SafeMotos is a startup that provides a safer alternative to motorcycle taxis in Africa through a ridesharing app. It tracks driver behavior via smartphone sensors to connect customers to quality drivers. Starting in Rwanda, SafeMotos has completed over 130,000 trips with no serious accidents compared to the national average of 1 serious accident per 14,000 trips. The company aims to improve safety, provide consistent demand for drivers, and offer digital services while taking a commission on each trip.

1. Safer, More Convenient and Cost-Effective
Transportation for Africa's Growing Middle
Class
May 2017
nash@safemotos.com

2. Mission:
SafeMotos is disrupting the transportation industry in the world’s most challenging
markets via technology and new business models. We make products customers love, so
that people use SafeMotos and have a safer experience.

3. SafeMotos scalably addresses
the dangers of emerging market
motorcycle taxis
We utilize smartphone sensors to watch
how motorcycle taxis drive, then connect
customers
to drivers above a minimum threshold
Starting in Rwanda, where 1 in 14,000
motorcycle taxi trips results in a serious
accident, SafeMotos has performed more
than 130,000 trips with no serious accident.
Our goal is to have every one of the 10
million motorcycle taxi trips that happen
everyday in Africa benefit from the
SafeMotos experience

4. Problem for Customers
Traffic fatalities are Africa's second biggest
killer after HIV/AIDS, negotiation of price is a
pain and drivers have low levels of customer
service.
Problem for Drivers
Under utilisation of motorcycle, no capacity
for product differentiation, low unit
economics per trip

5. Our Solution: We connect
customers to quality drivers
-Telematic data from drivers smartphones is
used to filter low quality drivers
-Drivers who receive negative customer
reviews are taken off the system
-Customers pay a set price per kilometer
-Customers get picked directly from their
location
Drivers benefit with SafeMotos
-Drivers receive consistent demand and
benefit from digital banking services
-Drivers learn best practices for staying
safe, taking better care of their health and
the motorcycle

6. Customer can order via app
Our ridesharing application is uniquely
localized for our market and has performed
more than 100,000 trips over the last 12
months
Or start a trip from the street
More and more Rwandans have smart
phones, but not all
With SafeMotos customers can find our
drivers on the street and have the driver
start/stop the trip and collect user data from
his phone

7. We take a 20% commission
Normal moto trips charge 100 RWF/km,
SafeMotos charges 110 RWF/km while
paying drivers 90 RWF/km
And are innovating the business
model of ridesharing
Corporate accounts that pay a premium for
easy billing and transparency
Value added services like female drivers, all
weather drivers and premium equipment
Digital financial services for drivers linked to
driver behavior in app

8. AdMotos: The Future of Ride
Hailing
SafeMotos is piloting with businesses paying to
acquire customers to their premises
Businesses benefit because they are able to
acquire customers at a low price
Customers benefit because trips are free
SafeMotos benefits by being able to offer
subsidized prices to customers, allowing
for increased growth, in a way that is both
profitable and sustainable

9. Traction
-2015: 3,500 trips / 15 active drivers /
1,000 registrations
-2016: 80,000 trips / 65 active drivers /
14,000 registrations
-2017: 53,000 trips / 115 active drivers /
12,000 reisgtrations (as of April 20, 2017)
Path to unit profitability
+customer on demand marketing
+value added services
+corporate accounts
-driver subsidies

10. Total Available Market
Kigali
200,000 trips per day
TAM is $50,187,500
Kigali + Kampala + Dar es Salaam + Nairobi
1,500,000 trips per day
TAM is: $342,187,500
Africa’s top moto cities
10,200,000 trips per day,
TAM is $2,737,500,000

11. Competition
We are Africa's leading experts on motorcycle taxis

12. Timeline
Q1 2017
-Enable multiple driver ordering at a time
-Have 5% of trips coming from corporate
and delivery
Q2 2017
-Pilot AdWords platform
-Launch Family Wallet digital financial
services
Q3 2017
-Launch in second African market
-Participate in Unreasonable East Africa
-Launch Series A

13. Team
Peter / CTO / cofounder / Kenyan
East Africa's best dev, dreams in code
Nash / CEO / cofounder / Canadian
Startup guy since 18, a decade in Africa
Clive / COO / Rwandan
Wonderfully cranky, keeps everyone on their
toes
Eric / Francine / Emmanuel / Alex / Jean de
Dieu / Joel / David / Betty / Eric 2
We just took all the best talent from Kigali's
best
school. And David.

14. Past Fundraising
Equity amount raised: 125,000 USD
Convertible note amount raised: 230,000 USD
GSMA Innovation Grant: 220,000 USD
Current Fundraising
SafeMotos is seeking $500K USD
of equity for tech development,
marketing, other overhead and
launch in a second country

15. Contact Us:
Barrett Nash / nash@safemotos.com
We're making Africa rise
"Africa's 7th Most Innovative Company"
Fast Company
"SafeMotos is more than just an Uber
clone"
The Economist
"SafeMotos helps seperate the good
drivers from the crazy ones" The Guardian
"SafeMotos is the company to watch in
Africa in 2016" CNN
"Now we have SafeMotos"
HE Paul Kagame, President of Rwanda