Yesterday’s big announcement that LinkedIn is being acquired by Microsoft caused me to reflect on my embrace of LinkedIn and how integrated LinkedIn is with my achievements during the past decade.
For the SXSW 2013 panel
Powerful Partnerships: Building Businesses through Big Deals.
The first rule of sales is get someone else to sell for you.
This is the glorious age of app stores, channels, marketplaces, affiliate networks, integrations, and bundles. Opportunities abound.
How do you choose which partnership is worth your time?
Winning a partnership deal is only half the battle. The best partnerships last for years and become the foundation of your business. But most partners will focus on their own business first and yours never.
So, are you really getting the most from your partners?
This panel is all about getting the most from your partners. How do you get and keep their attention? How do you get them to market you to their customers? How do you get the most of the leads they send you?
We have three of the largest channels for software, Salesforce, Google Apps Marketplace, and Constant Contact and two veteran vendors who've built their businesses through partnerships, Olark live chat and BatchBook for a lively discussion where the truth will come out and money will be made.
Are you one of the lucky ones that got advanced notice that your going to be laid off? Check out these tips and resources that the Professional Networking Group of Snohomish Worksource came up with today. We were tasked with thinking up things we could tell someone that gets advanced notice that they will be laid off soon or has very recently gotten laid off.
30+ people put their heads together and brainstormed tips and ideas and pooled resources that could be given to a person is this situation.
Creating and sharing content is at the heart of a sound social selling and social media marketing strategy. Here are 17 ideas for becoming a content master.
Forrester Research has said that we are living in the age of the customer, which means the balance of power has shifted to buyers. Buyers can gather a lot of data before talking to a salesperson but salespeople can still capitalize on opportunities to demonstrate credibility and value early in the decision-making process.
This presentation is from a webinar I delivered back in June. You can view the on-demand recorded session using this link:
http://bit.ly/2ggxYCj
Often, when people think about "customer experience", they think about the experience of servicing a customer once they've signed on the dotted line. That may have once been true, but these days, due to heightened buyer expectations, your sales success hinges on creating experiences that knock buyer’s socks off, at every touch point in the buying and customer lifecycle.
Check out my on-demand webinar on the Sales Experts channel about this topic. bit.ly/salesexperience
Blogs are a great way to prove your expertise in whatever business you are in. To maximize YOUR exposure, you want your blog to have maximum exposure as well. For this reason, Slideshare and your blog should become fast acquaintances.
For the SXSW 2013 panel
Powerful Partnerships: Building Businesses through Big Deals.
The first rule of sales is get someone else to sell for you.
This is the glorious age of app stores, channels, marketplaces, affiliate networks, integrations, and bundles. Opportunities abound.
How do you choose which partnership is worth your time?
Winning a partnership deal is only half the battle. The best partnerships last for years and become the foundation of your business. But most partners will focus on their own business first and yours never.
So, are you really getting the most from your partners?
This panel is all about getting the most from your partners. How do you get and keep their attention? How do you get them to market you to their customers? How do you get the most of the leads they send you?
We have three of the largest channels for software, Salesforce, Google Apps Marketplace, and Constant Contact and two veteran vendors who've built their businesses through partnerships, Olark live chat and BatchBook for a lively discussion where the truth will come out and money will be made.
Are you one of the lucky ones that got advanced notice that your going to be laid off? Check out these tips and resources that the Professional Networking Group of Snohomish Worksource came up with today. We were tasked with thinking up things we could tell someone that gets advanced notice that they will be laid off soon or has very recently gotten laid off.
30+ people put their heads together and brainstormed tips and ideas and pooled resources that could be given to a person is this situation.
Creating and sharing content is at the heart of a sound social selling and social media marketing strategy. Here are 17 ideas for becoming a content master.
Forrester Research has said that we are living in the age of the customer, which means the balance of power has shifted to buyers. Buyers can gather a lot of data before talking to a salesperson but salespeople can still capitalize on opportunities to demonstrate credibility and value early in the decision-making process.
This presentation is from a webinar I delivered back in June. You can view the on-demand recorded session using this link:
http://bit.ly/2ggxYCj
Often, when people think about "customer experience", they think about the experience of servicing a customer once they've signed on the dotted line. That may have once been true, but these days, due to heightened buyer expectations, your sales success hinges on creating experiences that knock buyer’s socks off, at every touch point in the buying and customer lifecycle.
Check out my on-demand webinar on the Sales Experts channel about this topic. bit.ly/salesexperience
Blogs are a great way to prove your expertise in whatever business you are in. To maximize YOUR exposure, you want your blog to have maximum exposure as well. For this reason, Slideshare and your blog should become fast acquaintances.
An entrepreneur wears many hats: idea formation, idea promotion, idea building, idea delivery, idea scaling, idea restructuring, and so on. Entrepreneurs have within themselves experiences that, if shared with others, can provide immense value to their personal brands, their companies’ brands, other entrepreneurs, and prospective clients.
With the explosive growth of social networks, we are relying increasingly on ecosystems of connections to find what we need to thrive. Therefore, entrepreneurs need to get their story out there so that it can be found by prospective clients.
26 actionable website traffic hacks to Increase Your Traffic Today by 206.8%Shamsudeen Adeshokan
Executing Effective Content Marketing Techniques To Drive Traffic To Your Blog Is The First Step Towards Achieving Many Positives Things In Online Marketing. In this guide, you'll learn 26 tried and tested traffic hacks guarantee to bring positives result to any website traffic today.
Social media is a great tool to add to your marketing arsenal. One of its most powerful uses is to get traction for your online and in-person events. Join us for this webinar to talk about using free and paid social media tools to reach your future attendees AND make sure they show up! Targeting people by likes, interests, and geographic location has never been easier.
Websites, enewsletters, blogs, social media, traditional media... how do they all fit together? In this webinar we will discuss creating a content strategy and how to start organizing your content. As we approach the end of the year, it is a time to get organized and make sure your marketing efforts are complimenting - not competing, with each other.
1000 Twitter Impressions Per Day In 2016 - 10 Easy Twitter Strategies To Incr...Thomas Lancaster
Twitter marketing can be challenging due to the volume of information being pushed to followers and the short survival time of most tweets. As an academic and marketer with an active following of several groups of people, I'm now in the positive position where my tweets average more than 1000 impressions per day (and, in some time periods, over 5000 impressions).
This presentation analyses my Twitter activity in early 2016, showcasing the tweets that were identified as the most successful. Based on the analysis, 10 strategies are identified that can be used to ensure high levels of Twitter engagement. The strategies are suitable for areas beyond academic circles and should apply equally to students, entrepreneurs, startup companies and others.
77 Insider Tips for Rocking Your Content Strategy Using LinkedInBlack Marketing
LinkedIn’s Senior Content Marketing Manager and author of Welcome to the Funnel lifts the curtain at Social Media Marketing World 2015 to reveal how his team is using content and social to drive engagement, thought leadership, and ultimately revenue using the world’s largest professional network. This session will explore the latest tactics for driving demand with your target audience including behind the scenes insights into how LinkedIn uses LinkedIn.
An entrepreneur wears many hats: idea formation, idea promotion, idea building, idea delivery, idea scaling, idea restructuring, and so on. Entrepreneurs have within themselves experiences that, if shared with others, can provide immense value to their personal brands, their companies’ brands, other entrepreneurs, and prospective clients.
With the explosive growth of social networks, we are relying increasingly on ecosystems of connections to find what we need to thrive. Therefore, entrepreneurs need to get their story out there so that it can be found by prospective clients.
26 actionable website traffic hacks to Increase Your Traffic Today by 206.8%Shamsudeen Adeshokan
Executing Effective Content Marketing Techniques To Drive Traffic To Your Blog Is The First Step Towards Achieving Many Positives Things In Online Marketing. In this guide, you'll learn 26 tried and tested traffic hacks guarantee to bring positives result to any website traffic today.
Social media is a great tool to add to your marketing arsenal. One of its most powerful uses is to get traction for your online and in-person events. Join us for this webinar to talk about using free and paid social media tools to reach your future attendees AND make sure they show up! Targeting people by likes, interests, and geographic location has never been easier.
Websites, enewsletters, blogs, social media, traditional media... how do they all fit together? In this webinar we will discuss creating a content strategy and how to start organizing your content. As we approach the end of the year, it is a time to get organized and make sure your marketing efforts are complimenting - not competing, with each other.
1000 Twitter Impressions Per Day In 2016 - 10 Easy Twitter Strategies To Incr...Thomas Lancaster
Twitter marketing can be challenging due to the volume of information being pushed to followers and the short survival time of most tweets. As an academic and marketer with an active following of several groups of people, I'm now in the positive position where my tweets average more than 1000 impressions per day (and, in some time periods, over 5000 impressions).
This presentation analyses my Twitter activity in early 2016, showcasing the tweets that were identified as the most successful. Based on the analysis, 10 strategies are identified that can be used to ensure high levels of Twitter engagement. The strategies are suitable for areas beyond academic circles and should apply equally to students, entrepreneurs, startup companies and others.
77 Insider Tips for Rocking Your Content Strategy Using LinkedInBlack Marketing
LinkedIn’s Senior Content Marketing Manager and author of Welcome to the Funnel lifts the curtain at Social Media Marketing World 2015 to reveal how his team is using content and social to drive engagement, thought leadership, and ultimately revenue using the world’s largest professional network. This session will explore the latest tactics for driving demand with your target audience including behind the scenes insights into how LinkedIn uses LinkedIn.
Compliant Practices for Social Media in Financial ServicesBlack Marketing
Learn how financial services professionals can leverage LinkedIn to develop new business opportunities, build relationships, and drive revenue in a compliant manner with Proofpoint.
How top teams win in todays dynamic social selling environment Black Marketing
Learn how to increase your Social Selling Index by excelling at The 4 Pillars of Social Selling:
--Creating a professional brand
--Finding the right people
--Engaging with insights
--Building strong relationships
Sales reps who master these four areas are 51% more likely to exceed their quota. We'll explore what each of these pillars means for you, and we'll equip you with the statistics and hard hitting facts you need to show your executive teams how social selling done right drives your performance to the next level.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Being Different in the Social Content EconomyBlack Marketing
Billy Sountornsorn, Insights Lead, Asia-Pacific & Japan Marketing Solutions, LinkedIn discusses -
B2B social opportunity: The ROI of B2B content marketing
- How can brands better segment and understand audience content preferences on social in Asia?
- How do I ensure my organisation is creating content to drive the business and my brand’s reputation forward?
- How do we accelerate and automate content creation and amplification?
Resume writing is part art and part science. Not too little information, and not too much. But more importantly, it is the most important first step to making a positive impression to hopefully help you land an interview and create a discussion about your background.
The presentation was delivered March 21, 2018, at Humber College School of Applied Technology.
Personal Branding: Do you Know the Origins?Sandra Long
Find out the origins of Personal Branding from Wikipedia, as presented by Sandra Long - Post Road Consulting. Sandra is the author of "LinkedIn for Personal Branding: The Ultimate Guide."
iCPA: A Social Media Overview For The CPAMitch Miles
This Social Media Overview class will give you a bird’s eye view of a wide array of social media sites and tools. Get the latest in social media best practices. You will learn how others are making use of them and how they might make sense for you. At the end of this class you will have a clear understanding of the social media landscape as well as enough knowledge to make an educated decision on which social media channels are right for you and your firm.
This is a very engaging and interactive class.
LMT Marketing - Massage Therapy Marketing - 5 Essential Pillars brought to you by Agony of DaFeet, Inc.
More Marketing Tips
http://moremassagemarketing.com/tips
Presentation delivered at Search Elite, London, May 2017 on the topic of spending money on PPC ads in a more effective way and to avoid methods that waste advertising spend.
Making UX and Agile work is tough. Making both of them work at the enterprise level is even harder, This presentation outlines an approach to how we integrated UX into an Agile development process at the enterprise level, what worked and what didn't.
These are the slides of the workshop held by Senol Tapirdamaz for Eindhoven Startup Foundation. You can watch the workshop here: http://app.webinarjam.net/register/20279/72050c71e5
How to achieve mind-blowing Content Marketing ROIJeremy Cabral
Presentation at Search Marketing Summit Sydney 2016. Here's the synopsis:
"Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue; that's the one-two punch of social media and content marketing. If you are not pairing these two together then you are simply missing opportunities for your business.
This session will show you how to create a world-class strategy for combining these social and content marketing to deliver real results. From real world examples to real-time results, get ready for a cornucopia of actionable takeaways you can start implementing immediately."
Applying to Doctoral Programs: The Academic Writing SampleLaurie Prange
In this presentation, the main elements of the writing sample, included in the application package to a doctoral program (PhD, EdD, DBA, etc.), are covered.
2016 Social PR Secrets, Trends and Faves Lisa Buyer
Lisa Buyer dropped in on BYU public relations and communications students for a day of trading #SocialPRSecrets. On the agenda included what's hot in social media, social media network trends plus Lisa Buyer's most coveted Social PR Secrets to success.
Earlier this year Facebook reached 15 million active Australian users, that’s 62% of the total Australian population, therefore it’s no wonder Facebook can be a powerful marketing tool to engage with your customers and attract new customers. However, the mystery of how to use Facebook to market your business and sell your products and services can sometimes take a bit of time to get your head around.
This presentation describes how best to set up your business Facebook page, and how to use it to interact and attract customers whilst growing your business.
How to Fully Take Advantage of LinkedInNikki Little
Getting started with LinkedIn, the 10 most important profile elements, how to network on LinkedIn, how to visualize your connections, the most important elements of a company page and what not to do on LinkedIn.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Chris Spurvey, Vice President - KPMG shares his LinkedIn success story
1. My Life On LinkedIn Since 2006
A Case Study for Sales and Personal Branding
2.
3. I signed up for LinkedIn on
November 22, 2006.
cc: clasesdeperiodismo - https://www.flickr.com/photos/24614969@N04
4. I saw the platform as an
opportunity to post my
resume online.
cc: buyalex - https://www.flickr.com/photos/27883181@N05
5. I mainly responded to
connection requests from
other people and spent very
little time on the site itself.
cc: kenteegardin - https://www.flickr.com/photos/26373139@N08
6. In early 2007, I had jumped
into the sales profession,
joining an IT consulting
boutique.
cc: Caucas' - https://www.flickr.com/photos/20993292@N08
7. My job was to diversify the
company by growing its
network of consultants and
landing new clients.
cc: kenteegardin - https://www.flickr.com/photos/26373139@N08
8. Very quickly, I realized how
LinkedIn could help me do
both.
cc: theanthonyryan - https://www.flickr.com/photos/71073129@N06
9. I spent the next four or five years
adding every person who I
connected with on a professional
basis as a connection on
LinkedIn. Before meeting
someone new, I looked him or
her up on LinkedIn so that we
could relate that much better.
cc: GroggyFroggy - https://www.flickr.com/photos/59255972@N00
11. That small IT consulting
company landed a large,
multi-year contract, and we
needed people with
specialized skill sets.
cc: reynermedia - https://www.flickr.com/photos/89228431@N06
12. I leveraged LinkedIn and
found subject-matter experts
around the world. I contacted
them, began dialogues, and
transitioned the relationships
to phone calls and eventually
visits to Newfoundland.
cc: LK-GA - https://www.flickr.com/photos/24052304@N04
13. In 2012 we decided it was
time to grow the company
geographically.
cc: Free Grunge Textures - www.freestock.ca - https://www.flickr.com/photos/80497449@N04
14. I scheduled multiple business-
development trips to other
provinces.
cc: ***Bud*** - https://www.flickr.com/photos/87519500@N00
15. I spent hours on LinkedIn,
looking up key individuals in
the provinces I planned to
visit. I sent inMail messages
to those I wanted to meet.
cc: Joe Shlabotnik - https://www.flickr.com/photos/40646519@N00
16. LinkedIn has facilitated
hundreds if not thousands of
coffee chats for me. Some
have led to business. Virtually
all have led to new
connections.
cc: Richard Clark (Digimist) - https://www.flickr.com/photos/30898814@N03
17. In 2013 the company was
acquired by KPMG Canada. I
lead business-development
efforts for the Microsoft
practice.
cc: Esparta - https://www.flickr.com/photos/66208256@N00
18. Interestingly enough, the
Microsoft practice originated
with that boutique firm about
a year prior to its acquisition,
when two Microsoft MVPs
used LinkedIn to contact me
and form a relationship.
cc: striatic - https://www.flickr.com/photos/34427466731@N01
19. In mid-2014 I decided to
pursue my lifelong dream of
writing a book.
cc: Klardrommar - https://www.flickr.com/photos/24283519@N03
20. I wanted to share with
entrepreneurs and new sales
professionals the message
that, with the right mind-set,
they can embrace selling and
become very effective at it.
cc: flazingo_photos - https://www.flickr.com/photos/124247024@N07
21. It’s Time to Sell: Cultivating
the Sales Mind-Set, self-
published in December 2015,
has sold many thousands
more copies than I ever
expected.
23. A few months after I began
writing the book, I began to
research how to promote a
book. I came to realize that
without a platform doing so
would be very difficult.
cc: Roberto_Ventre - https://www.flickr.com/photos/65743191@N00
24. I took notice of a few people I
knew who were publishing
articles on LinkedIn’s new
publishing platform. I decided
to jump on board.
cc: Sean MacEntee - https://www.flickr.com/photos/18090920@N07
25. To date I have published just
shy of one hundred articles
and attracted a whole new
network of thought leaders
and influencers.
cc: DavidSpinks - https://www.flickr.com/photos/28669457@N04
26. I also have leveraged the
SlideShare platform as
another avenue for
communicating my message.
cc: sylvain kalache - https://www.flickr.com/photos/13261792@N03
27. My platform has expanded to
include the It’s Time to Sell
podcast. All thirty guests who
have been on the podcast are
connections that I made via
LinkedIn.
cc: Colleen AF Venable - https://www.flickr.com/photos/49503171926@N01
28. Around the same time that I
began publishing on LinkedIn,
I embraced another new
LinkedIn tool: Sales Navigator.
cc: Glyn Lowe Photoworks. - https://www.flickr.com/photos/65354164@N02
29. I use Sales Navigator to stay
up to date on key accounts,
clients, and leads.
cc: chrisinplymouth - https://www.flickr.com/photos/21450297@N06
30. My use of Sales Navigator, in
particular, leads to the reason
that I am excited about
Microsoft’s potential
acquisition of LinkedIn.
31. Under its Dynamics brand,
Microsoft has a powerful
suite of enterprise
applications. CRM is one of
them.
cc: Michael Kappel - https://www.flickr.com/photos/78779574@N00
32. I see huge potential in the
combination of Sales
Navigator and Microsoft
Dynamics CRM.
cc: M0les - https://www.flickr.com/photos/50523523@N00
33. How Microsoft and LinkedIn
integrate those products will
be interesting to see.
cc: kevin dooley - https://www.flickr.com/photos/12836528@N00
34. Could this be the next chapter
in my life on LinkedIn?
cc: clasesdeperiodismo - https://www.flickr.com/photos/24614969@N04