Chevrolet DG campaign
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The document presents a retail demand generation campaign for GM vehicles. It includes several creative concepts that highlight how GM vehicles combine cutting-edge technology with a century of tradition and heritage. One concept shows models coming out of decades-old barrels to represent how each vehicle is enriched by both tradition and technology. Another concept juxtaposes a 1920s model with a futuristic car to emphasize that GM's legacy propels its technology. The concepts aim to promote GM vehicles as trusting, combining tradition and technology.
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What is digital marketing by DiMark
Digital marketing is any form of marketing that exists online using electronic devices and the internet. It encompasses various marketing efforts including search engine optimization, social media marketing, paid search advertising, content marketing, email marketing, mobile marketing, and more. Digital marketing allows for effective measurement of results and easy adjustment of campaigns for better performance.
Shoexpress presentation
- Shoexpress, a footwear retail chain, wants to rebrand its entire product range including ladies, gents, kids footwear and accessories with separate brand identities.
- The agency provided recommendations including new brand names, logos, and positioning thoughts for the ladies/gents segment and kids segment.
- For ladies/gents, brand name options included "Xpress", "Mesmerize", "FNE", and positioning lines like "Express yourself, Express and mesmerize, The finest way to express, Express and shine". For kids, brand name options included "sweet expressions" and logos of colorful drops.
GCP re-branding recommendations
This document discusses the importance and reasons for rebranding a company. It provides examples of major companies like Pepsi, Google, and Starbucks that have rebranded multiple times. The document outlines some of the top reasons for rebranding, including staying relevant in a changing market, improving consumer loyalty, and attracting new opportunities. It emphasizes that rebranding is essential for business success to keep up with competition and changing consumer preferences. A well-executed rebranding involves careful strategy, stakeholder engagement, and memorable visual elements to introduce a new brand position and identity that connects with current and new audiences.
GCP logo presentation
The document presents 6 logo design options for GCP brand identity. Each option uses different visual elements like fonts, shapes, colors and imagery to make the brand look more contemporary, reliable, energetic, pleasing and vibrant. The options range from retaining elements of the existing logo to more abstract expressions incorporating symbols, Arabic calligraphy, and nature imagery like a kite or globe. The goal is to select a new logo design that best represents the updated brand identity attributes while still connecting to GCP's roots.
Aasa logo presentation
This document presents 4 options for a brand identity presentation and 4 corresponding brand positioning statements for an organization.
Option 1 features bold, curvy text and stylized greater than signs in a deep royal blue color. Option 2 has a more poised and elegant design that imparts the organization's core values. Option 3 uses a graphical element derived from the letter A to represent a high-rise tower. Option 4 is described as sassy, curvy, thin yet powerful, with the letters CP establishing a parent company relationship.
The 4 brand positioning statements are: 1) Togetherness among members, leading forward futuristically. 2) We build with passion, emphasizing construction sector and attitude. 3) Committed to
Net Yatra -Final deck
The document describes Intel's Net Yatra initiative in India to promote internet connectivity. The key points are:
- Net Yatra aims to spread awareness of the internet and the importance of connectivity to a billion Indians through a countrywide tour of vehicles visiting schools, colleges and public places.
- The tour will last from October through December visiting over 70 cities and is projected to reach over 200,000 people. Onboard demonstrations will showcase internet applications and allow participants to sign up for connectivity.
- Detailed plans cover the cities and sites to visit, promotional materials like posters, flyers and banners, and activities at each stop including presentations, demonstrations and offline signups.
- The goal is to promote
Intel Yuvamanch Presentation
The document discusses plans for the Intel Yuva Manch event in Pune. The event will have two phases and feature several activities to engage youth. Phase 1 in May-June will include gaming competitions, showcasing new technologies, and information on the Intel Youth program. Phase 2 in June-July will include tech talks, a tech quiz, and seminars on technology adoption. The event aims to provide a platform for youth to interact with Intel and explore new mobile and PC technologies.
Intel various promotions combined
Client: Intel
Project: Co-marketing campaign with HCL and Staples
The brief is to create a demand generation campaign for Intel's Centrino and Core 2 Quad processors focusing on the small office/home office market. HCL will bundle some SKUs of C2Q and Centrino laptops and desktops with routers, e-pens, netbooks and other items to make them more appealing. Three creative designs are proposed including an idea to "Jazz up your office for the price of a computer" by upgrading winners' workspaces.
Intel Various Collaterals
The document contains a collection of marketing collaterals from Intel and its partners promoting various technology products and initiatives. This includes posters, flyers, banners, brochures, and other materials advertising campaigns focused on connected learning, computer education programs, netbooks, and more. The collaterals involve co-marketing partnerships between Intel and companies like NIIT, Tata Indicom, Acer, and others to spread awareness about technologies and their social impact in India.
Virgin Atlantic
This document proposes demand generation campaigns and media recommendations for Virgin Atlantic for 2017 by Sharaf Travels, their General Sales Agent in the UAE and Oman. It analyzes Virgin Atlantic's business model, customers, products, and competition. Two campaign ideas are presented: an incentive program called "Fun to Earn" for travel agency staff and a "Fly Fresh" campaign positioning the airline as a refreshing experience through interactive advertising. The agency seeks to partner with Sharaf Travels to execute a two-pronged B2B and B2C marketing strategy using various online, print, outdoor, and event-based media.
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Chevrolet DG campaign
- 1. Retail Demand Generation Campaign
- 2. “Cutting-edge technology backed by a century old tradition”. The Big Thought 1 Trident Media Solutions
- 3. It’s a century old legacy that every GM vehicle boasts. This creative thought tries to bring that rich tradition and heritage, which many of the vehicles on Indian roads doesn’t have, in to the fore. The communication pronounces the mature technology every customer enjoys has the backing of a rich heritage they can always trust upon and be proud of every moment. Trident Media Solutions
- 4. Wine cellars. A sign of purity through maturity. The artwork shows various models coming out of decades old barrels. This reveals how far each single product loaded with traditional as well as technological enrichment. Trident Media Solutions Technology. Matured for over a 100 years.
- 5. Every single thing about your car is ‘latest’, your locking system, music player, accessories… fine.. But when it comes to the technology that drives your vehicle which one you go for? An expertise that converted the way people travel for a 100 years or something emerged yesterday? Trident Media Solutions Trusted for over a 100 years.
- 6. The visual speaks for itself. BEAT represents the futuristic technology and styling. Embedding of a 1920 model to its rear shows the strong traditional back-up. And the line emphasizes that it’s the legacy that propels the manufactuer. Trident Media Solutions Trust, tradition & technology
- 7. Trident Media Solutions Print ad adaptation of the concept
- 11. “Designed to meet the fancies of generation-today, tomorrow”. The Big Thought 2 Trident Media Solutions
- 12. Every moment along its history Chevrolet ignited the fancies of the younger generation of the particular era. And it continues to do so. The designing and styling of Chevrolet cars are owner’s pride and every single spectator’s envy even today. This creative thought depicts the style values of Chevy in deep hues. Trident Media Solutions