals<br /><ul><li> Clear appreciation of objectives, which will help to form the marketing, social and content strategy
  9. 9. A clear and precise route map for success, with clear deliverables
  10. 10. A clear understanding of the opportunities</li></li></ul><li>Take Kent 2020 as a local example<br />Q – are you fully exploiting it?<br />
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  12. 12.
  13. 13. Ditto Muesli Mafia and all your other networking<br />Are you connected to them online as well as offline?<br />
  14. 14.
  15. 15. How do I get started?<br />
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  17. 17.
  18. 18.
  19. 19. What you’ll need<br /><ul><li> Succinct profile, nice clear flattering image
  20. 20. Something to say...just a conduit
  21. 21. Connect with all existing and new contacts
  22. 22. A bit of time
  23. 23. An open mind</li></li></ul><li>If you get stuck come to one of our social media workshops<br />£199 for a 3 hour, hands on, session, in front of your laptop, in small groups<br />
  24. 24. How do I influence and generate leads?<br />
  25. 25. Impacting the bottom line. <br />Translate business objectives into actions<br />
  26. 26. 5 ways to monetise social media<br />1. Get involved<br />Use Google Alerts to spot your brand on blogs, then contact the bloggers and start to build up a relationship with them<br />2. Blog<br />Blogging is fantastic for SEO. Quick buy button. <br />3. Strike a balance<br />Use appropriate content/tone<br />4. Motivate your customers<br />Incentivise with competition for customers who comment on your blog<br />5. Measure & test<br />Track social media conversions & evaluate success<br />
  27. 27. Some very successful social campaigns<br />
  28. 28. Starbucks: driving sales, sharing offers<br />
  29. 29.<br />French Connection: social shopping channel <br />
  30. 30. Making it accessible to SMEs<br />
  31. 31. Exploit Linkedin<br />Ways to use Linked In<br />Start networking. 30 mins per day is a worthy investment<br />Join groups and pose interesting questions<br />Find staff<br />
  32. 32. Exploit YouTube with a podcast<br />Become a thought leader in the industry<br />Video testimonials from clients<br />
  33. 33. Facebook is being used by businesses<br />Ways to use Facebook<br />Set up a Facebook business page<br />Feed blog articles through<br />Start debate / post a comment /question every other day – keep it human!<br />Add photos, video, run polls – ENGAGE!<br />
  34. 34. How do I track and measure to ensure ROI?<br />
  35. 35. We work with a partner called Orbital Media Network<br />
  36. 36. Monitoring tools you can use <br />Set up alerts for keywords<br />Set up alerts for clients & <br />competitors<br />Track mentions of campaigns through keywords<br />Comprehensive paid tracking tools<br />Download software<br />Set up Tweet alerts for IPR keywords<br />Set up Tweet alerts for clients<br />Set up Tweet alerts for competitors<br />
  37. 37. Twitter tips<br />Ways to use Twitter<br />Brand background<br />Use to connect<br />Tweet using (monitoring tool)<br /> will help you grow numbers<br />Auto post blog content to Twitter through<br />Share teasers of press releases<br />Schedule important announcements<br />
  38. 38. Great apps such as SlideShare<br />Ways to use SlideShare<br />Brand up reports around industry thought leadership<br />Use to support press releases that you send<br />Keyword optimise your presentations<br />Remember to pro-actively share them<br />
  39. 39. Online PR<br /><ul><li> Map your online industry influencers – Google them,, Twitter search, blog directory searches
  40. 40. Write thought provoking articles / carry out research ( and direct content /articles at people above
  41. 41. Encourage prominent bloggers to allow you to guest blog
  42. 42. Remember to get a credit and that important link back</li></li></ul><li>Blogging<br />Invest in the blog design – suggest using Wordpress. Exude personality and consistency!<br />Launch on a sub domain –<br />Add social plugins – encourage people to share your content<br />Link back to pages within core site<br />Write in 1st person and don’t be faceless – George image as avatar<br />Write from the heart and think about what your prospects want to read about – tailor content<br />Place keywords in titles and body copy<br />Pro-actively promote your best articles to trade blogs and sites<br />
  43. 43. Food for thought – <br />Align it with your business goals<br />
  44. 44. Thank you!<br /><br />Follow me on Twitter @katieeking<br />And LinkedIn<br />