This document outlines 13 powerful words that can help salespeople transform into "super sellers". The words are: you, value, and, do, or, should we, consensus, imagine, see show hear tackle, their name, power words, because, and opportunity. Using these words in sales conversations and communications can help gain prospects' trust, close more deals, and make the salesperson seem more competent, inclusive, and able to convey value and options. Examples are given for how and when to use each word effectively in a sales context.