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1
SourcingDecisionsin
aSupplyChain
2
Presented to:
Huma Jamshaid
3
Meet Our Team
Group- 6
3
LEARNING OBJECTIVES
1. Understand the role of sourcing in a supply chain.
2. Discuss factors that affect the decision to outsource a supply
chain function.
3. Identify dimensions of supplier performance that affect total
cost.
4. Structure successful auctions and negotiations.
5. Describe the impact of risk sharing on supplier performance
and information distortion.
6. Design a tailored supplier portfolio.
4
The RoleofSourcingin
SupplyChain
5
 Sourcing is a setof entire business processes
required to purchase goods and services
 Outsourcing functions in the supply chain being
performed by third party.
 Sourcing is the set of business processes
required to purchase goods and services
– Outsourcing
6
The Role of Sourcing in
a Supply Chain
The Role of Sourcing in a
Supply Chain
7
Outsourcing questions
1. Will the third party increase the supply chain surplus
relative to performing the activity in-house?
2. How much of the increase in surplus does the firm get
to keep?
3. To what extent do risks grow upon outsourcing?
1. Better economies of scale through aggregated
2. More efficient procurement transactions
3. Design collaboration can result in products that are easier to
manufacture and distribute
4. Good procurement processes can facilitate coordination
with suppliers
5. Appropriate supplier contracts can allow for the sharing of
risk
6. Firms can achieve a lower purchase price by increasing
competition through the use of auctions
Benefits of Effective Sourcing
Decisions
8
In-House
or
Outsource
9
How Do Third PartiesIncrease the Supply
Chain Surplus?
Inventory aggregation
10
Transportation aggregation by
transportation intermediaries
Transportation aggregation
by storage intermediaries
Warehousing aggregation
Capacity Aggregation Procurement aggregation
Receivables aggregation
Information aggregation
Relationship aggregation
Lower costs and higher quality
11
ZubaiR
LatiF
Factors Influencing
Growth of Surplus
by aThirdParty
Scale
Uncertainty
The
specificity
of assets
Factors Influencing Growth of Surplus
by a Third Party
1212
Factors Influencing Growth of Surplus by a Third Party
Scale
Large scale it is unlikely that a third party can achieve further scale economies
and increase the surplus
If assets required are specific to a firm, a third party is unlikely to increase the
surplus because all it does is move the assets from one firm to another.
If requirements are highly variable over time, third party can increase the surplus
through aggregation with other customers
Uncertainty
Specificity of assets
13
14
Factors Influencing Growth of Surplus by a
Third Party
Specificity of Assets Involved in Function
Low High
Firm scale Low High growth in surplus Low to medium growth in
surplus
High Low growth in surplus No growth in surplus unless
cost of capital is lower for
third party
Demand
uncertainty
for firm
Low Low to medium growth in
surplus
Low growth in surplus
High High growth in surplus Low to medium growth in
surplus
1. The process is broken
2. Underestimation of the cost of coordination
3. Reduced customer/supplier contact
4. Loss of internal capability and growth in third party power
5. Leakage of sensitive data and information
6. Ineffective contracts
7. Loss of supply chain visibility
8. Negative reputational impact
Risks of Using a Third Party
15
Strategic Factors
in Sourcing
1. Support the business strategy.
2. Improve firm focus.
16
What isTotal CostOf
Ownership-TCO?
Total cost of ownership (TCO) is the
purchase price of an asset plus the
costs of operation.
17
Componentsof TCO:
18
• • Item value
• Minimum order quantities
• Material content
• Physical characteristics
• Method of delivery/lead time
• Source of supply
• Volatility of demand
• Product life cycle/obsolescence
Another ComponentsAre:
• Order processing costs
• Application
• Program management costs
• Opportunity costs
19
20
Muhammad
Sajid
Supplier Selection
21
SingleSourcingVs
Multiple Sourcing
22
Single Sourcing
• Higher indirect cost
• Involvement with a single
supplier
• Risky
Multiple Sourcing
• Low indirect cost
• Competitive bidding
• Flexible
Mechanismof
SupplyChain
1. Auction in supply chain
2. Negotiation
23
BasicPrinciple of Negotiation
• The first recommendation is to have a clear idea
of one's own value and as good an estimate of
the third party's value as possible.
• The second recommendation is to look for a fair
outcome based on equally dividing the
bargaining surplus or dividing it based on
needs.
2424
SharingRiskto Grow
SupplyChain Profits
25
• Independent action provide lower profit
• Coordinate actions provide maximize profit
• Strong firm push more risk to the supply
chain partners
25
Three Approaches to Risk Sharing
IncreaseOverall SupplyChain Profit
26
1 2 3
26
RiskSharingThrough Buyback
27
• Return unsold inventory at an agreed upon
price
• Sharing risk with buyback unsold inventory
27
RiskSharingThrough Revenue
Sharing
28
1. Charge a low wholesale price
2. Retailer’s cost is low when demand is low
28
RiskSharingThrough
Quantity Flexibility
29
1. Change the quantity order
2. Order according to better
market information
29
30
NasiR
SattaR
A buyer may want performance improvement from a supplier who
otherwise would have little incentive to do so, A shared-savings
contract provides the supplier with a fraction of the savings that
result from performance improvement. Effective in aligning supplier
and buyer incentives when the supplier is required to improve
performance and most of the benefits of improvement accrue to the
buyer
Sharing Rewards to Improve
Performance
31
The Impact ofIncentives
in Outsourcing
32
Incentive in outsourcing is important
whenever the third parties action are not
fully observable
32
• Encouraging greater effort
• Strong communicators of
performance
• Poor incentive with back fire
performance
33
Impact of Incentives
33
Exampleof Incentive
• Chrysler offered an incentive to dealers the rough
structure was as follow.
• Keep margin if sales less than 75%
• Additional margin if exceeded 75% or below 100%
• More additional margin if exceed 100%but less
110%
34
DesigningA SourcingPortfolio:
Tailored Sourcing
35
Firms have many options with regard to whom to source
from and where to source from .A company must decide on
whether to produce in house or outsource to a third party. A
company can choose among
1. On shoring
2. Near-shoring
3. Offshoring
On shoring
36
OffshoringN earshoring
What istailored portfolio ?
 A tailored portfolio consists of a
combination of responsive and
low cost suppliers.
37
FakhaR
AbbaS
38
Categorizationof Purchased
Goods
39
1. Based on materials
• Direct materials
• Indirect materials
2. Based on value or cost
40
Making Sourcing Decision
in Practice
Purchasing
Planning
Engineering
Manufacturing
Use Multifunctional Teams
 They are relatively narrow and focused on
purchase price .
 A strategy developed with the
collaboration.
41
Coordination of purchasing across all regions allows a
firm –
• To maximize economics of scale
• To reduce transaction cost .
42
EnsureAppropriateCoordination
AcrossRegionsAnd BusinessUnits
1. Should not make price reduction .
2. All factors that influence the total cost of
ownership should be identified and
measured .
43
EvaluateThe Total Cost
of Ownership
It improves communication and coordination
between two parties .
44
Build LongTerm Relationship
With KeySuppliers
Thank you
45

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Chapter 14 sourcing decisions in a supply chain

  • 1. 1
  • 4. LEARNING OBJECTIVES 1. Understand the role of sourcing in a supply chain. 2. Discuss factors that affect the decision to outsource a supply chain function. 3. Identify dimensions of supplier performance that affect total cost. 4. Structure successful auctions and negotiations. 5. Describe the impact of risk sharing on supplier performance and information distortion. 6. Design a tailored supplier portfolio. 4
  • 5. The RoleofSourcingin SupplyChain 5  Sourcing is a setof entire business processes required to purchase goods and services  Outsourcing functions in the supply chain being performed by third party.
  • 6.  Sourcing is the set of business processes required to purchase goods and services – Outsourcing 6 The Role of Sourcing in a Supply Chain
  • 7. The Role of Sourcing in a Supply Chain 7 Outsourcing questions 1. Will the third party increase the supply chain surplus relative to performing the activity in-house? 2. How much of the increase in surplus does the firm get to keep? 3. To what extent do risks grow upon outsourcing?
  • 8. 1. Better economies of scale through aggregated 2. More efficient procurement transactions 3. Design collaboration can result in products that are easier to manufacture and distribute 4. Good procurement processes can facilitate coordination with suppliers 5. Appropriate supplier contracts can allow for the sharing of risk 6. Firms can achieve a lower purchase price by increasing competition through the use of auctions Benefits of Effective Sourcing Decisions 8
  • 10. How Do Third PartiesIncrease the Supply Chain Surplus? Inventory aggregation 10 Transportation aggregation by transportation intermediaries Transportation aggregation by storage intermediaries Warehousing aggregation Capacity Aggregation Procurement aggregation Receivables aggregation Information aggregation Relationship aggregation Lower costs and higher quality
  • 12. Factors Influencing Growth of Surplus by aThirdParty Scale Uncertainty The specificity of assets Factors Influencing Growth of Surplus by a Third Party 1212
  • 13. Factors Influencing Growth of Surplus by a Third Party Scale Large scale it is unlikely that a third party can achieve further scale economies and increase the surplus If assets required are specific to a firm, a third party is unlikely to increase the surplus because all it does is move the assets from one firm to another. If requirements are highly variable over time, third party can increase the surplus through aggregation with other customers Uncertainty Specificity of assets 13
  • 14. 14 Factors Influencing Growth of Surplus by a Third Party Specificity of Assets Involved in Function Low High Firm scale Low High growth in surplus Low to medium growth in surplus High Low growth in surplus No growth in surplus unless cost of capital is lower for third party Demand uncertainty for firm Low Low to medium growth in surplus Low growth in surplus High High growth in surplus Low to medium growth in surplus
  • 15. 1. The process is broken 2. Underestimation of the cost of coordination 3. Reduced customer/supplier contact 4. Loss of internal capability and growth in third party power 5. Leakage of sensitive data and information 6. Ineffective contracts 7. Loss of supply chain visibility 8. Negative reputational impact Risks of Using a Third Party 15
  • 16. Strategic Factors in Sourcing 1. Support the business strategy. 2. Improve firm focus. 16
  • 17. What isTotal CostOf Ownership-TCO? Total cost of ownership (TCO) is the purchase price of an asset plus the costs of operation. 17
  • 18. Componentsof TCO: 18 • • Item value • Minimum order quantities • Material content • Physical characteristics • Method of delivery/lead time • Source of supply • Volatility of demand • Product life cycle/obsolescence
  • 19. Another ComponentsAre: • Order processing costs • Application • Program management costs • Opportunity costs 19
  • 22. SingleSourcingVs Multiple Sourcing 22 Single Sourcing • Higher indirect cost • Involvement with a single supplier • Risky Multiple Sourcing • Low indirect cost • Competitive bidding • Flexible
  • 23. Mechanismof SupplyChain 1. Auction in supply chain 2. Negotiation 23
  • 24. BasicPrinciple of Negotiation • The first recommendation is to have a clear idea of one's own value and as good an estimate of the third party's value as possible. • The second recommendation is to look for a fair outcome based on equally dividing the bargaining surplus or dividing it based on needs. 2424
  • 25. SharingRiskto Grow SupplyChain Profits 25 • Independent action provide lower profit • Coordinate actions provide maximize profit • Strong firm push more risk to the supply chain partners 25
  • 26. Three Approaches to Risk Sharing IncreaseOverall SupplyChain Profit 26 1 2 3 26
  • 27. RiskSharingThrough Buyback 27 • Return unsold inventory at an agreed upon price • Sharing risk with buyback unsold inventory 27
  • 28. RiskSharingThrough Revenue Sharing 28 1. Charge a low wholesale price 2. Retailer’s cost is low when demand is low 28
  • 29. RiskSharingThrough Quantity Flexibility 29 1. Change the quantity order 2. Order according to better market information 29
  • 31. A buyer may want performance improvement from a supplier who otherwise would have little incentive to do so, A shared-savings contract provides the supplier with a fraction of the savings that result from performance improvement. Effective in aligning supplier and buyer incentives when the supplier is required to improve performance and most of the benefits of improvement accrue to the buyer Sharing Rewards to Improve Performance 31
  • 32. The Impact ofIncentives in Outsourcing 32 Incentive in outsourcing is important whenever the third parties action are not fully observable 32
  • 33. • Encouraging greater effort • Strong communicators of performance • Poor incentive with back fire performance 33 Impact of Incentives 33
  • 34. Exampleof Incentive • Chrysler offered an incentive to dealers the rough structure was as follow. • Keep margin if sales less than 75% • Additional margin if exceeded 75% or below 100% • More additional margin if exceed 100%but less 110% 34
  • 35. DesigningA SourcingPortfolio: Tailored Sourcing 35 Firms have many options with regard to whom to source from and where to source from .A company must decide on whether to produce in house or outsource to a third party. A company can choose among 1. On shoring 2. Near-shoring 3. Offshoring
  • 37. What istailored portfolio ?  A tailored portfolio consists of a combination of responsive and low cost suppliers. 37
  • 39. Categorizationof Purchased Goods 39 1. Based on materials • Direct materials • Indirect materials 2. Based on value or cost
  • 40. 40 Making Sourcing Decision in Practice Purchasing Planning Engineering Manufacturing
  • 41. Use Multifunctional Teams  They are relatively narrow and focused on purchase price .  A strategy developed with the collaboration. 41
  • 42. Coordination of purchasing across all regions allows a firm – • To maximize economics of scale • To reduce transaction cost . 42 EnsureAppropriateCoordination AcrossRegionsAnd BusinessUnits
  • 43. 1. Should not make price reduction . 2. All factors that influence the total cost of ownership should be identified and measured . 43 EvaluateThe Total Cost of Ownership
  • 44. It improves communication and coordination between two parties . 44 Build LongTerm Relationship With KeySuppliers