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The document discusses planning and monitoring marketing campaigns across various channels. It focuses on creative content, word-of-mouth sharing, channel planning, and campaign monitoring. Key areas that are monitored include brand reputation, customer experience, competitive activity, and the impact of campaigns. Analysis of monitoring helps understand the impact on brands and risks in order to develop action plans and scenario planning.
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[2] The strategy suggests setting up an interactive "Piano Gamestation" in shopping malls around Christmas to engage teens and show how the software works in an attention-grabbing way.
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Marketing communication plan presentation
The document summarizes information about Postilion Greenery Restaurant located in Narayani Beach, Narayanghat, Nepal. It discusses the restaurant's market, competitors, strengths, weaknesses, opportunities, and threats. It also outlines the restaurant's sales by competitor and target customer groups. Plans are proposed to promote the restaurant through advertising, public relations, direct mail, discounts, and creative marketing strategies to attract more customers and strengthen their position in the competitive market.
Digital Strategy - Playground Sessions
The document provides a digital strategy for a piano learning software called Playground Sessions.
[1] It analyzes the target audience as first time teen piano players and their parents and proposes communicating to teens online and showing how Playground Sessions makes learning piano fun like a game.
[2] The strategy suggests setting up an interactive "Piano Gamestation" in shopping malls around Christmas to engage teens and show how the software works in an attention-grabbing way.
[3] Playing the piano would navigate a video game on a large screen, and sharing the performance online and through cards would promote the software while being fun for teens.
What does a good communications strategy look like?
Presented at the "Creating Powerful Comminications Strategy" conference, run by CharityComms in January 2011.
Creating a Strategic Marketing Communications Plan
Don't blink - you might miss something! This is how it feels to live in our nanosecond culture, where everything is changing at an accelerated pace. Our nanosecond culture has changed nonprofit marketing communications forever. The controllable flow of information through easily identified channels is disappearing. This makes your strategic marketing communications plan even more valuable to rise above the noise to put your organization in the spotlight!
What is Comms Planning?
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
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- 2. Scenario Planning Campaign Impact Channel Effectiveness Brand WOM Reputation Customer Experience The FUN Stuff! • Creative • WOM • Channel Planning • Campaign Monitoring Online & Social Campaign, Brand & Reputation Management Monitoring Programs Who is talking Where are they talking What are they talking about You Your competitors Who is listening Is it damaging Is it positive or negative Monitor Activity Understand Impact & Risks Brand Campaign WOM Reputation Share of Voice Customers Competitors Understand Impact Action Plans Define key actions Report to stakeholders Define key responses Join the conversation Make a statement Listen, learn and inform Change channel Mix Take Action Scenario Planning