The document discusses the rapidly growing event industry in the Philippines, highlighting the lack of formal education among many event planners who often learn through experience and self-study. It outlines various characteristics and categories of events, emphasizing the importance of planning, the roles of suppliers, and the need for a cohesive event team to ensure successful execution. Additionally, it classifies events into mega, major, minor, and hallmark events while stressing the significance of careful planning and attention to details.

1. The
Event
Industry

2. Understanding the
Event Industry
Event industry in the Philippines
is still young and yet, grows
rapidly. Some of these events can
be seen in marketing,
advertising, tourism, hospitality
business, exhibits as well as
expositions or trade shows.

3. Most of the event planner or organizers here in the country do
not have formal schooling on event management. Some have
learned those through engaging in events with their colleagues,
observing events that they attended, thus self study, and just
enjoy creating new ideas that became a hobby, conceptualized
and then eventually materialized through trial and error.

4. For those who are just starting in the industry, events
are made unforgettable through the help of outside
people, or what we call the SUPPLIERS. This may
include on: catering food and drinks, audio-visual
equipment, giveaways, flowers and other decorating
materials, staging expertise, and even on provision for
competent speakers.
This may also in need for professional host/s should
there be a requirement from the client, event stylist,
balloon artist, and anything that could help the event
more meaningful and enjoyable.

5. CHARACTERISTICS
OF AN EVENT
With the discussion we had, we could say that
the main focus of the event industry is to satisfy
the requirements of a client. This will probably
help you in marketing as he will not only avail
of your services but he will recommend you
also to his circle of friends.

6. Characteristics of an Event:
01
For the participants, an event should be
meaningful, enjoyable, and unforgettable as
they consider it as a unique experience.
• IT IS “ONCE IN A LIFETIME” EXPERIENCE

7. Characteristics of an Event:
02
Oftentimes, an event is considered to be unique
as people prepare for this. It is distinct, not
common, matchless, and even irreplaceable.
• IT IS UNIQUE

8. Characteristics of an Event:
03
An event is generally expensive to be held, it
requires capital to make everything available for
the event, thus needs careful attention to
details to avoid wastage on investment.
• IT IS GENERALLY COSTLY TO STAGE

9. Characteristics of an Event:
04
An event brings group of individuals together. This
is the time that they could chat in an occasion they
can call theirs, the time for exchanging of “hi’s and
hello’s” and the time to celebrate with the people
they are close with or people they are in business
with.
• IT BRINGS PEOPLE TOGETHER

10. Characteristics of an Event:
05
An event needs to be planned well to avoid
inconvenience during the event proper. From the
biggest to smallest details, all must be accounted
for to ensure its successful execution. A manager
must be able to draw a cohesive plan, organize the
elements or resources that are significant in its
execution, and lead people to achieve desired
objectives and meet client’s expectation.
• IT REQUIRES CAREFUL ATTENTION IN PLANNING

11. Characteristics of an Event:
06
No one will have an event just because they find it
cheap or what. People organize events because they
have their purpose. Be it for a wedding, birthday,
christening, graduation part, convention, training
and seminars or anything that will be held, these
purposes must be met accordingly by the vent
manager or event company.
• IT HAS A PURPOSE

12. Characteristics of an Event:
07
This is a crucial characteristic because it involves all
the players of the event. The event team, the clients,
the attendees or participants, all are involved in the
happening.
• IT IS OFTEN A LOT AT STAKE FOR THOSE INVOLVED

13. CATEGORIES OF AN EVENT
FAMILY EVENTS
FESTIVALS
ENTERTAINMENT
SPORTING
EVENTS
MARKETING AND PROMOTIONAL
EVENTS
FUNDRAISING
EVENTS

14. FAMILY EVENTS
• These are lot of reasons why families gather. Most
events of these families are celebrating birthday,
wedding and wedding anniversary, christening, and
even get together. Nowadays, some family requires
services from the event industry during funerals.
• It is therefore significant that an event manager is
updated of the changing trends on family events so that
once there is a need for event services, he or she is
ready to meet its requirement.

15. FESTIVALS
• In the country, we have a lot of festivals being
celebrated annually. When a festival is well-known to the
people, expect a large audience to see a wonderful
celebration.
• Events like these may require the event industry to
supply the needs of a particular celebration thus, one
must be aware of these to prepare for whatever it might
need.

16. ENTERTAINMENT
• An entertainment (festivals can be part of
entertainment) event is well-known especially when it
has the ability to attract huge audience.
• It would be a risk if the event organizer is the one who
initiated to have a concert for a particular occasion
especially when tickets sales do not reach targets.
• Timing and pricing therefore are significant factors to be
considered because they are critical to the financial
success of such events.

17. SPORTING EVENTS
• Another venue for the event industry to cater to. Though
this is most common in other countries, this attracts
guests from the international scene at the highest levels.
• Examples: tennis, football, car racing, golf, weightlifting,
gymnast, boxing, basketball, and etc.

18. FUNDRAISING EVENTS
• This is also common in the country. An example of this is
the Run for Pasig River or concerts for a cause. The event
organizers for this are mostly from the local committees,
Though the event is intended for a cause, this can never
stand alone and will need other event suppliers to make it
successful.

19. BUSINESS EVENTS
• This includes meetings, conferences, conventions, and exhibitions
or trade shows. These events attract a huge number of
participants especially for conventions and exhibitions. A careful
planning of such event is vital to its success as they cater mostly to
professionals of different ranks.
• Examples of conference held are:
-Council of Hotel and Restaurant Educators of the Philippines
(COHREP)
-Association of Administrators in Hospitality, Hotel and Restaurant
Management Educational Institutions (AAHRMEI)

20. CLASSIFICATION OF EVENT
MEGA EVENTS
MAJOR EVENTS
MINOR EVENTS
HALLMARK
EVENTS

21. MEGA-EVENTS
• These are events that are generally developed through a
competitive bidding which cater to a large number of
audiences, generally targeted at the international markets.
Examples: FIFA World Cup and Olympic Games
• The problem with mega-events is the accuracy on the
calculation of costs with so many stakeholders involved
who are mainly from the government sector.
• In this light, careful planning and delegation of tasks must
be in place to ensure that everything will be managed.

22. MAJOR-EVENTS
• Events of this size also attract local interests and basically
with a large number of participants with maybe some
international media coverage. This helps generates income
in tourism as it may also be participated in by international
market.
• In the country, a major event can be seen as executed in
Smart Araneta Coliseum, or in the Mall of Asia Concert
Grounds.

23. MINOR-EVENTS
• For tourism and hospitality industry professionals this size
of event became their training grounds as most of their
experiences are coming from this since most of the events
fall into this category.
• Be it annually, biennially, quarterly or monthly, events
mostly are under this category as it does not require too
much cost like in the previous discussions we had.

24. • Examples of this size are meetings, conventions,
conferences, birthday celebrations, and wedding
ceremonies among others. These as observed are
common in the country to which one can learn from
towards attaining success in holding bigger events
in the future.

25. HALLMARK EVENTS
• To highlight a specific tourism attraction especially when it
is new to the public falls under hallmark size of event.
• In this event, the host city is inseparable in the minds of
the attendees.
• It is a significant, large-scale event that is closely
associated with the culture, identity, or brand of a
particular place or community.

26. The Composition of
an Event Team
An event can never be successful without the event manager’s
expertise and leadership. Likewise, no matter how skillful an event
manager is, he or she can never be successful in executing all the
details of a particular happening without the help of the whole
team. In this light, below enumerates the team composition that
may include any if not all of them to ensure success of an event all
the way from planning, designing, organizing, marketing,
executing, and evaluating as enumerated by Wagen (2009):

27. TEAM COMPOSITION
• VENUE MANAGERS
• STAGE MANAGERS
• LIGHTING, VIDEO AND AUDIO COMPANIES
• DECORATORS AND FLORISTS
• ENTERTAINERS
• EMPLOYMENT AGENCIES
• RENTAL COMPANIES
• PUBLIC RELATIONS AND MARKETING CONSULTANTS
• SECURITY COMPANIES
• CATERING COMPANIES
• CLEANING COMPANIES
• TICKETING OPERATIONS
• PRINTERS

28. Thank
You!