Bruno Chatelin has 10 years of experience marketing films for major studios. He outlines 3 key rules for film marketing: 1) properly position the film, 2) communicate that positioning, and 3) target the right audience. Effective marketing requires strategically selecting a release date, developing compelling promotional materials like posters and trailers, and coordinating partnerships and tie-ins with related industries. The goal is to build awareness and buzz around the film to drive ticket sales.
This document discusses various aspects of film marketing in Andhra Pradesh, India. It outlines the objectives of understanding the film business and marketing activities in the region. Details are provided on film history, the cast and crew roles, technologies used, concepts employed, and different marketing strategies utilized, such as promotions, trailers, screenings, and tie-ins with other industries.
Here are the key points about audience research from the article:
- Audience is at the heart of public policy regarding film - the goal is to maximize audience access to films throughout the UK.
- Connecting films with audiences is key to both the industrial and cultural success of film.
- Audiences need to be able to access films via various platforms like cinemas, internet-enabled TVs, DVDs, tablets, and smartphones.
- Understanding audience preferences and how they consume content across different devices is important for marketing films successfully.
This document discusses various aspects of marketing a movie, including defining marketing, developing a marketing strategy, budgeting, determining target audiences, and utilizing market research and word-of-mouth promotion. It notes that the average marketing budget for a Hollywood movie is 50% of its production budget. Successful marketing involves finding key selling points, determining the appropriate release timing and platforms, and getting people interested and talking positively about the film. Market research through test screenings and materials testing can provide feedback to improve the film and marketing campaign.
This document discusses potential film distribution options for a low-budget British film. It suggests that Hammer Film may be interested since they produce similar British thriller/horror films. While the film appeals to UK audiences, it could also find success internationally as Hammer films have popularity worldwide, like The Woman in Black that made $128 million globally. Self-distribution is discussed but deemed too costly, so partnering with an established distributor would likely provide better support and exposure for the low-budget film.
This document discusses potential film distribution options for a low-budget British film. It suggests that Hammer Film may be interested since they produce similar British thriller/horror films. While the film appeals specifically to UK audiences, it could also find success internationally as Hammer films have popularity worldwide, like The Woman in Black that made $128 million globally. Self-distribution is discussed but deemed too costly, so partnering with an established distribution company would likely provide better support and exposure for the low-budget film.
ttff/12 marketing and distribution in the global marketplacettfilmfestival
This document discusses marketing and distribution in the global film marketplace. It provides an overview of the international independent film circuit and various film festivals, markets, and territories. Key points covered include the importance of cash flow for filmmakers, marketing films in a crowded marketplace, and obtaining international sales agents to license films to distributors. The document also addresses issues like digital delivery, day-and-date distribution models, and using a hybrid approach to distribution.
The document discusses film distribution, which involves marketing and circulating films in theaters and home viewing formats. A distributor's main objectives are to persuade exhibitors like theaters to show the film and set up screenings. They handle advertising, securing contracts with theaters regarding ticket sales revenue, collecting additional profits from DVD/Blu-ray sales and streaming, ensuring copies of the film are delivered to theaters on time, and monitoring box office performance. Distributors must consider factors like the target audience, competition from other releases, and a film's star power when planning distribution. They use varying strategies based on a film's type, from big Hollywood releases to smaller foreign or independent films.
This document discusses marketing strategies for promoting a new science fiction film made by an independent British film company. It recommends using digital technologies like websites and social media for viral marketing. The primary audience is families, with a secondary audience of sci-fi fans aged 17-25. A PG rating would be suitable to appeal to both. Special effects and an ethnically diverse cast including strong female characters could draw audiences used to big Hollywood films. Promotional partnerships, merchandise, interviews and previews at comic conventions would help build hype leading up to a festival premiere or London premiere to launch the film.
This document discusses various aspects of film marketing in Andhra Pradesh, India. It outlines the objectives of understanding the film business and marketing activities in the region. Details are provided on film history, the cast and crew roles, technologies used, concepts employed, and different marketing strategies utilized, such as promotions, trailers, screenings, and tie-ins with other industries.
Here are the key points about audience research from the article:
- Audience is at the heart of public policy regarding film - the goal is to maximize audience access to films throughout the UK.
- Connecting films with audiences is key to both the industrial and cultural success of film.
- Audiences need to be able to access films via various platforms like cinemas, internet-enabled TVs, DVDs, tablets, and smartphones.
- Understanding audience preferences and how they consume content across different devices is important for marketing films successfully.
This document discusses various aspects of marketing a movie, including defining marketing, developing a marketing strategy, budgeting, determining target audiences, and utilizing market research and word-of-mouth promotion. It notes that the average marketing budget for a Hollywood movie is 50% of its production budget. Successful marketing involves finding key selling points, determining the appropriate release timing and platforms, and getting people interested and talking positively about the film. Market research through test screenings and materials testing can provide feedback to improve the film and marketing campaign.
This document discusses potential film distribution options for a low-budget British film. It suggests that Hammer Film may be interested since they produce similar British thriller/horror films. While the film appeals to UK audiences, it could also find success internationally as Hammer films have popularity worldwide, like The Woman in Black that made $128 million globally. Self-distribution is discussed but deemed too costly, so partnering with an established distributor would likely provide better support and exposure for the low-budget film.
This document discusses potential film distribution options for a low-budget British film. It suggests that Hammer Film may be interested since they produce similar British thriller/horror films. While the film appeals specifically to UK audiences, it could also find success internationally as Hammer films have popularity worldwide, like The Woman in Black that made $128 million globally. Self-distribution is discussed but deemed too costly, so partnering with an established distribution company would likely provide better support and exposure for the low-budget film.
ttff/12 marketing and distribution in the global marketplacettfilmfestival
This document discusses marketing and distribution in the global film marketplace. It provides an overview of the international independent film circuit and various film festivals, markets, and territories. Key points covered include the importance of cash flow for filmmakers, marketing films in a crowded marketplace, and obtaining international sales agents to license films to distributors. The document also addresses issues like digital delivery, day-and-date distribution models, and using a hybrid approach to distribution.
The document discusses film distribution, which involves marketing and circulating films in theaters and home viewing formats. A distributor's main objectives are to persuade exhibitors like theaters to show the film and set up screenings. They handle advertising, securing contracts with theaters regarding ticket sales revenue, collecting additional profits from DVD/Blu-ray sales and streaming, ensuring copies of the film are delivered to theaters on time, and monitoring box office performance. Distributors must consider factors like the target audience, competition from other releases, and a film's star power when planning distribution. They use varying strategies based on a film's type, from big Hollywood releases to smaller foreign or independent films.
This document discusses marketing strategies for promoting a new science fiction film made by an independent British film company. It recommends using digital technologies like websites and social media for viral marketing. The primary audience is families, with a secondary audience of sci-fi fans aged 17-25. A PG rating would be suitable to appeal to both. Special effects and an ethnically diverse cast including strong female characters could draw audiences used to big Hollywood films. Promotional partnerships, merchandise, interviews and previews at comic conventions would help build hype leading up to a festival premiere or London premiere to launch the film.
The document discusses film distribution, which involves marketing and circulating films in theaters and home viewing formats. A distributor's main objectives are to persuade exhibitors to show the film and set up screenings. They will advertise through posters, videos, and arrange release dates and territories. Distributors must secure contracts specifying payment from ticket sales. They ensure copies are delivered on time and monitor showings. Considerations include targeting the right audience, competition, and star power. Distribution deals and formats vary between large Hollywood films and smaller independent or foreign films.
The document discusses film distribution, which involves marketing and circulating films in theaters and home viewing formats. A distributor's main objectives are to persuade exhibitors to show the film and set up screenings. They will advertise through posters, videos, and arrange release dates and territories. Distributors must secure contracts specifying payment from ticket sales. They ensure copies are delivered on time and monitor showings. Considerations include targeting the right audience, competition, and star power. Distribution deals and formats vary between large Hollywood films and smaller independent or foreign films.
Trailers are an important part of marketing films as they inform potential audiences about an upcoming film to encourage cinema viewing. Trailers provide a preview of the film and are aimed at the same target audience. Effective trailers showcase the genre and unique selling points to generate excitement while not being so early that audience interest fades before the film's release.
Film distribution is the process of making movies available to audiences by delivering films to cinemas. Distribution companies play a huge role in the film economy by bringing finished movies to life and connecting them with audiences. They spend about £300 million annually on advertising and distributing new releases in the UK. The path a film takes to reach cinemas involves the studio buying rights and producing the film, then making a deal with a distribution company who screens the film for cinema buyers and negotiates showings. Distributors must consider the target audience and season when deciding when is best to release a film.
This document provides guidance for students to research and analyze a case study on a film. It includes over 50 questions across production, distribution, marketing, and audience reception that students should consider as part of their case study analysis. The questions cover topics like the film's genre, production companies, budgets, casting, technology used, target audiences, distribution strategies, marketing campaigns, reviews, and financial performance. Students are encouraged to thoroughly research each aspect of the film using online resources and surveys.
The key stages of the film process are production, distribution, marketing, and exhibition/consumption.
Production involves creating the film and arranging financing. Distribution gets the film to theaters and other platforms. Marketing uses techniques like trailers, ads, and publicity events to promote the film. Exhibition/consumption is when audiences view the film in theaters or at home.
This document provides a lengthy list of questions for students to consider when researching the film industry, including the production and distribution companies, genres, budgets, marketing strategies, audience reception, and financial performance of their chosen film. It encourages students to thoroughly investigate all aspects of how the film was made, distributed, and received by researching the relevant organizations, personnel, and analyzing reviews to understand the film's success from an institutional and audience perspective. Students are also prompted to discuss their findings with peers and develop their own questions for further study.
This document summarizes United Talent Agency's (UTA) experience representing elite artists, brands, and intellectual property. UTA will work with Capcom to develop an optimal plan for the Mega Man property, evaluating strategic options like potential producing partners, talent attachments, and pitching to studios. UTA's process includes preparing pitch materials, finding the right producing partner and negotiating a favorable deal, as shown in their case study of the Dark Void video game adaptation.
A film distribution company like Screen Gems would be well suited to distribute our thriller/horror film because they have experience with similar subgenres. Screen Gems has previously distributed films like "When a Stranger Calls" that found success both in the US and UK markets. Our film would likely appeal to wide international audiences given the popularity of the genre worldwide. Releasing around Halloween and screening for 5 weeks in UK cinemas before a DVD/Blu-Ray release in 3-4 months would be an effective release strategy. While self-distribution offers some advantages, hiring an experienced distributor could enhance our film's box office potential.
Film distribution is the competitive business of marketing and releasing films. Distributors are responsible for deciding release dates and theaters, advertising campaigns, and negotiating deals for home video and television releases. They aim to maximize revenue from theatrical showings, home video sales and rentals, pay-per-view, and television licenses. United International Pictures distributes films from major studios like Universal and Paramount internationally outside of North America.
This document provides a list of questions to guide students in researching the production, distribution, and audience reception of a film. It includes questions about the film's genre, production company, financing, budget, casting, filming locations, marketing strategy, target audience, release timeline, reviews, and financial performance. The goal is for students to understand all aspects of how a film moves from development to screening by analyzing the institutions and audiences involved.
Film distribution in the UK is a competitive business with over 500 films released each year. Distributors must identify the largest possible audience for each film. In the crucial first weekend, distributors publicize films as much as possible since on average 30% of profits are made in the first 3 days. Factors considered for developing release plans include the target audience, competition from other films, and whether the film has big name stars that can draw audiences. Distribution methods range from wide "in cinemas everywhere" releases for blockbusters to more specialized launches in select cities for art films, with total distribution and promotion budgets varying greatly per film.
The film A Field in England was produced on a very low budget of £300,000 by independent British production company Rook Films. It utilized new technologies and a non-traditional distribution strategy, being simultaneously released in UK cinemas, free-to-air television, DVD, and video-on-demand. This innovative approach aimed to maximize audience reach and profits. Initial results were positive, with solid cinema box office and thousands of digital/DVD purchases in the first week. Audiences responded positively overall to having increased access options.
Paramount Pictures is an American film studio founded in 1916 that has become one of the largest studios in the world. It helped pioneer the concept of marketing films nationally and internationally. Some of Paramount's most successful films include The Firm from 1993, Marathon Man from 1976, and The Godfather from 1972, which was one of the studio's greatest achievements and highest grossing films. The production process at Paramount follows standard steps - pre-production, filming, post-production, distribution, and marketing. Paramount and other studios must also adhere to regulations from classification boards like the BBFC that assign age ratings to films.
What kind of media institution might distribute your media product and why?ce8612
This document discusses film distribution and provides examples of major film distribution companies. It analyzes Universal Studios and Metrodome as distribution case studies, concluding that Metrodome would be the best fit for distributing their film due to its focus on smaller, UK-based releases. Marketing strategies discussed include theatrical release, home video, trailers, interviews and promotions to appeal to their target UK audience. Self-distribution is considered but rejected in favor of an experienced distribution company.
The key stages of the film process are production, distribution, marketing, and exhibition/consumption.
During production, a production company creates the film through pre-production, production, and post-production stages. Distribution involves releasing and sustaining the film in the marketplace. Marketing employs various techniques to promote the film such as trailers, advertisements, and publicity events. Exhibition makes the film available to audiences in cinemas and later through home entertainment formats like DVDs and streaming.
This document provides information about the film production and distribution process. It begins with an overview of the main stages in the process: production, marketing, distribution 1, exhibition, distribution 2, and exchange. It then lists some of the key roles involved in filmmaking, such as producers, directors, and editors. The document presents five potential film briefs and asks the reader to choose one to develop. It asks how the reader would make the film, get it to cinemas, market it, distribute it to audiences, and get people talking about it. In the end, the reader is asked to summarize their proposed film idea and distribution plan.
Film finance involves determining the commercial viability of a film project during development prior to production. It is a subset of project finance that relies on the film's revenue rather than external sources to repay investors. Producers assemble a package including the script, budget, and director/cast details to pitch to potential financial backers. If research suggests sufficient audience interest, the film receives funding to proceed to production. Distribution then markets and circulates the completed film to theaters and home viewers to generate returns for the studio, producers, and investors.
There are many different methods film companies use to promote films, including trailers, posters, websites, interviews, and promotional tours. Websites for films like The Blair Witch Project and The Hunger Games provided interactive content and additional information to generate interest. Posters for films such as The Hunger Games and Spectre use symbolic imagery and minimalist designs that allow viewers to infer the genre and tone. Promotional tours for movies like Suicide Squad and The Avengers involve interviews that help audiences learn about the film's characters and story without revealing too much, building anticipation.
This document discusses several aspects of film distribution and marketing. It notes that individual distributors may release up to 30 films per year, with around 500 total releases annually in the US. The distribution process involves various roles like publicists, filmmakers, producers, designers, and exhibitors at different stages. Traditional and new forms of marketing for films are discussed, such as posters and social media. Film distributors must decide how to present a film by identifying unique selling points and crafting a narrative image for the marketing campaign. Cross-media marketing across different platforms like TV, radio, and print is also covered. An example marketing campaign for The Dark Knight is provided that used publicity stunts, collectables, and projections.
The document discusses film distribution, which involves marketing and circulating films in theaters and home viewing formats. A distributor's main objectives are to persuade exhibitors to show the film and set up screenings. They will advertise through posters, videos, and arrange release dates and territories. Distributors must secure contracts specifying payment from ticket sales. They ensure copies are delivered on time and monitor showings. Considerations include targeting the right audience, competition, and star power. Distribution deals and formats vary between large Hollywood films and smaller independent or foreign films.
The document discusses film distribution, which involves marketing and circulating films in theaters and home viewing formats. A distributor's main objectives are to persuade exhibitors to show the film and set up screenings. They will advertise through posters, videos, and arrange release dates and territories. Distributors must secure contracts specifying payment from ticket sales. They ensure copies are delivered on time and monitor showings. Considerations include targeting the right audience, competition, and star power. Distribution deals and formats vary between large Hollywood films and smaller independent or foreign films.
Trailers are an important part of marketing films as they inform potential audiences about an upcoming film to encourage cinema viewing. Trailers provide a preview of the film and are aimed at the same target audience. Effective trailers showcase the genre and unique selling points to generate excitement while not being so early that audience interest fades before the film's release.
Film distribution is the process of making movies available to audiences by delivering films to cinemas. Distribution companies play a huge role in the film economy by bringing finished movies to life and connecting them with audiences. They spend about £300 million annually on advertising and distributing new releases in the UK. The path a film takes to reach cinemas involves the studio buying rights and producing the film, then making a deal with a distribution company who screens the film for cinema buyers and negotiates showings. Distributors must consider the target audience and season when deciding when is best to release a film.
This document provides guidance for students to research and analyze a case study on a film. It includes over 50 questions across production, distribution, marketing, and audience reception that students should consider as part of their case study analysis. The questions cover topics like the film's genre, production companies, budgets, casting, technology used, target audiences, distribution strategies, marketing campaigns, reviews, and financial performance. Students are encouraged to thoroughly research each aspect of the film using online resources and surveys.
The key stages of the film process are production, distribution, marketing, and exhibition/consumption.
Production involves creating the film and arranging financing. Distribution gets the film to theaters and other platforms. Marketing uses techniques like trailers, ads, and publicity events to promote the film. Exhibition/consumption is when audiences view the film in theaters or at home.
This document provides a lengthy list of questions for students to consider when researching the film industry, including the production and distribution companies, genres, budgets, marketing strategies, audience reception, and financial performance of their chosen film. It encourages students to thoroughly investigate all aspects of how the film was made, distributed, and received by researching the relevant organizations, personnel, and analyzing reviews to understand the film's success from an institutional and audience perspective. Students are also prompted to discuss their findings with peers and develop their own questions for further study.
This document summarizes United Talent Agency's (UTA) experience representing elite artists, brands, and intellectual property. UTA will work with Capcom to develop an optimal plan for the Mega Man property, evaluating strategic options like potential producing partners, talent attachments, and pitching to studios. UTA's process includes preparing pitch materials, finding the right producing partner and negotiating a favorable deal, as shown in their case study of the Dark Void video game adaptation.
A film distribution company like Screen Gems would be well suited to distribute our thriller/horror film because they have experience with similar subgenres. Screen Gems has previously distributed films like "When a Stranger Calls" that found success both in the US and UK markets. Our film would likely appeal to wide international audiences given the popularity of the genre worldwide. Releasing around Halloween and screening for 5 weeks in UK cinemas before a DVD/Blu-Ray release in 3-4 months would be an effective release strategy. While self-distribution offers some advantages, hiring an experienced distributor could enhance our film's box office potential.
Film distribution is the competitive business of marketing and releasing films. Distributors are responsible for deciding release dates and theaters, advertising campaigns, and negotiating deals for home video and television releases. They aim to maximize revenue from theatrical showings, home video sales and rentals, pay-per-view, and television licenses. United International Pictures distributes films from major studios like Universal and Paramount internationally outside of North America.
This document provides a list of questions to guide students in researching the production, distribution, and audience reception of a film. It includes questions about the film's genre, production company, financing, budget, casting, filming locations, marketing strategy, target audience, release timeline, reviews, and financial performance. The goal is for students to understand all aspects of how a film moves from development to screening by analyzing the institutions and audiences involved.
Film distribution in the UK is a competitive business with over 500 films released each year. Distributors must identify the largest possible audience for each film. In the crucial first weekend, distributors publicize films as much as possible since on average 30% of profits are made in the first 3 days. Factors considered for developing release plans include the target audience, competition from other films, and whether the film has big name stars that can draw audiences. Distribution methods range from wide "in cinemas everywhere" releases for blockbusters to more specialized launches in select cities for art films, with total distribution and promotion budgets varying greatly per film.
The film A Field in England was produced on a very low budget of £300,000 by independent British production company Rook Films. It utilized new technologies and a non-traditional distribution strategy, being simultaneously released in UK cinemas, free-to-air television, DVD, and video-on-demand. This innovative approach aimed to maximize audience reach and profits. Initial results were positive, with solid cinema box office and thousands of digital/DVD purchases in the first week. Audiences responded positively overall to having increased access options.
Paramount Pictures is an American film studio founded in 1916 that has become one of the largest studios in the world. It helped pioneer the concept of marketing films nationally and internationally. Some of Paramount's most successful films include The Firm from 1993, Marathon Man from 1976, and The Godfather from 1972, which was one of the studio's greatest achievements and highest grossing films. The production process at Paramount follows standard steps - pre-production, filming, post-production, distribution, and marketing. Paramount and other studios must also adhere to regulations from classification boards like the BBFC that assign age ratings to films.
What kind of media institution might distribute your media product and why?ce8612
This document discusses film distribution and provides examples of major film distribution companies. It analyzes Universal Studios and Metrodome as distribution case studies, concluding that Metrodome would be the best fit for distributing their film due to its focus on smaller, UK-based releases. Marketing strategies discussed include theatrical release, home video, trailers, interviews and promotions to appeal to their target UK audience. Self-distribution is considered but rejected in favor of an experienced distribution company.
The key stages of the film process are production, distribution, marketing, and exhibition/consumption.
During production, a production company creates the film through pre-production, production, and post-production stages. Distribution involves releasing and sustaining the film in the marketplace. Marketing employs various techniques to promote the film such as trailers, advertisements, and publicity events. Exhibition makes the film available to audiences in cinemas and later through home entertainment formats like DVDs and streaming.
This document provides information about the film production and distribution process. It begins with an overview of the main stages in the process: production, marketing, distribution 1, exhibition, distribution 2, and exchange. It then lists some of the key roles involved in filmmaking, such as producers, directors, and editors. The document presents five potential film briefs and asks the reader to choose one to develop. It asks how the reader would make the film, get it to cinemas, market it, distribute it to audiences, and get people talking about it. In the end, the reader is asked to summarize their proposed film idea and distribution plan.
Film finance involves determining the commercial viability of a film project during development prior to production. It is a subset of project finance that relies on the film's revenue rather than external sources to repay investors. Producers assemble a package including the script, budget, and director/cast details to pitch to potential financial backers. If research suggests sufficient audience interest, the film receives funding to proceed to production. Distribution then markets and circulates the completed film to theaters and home viewers to generate returns for the studio, producers, and investors.
There are many different methods film companies use to promote films, including trailers, posters, websites, interviews, and promotional tours. Websites for films like The Blair Witch Project and The Hunger Games provided interactive content and additional information to generate interest. Posters for films such as The Hunger Games and Spectre use symbolic imagery and minimalist designs that allow viewers to infer the genre and tone. Promotional tours for movies like Suicide Squad and The Avengers involve interviews that help audiences learn about the film's characters and story without revealing too much, building anticipation.
This document discusses several aspects of film distribution and marketing. It notes that individual distributors may release up to 30 films per year, with around 500 total releases annually in the US. The distribution process involves various roles like publicists, filmmakers, producers, designers, and exhibitors at different stages. Traditional and new forms of marketing for films are discussed, such as posters and social media. Film distributors must decide how to present a film by identifying unique selling points and crafting a narrative image for the marketing campaign. Cross-media marketing across different platforms like TV, radio, and print is also covered. An example marketing campaign for The Dark Knight is provided that used publicity stunts, collectables, and projections.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
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https://snjglobalservices.com/.
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INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
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Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
2. 2
Preview
• Bio data : Bruno Chatelin
• Inside a major
• The 3 rules of marketing (only 3?)
• The marketing tools
• Selecting the right associates
• Things change
• A selection of movie launches
3. 3
Bio Data
• HEC business school marketing major
• 10 years with international Ad Agencies on
major consumer goods, Colgate, Lever,
Mars, Kellog ’s, Mastercard, Lux and more
• 10 years with major companies: Columbia
TriStar and UGC/FOX joint venture / start
up, marketing director then general manager
• Consultant in communication and associate
founder of Solo Connexions SA
4. 4
My movie background
• A regular movie goer !
• At the origin of a professional approach of
my moviegoer passion : the research on Lux
marketing case study « the soap of the
stars »since 1923 in the world
• 200 movies, 33 over a million admissions, a
few opening records T2, ID4
• 10 studio chiefs
5. 5
Inside a major
• The one billion dollars game
• Production / Domestic 45% /Foreign 55%
• A matrixcial organisation : how many
bosses can you have?
• Reporting
• Local Vs Global strategy
• The French subsidiaries i worked and
operated
6. 6
Being distributed by a major : an
advantage?
• Powerful resources and marketing expertise
• Access to combined market information
• Harmonised distribution
• Bulk of material ready in time
• Tested campaigns : Latin version,
Scandinavian, the French touch...
• Test market? Efforts > ROI
• Watch for the money!
7. 7
The 3 rules of marketing
• About getting an audience to buy your
product with IMPATIENCE
• Is it still art or is it commerce ?
• Can marketing sell a bad product ?
• How important was marketing of Titanic?
• Rule 1 : positioning and targeting
• Rule 2 : communicate that positioning
• Rule 3 : the most important….………….
8. 8
Positioning
• The positioning is written by the movie
itself….
• But the desirable positioning builds on the
values you identify as the movie strongest
selling arguments
• Something unique to your movie
• Something that qualifies it into a genre
• The result of a unique combination of
talents
9. 9
Positioning examples
• Mr Jones launch in France with a new positioning
• US domestic positioning : the dramatic love story
between a maniaco-depressive patient and its
psychiatrist starring Richard Gere and Lena Olin
Domestic flop
• the french approach : Mr Jones is a feel good
movie with R Gere as the irresistible seducer of all
women capable of the wildest creative acts N° 1
Box Office
10. 10
Positioning
• 10 movies open the same day:
why should they come and see yours?
• How come the admissions figures of your first
show are exactly in line with the final career?
• How do kids know ahead that they will like the
movie?
• What makes buzz grow? (internet, word of mouth)
11. 11
Proper audience targeting gets
you to success
• Targeting the right audience ($)
• Males, females or… both
• how old are they, what do they like, read,
buy, play with, listen to, where do they go
• What movies will they like, did they like
• Which other actors, directors do they like
12. 12
Shrewd targeting
• The right distributor (how many films a year …)
• The right date (competition, genre, holidays)
• The right exhibitor circuit
(specialised, enough capacity…)
• The right houses
• The right media to hit the target
• The right commercial associates
13. 13
What is the right date
• A good date is a date where you ARE ready
• A large chunk of a small market or a
smaller market share of a big market
• Summer attendance
• Profile of viewers in holidays
• Dating traditions : Woody Allen in february
• Mario Kasar lucky date october 16
(Rambo, T2…) does it really exist?
14. 14
Dating
• How much time do you want to have after
the movie wrapped, opened in a territory (to
capitalise on success or evacuate flop?)
• Festival diktats: open after the film is
shown...
• Choosing the lead country to open
• Do we need the media publicity support,
can we do without them (in holidays, in
heavy competition…)
• Last Action Hero vs Cliffhanger
15. 15
Positioning +Targeting +Dating...
• After you finished your homework
• Positioning
• Targeting
• Dating
• Don’t change anything and begin the real
promotion work
16. 16
Evaluating the potential
• The film rental estimate
(15F per admission)
• Admissions estimate
• Films comparison: B.O. career, openings of
similar movies
• Foreign openings
• A team process
• Determine the launch budget
17. 17
Testing
• Tests to help make the right decisions
– potential
– strategy
– tools : posters, trailers, title
• Screening tests with Holy NRG one
company does it all around the world : 15
000 $
18. 18
Finding the best Film Title
• Local language Vs. American
• What is a good title : short/long
• What is a bad title : out of sight
• How do you find the title ?
– the script
– journalists
– reference to a code or genre : striking distance
– Who can help
19. 19
The poster
• Obligations: billing block, above title, order
and colours, logos, legal, censorship
• A strong title : compare the size with
commercial ads
• Codes
• Quotes as a substitute to obligations
• Quotes as a media endorsement
20. 20
A powerful poster
• Teasing
• Adapt to the format : bus flank or tails : talk to the
cars ; twin sites teaser /revealing
• Select the media that allow most impact
• Show the audience that the poster is alive
• Think about timing summer, revealing...
• Remember that it is an element that the audience
must appropriate and buy
• Poster in theatres may be different
21. 21
Poster
• Information retention
• Give the promotional partners visibility
• Pictures or illustrations
• Elements from the film are not always
available
• A job for professionals you must trust
22. 22
A good trailer
• A true trailer, true to the movie ambience,
dialogue, humour, effects
• A trailer that will stay young and evolves
• It will give progressive perspectives
• And focus (early source of word of mouth)
• It should not reveal everything of the movie
(keep a few surprises for the longer version)
• Explain the title when it needs to
23. 23
Marketing cookies in your trailer
• Show the poster : it relates the film to its
campaign
• The promotional partners at the end
• The partners might adapt and play it in their
stores
• Some quotes can work in a trailer too
(rarely used)
• Use the key soundtrack if you can in order
to relate to the radio airplay
• A sustaining trailer might help after opening
(quotes…)
24. 24
Trailering strategy
• Role of length to ensure your position ?
• Targeting the movies and the theatres it should
play into
• Buy the space where you cannot get it
• Organise deals to get more : contests...
• Play the music video on screen
• Play in the lobby video monitors
• Tie in with programming
• Attach to another movie
• Technical Dolby, rotation,
25. 25
In theatres material
• Standees
• Postering starting as early as you may (10 max !)
different sizes
• Lobby display £;$… and front house
• Pictures
• Leaflets, magazine special, postcards, stickers, tattoos
etc
• Quotes reproductions : they can read !
• Volume 3D material
• Movie theatre magazines
26. 26
Trade Marketing
• Advertise the date and campaign in the trade press
• Use the conventions to show your trailer film marketing
plans...
• Involve the circuits and the exhibitors in the marketing
• Menus
• Exhibitions of pictures props
• Debates with the audience
• Bring them the cast
• Organise contests (sleepless in Seattle, Id4…give them
prizes)
27. 27
A striking radio campaign
• A world apart from commercial radio
campaigns
• A special tone that tells “MOVIE”
• Bring variety : the cast, the story, the
angles, the experience the viewer will live
• Use crowd reactions or quotes
• The only medium where you can play with
the movie
28. 28
Media Tie Ins
• Radio sponsorships : when, which one
• Negotiation process
• Groups
• Logos value.
• More ad space, editorial
• Contests : write, call and win T shirts, spend
a night in count Dracula castle, free tickets,
premieres and parties, interview Tom Hanks
29. 29
Media Tie Ins
• Contests goodies : piece of ID4 mother ship
T2 pinball, books, video games, trips…
• Gifts as a way to get more space or
communicate your target and positioning
(kids media)
• Contests as a way to exist in the media
when they are reluctant to review the movie
30. 30
Commercial Promotions
• The licensees
• The promotional partners : Zorro
• Interact, inform, exchange
• Mutual marginal benefits new places...
• Screenings and tickets : J.Park
• Limits : product endorsement...
• How vital is that really?
31. 31
Tie Ins with the music
• A powerful way to hit the target
• Timing (record/film) are different, spending
too
• Music movies the Doors, La Bamba, That
Thing you do
• Movies with music colour : R&J
• Musicals : Evita
• Music history : Ludwig van B.
32. 32
Music Tie Ins
• An added access to publicity in magazines,
TV (clip) and radio (the soundtrack of…)
• A combined effort to get POS in record
shops, Hi Fi shops
• An easier access to discos and clubs
• An easy trade tickets / CD
33. 33
Usual Tie Ins
• Books and novellisations
• Video Games when timing allows
• Toys a strong but seasonal way to reach
kids and mothers in hypermarkets
• Fast food chains
• Cerruti Clint, Jack…
• Nestle (Disney) and cereals : kids teenagers
products and family products
34. 34
Create and develop your own by
products
• Telephone and minitel
• Dracula watches, 3D objects, wood medals
• Books of pictures from the movie
• and more
35. 35
Screening the picture
• Work on opinion leaders to make your
movie the talk in town
• Senate, parliament, ministers, President,
princes, key journalist or media
• Jet set and marketing community
• Let those do the PR job and exploit it (radio
interviews, quotes and sell for 2M $ a year)
36. 36
Screening to public audience
• Get advance word of mouth and awareness
when you trust the movie to be n°1 salesman
• A few cases : the truth about cats and dogs
Sleepless
• How wide
37. 37
Different ways of selling tickets
• The price as marketing element is solely in
exhibitor hands
• Eventful : premiere strategy day before morning,
night…
• Pre selling as a concert : Evita
• Pre selling as a product : Star Wars re issue
• A ticket for 2 romantic movies
• A ticket for the pregnant look who’s talking
• A ticket to donate to charities : Philadelphia
• Work with the exhibitor
38. 38
Buzz with @ ?
• Create a site for your movie and talk to your
audience.
• 60 000 new webers a day in the states
• How, how much
• Make sure you communicate about it online
and with main media
• Feed the beast web cam, live interview,
contests, gather all your partners
39. 39
@ few good sites
• The majors and keys players have US based
sites
• The trade press Variety, Hollywood
Reporter, Hollywood online,
• Aint it cool news
• Imdb, ACNielsen, Allociné
• Starwars
40. 40
Publicity
• The N°1 marketing tool
• Publicity strategy and media planning : comedy, romantic,
kids
• The media interest : journalist, promotion and advertising
• The standard tools : press kit, EPK, APK, pictures
selection, clips and excerpts
• Feeding the media with relevant unique angles : the true
story, the place, the sociological, the figures, yourself as a
spokesman...
• Co produce the TV show
41. 41
Work with talent
• On location publicity for early breaks
• Set visit (Hook) and interviews
• International press junkets
• Talent touring blood sweat and …coverage
• Exclusivity, one to one, press conference, national
vs..regional
• Can you bring them to the crowds and in the province Jane
Fonda or Mr X?
• Handling the Go Between
• The 10 000 $ suite
42. 42
Publicity handling
• Evaluate the dosage and the progression
• Show or not show the movie
• When the journalist does not like the movie
can you find another one
• Can you fight back: My example with
Libération /Doors made Variety front page
• Is there something to say about the movie
43. 43
The Film festivals
• Cannes
• Deauville
• Venice
• Berlin
• Costs and stress : mostly both
• Be ready for the race for publicity
• World-wide benefits : Boyz n the hood 20 M$,
Cliffhanger, LAH
44. 44
Advertising Strategy
• Amount 2 to 9 MFF
• Timing : create anticipation climaxing at
opening day
• Prior opening 80 % , 20% sustaining
• Media selection : mass media Posters and
TV if you may buy it : 60 %, radio 20 %,
dailies and guides15 % cinema 5 %
45. 45
Film promotion partners
• Advertising Agencies
• Trailer makers
• Poster makers
• Media buyers
• Hot shops studios and free lances
• Product placement companies
• Promotion and tie in companies
46. 46
Art of buying
• Making deals : partnership, screening,
volume buy, exclusive buy, floating, last
minute poster buy, provincial buy
• Buying the right media, at the right
time:merry Christmas and right place
(concerts), centre of interests
47. 47
Things change
• Media spending have grown
• Media promotions and tie ins become
standards
• Competition grows tougher
• Number of prints soar : spending follow
• Pioneer area is over?
• Role of multiplex
48. 48
Some figures behind the changes
• Print numbers
– 1994 : 14 movies with more than 300 prints
– 1997 : 50 movies
• Individual print costs decreased by a 30 % from 10 000 FF
to 7 000 FF average
• Total release costs for a 300 prints movie approx. 10 MF
• Admissions
– 1994 : the 14 movies generated 36 M admissions.
– 1997 : the 50 generated 65 M admissions
• Industry revenues in the same time grew 20 %
49. 49
The strategy behind a few movies
• Addams Family
• Baron Munchausen
• ID4
• Star Wars
• Philadelphia
• Lock up
• Woody Allen Alice...