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Organizational Behavior
TOPIC
Jl IKPN Bintaro No 1, Pesanggrahan,
Tanah Kusir, Jakarta, Special Capital
Region of Jakarta 12330, Indonesia
CHARACTERISTICS OF
ORGANIZATIONAL
BEHAVIOUR
i
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cultures have 7 primary characteristics that define the organization. They are: innovation and risk taking,
attention to detail, outcome orientation, people orientation, team orientation, aggressiveness, and stability.
Source: Adapted from information in O’Reilly, C. A., III, Chatman, J. A., & Caldwell, D. F. (1991). People and organizational culture: A profile
comparison approach to assessing person-organization fit. Academy of Management Journal, 34, 487–516.
Let’s learn the characteristics one by one.
1. Innovative Cultures
According to the OCP framework, companies that have innovative cultures are flexible and adaptable, and ex-
periment with new ideas. These companies are characterized by a flat hierarchy in which titles and other status
distinctions tend to be downplayed. For example, W. L. Gore & Associates Inc. is a company with innovative
products such as GORE-TEX® (the breathable fabric that is windproof and waterproof), Glide dental floss,
and Elixir guitar strings, earning the company the distinction of being elected as the most innovative company
in the United States by Fast Company magazine in 2004. W. L. Gore consistently manages to innovate and cap-
ture the majority of market share in a wide variety of industries, in large part due to its unique culture. In this
company, employees do not have bosses in the traditional sense, and risk taking is encouraged by celebrating
failures as well as successes. Companies such as W. L. Gore, Genentech Inc., and Google also encourage their
employees to take risks by allowing engineers to devote 20% of their time to projects of their own choosing.
2. Aggressive Cultures
Companies with aggressive cultures value competitiveness and outperforming competitors: By emphasizing
this, they may fall short in the area of corporate social responsibility. For example, Microsoft Corporation is
often identified as a company with an aggressive culture. The company has faced a number of antitrust lawsuits
ii
and disputes with competitors over the years. In aggressive companies, people may use language such as “We
will kill our competition.” In the past, Microsoft executives often made statements such as “We are going to cut
off Netscape’s air supply.…Everything they are selling, we are going to give away.” Its aggressive culture is cited
as a reason for getting into new legal troubles before old ones are resolved. Greene, J., Reinhardt, A., & Lowry,
T. (2004,May 31).
3. Outcome-Oriented Cultures
Outcome-oriented cultures is those that emphasize achievement, results, and action as important values. A
good example of an outcome-oriented culture may be Best Buy Co. Inc. Having a culture emphasizing sales
performance, Best Buy tallies revenues and other relevant figures daily by department. Employees are trained
and mentored to sell company products effectively, and they learn how much money their department made
every day. In 2005, the company implemented a results oriented work environment (ROWE) program that
allows employees to work anywhere and anytime; they are evaluated based on results and fulfillment of clear-
ly outlined objectives. Thompson, J. (2005, September). The time we waste. Management Today, pp. 44–47.
Outcome-oriented cultures hold employees as well as managers accountable for success and utilize systems
that reward employee and group output. In these companies, it is more common to see rewards tied to perfor-
mance indicators as opposed to seniority or loyalty. Research indicates that organizations that have a perfor-
mance-oriented culture tend to outperform companies that are lacking such a culture.
At the same time, some outcome-oriented companies may have such a high drive for outcomes and measur-
able performance objectives that they may suffer negative consequences. Companies over rewarding employee
performance such as Enron Corporation and WorldCom experienced well-publicized business and ethical
failures. When performance pressures lead to a culture where unethical behaviors become the norm, individ-
uals see their peers as rivals and short-term results are rewarded; the resulting unhealthy work environment
serves as a liability.
4. Stable Cultures
Stable cultures are predictable, rule-oriented, and bureaucratic. These organizations aim to coordinate and
align individual effort for greatest levels of efficiency. When the environment is stable and certain, these cul-
tures may help the organization be effective by providing stable and constant levels of output. These cultures
prevent quick action, and as a result may be a misfit to a changing and dynamic environment. Public sector
institutions may be viewed as stable cultures. In the private sector, Kraft Foods Inc. is an example of a compa-
ny with centralized decision making and rule orientation that suffered as a result of the culture- environment
mismatch. Its bureaucratic culture is blamed for killing good ideas in early stages and preventing the company
from innovating. When the company started a change program to increase the agility of its culture, one of their
first actions was to fight bureaucracy with more bureaucracy: They created the new position of VP of business
process simplification, which was later eliminated.
5. People-Oriented Cultures
People-oriented cultures value fairness, supportiveness, and respect for individual rights. These organizations
truly live the mantra that “people are their greatest asset.” In addition to having fair procedures and manage-
ment styles, these companies create an atmosphere where work is fun and employees do not feel required to
choose between work and other aspects of their lives. In these organizations, there is a greater emphasis on and
ii

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Characteristics of organizational behaviour

  • 1. Organizational Behavior TOPIC Jl IKPN Bintaro No 1, Pesanggrahan, Tanah Kusir, Jakarta, Special Capital Region of Jakarta 12330, Indonesia CHARACTERISTICS OF ORGANIZATIONAL BEHAVIOUR
  • 2. i . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Cultures have 7 primary characteristics that define the organization. They are: innovation and risk taking, attention to detail, outcome orientation, people orientation, team orientation, aggressiveness, and stability. Source: Adapted from information in O’Reilly, C. A., III, Chatman, J. A., & Caldwell, D. F. (1991). People and organizational culture: A profile comparison approach to assessing person-organization fit. Academy of Management Journal, 34, 487–516. Let’s learn the characteristics one by one. 1. Innovative Cultures According to the OCP framework, companies that have innovative cultures are flexible and adaptable, and ex- periment with new ideas. These companies are characterized by a flat hierarchy in which titles and other status distinctions tend to be downplayed. For example, W. L. Gore & Associates Inc. is a company with innovative products such as GORE-TEX® (the breathable fabric that is windproof and waterproof), Glide dental floss, and Elixir guitar strings, earning the company the distinction of being elected as the most innovative company in the United States by Fast Company magazine in 2004. W. L. Gore consistently manages to innovate and cap- ture the majority of market share in a wide variety of industries, in large part due to its unique culture. In this company, employees do not have bosses in the traditional sense, and risk taking is encouraged by celebrating failures as well as successes. Companies such as W. L. Gore, Genentech Inc., and Google also encourage their employees to take risks by allowing engineers to devote 20% of their time to projects of their own choosing. 2. Aggressive Cultures Companies with aggressive cultures value competitiveness and outperforming competitors: By emphasizing this, they may fall short in the area of corporate social responsibility. For example, Microsoft Corporation is often identified as a company with an aggressive culture. The company has faced a number of antitrust lawsuits
  • 3. ii and disputes with competitors over the years. In aggressive companies, people may use language such as “We will kill our competition.” In the past, Microsoft executives often made statements such as “We are going to cut off Netscape’s air supply.…Everything they are selling, we are going to give away.” Its aggressive culture is cited as a reason for getting into new legal troubles before old ones are resolved. Greene, J., Reinhardt, A., & Lowry, T. (2004,May 31). 3. Outcome-Oriented Cultures Outcome-oriented cultures is those that emphasize achievement, results, and action as important values. A good example of an outcome-oriented culture may be Best Buy Co. Inc. Having a culture emphasizing sales performance, Best Buy tallies revenues and other relevant figures daily by department. Employees are trained and mentored to sell company products effectively, and they learn how much money their department made every day. In 2005, the company implemented a results oriented work environment (ROWE) program that allows employees to work anywhere and anytime; they are evaluated based on results and fulfillment of clear- ly outlined objectives. Thompson, J. (2005, September). The time we waste. Management Today, pp. 44–47. Outcome-oriented cultures hold employees as well as managers accountable for success and utilize systems that reward employee and group output. In these companies, it is more common to see rewards tied to perfor- mance indicators as opposed to seniority or loyalty. Research indicates that organizations that have a perfor- mance-oriented culture tend to outperform companies that are lacking such a culture. At the same time, some outcome-oriented companies may have such a high drive for outcomes and measur- able performance objectives that they may suffer negative consequences. Companies over rewarding employee performance such as Enron Corporation and WorldCom experienced well-publicized business and ethical failures. When performance pressures lead to a culture where unethical behaviors become the norm, individ- uals see their peers as rivals and short-term results are rewarded; the resulting unhealthy work environment serves as a liability. 4. Stable Cultures Stable cultures are predictable, rule-oriented, and bureaucratic. These organizations aim to coordinate and align individual effort for greatest levels of efficiency. When the environment is stable and certain, these cul- tures may help the organization be effective by providing stable and constant levels of output. These cultures prevent quick action, and as a result may be a misfit to a changing and dynamic environment. Public sector institutions may be viewed as stable cultures. In the private sector, Kraft Foods Inc. is an example of a compa- ny with centralized decision making and rule orientation that suffered as a result of the culture- environment mismatch. Its bureaucratic culture is blamed for killing good ideas in early stages and preventing the company from innovating. When the company started a change program to increase the agility of its culture, one of their first actions was to fight bureaucracy with more bureaucracy: They created the new position of VP of business process simplification, which was later eliminated. 5. People-Oriented Cultures People-oriented cultures value fairness, supportiveness, and respect for individual rights. These organizations truly live the mantra that “people are their greatest asset.” In addition to having fair procedures and manage- ment styles, these companies create an atmosphere where work is fun and employees do not feel required to choose between work and other aspects of their lives. In these organizations, there is a greater emphasis on and
  • 4. ii