Leadlife solutions offers B2B marketers a software tool for tracking, scoring, prioritizing, and nurturing leads using best practices. The platform includes intuitive guidance for creating effective lead scoring models that account for various interactions and demographics, emphasizing the need for simplicity and flexibility in scoring rules. Additional marketing features such as drip marketing, e-newsletter campaigns, and ROI measurement are also embedded in the software.

1. Marketing Expertise At Your
Fingertips
Lead Scoring Best Practices
LeadLife Solutions
www.leadlife.com

2. LeadLife has incorporated “best practices”
throughout its software that allows B2B
marketers to automatically track, score,
prioritize and nurture leads.

3. Embedded Best Practices
Best practice guidance and insights in LeadLife are intuitive,
corresponding to the user’s activity within the product.
Best Practices

4. With this knowledge enhancement,
marketers can more easily apply marketing
automation to their businesses, quickly
driving near-term value and ROI.

5. From the Marketing Experts
It’s like having your own marketing automation expert
working along side you while creating your campaigns!
Get help specifically
with what you are
working on.

6. Lead Scoring Best Practices
Learn some best practices on lead scoring from the
marketing automation experts at LeadLife…
Make sure your definition of a “sales ready”
lead works for both marketing and sales.
Start simple and then grow your scoring
Reminders
as you verify the results (what score is giving
you “sales ready” leads).
Think through what interactions and demographics you want to score and
which you don't.
Develop a “sales ready” scoring model based on your target prospect profile.
Your scoring model might encompass: company size, industry, title, downloads,
events attended, etc.

7. Lead Scoring Best Practices
Setup basic scoring rules to identify leads as they start to interact:
Score based on behavior that means something as defined by marketing and
sales – if you don’t know, give a point for each page and/or asset then measure
for value.
Score based on the lead’s title, industry, etc. that you are collecting but
understand many people won’t tell you the truth when filling in forms.
Keep scoring simple – not too many rules or points initially.
Your company’s specific scoring scheme will vary depending on your needs and processes.
A very basic scoring scheme might look like this:
** Do not expect to get it right the first time. It’s a process, so remain flexible to adjust based on experiences.

8. More Best Practices
LeadLife also has the following best practices embedded
throughout its software…
• Drip Marketing
• E-Newsletter Campaigns
• Landing Pages
• Lead Segmentation
• List Importing
• Measuring and Tracking Marketing ROI
• And more…

9. Connect with LeadLife

10. Want to Learn More?
LeadLife with embedded best practices is
available now to new and existing
customers!
To request a Product Demo from LeadLife visit
www.leadlife.com, email sales@leadlife.com
or call 1-800-680-6292