Chevy/ Primedia
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The campaign aimed to promote Chevrolet vehicles to college students by developing promotions integrating the brand into campus life. Various marketing strategies were used including broadcast media, direct marketing, guerilla marketing, word of mouth, public relations, event marketing, sales promotions, and internet/interactive methods. The objectives were met through these efforts but could have been better achieved with some adjustments. Recommendations included continuing to support education and using a broader marketing approach to both students and the overall community.
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Brand advertising
The document discusses brand management and customer-based brand equity. It defines what a brand is and discusses new challenges in branding. It introduces the concept of customer-based brand equity and how building strong customer brand knowledge and associations can provide benefits like greater loyalty and price premiums. The document outlines the strategic brand management process and emphasizes that for branding to be successful, customers must perceive meaningful differences between brands.
Non-profit Marketing campaign template
This marketing plan template was developed as a marketing tool for small businesses and nonprofit organizations to create successful marketing campaigns. Online or telephone assistance can be obtained using the enclosed links. In person consulting is available in the Dayton area.
A more complete slide presentation is available by request to art@ohiobusinesshelp.com
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【业务选择办理准则】
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Chevy/ Primedia
- 3. Research Campaign Strategy Results November Campaign Public Relations Advertising Finance Event
- 4. Tell the Chevrolet story on campus Client Objectives Develop promotion(s) that naturally integrate the Chevrolet brand messaging and/or vehicles into campus life
- 6. brand knowledge looks Interior Brand awareness Unreliable American Favored features cruze expensive upkeep affordable
- 10. Product User: Associating a product/ service with a specified group or type of user.
- 11. Broadcast Media Direct Marketing Guerilla Marketing Word of Mouth 5. Public Relations 6. Event Marketing 7. Sales Promotion 8. Internet & Interactive
- 29. How objectives Were met How could they have been better met