Chatbots are AI-powered services that simulate human conversation, categorized into script-based and AI-powered types. MSMEs benefit from chatbots through improved customer service and engagement, leading to better business growth and ROI. Customers enjoy 24/7 availability, instant responses, and proactive interaction, making chatbots essential for modern businesses.

1. I M P O R TA N C E O F C H AT B O T S
F O R M S M E

2. W H AT I S A
C H AT B O T ?
The chatbot is a service , which is powered by
artificial intelligence, which simulates a real
interaction with users via a chat interface.
These computer programs are intended to
resemble human conversations.

3. T H E R E A R E T W O
C AT E G O R I E S O F C H AT B O T S :
Script -
based
Chatbots
AI - Powered
Chatbots
• They use AI to ‘learn’ from multiple conversations. • They follow a predefined script having a specific flow.

4. W H Y M S M E s
R E Q U I R E S
C H AT B O T S ?

5. T H E Y PAY
F O R
T H E M S E LV E S
T h e y h a v e n e g l i g i b l e
e x p e n s e s a n d a n y
i n v e s t m e n t r e q u e s t b r i n g s
R O I i m m e d i a t e l y !

6. T H E Y M A K E
C L I E N T
S E R V I C E Y O U R
S T R O N G H O L D
• People lean towards chats over calls. This
clarifies why your business should be on
chats.

7. C H AT B O T S
F O R T H E
B U S I N E S S
G R O W T H
• The scripted chatbot can hold discussions
with every single client. While businesses
can put efforts in other potential areas.

8. T H E Y L E T
Y O U
C E N T E R
A R O U N D
C O R E
B U S I N E S S

9. K E Y T O P R O G R E S S • Presently, chatbot is integral to the working of MSMEs. Make little
and calculative steps that bring guaranteed returns.

10. B E N E F I T S O F C H AT B O T S
T O C U S T O M E R S

11. 1. 24-hour availability
2. Instant Answers
3. Recorded and Consistent
Answers
4. Proactive Customer
Interaction and Assistance
5. Endless Patience
6. Instant Transactions

12. B E N E F I T S O F C H AT B O T S
T O S M A L L B U S I N E S S E N T E R P R I S E S

13. 1 . K E E P I N G U P W I T H T H E T R E N D S : B E I N G P R E S E N T O N
M E S S A G I N G P L A T F O R M S
• Since customers’ preferences verge to interact with brands via chat -as it’s easier and faster to use.

14. 2 . I N C R E A S E D
C U S T O M E R
E N G A G E M E N T

15. 3 . M O N I T O R I N G
C O N S U M E R
D ATA &
G A I N I N G
I N S I G H T S

16. 4 . B E T T E R L E A D G E N E R A T I O N ,
Q U A L I F I C A T I O N A N D N U R T U R I N G

17. 5 . E A S I E R A P P R O A C H
T O G L O B A L M A R K E T S

18. 6 . C O S T
S A V I N G S

19. S U C C E S S O F C H A T B O T S …

20. S T A R B U C K S - B A R I S T A

21. H & M

22. A D V A N C E M E N T
A N D R E S E A R C H
G O I N G O N
E M O T I O N A L
I N T E L L I G E N T
C H A T B O T S !

23. A N Y Q U E R I E S ?