The document discusses the role of Chief Data Officers (CDOs) in overcoming data silos within organizations to drive true business value. It emphasizes the importance of an integrated approach to data management, highlighting that the CDO can align business strategy with data governance to address organizational challenges. It also suggests strategies for improving data visibility and collaboration across functions to enhance decision-making and operational efficiency.

1. @CraigMilroy
© 11-2014
Chief Data Officer:
Overcoming Data Silos for True Business Value
Craig C. Milroy, Chief Data Architect

2. @CraigMilroy
© 11-2014
… DATA Landscape

3. @CraigMilroy
© 11-2014
Financial Services Example
2000
2001
2002
2003
2004
2005
2006
2007
Retail Bank Investment Privatized
Discount Brokerage Acquisition
Retail Bank Investment in Foreign Bank
Retail Bank acquisition
Evolution to a retail focused, lower-risk bank
Sarbanes-
Oxley
Basel II
Solvency II
Insurance acquisition
#CLOUD
#MOBILE
#SOCIAL
#WEB

4. @CraigMilroy
© 11-2014
Financial Services Example
2008
2009
2010
2011
2012
2013
2014
Increased Regulatory and Customer Demands
Foreign Retail
Bank Acquisition
Credit Card Portfolio
Acquisition
Wealth Management
Acquisition
Foreign Retail
Bank Acquisition
Auto Finance
Acquisition
Credit Card Portfolio
Acquisition
Credit Card Portfolio
Acquisition
Dodd Frank
SEC Proxy
Disclosures
Basel III
FATCA
Lehman
Brothers
#BIG DATA
#OPEN DATA
#INTERNET OF
THINGS
BCBS 239

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© 11-2014
When did Banking Become So Complicated?
Increased data demand

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© 11-2014
Consumers
LOB
CIF
ODS
CIF
LOB
LOB
LOB
MDM
When did Data Become So Complicated?

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© 11-2014
Data Complexity and the recent rise of the CDO role….
Organizations are creating the office of the CDO to resolve business “pain-points” within data environments.
…Gartner Inc. predicts that 25 percent of large global organizations will have appointed CDOs by 2015…
Gartner Inc. 01/2014
Due to the relatively short history of the role, CDOs often operate without the benefit of formal industry guidance, frameworks or methodologies.
… one size does not fit all ...

8. @CraigMilroy
© 11-2014
Chief Data Officers are a good idea…..
In February 2013 Gene Leganza of Forrester Research made the following observation: "Chief data officers are a good idea – but how is it going to work?"
Gene Leganza’s blog, Forrester, February 2013.
…determine the best approach for resource allocation and resolution...
…organizations must understand the source of the challenges ...

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© 11-2014
Businesses that understand opportunities within….
…The Office of the Chief Data Officer (OCDO) will enable an effective business technology response…
…have an ability to create a competitive advantage within their target market…

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© 11-2014
Connecting the "DOTS"

11. @CraigMilroy
© 11-2014
Office of the Chief Data Officer Mandate
Influence corporate strategy
The voice of data
Improve the bottom line
Improve the top line
Measure and manage data risk
… Enable the Innovation Agenda ...
Customer Innovation
Growth
Speed
Customer
Customer Satisfaction
Operational
Risk Reduction
Financial
Efficiency
Risk Exposure
Regulatory
Controls
Responsiveness

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© 11-2014
Innovation
Office of the CDO – Overview
… OCDO needs to consider with an enterprise lens all business technology priorities ...
Security & Privacy
Info. Lifecycle Management
Data
Database Management
DB
Data Integration
Data
Services
Data Quality
Customer
Regulatory

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© 11-2014
Office of the CDO - Straw man
CIO
CxO/LOB
Board
CDO
Governance
Strategy
Innovation
Enablement
Analytics
Communication
Data Policy
Data Quality
Data Model
Master Data
Meta Data
Clients We Serve
Channels We Support
Business Processes
Data Foundation
External Parties
Supporting Technology
Business Capabilities

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© 11-2014
Data Silos are created out of necessity….
…Customer, marketing, compliance, risk, finance and other corporate functions generate volumes of overlapping data, often with minimal consideration or understanding of tomorrow’s data volume growth…
…to solve specific business problems…
…absence of formal enterprise architecture, data handling policies, data governance and other data-centric oversight...

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© 11-2014
Case in Point: Credit Card Data

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© 11-2014
… it’s all about DATASILOISM…
16

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© 11-2014
The CDO has the ability….
…to engage multiple business and technology groups across an organization and provide an enterprise-wide approach to reducing data silos...

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© 11-2014
Different source of change requires a different approach:
… Are data silos an IT Problem?
...Are data silos a Business Problem?
DAMA DMBoK
MIKE 2.0
MEIMA II
Data Governance (Where is the value?)
Data Quality and Metadata
(How do I create a business case?)
Data Model Management
(Why do I need a data model?)
Business Intelligence and Analytics
(Do I require a Center of Excellence (CoE)?)

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© 11-2014
… it’s all about the first 100 DAYS …

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© 11-2014
Are data silos a road block on the road to achieving strategic goals?
The Office of the CDO is the enabler of the strategic and transformational business agenda.
This agenda can be accelerated by assigning key responsibilities to the CDO role.
…a strategic and transformational business agenda and enable strategic business outcomes…

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© 11-2014
…Identifying how data can be used to support the company’s most important priorities...
…"Ensuring the company is wired to make data-driven decisions"...
Anthony Goldbloom and Merav Bloch, Harvard Business Review Blog Network, October 2012.
With the focus of the Office of the CDO on a
strategic and transformational business
agenda, the ability overcome data silos for true business value outcomes is now within reach….
Are data silos a road block on the road to achieving strategic goals?

22. @CraigMilroy
© 11-2014
An approach for achieving a true business value outcome: IMPROVE VISIBILITY
Organization
Party
Party Asset
Product
Agreement
Location
Event
…A business centric and data driven approach includes visibility to, and the alignment of, various organizational dimensions that include but not limited to: business capabilities, business processes, products, channels, customers, etc. …
Clients We Serve
Channels We Support
Business Processes
Data Foundation
External Parties
Business Capabilities

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© 11-2014
An approach for achieving a true business value outcome: EXISTING INFORMATION
Organization
Party
Party Asset
Product
Agreement
Location
Event
… Descriptions of various business dimensions may exist in the form of reference models, enterprise data model, spreadsheets and other artifacts …

24. @CraigMilroy
© 11-2014
An approach for a achieving a true business value outcome
Disaggregated assets can be leveraged to
create an integrated picture that provides
a holistic view of the enterprise and its ecosystem.
INTEGRATED VIEW
...An integrated enterprise view will offer unseen strategic insights and empower the CDO to provide decision making that will drive true business value outcomes...
BUSINESS VALUE

25. @CraigMilroy
© 11-2014
To make the true business value outcomes real:
Focus on the Biggest Offenders
Focus on the critical business functional areas that are known to house data silos within an organization.
Don't "boil-the- ocean"
Ensure that project scopes are achievable and leverage existing assets.
Take an iterative approach
Drive success through an iterative approach to organization maturity leveraging resources and artifacts available within the organization

26. @CraigMilroy
© 11-2014
To make the true business value outcome real: ANALYZE DATA
Organization
Party
Party Asset
Product
Agreement
Location
Event
…Map critical data silos to the integrated
organizational views and organizational data model…

27. @CraigMilroy
© 11-2014
To make the true business value outcome real: CONSOLIDATE DATA
Organization
Party
Party Asset
Product
Agreement
Location
Event
… Initial focus on “Party” or “Customer” data that potentially exists as a number of disintegrated views in data silos across organization units…

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© 11-2014
To make the true business value outcome real: PROVIDE DIRECTION
… Use the various views to initiate enterprise level conversations on rationalization or migration to gold sources of data or enable the shift towards a Master Data Management program…

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© 11-2014
To make the true business value outcome real: BE PROACTIVE
… Other opportunities for avoidance/elimination of data silos may be discovered when a holistic enterprise-wide view is applied during the project planning cycle...
…Alignment of disintegrated projects solving the same business problem is key…

30. @CraigMilroy
© 11-2014
To make the true business value outcomes real:
Engage
Business/Technology engagement and alignment is critical for the reduction of data silos
Communicate
Continuously inform Business/ Technology teams of the planned roadmap and strategic business data direction
Embrace cross Business/Technology team engagement and support technology teams with the journey of data silo reduction.
Future state business opportunities from concepts such as the Internet of Things, mobile, location, and context and other unstructured open data sets
Enable Business/Technology teams to provide an effective response and support to business demands.

31. @CraigMilroy
© 11-2014
End State – Financial Services Example
Compliance
Risk
Finance
Compliance
Risk
Finance
Retail Bank
Customer
Product
Account
Distribution Channels
Customer
Product
Account
Wealth Management
Distribution Channels
Customer
Product
Account
Insurance
Distribution Channels
Customer
Product
Account
Capital Markets
Distribution Channels
Customer
Product
Account
Retail Bank
Distribution Channels
Marketing
Marketing
Geography

32. @CraigMilroy
© 11-2014
End State – Financial Services Example
Product
Account
Retail Bank
Customer
Product
Account
Wealth Management
Product
Account
Insurance
Customer
Product
Account
Retail Bank
Product
Account
Capital Markets
Distribution Channels
Distribution Channels
Geography
Marketing
Compliance
Risk
Finance

33. @CraigMilroy
© 11-2014
CDO to begin to offer guidance through:
...With the office of the CDO focused on a strategic and transformational business agenda…
Strategic Planning
Data Investment
Annual Planning
Improved Business Operations
Improved Business Analytics
Cross Functional Collaboration
Reduction of Data Silos
…ability to overcome data silos for true business value is now within reach…

34. @CraigMilroy
© 11-2014

35. @CraigMilroy
© 11-2014
Banking, Big Data, Business Analytics, Business Architecture, Business Capability, Business Intelligence, Business Leadership Business Process, Business Transformation, Chief Data Architect, Cloud, Customer Centricity, Customer Relationship Management , Data Architecture , Data Assessments, Data Exploration, Data Governance, Data Integration, Data Process Modeling, Data Quality, Data Strategy, Data Streams, Data Visualization, Data Warehouse, Design, Financial Services, Enterprise Architecture, FSLDM, Hadoop, Information Lifecycle Management, Investment, Master Data Management, Metadata Management, Mobile, Next Generation Data Platform, Open Data, Open Source, Reference Data Management, Roadmap, Risk Management, Startup, Technology Stack, Thought Leadership
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