3. State the Business Goals of your Product
To choose the right key performance indicators or KPIs, you must be clear
on the business goals your product serves.
4. Collect only KPIs to help you to take decisions
Avoid Vanity Metrics. Don’t Measure everything that can be Measured.
5. Use Quantitative and Qualitative KPIs
Combining the two types gives you a balanced outlook on how your
product is doing.
6. Employ Lagging and Leading Indicators
Lagging indicators tell you about the outcome of past actions.
Leading indicators help you understand how likely your product will meet
a goal in the future.
7. Look beyond Financial and Customer Indicators
Profit goals and that customer engagement are the success of today.
Motivation and Leadership are the success of tomorrow.