SlideShare a Scribd company logo

How do you optimise your SEO strategy effectively?

•
•
Stefania Borchia
Stefania Borchia

Here are 3 steps to get you started: identify low-ranking keywords, use an SEO checker to find out the state of your on-page technical SEO, and finally, keep track of your progress.

Marketing
1 of 1
Download to read offline
How do you optimise your SEO strategy effectively? Identify low ranking keywords with Position Tracking Create a list of business-related keywords - keep in mind the keywords your targeted audience would use to describe your offering. Find what's wrong using SEO Checker Use SEO Checker to identify what's missing from your page. From technical SEO to content or referrals. Analyse the results - Keep track of what works (or doesn't) Run a report. Are the new tactics elimintating the bottleneck? If not, are the tactics not well executed or the entire strategy based on wrong assumptions?

Recommended

A scientific approach to marketing
A scientific approach to marketingA scientific approach to marketing
A scientific approach to marketingStefania Borchia
 
Success Story: Flowkey and SearchAdsHQ
Success Story: Flowkey and SearchAdsHQSuccess Story: Flowkey and SearchAdsHQ
Success Story: Flowkey and SearchAdsHQSplitMetrics
 
The Promise of Personalization: How to Create Meaningful Consumer Experiences...
The Promise of Personalization: How to Create Meaningful Consumer Experiences...The Promise of Personalization: How to Create Meaningful Consumer Experiences...
The Promise of Personalization: How to Create Meaningful Consumer Experiences...Grant Tilus
 
SMX Israel 2013 - Optimizing Adwords with Google Analytics
SMX Israel 2013 - Optimizing Adwords with Google AnalyticsSMX Israel 2013 - Optimizing Adwords with Google Analytics
SMX Israel 2013 - Optimizing Adwords with Google AnalyticsAnalytics Ninja LLC
 
Excel Tips for the Time-Crunched Marketer
Excel Tips for the Time-Crunched MarketerExcel Tips for the Time-Crunched Marketer
Excel Tips for the Time-Crunched MarketerHanapin Marketing
 
Basic of SEO (Search Engine Optimization)
Basic of SEO (Search Engine Optimization) Basic of SEO (Search Engine Optimization)
Basic of SEO (Search Engine Optimization) Sujay Khandge
 
Analysis Paralysis
Analysis ParalysisAnalysis Paralysis
Analysis ParalysisMarket Saint Louis
 
Secrets of Adwords
Secrets of AdwordsSecrets of Adwords
Secrets of AdwordsPlusROI Online Marketing Inc
 

Recommended

A scientific approach to marketing
A scientific approach to marketingA scientific approach to marketing
A scientific approach to marketingStefania Borchia
 
Success Story: Flowkey and SearchAdsHQ
Success Story: Flowkey and SearchAdsHQSuccess Story: Flowkey and SearchAdsHQ
Success Story: Flowkey and SearchAdsHQSplitMetrics
 
The Promise of Personalization: How to Create Meaningful Consumer Experiences...
The Promise of Personalization: How to Create Meaningful Consumer Experiences...The Promise of Personalization: How to Create Meaningful Consumer Experiences...
The Promise of Personalization: How to Create Meaningful Consumer Experiences...Grant Tilus
 
SMX Israel 2013 - Optimizing Adwords with Google Analytics
SMX Israel 2013 - Optimizing Adwords with Google AnalyticsSMX Israel 2013 - Optimizing Adwords with Google Analytics
SMX Israel 2013 - Optimizing Adwords with Google AnalyticsAnalytics Ninja LLC
 
Excel Tips for the Time-Crunched Marketer
Excel Tips for the Time-Crunched MarketerExcel Tips for the Time-Crunched Marketer
Excel Tips for the Time-Crunched MarketerHanapin Marketing
 
Basic of SEO (Search Engine Optimization)
Basic of SEO (Search Engine Optimization) Basic of SEO (Search Engine Optimization)
Basic of SEO (Search Engine Optimization) Sujay Khandge
 
Analysis Paralysis
Analysis ParalysisAnalysis Paralysis
Analysis ParalysisMarket Saint Louis
 
Secrets of Adwords
Secrets of AdwordsSecrets of Adwords
Secrets of AdwordsPlusROI Online Marketing Inc
 
Opticon 2015-Reading Between the Lines Results Analysis
Opticon 2015-Reading Between the Lines Results AnalysisOpticon 2015-Reading Between the Lines Results Analysis
Opticon 2015-Reading Between the Lines Results AnalysisOptimizely
 
Seo kpi
Seo kpiSeo kpi
Seo kpijergibssmiller
 
How Eye Tracking Research Helps You Run Better A/B Tests
How Eye Tracking Research Helps You Run Better A/B TestsHow Eye Tracking Research Helps You Run Better A/B Tests
How Eye Tracking Research Helps You Run Better A/B TestsCXL
 
The Secret to Atlassian’s 10-Year Growth Streak by Archana Agrawal, Head of ...
The Secret to Atlassian’s 10-Year Growth Streak by Archana Agrawal, Head of ... The Secret to Atlassian’s 10-Year Growth Streak by Archana Agrawal, Head of ...
The Secret to Atlassian’s 10-Year Growth Streak by Archana Agrawal, Head of ...Traction Conf
 
How to Get the Most Out of Your NPS Project
How to Get the Most Out of Your NPS ProjectHow to Get the Most Out of Your NPS Project
How to Get the Most Out of Your NPS ProjectTotango
 
Forecasting Search Traffic
Forecasting Search TrafficForecasting Search Traffic
Forecasting Search TrafficSiteVisibility
 
Opticon 2015-Website Redesign Strategies
Opticon 2015-Website Redesign StrategiesOpticon 2015-Website Redesign Strategies
Opticon 2015-Website Redesign StrategiesOptimizely
 
Easy Steps to Complete a Competitor Analysis
Easy Steps to Complete a Competitor AnalysisEasy Steps to Complete a Competitor Analysis
Easy Steps to Complete a Competitor AnalysisHanapin Marketing
 
Web Analytics and Wordpress - Wordcamp Chicago 2011
Web Analytics and Wordpress - Wordcamp Chicago 2011Web Analytics and Wordpress - Wordcamp Chicago 2011
Web Analytics and Wordpress - Wordcamp Chicago 2011fendmark
 
Why KPIs Often Fail
Why KPIs Often FailWhy KPIs Often Fail
Why KPIs Often FailLindsey Anderson
 
Real Life PPC: Marketing Tools that Make Life Easier
Real Life PPC: Marketing Tools that Make Life EasierReal Life PPC: Marketing Tools that Make Life Easier
Real Life PPC: Marketing Tools that Make Life EasierHanapin Marketing
 
Unleashing the Hero Data
Unleashing the Hero DataUnleashing the Hero Data
Unleashing the Hero DataFrancis Gary Viray
 
Opticon 2017 Driving Bottom Line Impact
Opticon 2017 Driving Bottom Line ImpactOpticon 2017 Driving Bottom Line Impact
Opticon 2017 Driving Bottom Line ImpactOptimizely
 
Free affiliate traffic software
Free affiliate traffic softwareFree affiliate traffic software
Free affiliate traffic softwareCurtt Williams
 
Web Analytics Framework
Web Analytics FrameworkWeb Analytics Framework
Web Analytics FrameworkTallada Kishore
 
Measure Your Way To Maturity
Measure Your Way To MaturityMeasure Your Way To Maturity
Measure Your Way To MaturityOptimizely
 
Ah-One and Ah-Two! Get Started with Marketing Automation Step-by-Step
Ah-One and Ah-Two! Get Started with Marketing Automation Step-by-StepAh-One and Ah-Two! Get Started with Marketing Automation Step-by-Step
Ah-One and Ah-Two! Get Started with Marketing Automation Step-by-StepAct-On Software
 
BrightonSEO 2017: Get More Quality Leads from your AdWords Campaign
BrightonSEO 2017: Get More Quality Leads from your AdWords CampaignBrightonSEO 2017: Get More Quality Leads from your AdWords Campaign
BrightonSEO 2017: Get More Quality Leads from your AdWords CampaignJennifer Holt
 
Omari Whyne (Skyscanner) – Usabilla Exchange April '15
Omari Whyne (Skyscanner) – Usabilla Exchange April '15Omari Whyne (Skyscanner) – Usabilla Exchange April '15
Omari Whyne (Skyscanner) – Usabilla Exchange April '15Usabilla
 
4 Ways Reports Suck (And How To Fix Them) - Alex Cohen - SMX Advanced London ...
4 Ways Reports Suck (And How To Fix Them) - Alex Cohen - SMX Advanced London ...4 Ways Reports Suck (And How To Fix Them) - Alex Cohen - SMX Advanced London ...
4 Ways Reports Suck (And How To Fix Them) - Alex Cohen - SMX Advanced London ...Alex Cohen
 
How to use social media for marketing.pdf
How to use social media for marketing.pdfHow to use social media for marketing.pdf
How to use social media for marketing.pdfStefania Borchia
 
Steps of a marketing strategy
Steps of a marketing strategySteps of a marketing strategy
Steps of a marketing strategyStefania Borchia
 

More Related Content

What's hot

Opticon 2015-Reading Between the Lines Results Analysis
Opticon 2015-Reading Between the Lines Results AnalysisOpticon 2015-Reading Between the Lines Results Analysis
Opticon 2015-Reading Between the Lines Results AnalysisOptimizely
 
How Eye Tracking Research Helps You Run Better A/B Tests
How Eye Tracking Research Helps You Run Better A/B TestsHow Eye Tracking Research Helps You Run Better A/B Tests
How Eye Tracking Research Helps You Run Better A/B TestsCXL
 
The Secret to Atlassian’s 10-Year Growth Streak by Archana Agrawal, Head of ...
The Secret to Atlassian’s 10-Year Growth Streak by Archana Agrawal, Head of ... The Secret to Atlassian’s 10-Year Growth Streak by Archana Agrawal, Head of ...
The Secret to Atlassian’s 10-Year Growth Streak by Archana Agrawal, Head of ...Traction Conf
 
How to Get the Most Out of Your NPS Project
How to Get the Most Out of Your NPS ProjectHow to Get the Most Out of Your NPS Project
How to Get the Most Out of Your NPS ProjectTotango
 
Forecasting Search Traffic
Forecasting Search TrafficForecasting Search Traffic
Forecasting Search TrafficSiteVisibility
 
Opticon 2015-Website Redesign Strategies
Opticon 2015-Website Redesign StrategiesOpticon 2015-Website Redesign Strategies
Opticon 2015-Website Redesign StrategiesOptimizely
 
Easy Steps to Complete a Competitor Analysis
Easy Steps to Complete a Competitor AnalysisEasy Steps to Complete a Competitor Analysis
Easy Steps to Complete a Competitor AnalysisHanapin Marketing
 
Web Analytics and Wordpress - Wordcamp Chicago 2011
Web Analytics and Wordpress - Wordcamp Chicago 2011Web Analytics and Wordpress - Wordcamp Chicago 2011
Web Analytics and Wordpress - Wordcamp Chicago 2011fendmark
 
Real Life PPC: Marketing Tools that Make Life Easier
Real Life PPC: Marketing Tools that Make Life EasierReal Life PPC: Marketing Tools that Make Life Easier
Real Life PPC: Marketing Tools that Make Life EasierHanapin Marketing
 
Opticon 2017 Driving Bottom Line Impact
Opticon 2017 Driving Bottom Line ImpactOpticon 2017 Driving Bottom Line Impact
Opticon 2017 Driving Bottom Line ImpactOptimizely
 
Free affiliate traffic software
Free affiliate traffic softwareFree affiliate traffic software
Free affiliate traffic softwareCurtt Williams
 
Measure Your Way To Maturity
Measure Your Way To MaturityMeasure Your Way To Maturity
Measure Your Way To MaturityOptimizely
 
Ah-One and Ah-Two! Get Started with Marketing Automation Step-by-Step
Ah-One and Ah-Two! Get Started with Marketing Automation Step-by-StepAh-One and Ah-Two! Get Started with Marketing Automation Step-by-Step
Ah-One and Ah-Two! Get Started with Marketing Automation Step-by-StepAct-On Software
 
BrightonSEO 2017: Get More Quality Leads from your AdWords Campaign
BrightonSEO 2017: Get More Quality Leads from your AdWords CampaignBrightonSEO 2017: Get More Quality Leads from your AdWords Campaign
BrightonSEO 2017: Get More Quality Leads from your AdWords CampaignJennifer Holt
 
Omari Whyne (Skyscanner) – Usabilla Exchange April '15
Omari Whyne (Skyscanner) – Usabilla Exchange April '15Omari Whyne (Skyscanner) – Usabilla Exchange April '15
Omari Whyne (Skyscanner) – Usabilla Exchange April '15Usabilla
 
4 Ways Reports Suck (And How To Fix Them) - Alex Cohen - SMX Advanced London ...
4 Ways Reports Suck (And How To Fix Them) - Alex Cohen - SMX Advanced London ...4 Ways Reports Suck (And How To Fix Them) - Alex Cohen - SMX Advanced London ...
4 Ways Reports Suck (And How To Fix Them) - Alex Cohen - SMX Advanced London ...Alex Cohen
 

What's hot (20)

Opticon 2015-Reading Between the Lines Results Analysis
Opticon 2015-Reading Between the Lines Results AnalysisOpticon 2015-Reading Between the Lines Results Analysis
Opticon 2015-Reading Between the Lines Results Analysis
 
Seo kpi
Seo kpiSeo kpi
Seo kpi
 
How Eye Tracking Research Helps You Run Better A/B Tests
How Eye Tracking Research Helps You Run Better A/B TestsHow Eye Tracking Research Helps You Run Better A/B Tests
How Eye Tracking Research Helps You Run Better A/B Tests
 
The Secret to Atlassian’s 10-Year Growth Streak by Archana Agrawal, Head of ...
The Secret to Atlassian’s 10-Year Growth Streak by Archana Agrawal, Head of ... The Secret to Atlassian’s 10-Year Growth Streak by Archana Agrawal, Head of ...
The Secret to Atlassian’s 10-Year Growth Streak by Archana Agrawal, Head of ...
 
How to Get the Most Out of Your NPS Project
How to Get the Most Out of Your NPS ProjectHow to Get the Most Out of Your NPS Project
How to Get the Most Out of Your NPS Project
 
Forecasting Search Traffic
Forecasting Search TrafficForecasting Search Traffic
Forecasting Search Traffic
 
Opticon 2015-Website Redesign Strategies
Opticon 2015-Website Redesign StrategiesOpticon 2015-Website Redesign Strategies
Opticon 2015-Website Redesign Strategies
 
Easy Steps to Complete a Competitor Analysis
Easy Steps to Complete a Competitor AnalysisEasy Steps to Complete a Competitor Analysis
Easy Steps to Complete a Competitor Analysis
 
Web Analytics and Wordpress - Wordcamp Chicago 2011
Web Analytics and Wordpress - Wordcamp Chicago 2011Web Analytics and Wordpress - Wordcamp Chicago 2011
Web Analytics and Wordpress - Wordcamp Chicago 2011
 
Why KPIs Often Fail
Why KPIs Often FailWhy KPIs Often Fail
Why KPIs Often Fail
 
Real Life PPC: Marketing Tools that Make Life Easier
Real Life PPC: Marketing Tools that Make Life EasierReal Life PPC: Marketing Tools that Make Life Easier
Real Life PPC: Marketing Tools that Make Life Easier
 
Unleashing the Hero Data
Unleashing the Hero DataUnleashing the Hero Data
Unleashing the Hero Data
 
Opticon 2017 Driving Bottom Line Impact
Opticon 2017 Driving Bottom Line ImpactOpticon 2017 Driving Bottom Line Impact
Opticon 2017 Driving Bottom Line Impact
 
Free affiliate traffic software
Free affiliate traffic softwareFree affiliate traffic software
Free affiliate traffic software
 
Web Analytics Framework
Web Analytics FrameworkWeb Analytics Framework
Web Analytics Framework
 
Measure Your Way To Maturity
Measure Your Way To MaturityMeasure Your Way To Maturity
Measure Your Way To Maturity
 
Ah-One and Ah-Two! Get Started with Marketing Automation Step-by-Step
Ah-One and Ah-Two! Get Started with Marketing Automation Step-by-StepAh-One and Ah-Two! Get Started with Marketing Automation Step-by-Step
Ah-One and Ah-Two! Get Started with Marketing Automation Step-by-Step
 
BrightonSEO 2017: Get More Quality Leads from your AdWords Campaign
BrightonSEO 2017: Get More Quality Leads from your AdWords CampaignBrightonSEO 2017: Get More Quality Leads from your AdWords Campaign
BrightonSEO 2017: Get More Quality Leads from your AdWords Campaign
 
Omari Whyne (Skyscanner) – Usabilla Exchange April '15
Omari Whyne (Skyscanner) – Usabilla Exchange April '15Omari Whyne (Skyscanner) – Usabilla Exchange April '15
Omari Whyne (Skyscanner) – Usabilla Exchange April '15
 
4 Ways Reports Suck (And How To Fix Them) - Alex Cohen - SMX Advanced London ...
4 Ways Reports Suck (And How To Fix Them) - Alex Cohen - SMX Advanced London ...4 Ways Reports Suck (And How To Fix Them) - Alex Cohen - SMX Advanced London ...
4 Ways Reports Suck (And How To Fix Them) - Alex Cohen - SMX Advanced London ...
 

More from Stefania Borchia

How to use social media for marketing.pdf
How to use social media for marketing.pdfHow to use social media for marketing.pdf
How to use social media for marketing.pdfStefania Borchia
 
Steps of a marketing strategy
Steps of a marketing strategySteps of a marketing strategy
Steps of a marketing strategyStefania Borchia
 
How to get ready for a more private web
How to get ready for a more private webHow to get ready for a more private web
How to get ready for a more private webStefania Borchia
 
Align the Marketing Strategy to Business Objectives
Align the Marketing Strategy to Business ObjectivesAlign the Marketing Strategy to Business Objectives
Align the Marketing Strategy to Business ObjectivesStefania Borchia
 
6 Tips on how to improve on-page SEO.pdf
6 Tips on how to improve on-page SEO.pdf6 Tips on how to improve on-page SEO.pdf
6 Tips on how to improve on-page SEO.pdfStefania Borchia
 
How to remove Placements from Smart Campaigns in Google Ads
How to remove Placements from Smart Campaigns in Google AdsHow to remove Placements from Smart Campaigns in Google Ads
How to remove Placements from Smart Campaigns in Google AdsStefania Borchia
 
Optimise your content strategy
Optimise your content strategyOptimise your content strategy
Optimise your content strategyStefania Borchia
 
How to craft the perfect headline in Google Ads
How to craft the perfect headline in Google AdsHow to craft the perfect headline in Google Ads
How to craft the perfect headline in Google AdsStefania Borchia
 
How to exclude negative keywords in Google Ads
How to exclude negative keywords in Google AdsHow to exclude negative keywords in Google Ads
How to exclude negative keywords in Google AdsStefania Borchia
 
How to find Google Ads keywords using SEMrush
How to find Google Ads keywords using SEMrushHow to find Google Ads keywords using SEMrush
How to find Google Ads keywords using SEMrushStefania Borchia
 
How to optimise conversion rate in Google Ads
How to optimise conversion rate in Google AdsHow to optimise conversion rate in Google Ads
How to optimise conversion rate in Google AdsStefania Borchia
 
Improve audience targeting in GoogleAds.pdf
Improve audience targeting in GoogleAds.pdfImprove audience targeting in GoogleAds.pdf
Improve audience targeting in GoogleAds.pdfStefania Borchia
 
How to bid more for pre-defined business audiences
How to bid more for pre-defined business audiencesHow to bid more for pre-defined business audiences
How to bid more for pre-defined business audiencesStefania Borchia
 
How to choose the right KPI based on the marketing goal.pdf
How to choose the right KPI based on the marketing goal.pdfHow to choose the right KPI based on the marketing goal.pdf
How to choose the right KPI based on the marketing goal.pdfStefania Borchia
 
Managing SEO Content Creation
Managing SEO Content CreationManaging SEO Content Creation
Managing SEO Content CreationStefania Borchia
 
How to start a Keyword Analysis
How to start a Keyword AnalysisHow to start a Keyword Analysis
How to start a Keyword AnalysisStefania Borchia
 
The value of semantic in SEO
The value of semantic in SEOThe value of semantic in SEO
The value of semantic in SEOStefania Borchia
 

More from Stefania Borchia (20)

How to use social media for marketing.pdf
How to use social media for marketing.pdfHow to use social media for marketing.pdf
How to use social media for marketing.pdf
 
Steps of a marketing strategy
Steps of a marketing strategySteps of a marketing strategy
Steps of a marketing strategy
 
How to get ready for a more private web
How to get ready for a more private webHow to get ready for a more private web
How to get ready for a more private web
 
The New Faces of Search
The New Faces of SearchThe New Faces of Search
The New Faces of Search
 
Align the Marketing Strategy to Business Objectives
Align the Marketing Strategy to Business ObjectivesAlign the Marketing Strategy to Business Objectives
Align the Marketing Strategy to Business Objectives
 
The 4 Facets of Branding
The 4 Facets of BrandingThe 4 Facets of Branding
The 4 Facets of Branding
 
SEO Report Strategy
SEO Report StrategySEO Report Strategy
SEO Report Strategy
 
6 Tips on how to improve on-page SEO.pdf
6 Tips on how to improve on-page SEO.pdf6 Tips on how to improve on-page SEO.pdf
6 Tips on how to improve on-page SEO.pdf
 
How to remove Placements from Smart Campaigns in Google Ads
How to remove Placements from Smart Campaigns in Google AdsHow to remove Placements from Smart Campaigns in Google Ads
How to remove Placements from Smart Campaigns in Google Ads
 
Optimise your content strategy
Optimise your content strategyOptimise your content strategy
Optimise your content strategy
 
How to craft the perfect headline in Google Ads
How to craft the perfect headline in Google AdsHow to craft the perfect headline in Google Ads
How to craft the perfect headline in Google Ads
 
How to exclude negative keywords in Google Ads
How to exclude negative keywords in Google AdsHow to exclude negative keywords in Google Ads
How to exclude negative keywords in Google Ads
 
How to find Google Ads keywords using SEMrush
How to find Google Ads keywords using SEMrushHow to find Google Ads keywords using SEMrush
How to find Google Ads keywords using SEMrush
 
How to optimise conversion rate in Google Ads
How to optimise conversion rate in Google AdsHow to optimise conversion rate in Google Ads
How to optimise conversion rate in Google Ads
 
Improve audience targeting in GoogleAds.pdf
Improve audience targeting in GoogleAds.pdfImprove audience targeting in GoogleAds.pdf
Improve audience targeting in GoogleAds.pdf
 
How to bid more for pre-defined business audiences
How to bid more for pre-defined business audiencesHow to bid more for pre-defined business audiences
How to bid more for pre-defined business audiences
 
How to choose the right KPI based on the marketing goal.pdf
How to choose the right KPI based on the marketing goal.pdfHow to choose the right KPI based on the marketing goal.pdf
How to choose the right KPI based on the marketing goal.pdf
 
Managing SEO Content Creation
Managing SEO Content CreationManaging SEO Content Creation
Managing SEO Content Creation
 
How to start a Keyword Analysis
How to start a Keyword AnalysisHow to start a Keyword Analysis
How to start a Keyword Analysis
 
The value of semantic in SEO
The value of semantic in SEOThe value of semantic in SEO
The value of semantic in SEO
 

Recently uploaded

定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一s SS
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setupssuser4571da
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AIRinky
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategySouvikRay24
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 

Recently uploaded (20)

定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setup
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AI
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 

How do you optimise your SEO strategy effectively?

  • 1. How do you optimise your SEO strategy effectively? Identify low ranking keywords with Position Tracking Create a list of business-related keywords - keep in mind the keywords your targeted audience would use to describe your offering. Find what's wrong using SEO Checker Use SEO Checker to identify what's missing from your page. From technical SEO to content or referrals. Analyse the results - Keep track of what works (or doesn't) Run a report. Are the new tactics elimintating the bottleneck? If not, are the tactics not well executed or the entire strategy based on wrong assumptions?