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Data Strategy in a Big Data World 
Craig C. Milroy, Chief Data Architect
2
Increased data centricity 
Why? - The Problem: When did Data become so complicated? 3
Why? - The Problem: Thank you for Cloud and Big Data Conversation… 4 
Info. Lifecycle Management 
Data 
Security & Privacy 
Master Data Management 
Data Governance 
Database Management 
DB 
Data Integration 
Analytics & BI 
Metadata 
Management 
Reference Data 
Data Quality 
Data 
Services 
Big Info. Lifecycle Big Data 
Big Security & Big Master Data Big Data Big Database Big Data Big Analytics 
& BI 
Big Metadata 
Big 
Big Data Quality 
Big Data
Consumers 
LOB 
Why? - The Problem: When did Data become so complicated… 
CIF 
ODS 
CIF 
LOB 
LOB 
LOB 
MDM 5
2008 
2009 
2010 
2011 
2012 
2013 
2014 
#OPEN DATA 
#INTERNET 
OF THINGS 
#BIG DATA 
Why? - The Problem: And lets not forget about… 6 
#CLOUD 
#SOCIAL 
#MOBILE
… Data Driven Business Objectives are not currently possible to achieve 
When - The Problem: How do you know you need a data strategy? 7 
Customer Growth 
Growth 
Speed 
Customer 
Innovation 
Operational 
Risk Reduction 
Financial 
Efficiency 
Risk Exposure 
Regulatory 
Controls 
Responsiveness
Data market trends influence your business direction ? 
0 
10 
20 
30 
40 
50 
60 
70 
80 
90 
100 
Big Data 
Cloud 
Data Analytics 
Data Scientist 
Data growth 
trends within your organization is greater than Revenue and Profitability growth? 
0 
5 
10 
15 
20 
25 
2005 
2006 
2007 
2008 
2009 
2010 
2011 
2012 
2013 
2014 
2015 
2016 
2017 
Data Storage PB 
Profit 
When - The Problem: How do you know you need a data strategy? 
8
… Strategy derived from perceived pain points 
When - The Problem: How do you know you need a data strategy? 9 
Security & Privacy 
Info. Lifecycle Management 
Data 
Master Data Management 
Data Governance 
Database Management 
DB 
Data Integration 
Analytics & BI 
Metadata 
Management 
Reference Data 
Data Quality 
Data 
Services
…STATUS QUO 
…TECHNOLOGY CENTRIC APPROACH 
…PAPER BASED EXERCISE 
…ABOUT DATA PLATFORM CURRENCY 
What? – The Proposal: What a Data Strategy is Not… 10
…resolution of Data Ownership and Governance 
…achievement of Strategic Business Objectives 
…Key driver for CULTURAL and BEHAVIORAL change 
…Break down of Data Silos while Enabling SPEED, AGILITY & INNOVATION 
What is an asset? Project vs. Asset How to leverage untapped, undermanaged asset… 
What? – The Proposal: What a Data Strategy enables… 11
Financial Networks 
Analytics 
Enhanced 
Customer 
Insight 
Information Security 
Risk & Compliance Management 
Data Exploration 
Operational Analysis 
Data Strategy 
What? – The Proposal: With a Data Strategy these may be within reach… 12
The creation of an Enterprise DATA Strategy is HARD WORK. 
The Proposal: Mechanics for a Data Strategy Adoption… 
Enterprise Data Strategy 
Business 
Technology 
Line of Business 
Line of Business 
Line of Business 
Line of Business 
Enterprise Systems 13
Customer Growth 
Operational 
Regulatory 
Capabilities 
Architecture 
Culture/ 
Behavior 
Data Governance 
Data 
Data Quality 
Data Economics 
Data Centricity 
Data Ownership 
Analytics 
Privacy/Security/ Legal 
Technology 
Process 
Organization 
The How: 
Data Strategy on a Page… 14 
Business Objectives
Data Collection & Verification 
Analysis & Opportunity 
Identification 
Planning & Discovery 
Define Scope 
Project Planning & Schedule 
Stakeholder/ 
Participants 
Business Framework Assessment 
Technology Framework Assessment 
Data Model Assessment 
Business/Technology Target State 
Actionable Transition Roadmap 
Change Management 
Organizational 
Change 
Cultural /Behavioral Change 
Technology Change 
Communications 
Business Value / Financial Model 
Alignment with Strategy Drivers 
Business Objectives 
Data Strategy 
… Focus on Long-Term; yet be pragmatic… 
How: 
Mechanics for a Data Strategy… 15
Business Capabilities 
Business Challenges 
Business Outcome 
Market Drivers 
Global Economy 
Local Economy 
Regulations 
Customers 
Technology Innovation 
Regulatory Compliance 
Focus on Risk Management 
Strengthen the Balance Sheet 
Increase Revenue 
Business Model Optimization 
Speed to Market 
Actively Manage Risk 
Customer Insights 
Customer Experience 
Innovative Product/Services 
Business Value / Financial Model 
Customer Growth 
Operational 
Regulatory 
… alignment to business objectives, value and capabilities is essential 
How: 
Mechanics for a Data Strategy… 
Business Objectives 16
… alignment to Technology objectives, value and capabilities is essential 
How: 
Mechanics for a Data Strategy… 17
Organization 
Party 
Party Asset 
Product 
Agreement 
Location 
Event 
… future state must guide technology investment 
How: 
Mechanics for a Data Strategy 18
… To ensure Technology support; a different view of the data strategy 19 
How: 
Data Strategy Outputs 
Info. Lifecycle Management 
Data 
Data Integration 
Big Data 
Security and Privacy 
Master Data Management 
Database Management 
Data Governance 
Analytics & BI 
Organizational Data Model 
Technology Platform Enablement 
Strategic Business Assets 
DB 
Reference Data 
Metadata 
Management 
Data Services 
Data Strategy
… Data is required to make your case 
Long-Term 
Business Value 
Enablement 20 
How: 
Business Case 
Customer Growth 
Operational 
Regulatory 
Data Points 
Data Quality 
Delivery 
Infrastructure 
Business 
Metrics/KPI’S 
PMO 
Business Objectives 
Governance 
Organization 
Technology Enablement 
Change 
Financial 
Outcomes 
Business Outcomes
Chief Information Officer 
VP Information Management 
Director Data Management 
Database Administrator 
Chief Data Officer 
Chief Analytics Officer 
Data Architect 
Data Scientist 
Chief Customer Officer 
Chief Marketing Officer 
Chief Risk Officer 
… a new Data Centric World is emerging…. 
Who: 
New Cast of Characters in the Data Space 21
… Enforced, centrally establish enterprise data governance, balanced with guidance…. 
Who: 
The new organization… 22 
Data Policies 
Data Compliance 
Data 
Quality 
Data Strategy 
Open 
Data 
Enterprise Architecture 
Line of Business 
Data Monetization 
Data Steward Communities 
Data Strategy 
Data Governance 
Office of the Chief Data Officer 
Risk 
Data 
Finance Data 
Customer 
Data 
LOB 
Data 
Technology Delivery
… The effort is a journey 
12 Months and Beyond 
6 to 12 Months 
Initiation to 6 Months 
CDO 
Recruitment 
Develop Data strategy 
Data 
Governance 
Office of 
The CDO 
“Data Scientist” 
Enterprise Data Roadmap 
Data as a Business Asset 
Business 
Case 
Data Strategy 
Refresh 
Data 
Monetization 
Stakeholder 
Alignment 
… The Goal is enabling Data as a Strategic Business Asset 23 
Data Transformation Journey
24
Banking, Big Data, Business Analytics, Business Architecture, Business Capability, Business Intelligence, Business Leadership Business Process, Business Transformation, Chief Data Architect, Cloud, Customer Centricity, Customer Relationship Management , Data Architecture , Data Assessments, Data Exploration, Data Governance, Data Integration, Data Process Modeling, Data Quality, Data Strategy, Data Streams, Data Visualization, Data Warehouse, Design, Financial Services, Enterprise Architecture, FSLDM, Hadoop, Information Lifecycle Management, Investment, Master Data Management, Metadata Management, Mobile, Next Generation Data Platform, Open Data, Open Source, Reference Data Management, Roadmap, Risk Management, Startup, Technology Stack, Thought Leadership 25

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Data strategy in a Big Data world

  • 1. Data Strategy in a Big Data World Craig C. Milroy, Chief Data Architect
  • 2. 2
  • 3. Increased data centricity Why? - The Problem: When did Data become so complicated? 3
  • 4. Why? - The Problem: Thank you for Cloud and Big Data Conversation… 4 Info. Lifecycle Management Data Security & Privacy Master Data Management Data Governance Database Management DB Data Integration Analytics & BI Metadata Management Reference Data Data Quality Data Services Big Info. Lifecycle Big Data Big Security & Big Master Data Big Data Big Database Big Data Big Analytics & BI Big Metadata Big Big Data Quality Big Data
  • 5. Consumers LOB Why? - The Problem: When did Data become so complicated… CIF ODS CIF LOB LOB LOB MDM 5
  • 6. 2008 2009 2010 2011 2012 2013 2014 #OPEN DATA #INTERNET OF THINGS #BIG DATA Why? - The Problem: And lets not forget about… 6 #CLOUD #SOCIAL #MOBILE
  • 7. … Data Driven Business Objectives are not currently possible to achieve When - The Problem: How do you know you need a data strategy? 7 Customer Growth Growth Speed Customer Innovation Operational Risk Reduction Financial Efficiency Risk Exposure Regulatory Controls Responsiveness
  • 8. Data market trends influence your business direction ? 0 10 20 30 40 50 60 70 80 90 100 Big Data Cloud Data Analytics Data Scientist Data growth trends within your organization is greater than Revenue and Profitability growth? 0 5 10 15 20 25 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Data Storage PB Profit When - The Problem: How do you know you need a data strategy? 8
  • 9. … Strategy derived from perceived pain points When - The Problem: How do you know you need a data strategy? 9 Security & Privacy Info. Lifecycle Management Data Master Data Management Data Governance Database Management DB Data Integration Analytics & BI Metadata Management Reference Data Data Quality Data Services
  • 10. …STATUS QUO …TECHNOLOGY CENTRIC APPROACH …PAPER BASED EXERCISE …ABOUT DATA PLATFORM CURRENCY What? – The Proposal: What a Data Strategy is Not… 10
  • 11. …resolution of Data Ownership and Governance …achievement of Strategic Business Objectives …Key driver for CULTURAL and BEHAVIORAL change …Break down of Data Silos while Enabling SPEED, AGILITY & INNOVATION What is an asset? Project vs. Asset How to leverage untapped, undermanaged asset… What? – The Proposal: What a Data Strategy enables… 11
  • 12. Financial Networks Analytics Enhanced Customer Insight Information Security Risk & Compliance Management Data Exploration Operational Analysis Data Strategy What? – The Proposal: With a Data Strategy these may be within reach… 12
  • 13. The creation of an Enterprise DATA Strategy is HARD WORK. The Proposal: Mechanics for a Data Strategy Adoption… Enterprise Data Strategy Business Technology Line of Business Line of Business Line of Business Line of Business Enterprise Systems 13
  • 14. Customer Growth Operational Regulatory Capabilities Architecture Culture/ Behavior Data Governance Data Data Quality Data Economics Data Centricity Data Ownership Analytics Privacy/Security/ Legal Technology Process Organization The How: Data Strategy on a Page… 14 Business Objectives
  • 15. Data Collection & Verification Analysis & Opportunity Identification Planning & Discovery Define Scope Project Planning & Schedule Stakeholder/ Participants Business Framework Assessment Technology Framework Assessment Data Model Assessment Business/Technology Target State Actionable Transition Roadmap Change Management Organizational Change Cultural /Behavioral Change Technology Change Communications Business Value / Financial Model Alignment with Strategy Drivers Business Objectives Data Strategy … Focus on Long-Term; yet be pragmatic… How: Mechanics for a Data Strategy… 15
  • 16. Business Capabilities Business Challenges Business Outcome Market Drivers Global Economy Local Economy Regulations Customers Technology Innovation Regulatory Compliance Focus on Risk Management Strengthen the Balance Sheet Increase Revenue Business Model Optimization Speed to Market Actively Manage Risk Customer Insights Customer Experience Innovative Product/Services Business Value / Financial Model Customer Growth Operational Regulatory … alignment to business objectives, value and capabilities is essential How: Mechanics for a Data Strategy… Business Objectives 16
  • 17. … alignment to Technology objectives, value and capabilities is essential How: Mechanics for a Data Strategy… 17
  • 18. Organization Party Party Asset Product Agreement Location Event … future state must guide technology investment How: Mechanics for a Data Strategy 18
  • 19. … To ensure Technology support; a different view of the data strategy 19 How: Data Strategy Outputs Info. Lifecycle Management Data Data Integration Big Data Security and Privacy Master Data Management Database Management Data Governance Analytics & BI Organizational Data Model Technology Platform Enablement Strategic Business Assets DB Reference Data Metadata Management Data Services Data Strategy
  • 20. … Data is required to make your case Long-Term Business Value Enablement 20 How: Business Case Customer Growth Operational Regulatory Data Points Data Quality Delivery Infrastructure Business Metrics/KPI’S PMO Business Objectives Governance Organization Technology Enablement Change Financial Outcomes Business Outcomes
  • 21. Chief Information Officer VP Information Management Director Data Management Database Administrator Chief Data Officer Chief Analytics Officer Data Architect Data Scientist Chief Customer Officer Chief Marketing Officer Chief Risk Officer … a new Data Centric World is emerging…. Who: New Cast of Characters in the Data Space 21
  • 22. … Enforced, centrally establish enterprise data governance, balanced with guidance…. Who: The new organization… 22 Data Policies Data Compliance Data Quality Data Strategy Open Data Enterprise Architecture Line of Business Data Monetization Data Steward Communities Data Strategy Data Governance Office of the Chief Data Officer Risk Data Finance Data Customer Data LOB Data Technology Delivery
  • 23. … The effort is a journey 12 Months and Beyond 6 to 12 Months Initiation to 6 Months CDO Recruitment Develop Data strategy Data Governance Office of The CDO “Data Scientist” Enterprise Data Roadmap Data as a Business Asset Business Case Data Strategy Refresh Data Monetization Stakeholder Alignment … The Goal is enabling Data as a Strategic Business Asset 23 Data Transformation Journey
  • 24. 24
  • 25. Banking, Big Data, Business Analytics, Business Architecture, Business Capability, Business Intelligence, Business Leadership Business Process, Business Transformation, Chief Data Architect, Cloud, Customer Centricity, Customer Relationship Management , Data Architecture , Data Assessments, Data Exploration, Data Governance, Data Integration, Data Process Modeling, Data Quality, Data Strategy, Data Streams, Data Visualization, Data Warehouse, Design, Financial Services, Enterprise Architecture, FSLDM, Hadoop, Information Lifecycle Management, Investment, Master Data Management, Metadata Management, Mobile, Next Generation Data Platform, Open Data, Open Source, Reference Data Management, Roadmap, Risk Management, Startup, Technology Stack, Thought Leadership 25