The document discusses the meeting, incentive, convention and exhibition (MICE) industry. It provides an overview of the development and size of the industry. It describes the major players such as convention and visitor bureaus, destination management companies, meeting planners and various service contractors. It also outlines different types of meetings, conventions and expositions as well as venues used to host MICE events.

1. MICE
Meeting, Incentive, Convention and Exhibition Industry
. 2248 email: tpavit@wu.ac.th
THM-201 Tourism and Hospitality Management

2. Objectives
1. Know about the major players in the convention
industry
2. Describe destination management companies
3. Describe the different aspects of being a meeting
planner
4. Describe the different type of meeting
5. Know the various venues for meeting
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

3. Outline
1. Development of the Industry
2. Size and Scope
3. Key Players
4. Convention and Visitors Bureaus
5. Destination Management Companies
6. Meeting Planners and Service Contractors
7. Types of Meetings, Conventions, and Expositions
8. Types of Associations and Meetings
9. Venues
10. Trends
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

4. Development of the Industry
People have gathered to attend meetings,
conventions, and expositions since the ancient
times
Mainly for social, sporting, political, or religious
purposes
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

5. Development of the Industry
Associations go back many centuries to the
Middle Ages and before
The guilds in Europe were created during the Middle
Ages to secure proper wages and maintain work
standards
Associations began in the United States at the
beginning of the eighteenth century, when Rhode
Island candle makers organized themselves
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

6. Development of the Industry
Meetings, incentive travel, conventions,
and exhibitions (MICE) represent a segment
of the tourism industry that has grown in recent
years
MICE tourists spend about twice the amount of
money that other tourists spend
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

7. Development of the Industry
MICE industry is one of the fastest growing
segments within the tourism industry generating
millions in revenues for cities and countries.
Europe and United States still remain the major
markets worldwide in respect of the number of
meetings, conferences and exhibitions.
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

8. Size and Scope of the Industry
American Society of Association Executives
(ASAE):
23,000 members
6,000 associations at national level
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

9. Size and Scope of the Industry
Associations are the main independent political
force for industries such as hospitality, offering
the following benefits:
Governmental/political voice
Marketing avenues
Education
Member services
Networking
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

10. The Industry Stakeholders
Delegates
Delegates Hotels
Exhibit design Facilities
Destination PCOs and
management Convention managers
Companies
Exhibitors Transportation
Audiovisual Convention
services Bureaus
Exhibition/trade show Exhibition service
managers contractors
Associations Food Services
Delegates
Delegates
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

11. Key Players
The major players in the convention
industry are
1. convention and visitors bureaus (CVBs)
2. meeting planners and their clients
3. the convention center
4. specialized services
5. exhibitions
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

12. Convention and Visitors Bureaus
Not-for-profit umbrella organization that
represents an urban area that tries to solicit
business- or pleasure-seeking visitors
Primary outcome is to generate and increase
revenues of a city
www.tceb.or.th
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

13. Convention and Visitors Bureaus
The convention and visitors bureau comprise a
number of visitor industry representing the
various industry sectors:
1. Transportation
2. Hotels
3. Restaurants
4. Attractions
5. Supplies
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

14. Convention and Visitors Bureaus
1. Enhance the image of tourism in the local/city area
2. Market the area and encourage people to visit and stay
longer
3. Encourages associations and others to hold meetings,
conventions, and trade shows in the area it represents
4. Assists associations and others with preparations and
lends support
5. Encourages tourists to partake of the historic, cultural,
and recreational opportunities the city or area has to
offer
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

15. Convention Center Utilization
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

16. Destination Management Companies
Service organizations within the visitor industry
that offers a host of programs and services to meet
clients’ needs
Initially, a destination management sales manager
concentrates on selling the destination to meeting
planners and performance improvement
companies (incentive houses)
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

17. Meeting Planners
May be independent contractors who contract out
their services to both associations and
corporations as the need arises or they may be
full-time employees of corporations or
associations
Plans the meeting down to the last minute
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

18. Meeting Planners
Premeeting Activities
Estimate attendance
Plan meeting agenda
Establish meeting objectives
Set meeting budget
Select city location and site
Plan exhibition
Plan travel to and from site
Arrange ground transportation
Organize audiovisual needs
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

19. Meeting Planners
On-Site Activities
Conduct ore-event briefing
Prepare VIP plan
Facilitate people movement
Approve expenditures
Postmeeting Activities
Debrief
Evaluate
Give recognition and appreciation
Plan for next year
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

20. Service Contractors
The individual responsible
for providing all of the
services needed to run the
facilities for a trade show
Hired by the exposition
show manager or
association meeting planner
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

21. Types of Meetings
Clinic: Workshop-type educational experience in which
attendees learn by doing
Forum: An assembly for the discussion of common
concerns
Seminar: A lecture and a dialogue that allow participants
to share experiences in a particular field
Symposium: An event at which a particular subject is
discussed by experts and opinions are gathered
Workshop: A small group led by a facilitator or trainer
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

22. Meeting Setups
Theatre style:
Large audience that does not need notes
Classroom setup:
Meeting setup is instructional
Workshop style
Boardroom setup:
Small numbers of people
Meeting takes place around one block rectangular
table
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

23. Association Meetings
Things at the top of the list of places for an
association meeting planner to choose from
include the destination’s availability of hotel and
facilities, ease of transportation, distance from
attendees, transportation costs, and food and
beverage
Members attend association meetings voluntarily,
so the hotel should work with meeting planners to
make the destination appealing
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

24. Conventions and Expositions
Conventions are larger meetings with some form
of exposition or trade show included
The majority are held in large hotels over a 3-5
day period
Expositions are events that bring together sellers
of products and services at a location where they
can show their products and services to a group of
attendees at a convention or trade show
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

25. Types of Associations
Trade association
Professional association
Medical and scientific
association
Religious organizations
Government
organizations
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

26. Types of Meetings
Annual meetings
Board, committee, seminars and workshops,
professional and technical meetings
Corporate meetings, conventions, and expositions
Social, military, educational, religious, and
fraternal; brotherly groups (SMERF)
Incentive meetings
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

27. Meeting Planning
Needs analysis Pre-meeting activities
Budget Plan agenda
Request for proposal Set budget
Negotiate contracts
Site inspection
On-site activities
Selection
Post meetings
Negotiation
Contracts
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

28. Contracts
The contract is a legal document that
binds two or more parties
Essential elements:
Offer
Consideration
Acceptance
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

29. Venues for Meetings
City Centers
Convention Centers
Conference Centers
Hotels and Resorts
Cruise Ships
Colleges and Universities
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

30. Venues
1. Residential Venues
Residential venues are any venue
that provides both residential
accommodation and convention and
meeting-style facilities, for example:
Resort Hotel, Central Business
District Hotels (CBD), Airport
Hotels, Suburban Hotels, Boutique
Hotels, Residential conference
centers
Colleges and University
Cruise Ships
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

31. Venues
2. Nonresidential Venues
= Only provide convention and
meeting facilities
* other venues for MICE events
that exclude the provision of
lodging
indicated or purpose-built
convention centers
exhibition halls
arenas & stadium
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

32. Venues
3. Special Venues
these have been specifically
selected for particular MICE
events, e.g.
historical buildings,
museum,
zoos,
landmarks
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

33. Trends
More people are going abroad to attend meetings
Some international shows do not travel very well (i.e., agricultural
machinery); thus, organizations such as Bleinheim & Reed
Exposition Group airlift components and create shows in other
countries
Competitiveness has increased among all destinations
Convention centers will expand and new centers will come online
The industry needs to be more sophisticated—the need for fiber
optics is present everywhere
Shows are growing at a rate of 5-10 percent per year
Compared to a few years ago, large conventions are not as well
attended and regional conventions have more attendees
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

34. The End
Q&A
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul