The document discusses the effectiveness of cinema advertising, noting that it has high recall rates among moviegoers even weeks and months after viewing. It provides statistics showing that cinema advertising has a large potential audience, as billions of people go to movies each year, many of whom are in key demographics. The document also outlines the various ways brands can advertise in theaters, such as slide programs, digital spots, concessions, signage, audio spots, and online banner ads.

1. Cost Effective - Less than $1 per spot about 3 cents/viewer High Frequency, High impact Unsurpassed Recall Rates Geographic Targeting Larger than life visuals DURANCinemaAds

3. Old Ways of Advertising Do Not Work Ask any Newspaper if the world has changed