The document summarizes the key characteristics of a business environment in 3 sentences: The business environment consists of internal and external factors that influence a business. While a business cannot control external environmental factors, it must adapt to changes in the dynamic political, economic, social, technological, legal, and cultural conditions. The environment has a far-reaching impact on businesses and is complex with internal and external factors interacting in uncertain ways.

1.  Shri Ram College
Project on
CHARACTERISTIC OF BUSINESS ENVIRONMENT
F.Y. B.M.S.
SEMESTER II
2019- 2020
Presented By
[Khan mohd.faizan/ smit parmar]
Project guide
Prof. Persiyal Mam.

2. TITLE
 CHARACTERISTIC OF
BUSINESS
ENVIRONMENT

3. 1. Environment is inseparable part of business :
Environment is an integral part o business.business works in The
context of environment. Business require s a supporting
Framework of legal, social, cultural, economic, political and
Other factors, which have an influence on the working of the
Business.
Business may not find positive environment in all situations.
Business needs to adjust to the changes in the environmental
Factors.

4. cultural
Environment
Economic
Environment
Political
Environment
Social
Environment
Legal
Environment
Business
Environment

5. 2. Environment is dynamic :
Business environment is dynamic in nature because it
keeps on changing (uncertainty). For example, change in
government policies, change in taste and choice of the
consumer, change in technology,etc. ... That is
why business environment is called dynamic in nature.

7. 3. Business lacks control over environment :
Business firm lack control over external evironment.
They cannot directly influence the external
environment.
But it is possible firms to have an influence over
certain environmental changes.
For instance, certain large business house can influence
The government to introduce favourable
Change in government policies affecting
Their business.

9. 4. Environment has a far reaching impact:
Environment provides a set of opportunities and
threats to the existing And potential business firm
For instance,the government of India has announced
number of Economic reforms like,
• Disinvestment in public sector units
• Dilicencing of industry
• Liberalisation of foreign direct investment
These changes in Economic and industrial policies
have wide spread Effect on many business firms.

10. Dishinvestment
In
Public sector
units
Liberalisation
of
Foreign
Direct
investment
Delicencing of
industries

11. 5. Internal And External Factors :
The environment of business comprises of Internal
and External factors.
External factors include political factors,
macroeconomic factors, microeconomic factors,
social factors, and technological factors.
Internal factors are factors from inside the
organization that affect a business, such as
organizational culture, organizational structure, and
management structure.

13. 6. Environment is Complex:
Business environment is
a complex phenomenon and also difficult to
grasp and face in its totality.
The growth of Science and Technology,
Social Awareness,changing Social and Culture
values,, etc., have made the business
Environment high Complex in nature.

15. THANK YOU….