Why B2B Manufacturing should focus on Social Media EngagementMoses Gomes
This presentation highlights reasons behind why B2B Manufacturers should venture in social media engagement. With Google implementing rules of Humming Bird search engine, the future of search will depend on social shares rather than back links. This change would emphasis on social engagement for B2B brands to rank themselves on search engine.
B2B Manufacturers have to use a mix of different techniques on social media for engagement like
Video marketing
Engagement on Facebook
participation on LinkedIn discussion forums
CMO Council & Vince Ferraro Trends, Directions and InsightsVINCE FERRARO
The leader of global and consumer marketing for both Eastman Kodak and HP during great technological shifts, Vince
Ferraro is truly a marketing pioneer. He's also a digital and social media innovator. In this special session presented in
conjunction with the CMO Council, he'll share his insights on creating game-changing results as marketing evolves from
a traditional to hyper-digital world.
The document discusses how leading sales professionals are using LinkedIn for social selling. It provides an overview of how social selling has become essential for B2B sales due to buyers doing more research online and only engaging with salespeople who can provide additional value. It then discusses how sales professionals are using LinkedIn specifically to conduct social selling through building professional brands, finding the right prospects, engaging with relevant content, and building strong relationships. It also provides tips on how to use LinkedIn Sales Navigator to improve performance on these key pillars of social selling and increase one's Social Selling Index score.
Digital marketing is about communicating with target audiences using digital platforms like social media, blogs, and mobile marketing. It has several key components - the audience, content, context/message, and the medium of the internet. Digital marketing can be segmented into search engine marketing and social media marketing. It is more affordable, effective, and easy than traditional marketing. Common digital marketing tactics include SEO, content creation, social media engagement, email marketing, and advertising on platforms like Google, Facebook, and YouTube.
1) President Obama was elected in 2008 in part because he inspired advocacy through authentic engagement online, raising over $500 million with many small donations.
2) Advocates are passionate supporters who spread information about brands they love through their trusted social circles, inspiring others to action.
3) While influencers promote brands for incentives, advocates genuinely love the brand and tell others without expectation of personal gain, creating long-term loyalty for companies that value customers.
This is an old report by Forrester which is still relevant today.
More so that Covid has forced B2B relationships to happen online more often than ever before.
Social Media: A New World of OpportunitiesBrian Hamlett
This presentation, delivered to the Charlotte chapter of the Women Presidents' Organization, focused on an in-depth look at how three companies have used social media to build their businesses. The three case studies include Fiskar's Fiskateers, Zappos.com, and Louis E. Page, Inc.
Why B2B Manufacturing should focus on Social Media EngagementMoses Gomes
This presentation highlights reasons behind why B2B Manufacturers should venture in social media engagement. With Google implementing rules of Humming Bird search engine, the future of search will depend on social shares rather than back links. This change would emphasis on social engagement for B2B brands to rank themselves on search engine.
B2B Manufacturers have to use a mix of different techniques on social media for engagement like
Video marketing
Engagement on Facebook
participation on LinkedIn discussion forums
CMO Council & Vince Ferraro Trends, Directions and InsightsVINCE FERRARO
The leader of global and consumer marketing for both Eastman Kodak and HP during great technological shifts, Vince
Ferraro is truly a marketing pioneer. He's also a digital and social media innovator. In this special session presented in
conjunction with the CMO Council, he'll share his insights on creating game-changing results as marketing evolves from
a traditional to hyper-digital world.
The document discusses how leading sales professionals are using LinkedIn for social selling. It provides an overview of how social selling has become essential for B2B sales due to buyers doing more research online and only engaging with salespeople who can provide additional value. It then discusses how sales professionals are using LinkedIn specifically to conduct social selling through building professional brands, finding the right prospects, engaging with relevant content, and building strong relationships. It also provides tips on how to use LinkedIn Sales Navigator to improve performance on these key pillars of social selling and increase one's Social Selling Index score.
Digital marketing is about communicating with target audiences using digital platforms like social media, blogs, and mobile marketing. It has several key components - the audience, content, context/message, and the medium of the internet. Digital marketing can be segmented into search engine marketing and social media marketing. It is more affordable, effective, and easy than traditional marketing. Common digital marketing tactics include SEO, content creation, social media engagement, email marketing, and advertising on platforms like Google, Facebook, and YouTube.
1) President Obama was elected in 2008 in part because he inspired advocacy through authentic engagement online, raising over $500 million with many small donations.
2) Advocates are passionate supporters who spread information about brands they love through their trusted social circles, inspiring others to action.
3) While influencers promote brands for incentives, advocates genuinely love the brand and tell others without expectation of personal gain, creating long-term loyalty for companies that value customers.
This is an old report by Forrester which is still relevant today.
More so that Covid has forced B2B relationships to happen online more often than ever before.
Social Media: A New World of OpportunitiesBrian Hamlett
This presentation, delivered to the Charlotte chapter of the Women Presidents' Organization, focused on an in-depth look at how three companies have used social media to build their businesses. The three case studies include Fiskar's Fiskateers, Zappos.com, and Louis E. Page, Inc.
This document provides an overview of using social media for real estate agents. It discusses why social media is important for engagement and word-of-mouth marketing. It then reviews the top 6 social networks for real estate - Facebook, LinkedIn, Twitter, Pinterest, Google+, and Instagram - and provides tips on who the target audiences are and the best uses for each. The document also gives guidance on what types of content to post, including tips, information, questions, images and videos. It concludes by providing steps for getting started, including creating a Facebook page and using email marketing along with social media.
This document discusses using social media for real estate agents. It recommends using social media because it influences purchase decisions and engagement is the new word-of-mouth. The top six social networks - Facebook, LinkedIn, Twitter, Pinterest, Google+, and Instagram - are reviewed. The document provides guidance on content, recommending 50% be entertaining, 30% be useful industry information, and 20% promote the business. Templates are given for weekly social media posts. Agents are encouraged to start with Facebook and use email marketing to drive traffic to social profiles.
This ebook covers the following topics with regard to social selling across an enterprise.
1) Balancing Relationship-Based Culture and Performance
2) Social Selling Satisfies Revenue Demand and Buyers Needs
3) Driving Organizational Change in a Social World
4) Become a Trusted Advisor & Win More Deals
5) How LinkedIn and Other Leading Companies Drive a Relationship-Focused Sales Culture
This document summarizes a presentation about using social media and social networks for businesses and startups. It discusses how businesses must have a social element online to connect with customers. It provides examples of how companies have used social media successfully for marketing, sales, customer service, and other areas. The presentation provides advice on developing a social media strategy, implementing social initiatives, and measuring results. It emphasizes starting small with a defined goal and aligning social efforts with overall business strategy.
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
Social Marketing and Leveraging InfluencersBolaji Okusaga
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
Ways to use Facebook to continue to grown your business in 2017. Includes content strategy, where to find ideas for what to share, and the various types of effective Facebook advertising in 2017. Presented by Amy Neumann, Advance Ohio, and Leah Persons, Visia Marketing, July 27, 2017 at the Willoughby Western Lake County Chamber of Commerce in Ohio.
Resource planning for social media marketing e briks infotechebriksinfotech
The document discusses key considerations for planning social media resources, including staffing, business processes, technology, and measurement. It recommends starting with 1-2 dedicated social media staff and scaling up based on the number of social channels. Operational models like a call center model or hub-and-spoke model are presented. Common social media processes like publishing, response, outreach, networking and monitoring are outlined. Key performance indicators to measure include mentions, traffic, conversions, leads, opportunities and sales. The importance of analyzing channel and property health is also highlighted.
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
Customer Experience is the superset of sensations, emotions and perceptions felt by your customers before, during and after product or service use. Experiences are created through interactions with things, people and the surroundings. Sharing of experiences happens across both physical and digital worlds, from a smile or a laugh, to a smiley face emoticon. The boundaries between physical and digital are blurring, even merging. Instant feedback, instant photos, instant communications, shared easily, quickly and without hesitation, or forethought. People like to share their experiences with their family, friends, co-workers and in general with the world around them. It is not only possible to capture, understand and learn from all of these digital interactions, but, the future of business just might depend on it and doing so requires planning and execution.
Enterprise Customer Experience represents the people, processes and technology required to listen, guide and engage your customers in the digital world; all towards creating personalized therefore enhanced experiences. Just like the real world, in the digital space, experience cannot be given, but can be designed, enabled and carefully considered. The simple idea is to learn from what is shared, turn it into information, provide insights to people that need it and then actions to be executed, all to further enhance the customer experience. There are a lot of moving parts, including technology as one, along with people and process. The imperative is to start with listening and progress to insights, actions and knowledge.
Each digital interaction creates data, which leads to information that when properly leveraged creates insights. When something is good, can you repeat it, when something is bad, how quickly can it be changed, altered? Each customer interaction is an opportunity to learn and grow. From first Ad impression and Website visit, to product purchase, product use, service interaction, receiving a bill or talking to support, each element has a unique input to, and impact on, customer experience. The technology, how it is used by people and the process required;
Customer Service & CRM on digital media now is a necessity. Social media now one of the most suitable channel to do so. What is strategy for utilize Social media for customer satisfaction? Social Customer Care is one of the answer.
The document provides biographical and professional information about Ignacio Giri, an award-winning artist and designer. It includes details of his background, education, skills, case studies from previous design projects, recognition and publications. Key clients and agencies he has worked with are also listed, along with associations and social networks.
The Social Selling Era - Dublin chamber presentationKevin Ryan
The document discusses LinkedIn and social selling. It notes that LinkedIn has over 364 million members worldwide and is growing by over two members per second. Social selling, defined as helping social buyers become customers, is also growing significantly with the Social Selling Index increasing by over 100% since 2012. The document provides tips on how to become a social selling expert such as choosing your social media mix, developing networks, sharing insights, getting targeted, and leveraging LinkedIn's data and tools.
PunchTab Incentives and Engagement Platform OverviewAngela Sanfilippo
Leverage PunchTab Incentives and Engagement platform to:
1. Supercharge product launches and seasonal campaigns with a custom giveaway or sweepstakes. Drive 10X social sharing and 5X reach of traditional giveaways.
2. Increase consumer engagement on your website, Facebook page or online community with a loyalty program. Loyalty members visit 11X more often, share 1200X more on social channels and buy 2X as much.
A Realist's Guide to Social Media StrategySue Spaight
Overview of what social strategy is, why it is important, how to do it. With examples of social media, social marketing and social business strategies including results.
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
Show me the smart money – increasing the productivity of market research(ers)
Achieving significant cost savings, research-led revenue replacement and growth requires wholesale changes to the way companies buy, use and conduct market research.
From insight generation to decision-focussed research: better briefing, prioritisation of research, accountability of research functions. From the
Outhouse to in-house: self-managed panels, omnibus, automated reporting, hiring “experts”
Satisfaction and preferences to customer value: CVA and choice modelling
Surveys to integrated data: operational segmentation and calibrated performance metrics.
Social Media, Inbound Marketing, Social Networking...whatever you call it, there has been a lot of attention paid to using tools like LinkedIn, Twitter, Facebook, and SEO. But how can solution providers and IT vendors best leverage these tools?
The document discusses the differences between marketing and sales, noting that they have different perspectives and goals. Marketing focuses on long-term brand building and generating demand, while sales prioritizes short-term revenues and fulfilling existing demand. However, their ultimate goal is the same - satisfying customers. The document argues that marketing and sales should work more closely together through joint planning and by understanding each other's roles in achieving the shared objective of acquiring new customers.
This document provides an overview of using social media for real estate agents. It discusses why social media is important for engagement and word-of-mouth marketing. It then reviews the top 6 social networks for real estate - Facebook, LinkedIn, Twitter, Pinterest, Google+, and Instagram - and provides tips on who the target audiences are and the best uses for each. The document also gives guidance on what types of content to post, including tips, information, questions, images and videos. It concludes by providing steps for getting started, including creating a Facebook page and using email marketing along with social media.
This document discusses using social media for real estate agents. It recommends using social media because it influences purchase decisions and engagement is the new word-of-mouth. The top six social networks - Facebook, LinkedIn, Twitter, Pinterest, Google+, and Instagram - are reviewed. The document provides guidance on content, recommending 50% be entertaining, 30% be useful industry information, and 20% promote the business. Templates are given for weekly social media posts. Agents are encouraged to start with Facebook and use email marketing to drive traffic to social profiles.
This ebook covers the following topics with regard to social selling across an enterprise.
1) Balancing Relationship-Based Culture and Performance
2) Social Selling Satisfies Revenue Demand and Buyers Needs
3) Driving Organizational Change in a Social World
4) Become a Trusted Advisor & Win More Deals
5) How LinkedIn and Other Leading Companies Drive a Relationship-Focused Sales Culture
This document summarizes a presentation about using social media and social networks for businesses and startups. It discusses how businesses must have a social element online to connect with customers. It provides examples of how companies have used social media successfully for marketing, sales, customer service, and other areas. The presentation provides advice on developing a social media strategy, implementing social initiatives, and measuring results. It emphasizes starting small with a defined goal and aligning social efforts with overall business strategy.
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
Social Marketing and Leveraging InfluencersBolaji Okusaga
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
Ways to use Facebook to continue to grown your business in 2017. Includes content strategy, where to find ideas for what to share, and the various types of effective Facebook advertising in 2017. Presented by Amy Neumann, Advance Ohio, and Leah Persons, Visia Marketing, July 27, 2017 at the Willoughby Western Lake County Chamber of Commerce in Ohio.
Resource planning for social media marketing e briks infotechebriksinfotech
The document discusses key considerations for planning social media resources, including staffing, business processes, technology, and measurement. It recommends starting with 1-2 dedicated social media staff and scaling up based on the number of social channels. Operational models like a call center model or hub-and-spoke model are presented. Common social media processes like publishing, response, outreach, networking and monitoring are outlined. Key performance indicators to measure include mentions, traffic, conversions, leads, opportunities and sales. The importance of analyzing channel and property health is also highlighted.
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
Customer Experience is the superset of sensations, emotions and perceptions felt by your customers before, during and after product or service use. Experiences are created through interactions with things, people and the surroundings. Sharing of experiences happens across both physical and digital worlds, from a smile or a laugh, to a smiley face emoticon. The boundaries between physical and digital are blurring, even merging. Instant feedback, instant photos, instant communications, shared easily, quickly and without hesitation, or forethought. People like to share their experiences with their family, friends, co-workers and in general with the world around them. It is not only possible to capture, understand and learn from all of these digital interactions, but, the future of business just might depend on it and doing so requires planning and execution.
Enterprise Customer Experience represents the people, processes and technology required to listen, guide and engage your customers in the digital world; all towards creating personalized therefore enhanced experiences. Just like the real world, in the digital space, experience cannot be given, but can be designed, enabled and carefully considered. The simple idea is to learn from what is shared, turn it into information, provide insights to people that need it and then actions to be executed, all to further enhance the customer experience. There are a lot of moving parts, including technology as one, along with people and process. The imperative is to start with listening and progress to insights, actions and knowledge.
Each digital interaction creates data, which leads to information that when properly leveraged creates insights. When something is good, can you repeat it, when something is bad, how quickly can it be changed, altered? Each customer interaction is an opportunity to learn and grow. From first Ad impression and Website visit, to product purchase, product use, service interaction, receiving a bill or talking to support, each element has a unique input to, and impact on, customer experience. The technology, how it is used by people and the process required;
Customer Service & CRM on digital media now is a necessity. Social media now one of the most suitable channel to do so. What is strategy for utilize Social media for customer satisfaction? Social Customer Care is one of the answer.
The document provides biographical and professional information about Ignacio Giri, an award-winning artist and designer. It includes details of his background, education, skills, case studies from previous design projects, recognition and publications. Key clients and agencies he has worked with are also listed, along with associations and social networks.
The Social Selling Era - Dublin chamber presentationKevin Ryan
The document discusses LinkedIn and social selling. It notes that LinkedIn has over 364 million members worldwide and is growing by over two members per second. Social selling, defined as helping social buyers become customers, is also growing significantly with the Social Selling Index increasing by over 100% since 2012. The document provides tips on how to become a social selling expert such as choosing your social media mix, developing networks, sharing insights, getting targeted, and leveraging LinkedIn's data and tools.
PunchTab Incentives and Engagement Platform OverviewAngela Sanfilippo
Leverage PunchTab Incentives and Engagement platform to:
1. Supercharge product launches and seasonal campaigns with a custom giveaway or sweepstakes. Drive 10X social sharing and 5X reach of traditional giveaways.
2. Increase consumer engagement on your website, Facebook page or online community with a loyalty program. Loyalty members visit 11X more often, share 1200X more on social channels and buy 2X as much.
A Realist's Guide to Social Media StrategySue Spaight
Overview of what social strategy is, why it is important, how to do it. With examples of social media, social marketing and social business strategies including results.
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
Show me the smart money – increasing the productivity of market research(ers)
Achieving significant cost savings, research-led revenue replacement and growth requires wholesale changes to the way companies buy, use and conduct market research.
From insight generation to decision-focussed research: better briefing, prioritisation of research, accountability of research functions. From the
Outhouse to in-house: self-managed panels, omnibus, automated reporting, hiring “experts”
Satisfaction and preferences to customer value: CVA and choice modelling
Surveys to integrated data: operational segmentation and calibrated performance metrics.
Social Media, Inbound Marketing, Social Networking...whatever you call it, there has been a lot of attention paid to using tools like LinkedIn, Twitter, Facebook, and SEO. But how can solution providers and IT vendors best leverage these tools?
The document discusses the differences between marketing and sales, noting that they have different perspectives and goals. Marketing focuses on long-term brand building and generating demand, while sales prioritizes short-term revenues and fulfilling existing demand. However, their ultimate goal is the same - satisfying customers. The document argues that marketing and sales should work more closely together through joint planning and by understanding each other's roles in achieving the shared objective of acquiring new customers.
Ten Commandments of Challenger Brands L:
Redefine the Category
Make a Powerful Statement
Assume Thought Leadership
Powerful Symbols & Metaphors
Big Bang News
Sacrifices & Choices
Out Maneuver
High Media Presence
Idea Centered
Mischievous Disruptions
Author: Anisha Motwani
This presentation takes a look at the key forces that are leading to commoditization of brands. Various factors ranging from economic to consumer are at play. A lot of times, this commoditization is also the organizations and brands own doing. We then look at the ways in which brands can prevent this from happening and retain their diferentiation in today's hyper-competitive world.
Financial Planning for Youth
A simple, easy to understand guide for youngsters to learn how to manage their money and create wealth.
This presentation sheds light on the factors that are critical to a healthy financial management over one's lifetime. It will further take you through the fundamentals of planning - be it investment planning, risk management, tax and contingency planning or planning for your retirement.
Brand life cycle is undergoing a drastic change, since brands are faced with interesting paradoxes. Products are lasting longer and the time in which they are being outmoded is growing shorter. Thus brands are wanting to capitalize on the initial bang which leads to faster fatigue & obsoleteness. To negate this, it is important that we revitalize brands through revolutionary changes, not evolutionary changes. Is your brand ready for a Spa treatment?
More and more brands are seeing value in being more than just the function of their products. For instance, Lululemon employs only the most evangelical of brand stewards to run their retail outlets, creating a tribe-like mentality among consumers.
Running Room, with its 114 locations, has become far more than a store that sells sporting apparel and equipment; it is a running club with a highly engaged and fiercely loyal consumer base. More recently, brands such as the Art of Shaving and Clif Bar have both demonstrated the need to provide brand experiences, lest they become commodities in their respective product categories. The following white paper explores these brands, and the strategic tactics that have enabled them to carry and benefit from the moniker “experience brand.”
Fighting Commoditization with Branding from DRS, 7.28.14Digiday
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Anisha Motwani - Max Life - from being social to buying socialThe Digital Insurer
In this presentation Anisha Motwani from Max Life makes a persuasive example that building social capital will lead to social sales in insurance.
The Digital Insurer particularly liked the explanation of iGenius which is Max Life's education engagement platform for parents and children. This has generated more than 350,000 likes on Facebook and resulted in a large number of sales
This document provides an overview of social commerce and how brands can leverage influencer marketing and social media features to drive online sales. It includes expert advice from digital marketing professionals on how social commerce has helped various D2C brands engage customers and increase sales. Key topics covered include what social commerce is, how brands are using it to improve the shopping experience, the benefits of influencer marketing, and the future potential of social commerce.
“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!
You will learn:
Plan for real-time opportunities that transcend multiple channels
Get results that move campaigns beyond hype via social
Employ best practices for developing a program for real-time marketing
The document discusses the future of social media and its implications for businesses. It predicts that social media will become integrated everywhere, move beyond marketing and communications to become a business platform, force companies to pay more attention to customers, and be part of omni-channel relationships. It provides examples and recommends next steps for companies to adopt social media across their distribution channels and service centers to engage with customers.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Digital & Social Media Marketing in Financial Services (NAIFA Presentation)Advisology
This document discusses how social media and digital strategies can help address challenges in the financial services industry. It provides an agenda covering industry challenges, regulatory environment, and how social solutions can help with issues like growth, recruiting, compliance, and marketing. The document introduces Advisology and its founders, who have experience implementing social media strategies for financial firms. Specific strategies are discussed, like using LinkedIn for prospecting, warm calling, and referrals.
The Social Experience - 12 Leading Brands & Visionaries Explore the Elements ...Evgeny Tsarkov
This document is an eBook featuring articles from leading brands on developing successful social media programs. It contains articles from brands like Whole Foods, U.S. Cellular, Caterpillar, and ARAMARK on topics like driving in-store engagement through social offers, building local communities on social platforms, using social media for customer service and sales, creating engaging content, and measuring the impact of social media efforts. The eBook is intended to provide insights and best practices for companies looking to expand their social media strategies and build stronger relationships with customers.
This document provides an overview of social media marketing from a consulting firm called SAPPO & CO. It discusses what social media is, why businesses should use social media, how to develop a social media strategy, and the services SAPPO & CO offers to help clients with social media. The presentation is divided into several sections that cover topics such as understanding customers on social media, developing engaging content, managing social media campaigns, and ensuring strategies are optimized for business goals and growth. SAPPO & CO promotes its "Social Business Value Creation" approach and expertise in helping businesses of all sizes and industries succeed with social media.
Singley + Mackie provides various social media services including community management, analytics and reporting, Facebook application development, video production, and promotions. They aim to help brands grow their marketable base through engagement and conversions. As a virtual agency, they employ strategic and creative experts around the world to design effective social media campaigns.
This document provides an overview of social media strategies and best practices for Cisco partners. It discusses listening to customers and insights, seeding and participating in social networks, using social media for visibility, education and communication, crowdsourcing, and addressing risks. Specific platforms and metrics are mentioned for various strategies. Best practices include alignment with business objectives and having a strategic plan that includes listening, learning, planning, participation and measuring initiatives.
Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
This document discusses how social media can be used effectively in business, particularly for automotive companies. It defines social media as content created by people using accessible publishing technologies to connect and form relationships. It provides best practices for social media strategy such as focusing on the audience, creating engaging content, listening to customers, and ongoing community management. Case studies of how companies like Edmunds, Sony, and BreakingPoint Systems have successfully used social media to increase engagement, sales and loyalty are also presented. The document concludes by offering tips for getting started with social media like listening to customers, aligning efforts with business goals, and measuring results.
This document discusses social media strategies for businesses. It defines social media as content created by people using accessible publishing technologies to connect and form relationships. It provides best practices for social media strategies, including developing an audience-focused strategy aligned with business goals, creating engaging "killer" content in various formats, listening to audiences, ongoing community management, and measuring results. Case studies of Edmunds.com, Sony, and BreakingPoint Systems demonstrate how their social media presences increased engagement, sales, and customer loyalty. The document concludes by advising businesses to get started with social media by listening to customers, aligning social efforts with goals, gaining legal approval, participating on social platforms, engaging with customers, creating quality content, and
Meltwater curates a report - The Social Media ROI Playbook: Driving Growth with Social which enables brands and agencies to make sense of the data accessible through the internet
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinarreadypulsemarketing
Digital influencers have 12x more impact when they post social proof of brands and their products. Social proof is the primary cause of 50% of purchases made by consumers, because it gives them the proof they need to feel confident making a purchase (McKinsey).
Does your brand know who your brand advocates are, how to leverage them to extend your brand's reach, and how to increase sales with their power of influence? Get the answers to these questions and many more from Ambassadors: Your Brand's New Social Network. WOMMA and ReadyPulse share their insights on how opt-in brand ambassador programs are changing the way brands engage, interact, and activate their best customers as part of a customer centric marketing strategy.
This Presentation Covers:
- Why brand advocacy is crucial for your 2015 marketing strategy
- What qualities to look for when recruiting the best brand advocates for your brand ambassador program
- How to create an online branded community to increase brand authenticity, trust, and loyalty
- How to measure the effectiveness of your ambassadors to determine your most influential advocates
- How to leverage your best advocates in your marketing to drive more engagement, conversions, and revenue
Why you need social media for your businessMapplinks
Social media provides several benefits for businesses including brand building, marketing, sales, customer service, advertising and more. It allows businesses to engage with customers, build awareness of their brand, drive traffic to their website, generate leads and make sales. With tools that enable targeting specific audiences and measuring results, social media is a cost-effective channel for businesses of all sizes. It also provides a way for businesses to promptly respond to customer queries and issues, strengthening customer relationships and trust in the brand.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Similar to From Being Social to Buying Social (20)
Eighth #GROWTHHACKS TO IMPROVE YOUR PROFIT MARGINS IN A RECESSIONStormTheNorm Ventures
Get your business ready for recovery using some of these practical hacks that will not just grow your business but also ensure profitability.
Covid is an inflection point that has reset several norms as we realize that we’re never going to go back to working the way that we did. All industries are at the mercy of an invisible, uncontrollable enemy that has impacted everything from consumer interest to consumption patterns and the ability of the business to cater to this unprecedented change. Your business may have been upended by this disruption too, that has changed the market dynamics overnight.
To stay afloat & remain relevant to your customers & shareholders, it is important to start getting your organisation ready for recovery & make the change your business needs today.
To manage your way through this, here are eight very practical & powerful #hacks to make sure that when the world returns to normalcy, you are there all prepped to ride the wave.
This document discusses the importance of people in delivering service and building brands, especially for finance and insurance companies. It argues that consumers are loyal to the individuals who provide them service, not just the company brand. All aspects of a company that interact with customers, including employees, processes, forms, and statements, contribute to how the brand is perceived. For service companies to successfully build their brands, they must ensure all employees understand and represent the brand values, empower staff to customize service, and integrate people, processes, and physical touchpoints to deliver a seamless customer experience aligned with the brand promise.
Amit Chandra recently retired but then required an emergency operation, straining his limited resources. His daughter realized employer pension plans are not enough and began reorganizing his investments to cover medical costs. Retirement planning is rare in India where people often rely on children for support. Amit's pension of 30,000 rupees is insufficient for living in Mumbai or medical needs not covered by insurance. His experience showed his daughter and son-in-law that employer benefit plans are inadequate for individual needs and specific retirement plans are needed. The article discusses various pension options individuals can use to better plan and save for retirement needs.
The document discusses the need for brand reputation fixers in light of recent scandals in the Indian Premier League (IPL) and Commonwealth Games. It analyzes how these scandals have damaged the reputations of IPL, Indian cricket, and India's ability to host large sporting events. The document then provides lessons that IPL and the Board of Control for Cricket in India (BCCI) could learn from how other brands have responded to crises, including admitting fault, responding quickly, keeping communication open, and taking bold corrective actions to restore trust.
What marketers need to do to be ahead of the deal hunting customerStormTheNorm Ventures
Indian consumers have become increasingly deal-oriented in their shopping behaviors. As incomes have risen, consumers now seek out the best prices for brands and items they want through online research and social sharing of deals. Marketers need to be accessible across all media channels, provide transparent pricing including for deals, and create holistic brand experiences rather than just focusing on products and prices to stay ahead of deal-hunting customers. The phenomenon of seeking deals is only growing as digital access and consumer confidence increases.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
2. Social Commerce is not stand alone,
it had arrived the day you opened your brand for display.
1
The big questions that brands ask:
Are we ready for it, yet?
The time has come to measure and promote it...
Its your silent benefactor.
3. Does your organization do the following on social?
• Nurtures a community on any social network?
• Creates or curates content?
• Uses social media to engage and interact with consumers?
• Listens to conversations around the brand?
• Uses social ads and promotions?
• Does consumer research?
• Recruits through social platforms?
• Encourages referrals on social platforms?
2
If the answer to any of these is YES,
then your organization , in one way or the other,
is already doing business through Social Media
4. 3
Legacy Now What It Means What’s New
Distribution Social Presence
Always - Anytime
& Anyplace
From Walk-ins to
Fans Followers &
Reactors
TOMA Social Engagement Look at me , Hear
from me and
Remember me
From Look to
Interactions
Customer Service Social Care
(for Customers,
Prospects, Fans,
Followers and
Influencers)
From Reactive to
Proactive
Listen Always and
Act Always –
Don’t wait for the
Doorbell
Stand Alone One
To One Sales
Social Acquisitions I will enquire if
someone refers. I
will buy if they
have bought.
Push Sales to
HALO EFFECT
The Evolution from Conventional Business to Social Business
Word Of Mouth
and Reputation
Social Buzz Innovate and Co
Create
From WON WIN to
WIN WIN
SOCIAL
CAPITAL
The social media efforts of your organization result in the
‘Social Capital’
5. Your Social Capital will lead to Social Commerce
4
SOCIAL
CAPITAL
Social
Presence
Social
Engagement
Social Buzz
Social
Acquisitions
Social Care
Prospect Pool
Retention&Loyalty
Advocacy&Insights
Sales Revenue Referrals
Captive
Dollars
Interest,
Enquiries and
Hot Leads
Retain Order Book ($)
and minimize
Competition imprints
Billed
Business
Save
Advertisement
& Survey
Dollars
6. SOCIAL PRESENCE
Social embedded at Business touch-points and Business etched into Social assets
5
Helping people
buy where they
connect...
…and connect
where they buy
7. 6
SOCIAL PRESENCE
Social embedded at Business touch-points and Business etched into Social assets
Ameriprise uses Linkedin to help Customers find
Advisors
8. 7
SOCIAL PRESENCE
Social embedded at Business touch-points and Business etched into Social assets
Max Life: Embedding social at the core of our new corporate website
to create meaningful interactions and deeper engagement
7
9. SOCIAL ENGAGEMENT
Shape opinions about your brand and increase propensity to purchase
8
Convergence of Max Life e-commerce site and Facebook login
• Pre-filled information
• Give Ratings, Reviews and Recommendations
8
10. Choose the people
who have shaped
you and show them
how valuable they
are…
Content/messaging
The Most Valued 5
Customized referral application
Referral generation
Referral
communicationAmplification
Max Life: Drive referrals on social platforms through a thematic consumer connect
of valuing & protecting professional relationships
SOCIAL BUZZ
Deploy social mechanisms to facilitate advocacy, obtain opinions & reviews and
drive referrals
11. i-genius
@Consumers
India’s Largest
Corporate Scholarship
program
• Education & Talent
• Annual Scholarships
worth Rs 1 Crore
i-genius Young
Authors’ Hunt
•Young Writing Talent
• Book and e-book
titled i-genius A Twist
in the Tale
SOCIAL BUZZ
Deploy social mechanisms to facilitate advocacy, obtain opinions & reviews and
drive referrals
Create brand
differentiation by owning
the child space
i-genius
@Sales
Unique Relationship
Builder for Agents
Shift the conversation
from a Sales call to
much more
Awareness &
consideration among
prospects through
meaningful interaction
i-genius
@Customer
Enrich the relationship
of existing customers
with Max Life
Engage them better
Higher Loyalty
Brand loyalty, renewals
and referrals triggered
through engagements
with customers
i-genius
@Employees
Dedicated igenius
scholarships for
children of employees
& agents
Employer Value
Proposition
Caring organisation
Internal engagement
Max Life: igenius – a parent & child engagement programme
that aims to create a connect beyond business
12. Strong, relevant, self-sustaining
with built-in community amplifiers
On Ground. Online. Interlinked.
-igenius scholarships
Fun & Learn
Parenting Workshops
CONTENT CONVERSATIONS
Providing reasons to stimulate Social
Conversations on an ongoing basis at multiple
platforms
i-genius Young Authors Hunt
COMMUNITY
Built on a foundation of relevant
community driven interventions.
Activities touched various facets of talent
both among children & parents.
SOCIAL BUZZ
13. COMMERCE has naturally followed with
engagement with this community
Over 20 lac registrations in i-genius since 2010
3.65 lacs Facebook Community
Over 39,000 community members have become customers
Over 36,000 policies, AFYP of Rs 114 crs since ITD
Greater Loyalty from over 1,21,000 customers have
enrolled their children in i-genius
An all new child plan is being developed based on the
insights gathered from the community
SOCIAL BUZZ
14. SOCIAL ACQUSITIONS
13
Driving acquisitions through social with customized propositions or a distinct
process
American Express lets customers buy stuff on
Twitter by using a hashtag
Dell drives exclusive flash sales using
social media that are only for the social
community
15. 14
Max Life: Plan to capitalize on check-ins during Parenting events to promote child plans
14
SOCIAL ACQUSITIONS
Driving acquisitions through social with customized propositions or a distinct
process
16. SOCIAL CARE
15
Customer experience management focused on listening, solving and proactively
improving processes to aid retention and loyalty
Shift from the conventional CRM that was transactional in nature
to Social CRM that is conversational and collaborative
Evolution of CRM Infographic by Alyson Stone; Image Source: http://www.desk.com/blog/evolution-crm-infographic/
17. 16
SOCIAL CARE
Customer experience management focused on listening, solving and proactively
improving processes to aid retention and loyalty
Max Life: Proposed Social CRM application that will manage servicing, renewals, query log-in &
resolutions while having a core engagement idea at heart that drives repeat usage
18. 17
SOCIAL CARE
Customer experience management focused on listening, solving and proactively
improving processes to aid retention and loyalty
Listening and ORM Practice to facilitate customer servicing - cross functional processes
to resolve queries and complaints with minimized lag and step-by-step tracking
19. Twitter’s evolution takes it down two very specific paths:
One of them is Customer service.
SOCIAL CARE
Customer experience management focused on listening, solving and proactively
improving processes to aid retention and loyalty
Max Life: Gearing towards a full scale query resolution process on Twitter
20. FUTURE GAZING – WHAT WILL PLAY OUT IN THE NEXT THREE
YEARS
FORESIGHTS
• Focus to shift from Big Data to
Unified Data
• Advocacy & Referrals to be the
harbinger of Acquisitions
• Social CRM to turn into a necessity
• Underwriting to go social and social
risk to become a global parameter
19
CHALLENGES
• Data integration in view of
regulations and data policies
• Limitations of tools to measure a
“criss-crossing” consumer journey
• The approach to social –
Fragmented instead of Business
centric
• Security & Privacy concerns
• Absence of platform agnostic
development technologies that lead
to inflated costs and timelines