SlideShare a Scribd company logo
Email Marketing,Social Marketing?An exploration of the connection between the world we know, and the world we don’t.Presented At:
Why listen?  ask@TYLERWILLISI worked directly with hundreds of agencies and brands, helping them develop effective and award-winning social campaigns.
I’ve designed and ran dozens of Email + Social marketing programs.
I advise several technology companies focused on the intersection of Email and Social.A presentation within a presentation…
FREAKY FRIDAY!!!!What happens when that pesky teenager, Social Marketing, and her mom, Email Marketing, magically switch bodies and have to live each others lives?
ThesisEmail and Social marketing share many similarities. This means email marketers are uniquely setup to use their current skillsets to excel in social marketing.
Human nature survives and has survived through the ages by being able to hold on tenaciously to two concepts: What is there about my life or world that has remained constant?What is there about my life or world that has changed or is changing?- Richard Bolles(What Color is Your Parachute?)
Marketing leaders create success when others are scared to act by relying on what in their world has remained constant.
What about social marketing is consistent with email marketing?
The framework’s the same.
Design’s still important.
Content’s still king.
You can’t be a vulture.
Bad behavior pisses people off.
Good email marketers already act social.
But, where has the social world changed from email?
Social proof influences your outcomes.
Mistakes are now public.
Targets talk back.
You have to pay attention to a lot more locations.
You have less space, and more options.
Your message doesn’t always get delivered.
The KPIs are different.
What did our Freaky Fridayers learn?
In both email and social marketing, Consumers subscribe with the intent of receiving updates from the company.In both email and social marketing, marketers create content updates to engage consumers over the lifetime of their relationship with that brand.
In both email and social marketing, marketers use engaging content to motivate the user to take some sort of action that benefits the marketer.In both email and social marketing, marketers develop a unique personality to stand out from competitors, and gain consumer attention
In both email and social marketing, consumers that subscribe to receive updates are entering into a relationship with the brand that needs to be nurtured.In both email and social marketing, The largest improvements in conversion events come from creating better content
In both email and social marketing, Attention is required, but not sufficient, for monetization. In both email and social marketing, marketers create content with the express purpose of having “pass-along value”
I expected inhabiting this new young body would be scary and unfamiliar, but I was surprised to find how similar it truly was.I’m not sure why social and I used to fight so much, we’re actually a lot alike!
Exercise:Are these best practices for email or social marketing?Acquire new subscribers through opt-inPublish content with a marketing calendarUnderstand your audienceVary the types of content you’re sending to usersFocus your marketing experiences on informing, incentivizing or educating your audienceOne goal per message, nail the call to actionMaintain consistent brand message in communicationsWatch your KPIs and adjustContent needs to be short and shareableAsk subscribers to share with their friendsWalk users up the ladder of engagementUse design to keep brand experiences consistentMarket where your audience is
Last Learning.

More Related Content

What's hot

Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
HubSpot
 
Email Marketing Best Practices: Tips to Improve Your Email Campaigns
Email Marketing Best Practices: Tips to Improve Your Email CampaignsEmail Marketing Best Practices: Tips to Improve Your Email Campaigns
Email Marketing Best Practices: Tips to Improve Your Email Campaigns
eTargetMedia Reviews
 
Stories Sell
Stories SellStories Sell
Stories Sell
Best Version Media
 
7 Reason Why Direct Mail Works!
7 Reason Why Direct Mail Works!7 Reason Why Direct Mail Works!
7 Reason Why Direct Mail Works!
Janet Brown
 
Using Email Drip Campaigns to Thank Donors and Raise More Funds
Using Email Drip Campaigns to Thank Donors and Raise More FundsUsing Email Drip Campaigns to Thank Donors and Raise More Funds
Using Email Drip Campaigns to Thank Donors and Raise More Funds
TechSoup
 
Email Marketing
Email MarketingEmail Marketing
Email Marketing
Stellar Media Marketing
 
Organic vs Paid Social Media
Organic vs Paid Social MediaOrganic vs Paid Social Media
Organic vs Paid Social Media
Communicopia Marketing Services, Inc.
 
Review your Social Media Marketing during COVID-19
Review your Social Media Marketing during COVID-19 Review your Social Media Marketing during COVID-19
Review your Social Media Marketing during COVID-19
Sujoy Mukherji
 
Techsoup connect email marketing (digital marketing)
Techsoup connect   email marketing (digital marketing)Techsoup connect   email marketing (digital marketing)
Techsoup connect email marketing (digital marketing)
desire seyram
 
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
Jay Baer
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Apryl Webb
 
The Latest Updates to Instagram and what they mean for Business!
The Latest Updates to Instagram and what they mean for Business!The Latest Updates to Instagram and what they mean for Business!
The Latest Updates to Instagram and what they mean for Business!
Real-Time OutSource
 
Tell your Brand’s Story on Social & Email
Tell your Brand’s Story on Social & EmailTell your Brand’s Story on Social & Email
Tell your Brand’s Story on Social & Email
Real-Time OutSource
 
Nielsen April 2010 efectividad marketing social media
Nielsen April 2010 efectividad marketing social mediaNielsen April 2010 efectividad marketing social media
Nielsen April 2010 efectividad marketing social media
Daniel Perez Colomar
 
Create Killer Email Campaigns with These 3 Quick Tips
Create Killer Email Campaigns with These 3 Quick TipsCreate Killer Email Campaigns with These 3 Quick Tips
Create Killer Email Campaigns with These 3 Quick Tips
Real-Time OutSource
 
Why Your Brand Should Embrace Facebook Reactions
Why Your Brand Should Embrace Facebook Reactions Why Your Brand Should Embrace Facebook Reactions
Why Your Brand Should Embrace Facebook Reactions
Real-Time OutSource
 
Evaluating a Facebook campaign
Evaluating a Facebook campaignEvaluating a Facebook campaign
Evaluating a Facebook campaign
Priyanka Singh
 

What's hot (17)

Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
 
Email Marketing Best Practices: Tips to Improve Your Email Campaigns
Email Marketing Best Practices: Tips to Improve Your Email CampaignsEmail Marketing Best Practices: Tips to Improve Your Email Campaigns
Email Marketing Best Practices: Tips to Improve Your Email Campaigns
 
Stories Sell
Stories SellStories Sell
Stories Sell
 
7 Reason Why Direct Mail Works!
7 Reason Why Direct Mail Works!7 Reason Why Direct Mail Works!
7 Reason Why Direct Mail Works!
 
Using Email Drip Campaigns to Thank Donors and Raise More Funds
Using Email Drip Campaigns to Thank Donors and Raise More FundsUsing Email Drip Campaigns to Thank Donors and Raise More Funds
Using Email Drip Campaigns to Thank Donors and Raise More Funds
 
Email Marketing
Email MarketingEmail Marketing
Email Marketing
 
Organic vs Paid Social Media
Organic vs Paid Social MediaOrganic vs Paid Social Media
Organic vs Paid Social Media
 
Review your Social Media Marketing during COVID-19
Review your Social Media Marketing during COVID-19 Review your Social Media Marketing during COVID-19
Review your Social Media Marketing during COVID-19
 
Techsoup connect email marketing (digital marketing)
Techsoup connect   email marketing (digital marketing)Techsoup connect   email marketing (digital marketing)
Techsoup connect email marketing (digital marketing)
 
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
The Latest Updates to Instagram and what they mean for Business!
The Latest Updates to Instagram and what they mean for Business!The Latest Updates to Instagram and what they mean for Business!
The Latest Updates to Instagram and what they mean for Business!
 
Tell your Brand’s Story on Social & Email
Tell your Brand’s Story on Social & EmailTell your Brand’s Story on Social & Email
Tell your Brand’s Story on Social & Email
 
Nielsen April 2010 efectividad marketing social media
Nielsen April 2010 efectividad marketing social mediaNielsen April 2010 efectividad marketing social media
Nielsen April 2010 efectividad marketing social media
 
Create Killer Email Campaigns with These 3 Quick Tips
Create Killer Email Campaigns with These 3 Quick TipsCreate Killer Email Campaigns with These 3 Quick Tips
Create Killer Email Campaigns with These 3 Quick Tips
 
Why Your Brand Should Embrace Facebook Reactions
Why Your Brand Should Embrace Facebook Reactions Why Your Brand Should Embrace Facebook Reactions
Why Your Brand Should Embrace Facebook Reactions
 
Evaluating a Facebook campaign
Evaluating a Facebook campaignEvaluating a Facebook campaign
Evaluating a Facebook campaign
 

Viewers also liked

Stream Marketing and Content Automation
Stream Marketing and Content AutomationStream Marketing and Content Automation
Stream Marketing and Content Automation
Influence People
 
B2B Social Media Marketing
B2B Social Media MarketingB2B Social Media Marketing
B2B Social Media Marketing
Influence People
 
Social Media Monitoring for SMBs
Social Media Monitoring for SMBsSocial Media Monitoring for SMBs
Social Media Monitoring for SMBs
Influence People
 
Jay Berkowitz - Ten Golden Rules Making Social Media Make Money
Jay Berkowitz - Ten Golden Rules Making Social Media Make MoneyJay Berkowitz - Ten Golden Rules Making Social Media Make Money
Jay Berkowitz - Ten Golden Rules Making Social Media Make Money
Influence People
 
Blogger Outreach: The Blogger Perspective
Blogger Outreach: The Blogger PerspectiveBlogger Outreach: The Blogger Perspective
Blogger Outreach: The Blogger Perspective
Influence People
 
Monitoring for Reputation Management
Monitoring for Reputation ManagementMonitoring for Reputation Management
Monitoring for Reputation Management
Influence People
 
Identifying Influencers: A Content-Oriented Approach
Identifying Influencers: A Content-Oriented ApproachIdentifying Influencers: A Content-Oriented Approach
Identifying Influencers: A Content-Oriented Approach
Influence People
 

Viewers also liked (7)

Stream Marketing and Content Automation
Stream Marketing and Content AutomationStream Marketing and Content Automation
Stream Marketing and Content Automation
 
B2B Social Media Marketing
B2B Social Media MarketingB2B Social Media Marketing
B2B Social Media Marketing
 
Social Media Monitoring for SMBs
Social Media Monitoring for SMBsSocial Media Monitoring for SMBs
Social Media Monitoring for SMBs
 
Jay Berkowitz - Ten Golden Rules Making Social Media Make Money
Jay Berkowitz - Ten Golden Rules Making Social Media Make MoneyJay Berkowitz - Ten Golden Rules Making Social Media Make Money
Jay Berkowitz - Ten Golden Rules Making Social Media Make Money
 
Blogger Outreach: The Blogger Perspective
Blogger Outreach: The Blogger PerspectiveBlogger Outreach: The Blogger Perspective
Blogger Outreach: The Blogger Perspective
 
Monitoring for Reputation Management
Monitoring for Reputation ManagementMonitoring for Reputation Management
Monitoring for Reputation Management
 
Identifying Influencers: A Content-Oriented Approach
Identifying Influencers: A Content-Oriented ApproachIdentifying Influencers: A Content-Oriented Approach
Identifying Influencers: A Content-Oriented Approach
 

Similar to Social email tylerwillis

Freedom Mail - Email marketing system for Shaklee distributors
Freedom Mail - Email marketing system for Shaklee distributorsFreedom Mail - Email marketing system for Shaklee distributors
Freedom Mail - Email marketing system for Shaklee distributors
Your Freedom Project
 
Blast, Drip, and Nurture Automated Marketing
Blast, Drip, and Nurture Automated MarketingBlast, Drip, and Nurture Automated Marketing
Blast, Drip, and Nurture Automated Marketing
Spider Trainers
 
Email Marketing Strategy
Email Marketing StrategyEmail Marketing Strategy
Email Marketing Strategy
PaolaLeon54
 
Email Marketing Profit kit
Email Marketing Profit kit Email Marketing Profit kit
Email Marketing Profit kit
altaf hussain
 
Sunshine Coast Business Expo 2013 - Is communication DEAD?
Sunshine Coast Business Expo 2013 - Is communication DEAD?Sunshine Coast Business Expo 2013 - Is communication DEAD?
Sunshine Coast Business Expo 2013 - Is communication DEAD?
Lisa Harrison
 
EMAIL MARKETING SECRET
EMAIL MARKETING SECRETEMAIL MARKETING SECRET
EMAIL MARKETING SECRET
JELLY AITOUZ
 
Email a:b test results rosa i evans
Email a:b test results  rosa i evansEmail a:b test results  rosa i evans
Email a:b test results rosa i evans
Rosa I Evans
 
Integrated Email Marketing Best Practice
Integrated Email Marketing Best PracticeIntegrated Email Marketing Best Practice
Integrated Email Marketing Best Practice
CFL Marketing
 
Social Media Master Class - Jordan Scheltgen, Cave Social
Social Media Master Class - Jordan Scheltgen, Cave SocialSocial Media Master Class - Jordan Scheltgen, Cave Social
Social Media Master Class - Jordan Scheltgen, Cave Social
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Social Media Masterclass - Jordan Scheltgen, Cave
Social Media Masterclass - Jordan Scheltgen, CaveSocial Media Masterclass - Jordan Scheltgen, Cave
Social Media for Lead Generation
Social Media for Lead GenerationSocial Media for Lead Generation
Social Media for Lead Generation
Evgeny Tsarkov
 
Falls aweber-social-email
Falls aweber-social-emailFalls aweber-social-email
Falls aweber-social-email
Mike Robertson
 
The Boom & Bust of Influencer Marketing
The Boom & Bust of Influencer MarketingThe Boom & Bust of Influencer Marketing
The Boom & Bust of Influencer Marketing
Digiday
 
Power of The Inbox
Power of The Inbox Power of The Inbox
Power of The Inbox
Norris Aikens
 
We Coach The Pros~ Power Of Inbox
We Coach The Pros~ Power Of Inbox We Coach The Pros~ Power Of Inbox
We Coach The Pros~ Power Of Inbox
Sandra Flores Business Solutionist
 
How to Create a Killer Social Media Strategy
How to Create a Killer Social Media StrategyHow to Create a Killer Social Media Strategy
How to Create a Killer Social Media Strategy
Richards Partners
 
Understanding How Marketing Is An Investment
Understanding How Marketing Is An InvestmentUnderstanding How Marketing Is An Investment
Understanding How Marketing Is An Investment
ezprofit
 
Email and Social: Better Together
Email and Social: Better TogetherEmail and Social: Better Together
Email and Social: Better Together
Tami Forman
 
MAR-411-CES-WA1
MAR-411-CES-WA1MAR-411-CES-WA1
MAR-411-CES-WA1
Chelsea Smith
 
Email Marketing A/B Test Strategy
Email Marketing A/B Test StrategyEmail Marketing A/B Test Strategy
Email Marketing A/B Test Strategy
MelinaMiller2
 

Similar to Social email tylerwillis (20)

Freedom Mail - Email marketing system for Shaklee distributors
Freedom Mail - Email marketing system for Shaklee distributorsFreedom Mail - Email marketing system for Shaklee distributors
Freedom Mail - Email marketing system for Shaklee distributors
 
Blast, Drip, and Nurture Automated Marketing
Blast, Drip, and Nurture Automated MarketingBlast, Drip, and Nurture Automated Marketing
Blast, Drip, and Nurture Automated Marketing
 
Email Marketing Strategy
Email Marketing StrategyEmail Marketing Strategy
Email Marketing Strategy
 
Email Marketing Profit kit
Email Marketing Profit kit Email Marketing Profit kit
Email Marketing Profit kit
 
Sunshine Coast Business Expo 2013 - Is communication DEAD?
Sunshine Coast Business Expo 2013 - Is communication DEAD?Sunshine Coast Business Expo 2013 - Is communication DEAD?
Sunshine Coast Business Expo 2013 - Is communication DEAD?
 
EMAIL MARKETING SECRET
EMAIL MARKETING SECRETEMAIL MARKETING SECRET
EMAIL MARKETING SECRET
 
Email a:b test results rosa i evans
Email a:b test results  rosa i evansEmail a:b test results  rosa i evans
Email a:b test results rosa i evans
 
Integrated Email Marketing Best Practice
Integrated Email Marketing Best PracticeIntegrated Email Marketing Best Practice
Integrated Email Marketing Best Practice
 
Social Media Master Class - Jordan Scheltgen, Cave Social
Social Media Master Class - Jordan Scheltgen, Cave SocialSocial Media Master Class - Jordan Scheltgen, Cave Social
Social Media Master Class - Jordan Scheltgen, Cave Social
 
Social Media Masterclass - Jordan Scheltgen, Cave
Social Media Masterclass - Jordan Scheltgen, CaveSocial Media Masterclass - Jordan Scheltgen, Cave
Social Media Masterclass - Jordan Scheltgen, Cave
 
Social Media for Lead Generation
Social Media for Lead GenerationSocial Media for Lead Generation
Social Media for Lead Generation
 
Falls aweber-social-email
Falls aweber-social-emailFalls aweber-social-email
Falls aweber-social-email
 
The Boom & Bust of Influencer Marketing
The Boom & Bust of Influencer MarketingThe Boom & Bust of Influencer Marketing
The Boom & Bust of Influencer Marketing
 
Power of The Inbox
Power of The Inbox Power of The Inbox
Power of The Inbox
 
We Coach The Pros~ Power Of Inbox
We Coach The Pros~ Power Of Inbox We Coach The Pros~ Power Of Inbox
We Coach The Pros~ Power Of Inbox
 
How to Create a Killer Social Media Strategy
How to Create a Killer Social Media StrategyHow to Create a Killer Social Media Strategy
How to Create a Killer Social Media Strategy
 
Understanding How Marketing Is An Investment
Understanding How Marketing Is An InvestmentUnderstanding How Marketing Is An Investment
Understanding How Marketing Is An Investment
 
Email and Social: Better Together
Email and Social: Better TogetherEmail and Social: Better Together
Email and Social: Better Together
 
MAR-411-CES-WA1
MAR-411-CES-WA1MAR-411-CES-WA1
MAR-411-CES-WA1
 
Email Marketing A/B Test Strategy
Email Marketing A/B Test StrategyEmail Marketing A/B Test Strategy
Email Marketing A/B Test Strategy
 

More from Influence People

Making Social Media Work for Barclaycard
Making Social Media Work for BarclaycardMaking Social Media Work for Barclaycard
Making Social Media Work for Barclaycard
Influence People
 
Are We Engaged Yet - Measuring the Success of Social PR
Are We Engaged Yet - Measuring the Success of Social PRAre We Engaged Yet - Measuring the Success of Social PR
Are We Engaged Yet - Measuring the Success of Social PR
Influence People
 
How to Plan and Implement a Social PR Strategy that works for Your Organisation
How to Plan and Implement a Social PR Strategy that works for Your OrganisationHow to Plan and Implement a Social PR Strategy that works for Your Organisation
How to Plan and Implement a Social PR Strategy that works for Your Organisation
Influence People
 
Monitoring for the Gaming Industry
Monitoring for the Gaming IndustryMonitoring for the Gaming Industry
Monitoring for the Gaming Industry
Influence People
 
Crafting Your Message for Impact in Social Media
Crafting Your Message for Impact in Social MediaCrafting Your Message for Impact in Social Media
Crafting Your Message for Impact in Social Media
Influence People
 
Bridging the Gap between Traditional PR and Social Media
Bridging the Gap between Traditional PR and Social Media Bridging the Gap between Traditional PR and Social Media
Bridging the Gap between Traditional PR and Social Media
Influence People
 
Closing the Last Mile
Closing the Last MileClosing the Last Mile
Closing the Last Mile
Influence People
 
Marketing for Generations
Marketing for GenerationsMarketing for Generations
Marketing for Generations
Influence People
 
Social Influence-A New Dimension of Marketing
Social Influence-A New Dimension of MarketingSocial Influence-A New Dimension of Marketing
Social Influence-A New Dimension of Marketing
Influence People
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small Business
Influence People
 
Brandwatch Monitoring Solution
Brandwatch Monitoring SolutionBrandwatch Monitoring Solution
Brandwatch Monitoring Solution
Influence People
 
Attentio - Simon McDermott
Attentio - Simon McDermottAttentio - Simon McDermott
Attentio - Simon McDermott
Influence People
 
Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...
Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...
Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...
Influence People
 
Glide Technologies - Keith Woods-Holder
Glide Technologies - Keith Woods-HolderGlide Technologies - Keith Woods-Holder
Glide Technologies - Keith Woods-Holder
Influence People
 
We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...
We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...
We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...
Influence People
 
Frederic Montagnon - WIKIO - La Qualité des Données: la Matière Première du ...
Frederic Montagnon  - WIKIO - La Qualité des Données: la Matière Première du ...Frederic Montagnon  - WIKIO - La Qualité des Données: la Matière Première du ...
Frederic Montagnon - WIKIO - La Qualité des Données: la Matière Première du ...
Influence People
 
Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...
Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...
Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...
Influence People
 
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...
Influence People
 
Brandwatch - How to Plan and Manage Your Social Media Monitoring
Brandwatch - How to Plan and Manage Your Social Media MonitoringBrandwatch - How to Plan and Manage Your Social Media Monitoring
Brandwatch - How to Plan and Manage Your Social Media Monitoring
Influence People
 
We are Social - The Hidden Cost of Social Media Monitoring
We are Social - The Hidden Cost of Social Media MonitoringWe are Social - The Hidden Cost of Social Media Monitoring
We are Social - The Hidden Cost of Social Media Monitoring
Influence People
 

More from Influence People (20)

Making Social Media Work for Barclaycard
Making Social Media Work for BarclaycardMaking Social Media Work for Barclaycard
Making Social Media Work for Barclaycard
 
Are We Engaged Yet - Measuring the Success of Social PR
Are We Engaged Yet - Measuring the Success of Social PRAre We Engaged Yet - Measuring the Success of Social PR
Are We Engaged Yet - Measuring the Success of Social PR
 
How to Plan and Implement a Social PR Strategy that works for Your Organisation
How to Plan and Implement a Social PR Strategy that works for Your OrganisationHow to Plan and Implement a Social PR Strategy that works for Your Organisation
How to Plan and Implement a Social PR Strategy that works for Your Organisation
 
Monitoring for the Gaming Industry
Monitoring for the Gaming IndustryMonitoring for the Gaming Industry
Monitoring for the Gaming Industry
 
Crafting Your Message for Impact in Social Media
Crafting Your Message for Impact in Social MediaCrafting Your Message for Impact in Social Media
Crafting Your Message for Impact in Social Media
 
Bridging the Gap between Traditional PR and Social Media
Bridging the Gap between Traditional PR and Social Media Bridging the Gap between Traditional PR and Social Media
Bridging the Gap between Traditional PR and Social Media
 
Closing the Last Mile
Closing the Last MileClosing the Last Mile
Closing the Last Mile
 
Marketing for Generations
Marketing for GenerationsMarketing for Generations
Marketing for Generations
 
Social Influence-A New Dimension of Marketing
Social Influence-A New Dimension of MarketingSocial Influence-A New Dimension of Marketing
Social Influence-A New Dimension of Marketing
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small Business
 
Brandwatch Monitoring Solution
Brandwatch Monitoring SolutionBrandwatch Monitoring Solution
Brandwatch Monitoring Solution
 
Attentio - Simon McDermott
Attentio - Simon McDermottAttentio - Simon McDermott
Attentio - Simon McDermott
 
Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...
Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...
Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...
 
Glide Technologies - Keith Woods-Holder
Glide Technologies - Keith Woods-HolderGlide Technologies - Keith Woods-Holder
Glide Technologies - Keith Woods-Holder
 
We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...
We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...
We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...
 
Frederic Montagnon - WIKIO - La Qualité des Données: la Matière Première du ...
Frederic Montagnon  - WIKIO - La Qualité des Données: la Matière Première du ...Frederic Montagnon  - WIKIO - La Qualité des Données: la Matière Première du ...
Frederic Montagnon - WIKIO - La Qualité des Données: la Matière Première du ...
 
Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...
Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...
Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...
 
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...
 
Brandwatch - How to Plan and Manage Your Social Media Monitoring
Brandwatch - How to Plan and Manage Your Social Media MonitoringBrandwatch - How to Plan and Manage Your Social Media Monitoring
Brandwatch - How to Plan and Manage Your Social Media Monitoring
 
We are Social - The Hidden Cost of Social Media Monitoring
We are Social - The Hidden Cost of Social Media MonitoringWe are Social - The Hidden Cost of Social Media Monitoring
We are Social - The Hidden Cost of Social Media Monitoring
 

Social email tylerwillis

  • 1. Email Marketing,Social Marketing?An exploration of the connection between the world we know, and the world we don’t.Presented At:
  • 2. Why listen? ask@TYLERWILLISI worked directly with hundreds of agencies and brands, helping them develop effective and award-winning social campaigns.
  • 3. I’ve designed and ran dozens of Email + Social marketing programs.
  • 4. I advise several technology companies focused on the intersection of Email and Social.A presentation within a presentation…
  • 5. FREAKY FRIDAY!!!!What happens when that pesky teenager, Social Marketing, and her mom, Email Marketing, magically switch bodies and have to live each others lives?
  • 6. ThesisEmail and Social marketing share many similarities. This means email marketers are uniquely setup to use their current skillsets to excel in social marketing.
  • 7. Human nature survives and has survived through the ages by being able to hold on tenaciously to two concepts: What is there about my life or world that has remained constant?What is there about my life or world that has changed or is changing?- Richard Bolles(What Color is Your Parachute?)
  • 8. Marketing leaders create success when others are scared to act by relying on what in their world has remained constant.
  • 9. What about social marketing is consistent with email marketing?
  • 13. You can’t be a vulture.
  • 14. Bad behavior pisses people off.
  • 15. Good email marketers already act social.
  • 16. But, where has the social world changed from email?
  • 17. Social proof influences your outcomes.
  • 20. You have to pay attention to a lot more locations.
  • 21. You have less space, and more options.
  • 22. Your message doesn’t always get delivered.
  • 23. The KPIs are different.
  • 24. What did our Freaky Fridayers learn?
  • 25. In both email and social marketing, Consumers subscribe with the intent of receiving updates from the company.In both email and social marketing, marketers create content updates to engage consumers over the lifetime of their relationship with that brand.
  • 26. In both email and social marketing, marketers use engaging content to motivate the user to take some sort of action that benefits the marketer.In both email and social marketing, marketers develop a unique personality to stand out from competitors, and gain consumer attention
  • 27. In both email and social marketing, consumers that subscribe to receive updates are entering into a relationship with the brand that needs to be nurtured.In both email and social marketing, The largest improvements in conversion events come from creating better content
  • 28. In both email and social marketing, Attention is required, but not sufficient, for monetization. In both email and social marketing, marketers create content with the express purpose of having “pass-along value”
  • 29. I expected inhabiting this new young body would be scary and unfamiliar, but I was surprised to find how similar it truly was.I’m not sure why social and I used to fight so much, we’re actually a lot alike!
  • 30. Exercise:Are these best practices for email or social marketing?Acquire new subscribers through opt-inPublish content with a marketing calendarUnderstand your audienceVary the types of content you’re sending to usersFocus your marketing experiences on informing, incentivizing or educating your audienceOne goal per message, nail the call to actionMaintain consistent brand message in communicationsWatch your KPIs and adjustContent needs to be short and shareableAsk subscribers to share with their friendsWalk users up the ladder of engagementUse design to keep brand experiences consistentMarket where your audience is
  • 32. Tyler WillisI write about personal and professional topics at @tylerwillis and Tyler’s Toolbox.If you’d like to keep abreast of the tips and tricks our team at Involver discovers:http://blog.involver.comFacebook.com/involverTwitter.com/Involver

Editor's Notes

  1. As the Head of Brand Strategy at Involver, I spend a great deal of time thinking about how new technology announcements and capabilities in the social media space affect the marketers that make up our customer base. If you’d like to keep abreast of the tips and tricks our team discovers, please find us at http://fb.me/involver or@involver. I also write personal and professional updates at @tylerwillis and Tyler’s Toolbox.
  2. Lifecycyle
  3. What is there about my life or world that has changed or is changing?
  4. Keep having fun.
  5. As the Head of Brand Strategy at Involver, I spend a great deal of time thinking about how new technology announcements and capabilities in the social media space affect the marketers that make up our customer base.