The document discusses data monetization's significance in the post-COVID-19 era, highlighting its necessity for business survival and transformation. It elaborates on two monetization methods—direct and indirect—and outlines the key areas and benefits of effective data governance. Key takeaways include the importance of treating data as an asset and the need for a solid data strategy to enhance organizational efficiency and competitiveness.

1. Some key takeaways to get going.
DATA MONETIZATION
IN A CORONA ERA

2. Explaining why Data Monetization is
important for your business within
this post covid-19 era.
AGENDA
WHAT EXAMPLES WHY
01
What does Data Monetization actually
mean? Going in depth into the two
ways you can monetize your data
asset..
Illustrating the two ways of
monetization and explain the six
different data monetization areas.
02 03
Emphasizing the role of Data Governance
and explain our Data Governance
Organizing Framework
DATA
GOVERNANCE
04
Emphasizing 6 key takeaways for you
to get going with Data Monetization.
KEY TAKEAWAYS
05

3. WHAT
01

4. COVID-19 ERA
MONETIZE YOUR DATA TO SURVIVE
This covid-19 pandemic period turned out to be the
biggest digital stress test for a majority of
organizations. Nearly all companies have realized
that data is a key component of their digital
strategy.
This digital strategy also entails the transformation
of businesses to govern their data more as an asset.
This asset management approach will become of
huge importance. And the essence of asset
management is the monetization of it.
Organizations that monetize their data &
information assets outstrip their rivals by using it to
reinvent, digitalize, or eliminate existing business
processes and product.

5. 2 WAYS OF DATA
MONETIZATION
DIRECT MONETIZATION INDIRECT MONETIZATION
Direct or external data monetization
involves making the data available to
brands and agencies. It helps in the
creation of new revenue streams and
leveraging businesses.
Indirect or Internal data monetization
focuses on mining and leveraging
data to improve a data owner’s
operations, efficiency, productivity. It
enables ongoing communication with
customers or his users.

6. EXAMPLES
02

7. DIRECT
MONETIZATION

8. INDIRECT
MONETIZATION

9. DATA MONETIZATION
AREAS
ENABLER
PROCESSES
ASSET /
INTELLECTUAL
CAPITAL
COMPETITIVE
POSITION
RISK MANAGER
PRODUCT

10. WHY
03

11. Optimizes the Use of
Data and Maximizes
Its Value Potential
Creates Opportunities
in the Market
Increases the Value
of Data
Helps in Sizing of the
Market
Strategy Increases
Overall Productivity
WHY MONETIZE?
1 2 3
4 5

12. Streamlines Decision
Making and Planning
Creates Competitive
Advantage in the
Market
Improves Customer
Experience and Strengthens
Customer Loyalty
Helps in
Strengthening
Partnerships
Identifies and
Mitigates Risk and
Improves Compliance
WHY MONETIZE?
6 7 8
9 10

13. LACK OF DATA
STRATEGY
Including a Data Governance program and a roadmap

14. DATA GOVERNANCE
04

15. IMPORTANCE OF
DATA GOVERNANCE

16. DATA GOVERNANCE
ORGANIZING FRAMEWORK
CHANGE MANAGEMENT
DIRECTIVES
STRATEGY
MEASUREMENT
ORGANIZATION
COMMUNICATION
TECHNOLOGY

17. In order to monetize
your data, you’ll
need to ensure that
your data is fit for
purpose.

18. DATA
AVAILABILITY
LACK OF
RIGHT DATA
UNCONVENTIONAL
DATA

19. KEY TAKEAWAYS
05

20. KEY TAKEAWAYS
DESTINATION
Ambition and Objectives
Business Strategy
Competitive Position
DATA = FUEL
Data Inventory
Data Sources
Data Analytics
PATH
Use Cases
Business Models
Evaluation and
Prioritization

21. KEY TAKEAWAYS
DATA
TECHNOLOG
Y
Data Architecture
Data Dissemination
ORGANIZATIONAL
SETUP
Data Management
Processes
Governance
PEOPLE
Product Management
Data Scientists
Data Engineers

22. THANKS
Does anyone have any questions?
Presentation created by Mathias Vercauteren
mathias.vercauteren@sbiconsulting.be
+32 473 833 122
www.sbiconsulting.be

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project.
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