This document provides tips and examples for leaving voicemail messages for sales prospects. It discusses that prospects receive many voicemails and may not listen to or return all calls. It then offers guidance on whether to leave a voicemail message or not, focusing on value and pain points to address in the message, name dropping customers as examples, highlighting products or services, and following up with an email. Sample voicemail scripts are provided addressing different approaches.

1. Chapter 19 – Voicemail Strategy

3. Voicemail Tips
Voicemail Message Examples

4. Understand the Prospect
Prospects are often away from their desks
Get a lot of voicemails from salespeople
Will not listen to many of their messages
Prospects do not call salespeople back

5. Prospects Do Not Call Salespeople Back
• The prospect is too busy to return the call.
• The prospect is not interested (yet).
• The prospect has a certain level of ego.
• The prospect assumes the salesperson will call back again.
• The prospect intends to call the salesperson back but forgets to.
• The prospect does not listen to the message.

6. To leave a message or not leave a
message?
That is the question.

7. Benefits to DNLVM
1. It takes time to leave voicemail messages
2. That time can be saved to make more dials
3. You can call the prospect back more often when you don’t leave a message

8. When to Leave Voicemail Messages
LVMDNLVM DNLVM DNLVM DNLVM LVMDNLVM DNLVM DNLVM DNLVM
1 to 5 call attempts or one week 1 to 5 call attempts or one weekPause one week
No Calls

9. Focus on the Right Goal

10. What to Say In Your Voicemail Messages

11. Change Your Expectations

12. Do Not Ask the Prospect
to Call You Back

13. Send a Voicemail Follow-Up Email

14. Voicemail Tips
Voicemail Message Examples

15. Voicemail Message – Value Points
Hello [Prospect Name], this is [Your Name] and I am with [Your Company].
The reason for my call is that we help [Target Buyer Type] to:
(Share 1 to 3 benefits)
• Value Point 1
• Value Point 2
• Value Point 3
I don’t know if you want to improve those areas and that is why I am reaching out.
I will try you again next week. If you would like to reach me in the meantime, my number is [Your Number].
Again, this is [Your Name] calling from [Your Company], [Your Number Again].
Thank you and I look forward to talking with you soon.

16. Voicemail Message – Pain Points
Hello [Prospect Name], this is [Your Name] and I am with [Your Company].
The reason for my call is that we help [Target Buyer Type] with the challenges of:
(Share 1 to 3 pain points)
• Pain Point 1
• Pain Point 2
• Pain Point 3
I don’t know if you are concerned about those areas and that is why I am reaching out.
I will try you again next week. If you would like to reach me in the meantime, my number is [Your Number].
Again, this is [Your Name] calling from [Your Company], [Your Number Again].
Thank you and I look forward to talking with you soon.

17. Voicemail Message – Name Drop
Hello [Prospect Name], this is [Your Name] and I am with [Your Company].
The reason for my call is that we worked with [Customer Name] and helped them to [Technical
Improvement].
This ultimately led to them being able to [Business Improvement].
I don't know if we can help you in the same way and that is why I am reaching out.
I will try you again next week. If you would like to reach me in the meantime, my number is [Your Number].
Again, this is [Your Name] calling from [Your Company], [Your Number Again].
Thank you and I look forward to talking with you soon.

18. Voicemail Message – Product
Hello [Prospect Name], this is [Your Name] and I am with [Your Company].
The reason for my call is that we provide [Product Name] and that includes:
• Feature 1
• Feature 2
• Feature 3
Some ways that we differ from other options out there are:
• Differentiation 1
• Differentiation 2
• Differentiation 3
I don't know if you are a good fit with what we provide and that is why I am reaching out.
I will try you again next week. If you would like to reach me in the meantime, my number is [Your Number].
Again, this is [Your Name] calling from [Your Company], [Your Number Again].
Thank you and I look forward to talking with you soon.

19. Voicemail Follow-Up Email – Value Points
Subject Line: Following Up My Voicemail - [Your Company]
Hello [Contact First Name],
As I mentioned in a voicemail I just left you, we help [Target Buyer Type] to:
• Value Point 1
• Value Point 2
• Value Point 3
I don’t know if you want to improve those areas and that is why I am reaching out.
Are you available for a brief 15 to 20 minute meeting where I can share some examples of how we have
helped other [Target Buyer Type] to [Value Point]?
Best Regards,
[Email Signature]