This document provides 5 strategies for maximizing a business's presence on LinkedIn: 1) Overhaul your profile by updating your photo, skills, and soliciting recommendations; 2) Grow and groom your network by connecting with professionals while vetting connections; 3) Add skills and endorsements to showcase your expertise; 4) Stay engaged by following industry trends on LinkedIn Pulse; 5) Share relevant content to maintain connections and promote your personal brand. Completing these strategies can help businesses get introductions, clients, and stay informed on LinkedIn.

1. Ways Your Business
Should Be
RIGHT NOW!
5 Maximizing
@NealSchaffer

2. If you’re
overlooking
LinkedIn,
your business is
ignoring the largest
social network for
professionals – and
decision makers.

3. Whether you’re seeking
introductions to decision makers
or more clients for your business,
LinkedIn can help you get there,
but only if you use it right.

4. Overhaul your LinkedIn presence!
Use these 5 proven strategies to
maximize your reach on LinkedIn.

5. Overhaul your LinkedIn presence!
Use these 5 proven strategies to
maximize your reach on LinkedIn.
PLUS
get my free
ebook at the
end of this
SlideShare!

6. Makeover your profile
1

7. Every activity you do on
LinkedIn will generate a link
back to your LinkedIn profile.

8. Review your LinkedIn presence
and make sure it shows you off
in your best light.

9. Refresh your LinkedIn photo –
and make it professional, please!

10. Update fields to showcase new
skills and new accomplishments.

11. Solicit Recommendations from past
colleagues and clients who can
praise the work you’ve done.

12. Grow and groom
your network2

13. Professionals at every
level should have a broad
network on LinkedIn.

14. Your friends, colleagues, past coworkers,
classmates, and professional association
members make good network connections.

15. As LinkedIn becomes more popular,
there are more fake profiles. Evaluate
any new connection for legitimacy.

16. Create a LinkedIn connection policy
that makes sense for your business
objectives and stick to it.

17. Add Skills and
Endorsements3

18. If you’re using LinkedIn to grow your
business, you’ll want to add Skills and
Endorsements that reflect your skill set.

19. Once you add Skills, you’ll find
that LinkedIn Connections start
to Endorse you for those skills.

20. Having these additional votes of
confidence will reflect positively on
your business, so use LinkedIn
Endorsements to your advantage.

21. Consider Endorsing connections
whose work you can vouch for.

22. All it takes is a small social signal that
can create a ripple effect of goodwill.

23. Take Your Pulse
4

24. Dive into Pulse to stay engaged and in
the know in your industry. Use it as
your personalized “Wall Street Journal”
for your professional life.

25. Connect with content creators in your
niche, track trends, be the first to know
about the latest news, and stay on the
cutting edge when you track Pulse.

26. Pulse also offers the option to see
content by Publisher, Channels, and
Influencers or top minds in our society.

27. If you see something that interests you,
it might also interest your network, so
why not share it with them?

28. Share
5

29. Cultivate a habit of sharing content
with your Connections to stay
engaged, maintain ties, and promote
both a personal and professional brand.

30. Sharing can be as simple as…

31. Sharing can be as simple as…
• posting the latest business statistics
• sharing a story that you found on Pulse
• letting your network know about your
latest professional achievements

32. By taking a few minutes to share to
a tidbit of news, and making it a
consistent habit, you will truly
maximize your reach on LinkedIn.

33. Want MORE
actionable tips
on how to
implement
LinkedIn
strategies for
your business?