Michael Porter's Five Forces model outlines five competitive forces that shape every industry: the threat of new entrants, the power of suppliers, the power of buyers, the threat of substitutes, and rivalry among existing competitors. The document then discusses analyzing competitors by examining their strategies, objectives, strengths and weaknesses, and how to select which competitors and customers to focus on.

1. Michael Porter’s
Five Force Model

2. Potential
Entrants
Industry
Suppliers Buyers
Competitors
Substitutes

3. Mobility
Supplier Segment
Buyer Power
Power Rival
Threat of
Substitutes

4. Airline
Industry
OPEC FMCG Telecom
Sector
Cola Based
Drink

5. Identifying & Analyzing
Competitors
• Strategies
 Strategic Group
• Objectives
 What do they Seek?
 What drives them?

6. Identifying & Analyzing
Competitors
• Strengths & Weakness
 Share of market
Share of mind
Share of heart

7. Identifying & Analyzing
Competitors
• Selecting Competitors
 Strong versus Weak
Close versus Distant
Good versus Bad
• Selecting Customers