Is Your Business Communication on Track? Your 3-Part Quarterly Review

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Do you have a business communication plan? No? Here is a simple outline for creating one. And as a bonus, you have steps for conducting a review of your plan.

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Is Your Business Communication on Track? Your 3-Part Quarterly Review

  1. 1. Is Your BusinessCommunication on Track? Your 3-Part Quarterly Review
  2. 2. You start with a plan You have a plan, right?
  3. 3. No wonder your businesscommunication is derailed
  4. 4. Let’s get your businesscommunication plan on track
  5. 5. Review 3 main categoriesPlanning Execution Results
  6. 6. Planning
  7. 7. Create a vision statement
  8. 8. What does your business look like all grown up?
  9. 9. Identify your customerWho are you targeting with your business communication?
  10. 10. Define your objectives Create leads Educate Introduce new product or service
  11. 11. Establish your budget
  12. 12. Execution
  13. 13. Select communication vehicles
  14. 14. What’s most effective? – Social media – White papers, industry articles – Case studies, video – PresentationsConsider objectives and budget
  15. 15. Assign roles & responsibilitiesWho does the writing?Who managesthe process?
  16. 16. Develop message strategy
  17. 17. What problems do yousolve?
  18. 18. What problems do yousolve? How are you different?
  19. 19. What problems do yousolve? How are you different? What is your call to action?
  20. 20. Develop a timeline
  21. 21. Results
  22. 22. Establish benchmarks
  23. 23. What are specificmeasurements ofsuccess?
  24. 24. What are specificmeasurements ofsuccess?LeadsVisibilitySalesCustomer satisfaction
  25. 25. Create a contingency plan
  26. 26. Create a contingency plan What happens if your business communication is not working?
  27. 27. Planning Execution Results Vision Vehicles Benchmark Statement Customer Assign Contingency Message Objectives Strategy Budget Timeline
  28. 28. Congratulations! You have a business communication plan
  29. 29. Now schedule time for review Monthly? Quarterly? You decide
  30. 30. Review 3 main categoriesPlanning Execution Results
  31. 31. Planning
  32. 32. Vision statement Does each communication help move you towards your vision?
  33. 33. Your customer Are youtargeting theright market?
  34. 34. Your customer Are youtargeting theright market?Do you need to explore new markets?
  35. 35. Your budgetAre expenses where they should be?
  36. 36. Your budgetAre expenses where they should be? Do you need to table a project due to costs?
  37. 37. Execution
  38. 38. Communication vehicles How effective is your combination?
  39. 39. Communication vehicles How effective is your combination? Should you change your communication vehicles?
  40. 40. Roles & responsibilitiesAre the right people in the right roles?
  41. 41. Roles & responsibilitiesAre the right people in the right roles?Are your projects well-managed?
  42. 42. Roles & responsibilities Are the right people in the right roles?Are your projects well-managed?Should you outsource?
  43. 43. Message strategy Is your message clear?
  44. 44. Message strategy Is your message clear? What feedback have you received?
  45. 45. Message strategy Is your message clear? What feedback have you received? How effective is your Call to Action?
  46. 46. Timelines Did you meet deadlines? If not, why not? Are timelines too aggressive?
  47. 47. Results
  48. 48. BenchmarksAre you tracking?
  49. 49. BenchmarksAre you tracking? Do you have the right benchmarks?
  50. 50. Contingency planIs it time for Plan B?
  51. 51. Contingency planIs it time for Plan B? How can you adjust strategy for better results?
  52. 52. Want yourreview even simpler?
  53. 53. Want your review even simpler?Ask these 3 questions
  54. 54. What went What needs What’s next? well? improvement? www.simplystatedbusiness.com
  55. 55. Cathy Miller, Business Writer Business site: www.SimplyStatedBusiness.com Download more Free Stuff Photo credits – Great images from BigStock Photo www.simplystatedbusiness.com

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