Brittney Jackson was born in Maryland and moved to Florida at age 8. She discovered a love for entertainment production at age 9 and graduated from high school and college with honors. She is currently studying Music Business at Full Sail University with plans to apply for an internship at Walt Disney World upon graduation in 2021. Her long term goal is to become a Live Entertainment Production Manager at Disney. She maintains a digital portfolio website to showcase her experience and goals in live entertainment production.

1. Brittney L. Jackson
Personal Brand Exploration
Project and Portfolio 1: Week 3
May 2019

2. Identity
Brittney Jackson was born in Laurel, Maryland and
moved to Pensacola, Florida at the age of eight. At nine
years old, Brittney discovered a love for entertainment
production and began creating videos on her home
computer. She graduated from Pensacola Catholic High
School as the first female president of the technology
department and as one of the three members of her class
accepted into a technological directed studies portfolio
class and worked closely with Lamar Advertising on
creating production content for PCHS jumbotron. Brittney
went to Virginia College in Pensacola and graduated with
Highest Honors and a 4.0 GPA with an Associate’s of
Science. She is currently enrolled in the school she
dreamed of going to since she found her love of live
entertainment, Full Sail University. Brittney is part of the
Music Business Degree program and is studying a variety
of courses such as Business Law, Concert Management,
Data Analysis and Reporting and Leadership and
Organizational Behaviors. She plans on applying for a
professional internship with the Walt Disney Company
when she graduates, in 2021, and dreams of becoming a
Live Entertainment Manager within the company one day.

3. • Show & Tour
Production
Manager
• Live
Entertainment
Manager
• Stage
Technician
Manager
The Entertainer Archetype:
Potential Job
Titles:
To create memories and magical
experiences by getting people to enjoy life
to the fullest. To enthusiastically lighten up
the world through live entertainment
productions.
Music Business for Live Entertainment Arena
Profession

4. Target Audience
Recruiters & Hiring Managers at Walt Disney World Resorts, Universal Studios or Sea World,
Orlando
Demographics: 50% male, early 40’s,
predominately White, Married, college
Educated, Located in Southern America
Psychographics: Enjoys spending
time outdoors, admires the little things in
life loves children, adheres to
conservative lifestyle and beliefs, regularly
attends church.
Ideal Audience Members: Chad
Cambell: Entertainment Management
Professional at Walt Disney World; Caitlin
Bankhead: Entertainment Production
Manager

5. G
o
a
l
s
Short-term: (Immediately After Graduation, 2021)
• Live Entertainment Management Professional Internship with Walt
Disney World Resort
• Apply for Professional Internship program upon graduation with Full
Sail University
Mid-term: (2026)
• Live Entertainment Production Department Professional with Walt
Disney World Resort
• Continue employment with Walt Disney World Resort after
Internship program; to become a professional within the Live
Entertainment Production department.
Long-term: (2026)
• Live Entertainment Production Manager with Walt Disney World Resort
• To climb the professional ladder within the Walt Disney Resort
company by excelling my knowledge of the industry through
experience within the field and demonstrate leadership to become
a manager within the Live Entertainment Production Department.

6. Skills Analysis
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Lighting & Sound Execution 65%
Microsoft Excel 70%
Time Management 70%
Public Speaking 85%
SOFTHARD
Written & Organizational Skills 50%
Lighting & Sound Execution 65%
Professional Knowledge of Theme Park Industry 10%
Problem Solving & Decision Making Skills 40%
SOFTHARD

7. Promise
Using my music business bachelor's degree
and passion for the production of live
entertainment, I strive to create magical
experiences for guests and employee's of all
ages through live show productions.

8. Credentials
Awards:
• Course Director Award for Data Analysis & Reporting
• Full Sail University, 2019
• Best Public Speaker Award
• Virginia College, 2017
• Best Student Documentary
• Pensacola Catholic, Directed Studies, 2012
• President of Technological Services
• Pensacola Catholic, 2009
Education:
• Music Business, Bachelor’s Degree (Current)
• Full Sail University (exp. 2021)
• Associate’s of Science Degree
• Virginia College, 2018
• High School Diploma
• Pensacola Catholic High School, 2012

9. COMPETITION
Andi Montes
Industry Experience:
• Stagehand at 24 7 Production
Services
• Stagehand at Upstaging, INC.
Education:
• Current student enrolled in Entertainment Business
B.S. at Full Sail University
Leadership Experience:
• No information currently listed on LinkedIn profile
Skills and Proficiencies:
• Customer Service - 24 endorsements
• Public Speaking - 10 endorsements
• Microsoft Excel - 10 endorsements
Brittney Jackson
Overall Online Presence:
• 302 connections, banner image customized, amateur
headshot, detailed summaries throughout profile, no
articles published, inactive on social media, URL not yet
customized
• Grade: Average, 40 out of 100
Industry Experience:
• Does not yet have industry-related
experience in the professional field
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• Technology President at Pensacola Catholic High
School, 2009 - 2012
Skills and Proficiencies:
• Endorsements coming soon
Overall Online Presence:
• 32 connections, banner image customized, professional
headshot, detailed summaries throughout profile, no
articles published, inactive on personal social media
accounts, URL customized
• Grade: Poor, 20 out of 100

10. COMPETITION
David Baldree
Industry Experience:
• Producer at Disney Parks Live Entertainment
• Production Manager at Disney Cruise Line
• Production Manager at Walt Disney World
• Product Development Producer at Disney Event
Productions
• Event Production Services at Walt Disney World
Education:
• Entertainment Business, M.S, 2011
Leadership Experience:
• Twenty-five years of proven leadership experience in
the theatrical, entertainment, and special event
industries
Skills and Proficiencies:
• Entertainment - 71 endorsements
• Theatre - 37 endorsements
• Event Management - 35 endorsements
Brittney Jackson
Overall Online Presence:
• 500+ connections, banner image not customized,
amateur headshot, detailed summaries throughout
profile, no articles published, inactive on social media,
URL not yet customized
• Grade: Above Average, 65 out of 100
Industry Experience:
• Does not yet have industry-related
experience in the professional field
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• Technology President at Pensacola Catholic High
School, 2009 - 2012
Skills and Proficiencies:
• Endorsements coming soon
Overall Online Presence:
• 32 connections, banner image customized, professional
headshot, detailed summaries throughout profile, no
articles published, inactive on personal social media
accounts, URL customized
• Grade: Poor, 20 out of 100

11. Brand Position
Brittney Jackson
With a commitment to excellence,
commitment to service and personal
integrity, creating magic and memories for
people of all age and ethnicity that will last a
lifetime.

12. Network and Marketing
Industry Events & Organizations:
• The Vegas Show
• June 7, 2019 - OWA Theme Park, Foley, AL
• Management & Leadership Skills For First-
Time Supervisors Training Seminar
• August 25, 2019 - Pensacola Bay Center,
Pensacola, FL
• Sparks After Dark Fireworks Show
• June 24, 2019 - The Wharf Amphitheater,
Orange Beach, AL
Music Business:
• Primary Content: A blog series entitled “Bippidi Boppidi
Brittney published on Digital Portfolio site, once a week to
recap the week’s adventures & successes.
• Primary Tools: FB & Twitter, to promote a new type of
media - blog trailers! (1 minute previews of what stories
audience will see in the weekly blogs. I will create them in a
professional manner & also post them on LinkedIn for my
connections to see & get a direct link for the blog.
• Website: Continue to post school-related posts in the blog
area, but make sure “Bippidi Boppidi Brittney” is differentiated
as its own series pertaining to growth within the industry.
•

13. Professional Development
Formal Education: Complete Music Business,
B.S by expected graduation date in 2021.
Technical Skills:
• Develop stronger written & organizational skills by
maintaining an organized blog section on Digital
Portfolio site.
• Work on sound & lighting executions by landing
internships & volunteering with local media
outlets.
Soft Skills:
• Gain professional knowledge of theme park
industry by networking & conducting
informational interviews with professional
connections on LinkedIn.
• Work on problem solving & decision making skills
by attending leadership seminars in town.
Mentor: Seeking senior-level management
professional with 15 years or more experience in
Live Entertainment Management in Theme Park
Industry who believes every show is a magical
experience.

14. Brittney Jackson
You know how adults tend to stop
believing in magic as they grow older?
Well, I work to create a judgment-free
atmosphere where live entertainment
productions inspire boys, girls, women and men of all
ethnicities to live in the moment, let go of their thoughts and
remember how innocence equates magic. In fact, after 4 years of
collegiate experience – half at Full Sail University – I designed a
Digital Portfolio website that showcases how I plan to use live
entertainment productions to create magic and memories to last
a lifetime.

15. •
References
• Disney is hiring :Live Entertainment - Management
Internship Fall 2018 in Lake Buena Vista, Florida, United
States; Orlando, Florida, United States. (n.d.). Retrieved
May 21, 2019, from https://disney2.ongig.com/jobs/
disney-parks-resorts/lake-buena-vista-florida-united-
states-orlando-florida-united-states/live-entertainment-
management-internship-fall-2018/520455BR#/
• Build your future with O*NET OnLine. (n.d.). Retrieved May
21, 2019, from https://www.onetonline.org/
• Entertainment management disney world Reviews. (n.d.).
Retrieved May 22, 2019, from https://www.glassdoor.com/
Reviews/entertainment-management-disney-world-
reviews-SRCH_KE0,37.htm
• Andi Montes Linkedin Profile. (n.d.). Retrieved May 21,
2019, from https://www.linkedin.com/in/andi-montes/
• David Baldree Linkedin Profile. (n.d.). Retrieved May 21,
2019, from https://www.linkedin.com/in/david-f-
baldree-2babb74/
• Sparks After Dark Fireworks Show. (n.d.). Retrieved
May 24, 2019, from http://alwharf.com/calendar/
92C0361223~Sparks After Dark Fireworks Show.htm
• Info@866Seminars.com. (n.d.). Training and Seminars
for the Complete Organization - Call 281-541-2807.
Retrieved May 22, 2019, from https://www.
866seminars.com/Training-Seminar/Management--
Leadership-Skills-for-First-Time-Supervisors-and-
Managers/1032326/seminar_details.aspx?
city=Pensacola&state=FL
• Lindsey, A. (n.d.). Vegas-style live show coming to
OWA. Retrieved May 25, 2019, from http://
weartv.com/news/local/vegas-style-live-show-
coming-to-owa