The document discusses the evolving role of loyalty programs. It outlines three ages of loyalty programs - from basic promotional tools to more personalized engagements based on deeper customer insights. Deeper insights come from expanding data sources like transaction histories and integrating programs across sectors. Successful programs increase customer value by broadening redemption options, capturing more spending data, and gaining deeper behavioral data insights. However, many programs still rely on basic points systems and fail to fully leverage customer data.
Michael Murphy, Virgin's Brand Manager for Customer Service, discusses the secret sauce for the global brand that is Virgin. 200 companies across 29 countries.
[Webinar] The Nordstrom Way to Customer Service Excellence with Robert SpectorTalkdeskInc
https://www.talkdesk.com/resources/webinars/
When it comes to customer service, what distinguishes the excellent from the mediocre?
Customer service expert and corporate historian Robert Spector works with Fortune 500 companies to determine what their customers expect in an impeccable service experience.
Register to learn:
- How Nordstrom created a reputation of great customer service.
- Ways to inspire customer loyalty and increase retention.
- How the customer experience is directly related to the employee experience.
The Butterfly Effect of Customer ExperienceSogolytics
Small pain points -- and successes! -- can have a huge impact in your short-term and long-term customer experience. What kind of impact are you creating with your CX?
Michael Murphy, Virgin's Brand Manager for Customer Service, discusses the secret sauce for the global brand that is Virgin. 200 companies across 29 countries.
[Webinar] The Nordstrom Way to Customer Service Excellence with Robert SpectorTalkdeskInc
https://www.talkdesk.com/resources/webinars/
When it comes to customer service, what distinguishes the excellent from the mediocre?
Customer service expert and corporate historian Robert Spector works with Fortune 500 companies to determine what their customers expect in an impeccable service experience.
Register to learn:
- How Nordstrom created a reputation of great customer service.
- Ways to inspire customer loyalty and increase retention.
- How the customer experience is directly related to the employee experience.
The Butterfly Effect of Customer ExperienceSogolytics
Small pain points -- and successes! -- can have a huge impact in your short-term and long-term customer experience. What kind of impact are you creating with your CX?
Customer Experience Myth Busting
“Customer Experience” is quickly becoming a catch-all to describe anything that is remotely related to customers. This presentation will bust some of the most commonly understood myths out there and set the record straight:
- Myth 1: Customer Experience is the same as Customer Service.
- Myth 2: It’s nice to do but it’s not going to impact the bottom line.
- Myth 3: It’s only relevant to retailers.
- Myth 4: You’re sorted if you have a customer experience department.
Brand Building in the Customer Experience world!Cloudcherry
The evolution of the customer over the years has meant that organizations need to come up with strategies that are not just out of the box but also ones that improve loyalty and retention rates. At the same time, it's important to have a clear vision and ensure that your employees are aligned to it - that's how great brands happen!
Every point along the customer’s journey from research to purchase is important. There is one page, though, where the customer is called upon to make a choice of exceptional consequence: the Product Detail Page.
https://thegood.com/insights/product-detail-page/
Redtie is the first multi-channel messaging suite for businesses. We help businesses connect with their customers and prospects real smart.
Multi-channel messaging suite – Know more about it. Communicating seamlessly as required with customers is essential for consistent business growth since engagement drives a business in customer acquisition momentarily.
The king is dead! Long live the... God? Customer-centricity is becoming a must!Valentin Radu
He knows more about your products than you do. He connects instantly with all the other customers. If he’s not pleased, he can pretty much do anything to send a company into oblivion.
RIP, Thomas Cook.
Omnipotent, omniscient, omnipresent. The customer is not the king anymore. He is more like a God.
In this incredibly demanding, competitive and connected market, we need to understand our customers better than ever.
In this session, I am offering you the means to understand and please the eCommerce God.
You don’t need offerings.
You just need the right offers.
Discover Drew Diskin's 5-Ps of CX in this informative framework for understanding and leveraging the customer experience to market and build excellent brands. This presentation was originally shared with Bryant University students, alumni and faculty worldwide.
Indus Business Academy (IBA), Bangalore is one of the top MBA colleges in Bangalore, one of the top 1% colleges in India and one among the only 20 out of more than 5000 colleges in India to receive an International Accreditation by IACBE. World Consulting & Research corporation (WCRC) has certified IBA (process evaluated by KPMG) as one of Asia’s fastest growing Institutes. Media publications like Competition Success Review (CSR), Business India, DainikBhaskar among others have consistently ranked IBA amongst the top B-Schools in Bangalore and India.
Customer Experience Myth Busting
“Customer Experience” is quickly becoming a catch-all to describe anything that is remotely related to customers. This presentation will bust some of the most commonly understood myths out there and set the record straight:
- Myth 1: Customer Experience is the same as Customer Service.
- Myth 2: It’s nice to do but it’s not going to impact the bottom line.
- Myth 3: It’s only relevant to retailers.
- Myth 4: You’re sorted if you have a customer experience department.
Brand Building in the Customer Experience world!Cloudcherry
The evolution of the customer over the years has meant that organizations need to come up with strategies that are not just out of the box but also ones that improve loyalty and retention rates. At the same time, it's important to have a clear vision and ensure that your employees are aligned to it - that's how great brands happen!
Every point along the customer’s journey from research to purchase is important. There is one page, though, where the customer is called upon to make a choice of exceptional consequence: the Product Detail Page.
https://thegood.com/insights/product-detail-page/
Redtie is the first multi-channel messaging suite for businesses. We help businesses connect with their customers and prospects real smart.
Multi-channel messaging suite – Know more about it. Communicating seamlessly as required with customers is essential for consistent business growth since engagement drives a business in customer acquisition momentarily.
The king is dead! Long live the... God? Customer-centricity is becoming a must!Valentin Radu
He knows more about your products than you do. He connects instantly with all the other customers. If he’s not pleased, he can pretty much do anything to send a company into oblivion.
RIP, Thomas Cook.
Omnipotent, omniscient, omnipresent. The customer is not the king anymore. He is more like a God.
In this incredibly demanding, competitive and connected market, we need to understand our customers better than ever.
In this session, I am offering you the means to understand and please the eCommerce God.
You don’t need offerings.
You just need the right offers.
Discover Drew Diskin's 5-Ps of CX in this informative framework for understanding and leveraging the customer experience to market and build excellent brands. This presentation was originally shared with Bryant University students, alumni and faculty worldwide.
Indus Business Academy (IBA), Bangalore is one of the top MBA colleges in Bangalore, one of the top 1% colleges in India and one among the only 20 out of more than 5000 colleges in India to receive an International Accreditation by IACBE. World Consulting & Research corporation (WCRC) has certified IBA (process evaluated by KPMG) as one of Asia’s fastest growing Institutes. Media publications like Competition Success Review (CSR), Business India, DainikBhaskar among others have consistently ranked IBA amongst the top B-Schools in Bangalore and India.
In this presentation, Adarsh introduces the concept of IoT and associated trends.His interest lies in using IoT to automate a lot of processes in security and manufacturing through the use of data analytics.
Typische Qualitätsprobleme bei Audio- & Video-Calls sind oft Indikatoren für eine fehlerhafte Netzwerkumgebung. Hier erfahren Sie, welche Ursachen Qualitätsprobleme in der Echtzeitkommunikation haben können und wie Sie den Nadel im Heuhaufen finden.
In this slide share you can see Peter Opsvik's Philosophy of sitting. It features some amazing creative designs showing us how these unique designs can help us stay comfy. If you would like anymore information or want to enquire about one of the products featured in this slideshare please don't hesitate to contact us at info@ergomonkey.com
Jak poprawić scoring BIK, zadbać o wiarygodność i zaoszczędzić na kredycieMichał Szafrański
Dobry scoring w BIK pozwala obniżyć marżę kredytu hipotecznego nawet o 0,5% a to oznacza nawet kilkadziesiąt tysięcy złotych oszczędności na kosztach kredytu. Gra jest warta świeczki!
Ile wniosków kredytowych mogę złożyć, by nie zrujnować swojego scoringu BIK? Co ma największy wpływ na mój scoring? Jak wyczyścić BIK? Jak poprawić scoring? Czy warto go poprawiać? - te pytania zaprzątają głowę roztropnych osób przymierzających się do wzięcia dowolnego kredytu.
Dobra wiadomość: o swój scoring w BIK można zadbać. W ten sposób poprawiamy swoją wiarygodność dla banków, dzięki czemu możemy otrzymywać kredyty na korzystniejszych zasadach.
Z drugiej strony - brak scoringu w BIK lub słaby scoring - potrafią skutecznie uniemożliwić wzięcie kredytu. A to może być bardzo kłopotliwe. Zresztą nie chodzi tylko o kredyty...
Ta prezentacja dostępna jest także w formie 1,5-godzinnego wideo na blogu http://jakoszczedzacpieniadze.pl
Zapraszam
CRM 101: What is CRM?
This is a simple definition of CRM.
Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships to grow your business. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, agent productivity, and more. CRM tools can now be used to manage customer relationships across the entire customer lifecycle, spanning marketing, sales, digital commerce, and customer service interactions.
A CRM solution helps you focus on your organization’s relationships with individual people — including customers, service users, colleagues, or suppliers — throughout your lifecycle with them, including finding new customers, winning their business, and providing support and additional services throughout the relationship.
Who is CRM for?
A CRM system gives everyone — from sales, customer service, business development, recruiting, marketing, or any other line of business — a better way to manage the external interactions and relationships that drive success. A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it.
With visibility and easy access to data, it's easier to collaborate and increase productivity. Everyone in your company can see how customers have been communicated with, what they’ve bought, when they last purchased, what they paid, and so much more. CRM can help companies of all sizes drive business growth, and it can be especially beneficial to a small business, where teams often need to find ways to do more with less.
Here’s why CRM matters to your business.
CRM is the largest and fastest-growing enterprise application software category, and worldwide spending on CRM is expected to reach USD $114.4 billion by the year 2027. If your business is going to last, you need a strategy for the future that’s centered around your customers, and enabled by the right technology. You have targets for sales, business objectives, and profitability. But getting up-to-date, reliable information on your progress can be tricky. How do you translate the many streams of data coming in from sales, customer service, marketing, and social media monitoring into useful business information?
A CRM system can give you a clear overview of your customers. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more. You can even choose to include information
Business Model Generation, CEMS Seminar, Design ThinkingGIRO Zrt.
A slide deck based on the book Osterwalder and Pigneur's Business Model Generation, to help design profitable value propositions, channels, and business strategy.
The future of financial services marketing communicationsChristopher Brooks
Lexden's presentation made to the PROTECT (life, health and payment insurance forum) in response to FCA consultation paper. Covering how marketing communications will change to meet consumers changing needs
Studies show that it’s 25 x more expensive to acquire new customers than it is to retain existing ones.
That’s a pretty impactful statement considering a large majority of marketers spend more time and budget on acquiring new customers instead!
GDPR certainly hasn’t helped matters either with its impact on reduced customer email lists.
So we hosted this webinar to showcase the key areas to focus on to keep your customers engaged, ensure they continue to buy from you and to increase your brand advocates.
This webinar covers:
- Introducing engaging welcome campaigns to add value from the start
- The power of automations to increase customer retention and to drive revenue
- Why a preference centre is a must post GDPR
- How to wake up your lapsed and unengaged customers
You should watch if you:
- Are facing a reduced customer email list after a re-consent campaign
- Have a lack of confidence in the consent you have for your customers
- Need to gain more value out of your customer database
- Want to learn new ways to interact with your customers and awaken un-engaged customers
- Want to increase your customer email engagement
To view the webinar please visit: https://www.pure360.com/webinar/maximising-customer-retention-post-gdpr/
Communications Service Providers (CSPs) live in a world where penetration rates are over 100 percent in most markets and consumers have multiple different — yet relatively similar — choices.
As CSPs strive to retain customers, they are finding that traditional marketing techniques no longer generate sufficient returns. Instead, they are turning to the concept of Customer Value Management with one-to-one personalization as a way to generate more value from their existing subscriber base.
This article discusses the importance of understanding Customer Value Management and offers five key recommendations to improve customer interactions and deliver value back to the business.
These insights are based on a podcast discussion among Jeriad Zoghby of Accenture Interactive, Dr. Rob Walker and Tom Erskine of Pegasystems.
Learn more: http://www.pega.com/solutions/by-industry/communications-and-media
As part of Epsilon’s Loyalty Evaluation and Design (LEAD) framework, we use the 5 C’s of loyalty strategy - competition, culture, company, cost-benefit, and customer – to assess critical components and inform the loyalty design recommendations to form an ideal loyalty experience for brands and their customers.
A short introduction to trends in improving your Customer\'s Experience of their interactions with your organisation and how that can improve profitability and reduce operating costs.