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M&Ms Final Creative Project  Fatima Yara Nourhan  Meriam
Outline Introduction Target Audience Objectives Positioning Problem Strategy S.W.O.T Conclusion
Introduction
S.W.O.T. Analysis Strengths Weaknesses Opportunities Threats
Objectives Specific Measurable Achievable Realistic Timed
Target Audience Target audience: All Ages Middle class mothers Brand loyalty: Customization “Brand VIP”
Problem Not all the products/ flavors available in the UAE. Opportunity available, but is not being used.
Problem Products not available in UAE: “Coconut M&M” “Strawberried Peanut Butter” “M&M's Premiums”
Strategy Types of Media: T.V. 	Radio 	Print Media
Positioning Easy to find Easy to reach Unique and fun Unexpected places
Conclusion

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Final presentation