The document outlines effective email strategies for sales communication, emphasizing methods to increase open and reply rates. Key tips include sending emails to multiple recipients, best timings for sending messages, and crafting concise subject lines. It also highlights the significant growth and impact of Yesware in the sales industry, providing statistical insights into email performance metrics.

1. Email Secrets of
Sales All Stars
Matthew Bellows

2. 2

3. It’s MOVEMBER!
mobro.co/matthewbellows

4. Yesware for Gmail
4

5. Yesware/Salesforce Sidebar
Speeds Account Updates
Instant Deployment
Displays Account, Asset, Campaign, Case,
Contract, Opportunity, Product, Solution,
Task, Event, Contact, Lead
Even if they’ve been customized
Plus any custom object

6. User Data Aggregated for Enterprise
6

7. Yesware Market Position
Prospect
ExactTarget,
Marketo, Hubspot
SAP, Salesforce.com,
SugarCRM, Dynamics.
Qualification & Nurture
Opportunity Tracking
Deal Closing
New Customer
7

8. Total Users: 3x Growth this year
Revenue: 17x year over year

9. Recent Notable Deals

10. Impact of Inside Sales at Yesware

11. Data Collection Methodology
Three Studies:
Open rates: Open rates pulled anonymously from 6,000+
salespeople that use Yesware
All Reply Rates: From August 2011 - August 2013
22,743,966 sent, 7,916,979 replied
Benchmark: Same date range, one leading inside sales
company - 1,090,464 sent, 423,765 replied
Sprinkled Throughout: Tips and Sample Email Templates

12. Overall – 23.9% Sales Email Open Rate
• 24% underreports opens: no image load = no data
• But we know a lot about that 24% (n=19,146 emails)

13. Overall Reply Rate: 35%

14. Getting Another Name Bumps Opens
Opened email audiences
Send to three if you can
• Sending to 2+ increases your chance of opening
• “Is there someone you want me to copy on this?”

15. More Names = Higher Reply Rate

16. Example: Mention Other Stakeholders
Mention other stakeholders. Emails have higher open rates when sent to multiple people and
get higher response rates when mentioning other stakeholders at the company.
Subject: Get 100% Salesforce Compliance with Yesware
[Jerry and Rahul],
[Ali told me he's interested in getting Yesware for the sales team but that the XXX acquisition
may stall conversations.]
Customers like GoodData and Adroll told us that too often data in Salesforce is inaccurate and
they need more transparency into their pipeline. That's why they chose Yesware to sync email
and calendar activities automatically and build SFDC reports specific to their needs.
Are you available [Friday at 10am] EST to discuss how Yesware can help the [XXX] sales team be
more productive?
currently at 33% reply rate

17. Highest Open Rates on the Weekend
Send your most important emails on Friday afternoon

18. But Your Open Rate Mileage May Vary
Track individual rates for benchmarking & performance

19. Reply Rates Steady Thru Week
Lower weekend sending volume not justified

20. Opened by Time Since Sent
Don’t waste days waiting for a reply…

21. Same Story, Longer Timeframe
‘cause if the email doesn’t get opened soon, it’s done.

22. Replies = Same Story. GIVE UP!

23. Using Reminders For Contact Channel
Reminders with No Message Activity
Makes more sense to pick a different channel
to reach out because the message I sent wasn't
engaging enough to get them to open or click.
Reminders: Opened or Link Clicked
This reminder tells me they might be interested
but maybe didn't have the time to respond. For
the second reach out, I can send another email
but target my messaging more about priority
or a particular Yesware feature, especially if
they clicked on a link about a particular
Yesware feature.

24. It’s a 24 hour Day for Business Email

25. Example: Time Emails for Readers
Think about the times when executives take time to read incoming
emails.
•Early (7:30 or 8am before meetings starts)
•Late (after 5:30pm when meetings have ended)
•Lunch
•55-05 (This means, 5 minutes before the top of the hour, and 5
minutes after the top of the hour... when executives are likely to be at
their desks in between meetings) I find this time is actually the best
time to CALL if your cold calling in addition to sending emails :-)

26. Yesware’s Send Later Feature Helps
Compose a
message now
Send it when
your prospect is
likely to open it

27. Shorter Subject Lines = More Opens

28. Example Subject Lines
The best subject lines should contain a powerful call-to-action. If you
are emailing someone, you are indirectly asking for a their time - it's a
commitment. Keep your subject lines to 20 characters or so as many
recipients will be reading from a mobile device.
Here are a few examples:
•Yesware and XXX
•10 mins on 11/3?
•Schedule time to talk?
•You're on my priority list
•Drinks at Unconference?

29. Example: In Person Meeting Request
In person meetings have higher reply rates. If you're having trouble getting to a prospect ask
for an in person meeting with yourself of one of your bosses. Even if they can't actually meet in
person you have a better chance of getting a reply and finding a time that works.
Subject: Can I come by the office next week?
Hey [name]!
I'll be in [San Francisco] next week meeting with customers and would love to visit your office
too.
There are already [x] Yesware users at [company] relying on Yesware to see who's reading their
emails. I'd love to show you how you could also take advantage of features like team templates
and our Salesforce integration with Gmail.
Are you available [Tuesday afternoon or Wednesday] for me to come by your office? If not
please let me know when works for a quick call.
currently at 41% reply rate

30. A Little ‘Humor’ Is Ok…
Hey Tim,
I haven’t heard back from you and that tells me one of three things:
1)You’ve already chosen a different company for this, and if that’s the case
please let me know so I can stop bothering you.
2)You’re still interested but haven’t had the time to get back to me yet.
3)You’ve fallen and can’t get up – in that case let me know and I’ll call 911
Please let me know which one it is because I’m starting to worry… Thanks in
advance and looking forward to hearing from you.
Cheers,
currently at 46% reply rate

31. Example: Always End with CTA
Make it a point to end every email with a pointed call to action. i.e. Buy or not buy? Meet or
not meet? Interested or hold off?
Subject: [x] messages not synced to Salesforce?
[Karen],
There are [47] Yesware users at [XXX] who last month sent [9370] emails and
tracked [6034] with an average reply rate of [40]% and open rate of [67]%.
We last left off discussing how we could implement Yesware Enterprise so all their email/
calendar activity is automatically logged in Salesforce and so you could share the dozens of
templates they're already creating.
Are you available to evaluate Yesware for your team [Monday at 2pm] EST? If not please let me
know when's best.
currently at 52% reply rate

32. 5 Tips for Your Sales Emails
1. Sending to 2+ increases opens and replies
•
“Is there someone you want me to copy on this?”
2. Send emails on Friday afternoon
•
Weekend open rates are highest
3. But don’t wait days for a reply
•
After 24 hours, your email is all but done
4. Email reading happens 24x7
•
Schedule your sends for very early in the morning

33. 4 More Tips for Your Sales Emails
1. Track individual rates for benchmarking
•
Open rates vary widely by reps
2. Company name in your subject lines
•
Several leading openers do this
3. Shorter Subject Lines are Better
•
>3 words = below average opens
4. Promise to Add Value
•
“Free Boot Camp Marketing Ideas”

34. please contact:
Matthew Bellows matthew@yesware.com 617 331 0240