This document discusses the event marketing industry and types of clients for event organizers. There are two types of customers - revenue generating and non-revenue generating. Revenue generating clients include institutions like clubs and tourism agencies who need events to attract more customers. Corporate houses also organize external and internal events. Media houses require events for advertising campaigns. The target audience, who participates in the event, are also important revenue generating clients. Non-revenue clients that event organizers must work with include regulatory bodies and influencers.
Characteristics Categories and Typology of EventWanpynsuk Makri
Characteristics,categories and typologies of Events,
-Definition of event
-Characteristic of Event
-Classification of Event
-Typologies of Event
-Conclusion
Characteristics Categories and Typology of EventWanpynsuk Makri
Characteristics,categories and typologies of Events,
-Definition of event
-Characteristic of Event
-Classification of Event
-Typologies of Event
-Conclusion
We are an event management company who can provide you complete fair deals and truthful business
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Know all the basic essentials of making a career in event management. The PPT will help you understand how you can look upto this career as a good option.
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We are an event management company who can provide you complete fair deals and truthful business
We don't create castles in air like others. But we can create your event unforgettable.
In simple words if you have any occasion we can make it memorable to you and your companions.
Inbox your queries and we will try to answer them on asap basis
ideascelebrating@gmail.com
Know all the basic essentials of making a career in event management. The PPT will help you understand how you can look upto this career as a good option.
#CareerInEventManagement #EventManagement #CareerCounselor #MotivationalCounseling #DrSapnaSharma #InternationalSpeaker #TEDxSpeaker
Subscribe to my youtube channel and watch motivational videos:
https://www.youtube.com/channel/UCuG-ASu4YMhgaibmT-Ienag/videos
Events differ from other products. It is a combination of services and goods. This ppt takes you through different facets of event marketing channels, motivation involved and marketing mix involved in Event Marketing.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
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2. A Market consists of all the potential clients sharing a
particular need or want who might be willing and able to
engage in exchange to satisfy that need or want. – Philiph
Kotler
In events there are two distinct types of Customers -
Revenue generating & Non revenue generating
5. Event organizers receives money for organizing an event from
these clients
Revenue generating clients are classified into two categories
CLIENTS TARGET AUDIENCE
6. Institutions:
Institutions involved or participating in leisure industry such as
Motels, clubs, & tourism promotion agencies need events that
attract attention and (there fore more clients for the activities &
services that they offer).
Institutions Involved or Participating in sports & other competitive
events have the most organized and well structured governing
mechanism amongst all event categories. (Hence for the event
organizers , these represent a client to approach)
7. Corporate houses & other institutions
Corporate have need for organizing both external as well as internal
events, External events for consumer restricted products given the
legal angle imply that such corporates use large events to fulfill their
communication agenda.
External events for consumer durable products use events to avoid
clutter on traditional media.
Such events can also be arranged for companies in the consumer non
durable sector , internal events also sometimes require event
organizers for professional execution.
An internal Annual General meeting is essentially a low budget affair
executed in house. Associations/ Industry Forums related to
promotion of trade culture such as CII, FICCI etc are institutions that
require and actively organize events for a multitude of purpose
8. Media Houses :
Television and the radio media owners also require events for generic
purpose , Large media houses although part of the industry also
need events for specific communication campaigns for their services
and products and hence are part of the customer group for the
event organizers.
9. Target Audience :
Target Audience is the ultimate customer for the event who actually
participates in the event . If the event is a ticketed one , then the
participant might be the purchaser of the ticket. The Target
audience could also be comprised of invitees or public.
These are the most important lot of revenue generating clients for
the event marketers and their clients
10. IMPRESARIOS (INFLUENCERS)
Business Persons, Ambassadors, Foreign Embassy, Officials Etc are a ser of customers who
need to be cultivated for their potential to influence prospective clients in favor of particular
event agency.
Advertising agencies
These may need events to be organized for their clients with particular media campaign, Ad
agencies are also involved with events in that they are invariably require to design and
execute the publicity campaign for their clients who are using the services of an event agency
for any event
Regulatory bodies
Such as Tax & Police Authorities etc Imply Non revenue Clients or stake holders since they
have to be serviced with equal importance , Regulatory bodies play a role in success of the
event and need to be serviced with utmost patience and care.