The campaign promotes the Ritz car and highlights how its excellent performance, power, and technology translate into superior benefits for consumers, such as quiet functioning, smooth riding, and an enjoyable companionship. Each communication includes a call to action encouraging people to experience the awe of the Ritz for themselves. The ads describe the Ritz's performance as whisper-quiet like morning yoga, its power as smooth like silk thanks to marvelous engineering, and its technology as thrilling and fulfilling rather than boring.

1. Campaign

2. Ritz -a technology marvel
and package of excitement.
The campaign talks about how great technological features of the
car like Excellent Performance, Power and Great Technology have
been converted into superior consumer benefits like quiet
functioning, smooth riding, and fun filling companionship.
Each communication carries a call to action saying,
experience the awe!

3. You must
have seen
performances
that create a
lot of noise
around. Now
witness one,
excellent and
whisper-quiet
like a morning
yoga.

4. Power is not
always rogue.
When it
expressed
through
marvelous
engineering it
becomes
smooth, of
course, like
silk.

5. Who said
technology is
always boring
to death?
Come and
experience
Ritz and see
how great
technology
can be
thrilling and
filling.

6. Awaiting your feedback
-Team Triple Ess-