The document discusses key concepts related to sourcing and purchasing in supply chain management. It defines sourcing as choosing who will perform supply chain activities, and purchasing/procurement as acquiring materials and resources from suppliers. Important sourcing decisions include whether to perform activities in-house or outsource them, how third parties can increase supply chain surplus, and factors to consider for make-or-buy decisions. Outsourcing is meaningful if a third party can raise surplus more than keeping activities in-house. Risks of outsourcing include increased coordination costs and loss of visibility or control.
Global sourcing refers to procuring products or services from independent foreign suppliers or subsidiaries located abroad. Companies adopt global sourcing strategies to lower costs, improve quality, ensure reliable supply, enter new markets, access new technologies, and react to competitor moves. Key considerations in global sourcing include make-or-buy decisions, sourcing configurations like vertical integration or outsourcing to industrial clusters, and strategies to minimize risks like currency fluctuations, weak legal environments, and over-reliance on suppliers. Large companies like Apple, Dell, and Samsung employ complex multi-country global supply chain models for assembly, manufacturing, and component sourcing.
A business can use a variety of pricing strategies when selling a product or service. The Price can be set to maximize profitability for each unit sold or from the market overall. It can be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market. Businesses may benefit from lowering or raising prices, depending on the needs and behaviors of customers and clients in the particular market. Finding the right pricing strategy is an important element in running a successful business.
The document discusses the strategic importance of aligning a company's procurement strategy with its overall corporate strategy. It emphasizes that procurement strategy is integral to corporate strategy and the two must fit together. The document outlines factors that create uncertainty in demand and procurement chains. It also discusses how companies can evaluate capabilities and customer needs to achieve strategic fit between corporate and procurement strategies. This allows companies to effectively balance responsiveness with cost efficiency.
Sourcing involves purchasing goods and services and deciding whether to outsource supply chain functions. Key considerations for outsourcing include whether it will increase supply chain surplus, how much surplus the firm will capture, and potential risks. Supplier performance is evaluated based on multiple factors like price, quality, and timeliness that affect total costs. Effective sourcing decisions use supplier scoring, contracting, auctions or negotiations to improve supply chain profits through strategies like design collaboration, risk sharing, and performance incentives.
The document discusses inventory management and logistics costs in global sourcing processes. It provides insights into global sourcing strategies used by multinational corporations. Some key challenges to global sourcing mentioned include sustainability concerns, developing expertise in local emerging markets, and developing the necessary human resource capabilities to support global sourcing efforts. Factors influencing global sourcing decisions include product characteristics, organizational characteristics, and country characteristics. The total cost of ownership model can help evaluate sourcing and logistics strategies based on these factors.
The document discusses various distribution strategies including direct shipment, intermediate inventory storage, traditional warehousing, cross-docking, and centralized pooled systems. Direct shipment reduces costs but removes risk pooling benefits. Intermediate storage uses warehouses and distribution centers to hold or transfer inventory using strategies like traditional warehousing, cross-docking, and centralized pooling. The optimal strategy depends on factors like costs, demand variability, and service level requirements.
This document summarizes procurement best practices for direct material sourcing in the industrial equipment industry. It discusses challenges like increasing technological complexity, strain on raw materials, and need for better risk management. It outlines differentiating sourcing strategies for high-tech vs low-tech parts, information sharing in the supply chain, efficient raw material management, and procurement risk management. Specific best practices are provided for electronics and molding categories, focusing on leveraging supplier relationships, managing price fluctuations, calculating tooling costs, and understanding suppliers' constraints. The document emphasizes strategies like optimizing processes, consolidating the supply base, ensuring aligned growth strategies, collaboration, and risk management.
Global sourcing refers to procuring products or services from independent foreign suppliers or subsidiaries located abroad. Companies adopt global sourcing strategies to lower costs, improve quality, ensure reliable supply, enter new markets, access new technologies, and react to competitor moves. Key considerations in global sourcing include make-or-buy decisions, sourcing configurations like vertical integration or outsourcing to industrial clusters, and strategies to minimize risks like currency fluctuations, weak legal environments, and over-reliance on suppliers. Large companies like Apple, Dell, and Samsung employ complex multi-country global supply chain models for assembly, manufacturing, and component sourcing.
A business can use a variety of pricing strategies when selling a product or service. The Price can be set to maximize profitability for each unit sold or from the market overall. It can be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market. Businesses may benefit from lowering or raising prices, depending on the needs and behaviors of customers and clients in the particular market. Finding the right pricing strategy is an important element in running a successful business.
The document discusses the strategic importance of aligning a company's procurement strategy with its overall corporate strategy. It emphasizes that procurement strategy is integral to corporate strategy and the two must fit together. The document outlines factors that create uncertainty in demand and procurement chains. It also discusses how companies can evaluate capabilities and customer needs to achieve strategic fit between corporate and procurement strategies. This allows companies to effectively balance responsiveness with cost efficiency.
Sourcing involves purchasing goods and services and deciding whether to outsource supply chain functions. Key considerations for outsourcing include whether it will increase supply chain surplus, how much surplus the firm will capture, and potential risks. Supplier performance is evaluated based on multiple factors like price, quality, and timeliness that affect total costs. Effective sourcing decisions use supplier scoring, contracting, auctions or negotiations to improve supply chain profits through strategies like design collaboration, risk sharing, and performance incentives.
The document discusses inventory management and logistics costs in global sourcing processes. It provides insights into global sourcing strategies used by multinational corporations. Some key challenges to global sourcing mentioned include sustainability concerns, developing expertise in local emerging markets, and developing the necessary human resource capabilities to support global sourcing efforts. Factors influencing global sourcing decisions include product characteristics, organizational characteristics, and country characteristics. The total cost of ownership model can help evaluate sourcing and logistics strategies based on these factors.
The document discusses various distribution strategies including direct shipment, intermediate inventory storage, traditional warehousing, cross-docking, and centralized pooled systems. Direct shipment reduces costs but removes risk pooling benefits. Intermediate storage uses warehouses and distribution centers to hold or transfer inventory using strategies like traditional warehousing, cross-docking, and centralized pooling. The optimal strategy depends on factors like costs, demand variability, and service level requirements.
This document summarizes procurement best practices for direct material sourcing in the industrial equipment industry. It discusses challenges like increasing technological complexity, strain on raw materials, and need for better risk management. It outlines differentiating sourcing strategies for high-tech vs low-tech parts, information sharing in the supply chain, efficient raw material management, and procurement risk management. Specific best practices are provided for electronics and molding categories, focusing on leveraging supplier relationships, managing price fluctuations, calculating tooling costs, and understanding suppliers' constraints. The document emphasizes strategies like optimizing processes, consolidating the supply base, ensuring aligned growth strategies, collaboration, and risk management.
Global sourcing entails identifying, evaluating, negotiating and configuring supply across multiple geographies to reduce costs, maximize performance and mitigate risks. It requires balancing factors like cost, performance, and risk, which are heightened when sourcing globally due to additional complexities. Supply managers must understand classifications like Harmonized System codes and International Commerce Terms that define responsibilities for cross-border shipping. Indian retail chains are now stepping up global sourcing from locations like China, Malaysia, and Europe to shore up margins and offer lower prices.
The document discusses key concepts in purchasing management including the purchasing process, sourcing decisions, supplier selection, and purchasing organization structures. It describes the role of purchasing in ensuring supply of materials at lowest cost while improving quality. The purchasing process involves requisitions, requests for quotation, and purchase orders which can now be done electronically for improved efficiency. Sourcing decisions evaluate making vs. buying based on factors like cost, capacity, expertise. Selecting suppliers considers criteria like quality, cost, reliability. Global sourcing provides opportunities but also challenges in dealing with international issues.
The document discusses inbound logistics, which refers to the process of procuring materials and bringing them into a company. It involves activities like sourcing suppliers, purchasing goods, transportation, receiving shipments, and inventory management. The document provides an example of how inbound logistics works for a fashion company procuring fabric and other supplies. It also outlines some common challenges in inbound logistics like shipping inefficiencies, lack of shipment visibility, demand fluctuations, and unreliable suppliers. The document concludes with recommendations for improving inbound logistics such as analyzing processes, developing strategies, strengthening supplier relationships, and implementing transportation and warehouse management systems.
This document discusses contract manufacturing, which is when one firm produces goods under another firm's brand or label. There are benefits like cost savings from not owning production facilities, but also risks like losing control over production and quality. For small companies, contract manufacturing may not be suitable, but for large companies looking to enter new markets, it can be a good strategy if the benefits are weighed against the risks. Examples of contract manufacturing include companies in various industries producing for other brands.
This chapter discusses sourcing decisions in supply chain management. It covers key topics like supplier scoring and assessment, selection methods like auctions and negotiations, designing contracts to improve performance and availability, and procurement processes. Effective sourcing can lower costs through scale, coordination, and flexibility. Contracts must balance incentives between buyers and suppliers to reduce distortion while improving profits. Sourcing analysis and supplier portfolio management can enhance strategic decision making.
Global supply chain management involves coordinating activities across countries. A global supply chain connects organizations worldwide to source materials and produce goods for customers. Managing such a complex network introduces challenges like long distances, currency fluctuations, and differing business environments. However, companies also benefit from expanded markets, lower costs, and competitive advantages. To operate efficiently, firms must integrate worldwide operations and have the agility to respond to various global factors. For example, a large computer company redesigned its supply chain from 33 plants across many countries to 12 plants within 3 regional zones, reducing costs and improving profits.
Vertical and horizontal cooperation in a Supply Chainuapippo
This document discusses strategic issues in supply chain management, focusing on vertical and horizontal cooperation. It defines cooperation as collaboration between independent companies to increase competitiveness. Vertical cooperation involves different stages of the value chain working together, while horizontal cooperation is between companies in the same industry and stage. Examples discussed include Toyota's supplier relationships and Starbucks' backward integration into coffee farming. Both cooperation and integration are presented as strategic approaches for companies to meet challenges of globalization.
This document discusses 3PL logistics and the benefits of using third-party logistics providers. It notes that 3PL providers offer services like warehousing, transportation, and distribution to reduce costs and improve efficiencies for businesses. Some key benefits highlighted include cost savings through leveraging an existing infrastructure, flexibility to scale operations up or down as needed, improved customer experience, and assistance expanding into new international markets. The document also briefly discusses potential disadvantages like loss of control and need for interoperable IT systems, before concluding with questions to consider when evaluating if a company needs 3PL services.
The document discusses the advantages and disadvantages of centralized versus decentralized purchasing departments in organizations with multiple plant locations. Key advantages of a centralized purchasing department include bulk buying discounts, standardization of policies, ability to transfer materials between plants, and utilization of surplus inventory. However, it also increases inventory carrying costs and financial commitment. The document recommends a balanced approach with some centralized control and coordination along with decentralized setups at each plant.
This document discusses key concepts related to marketing channels and logistics. It defines marketing channels as the set of interdependent organizations involved in making a product available for consumption. It also discusses types of retailers like specialty stores, department stores, and convenience stores. It covers wholesaling functions like selling, buying, warehousing, and risk bearing. The document emphasizes integrated logistics planning and objectives like minimizing total costs while meeting customer requirements.
Unit 5 strategic issues in logistics lscm (32 pages)logistics management Suzana Vaidya
This document discusses logistics pipeline management and time-based competition. It defines logistics pipeline management as linking manufacturing and procurement lead times to meet market needs, while increasing response speed. The goals of logistics pipeline management are listed as lower costs, higher quality, more flexibility, and faster response times. Drivers requiring logistics pipeline management include time-based competition, globalization, increasing shareholder value, and customers taking more control. Specific goals of logistics pipeline management are also outlined, such as reducing costs by minimizing inventory levels, delivery times, and the overall order-to-collection cycle.
Innovative strategies to save on overall medical devices packaging costMathilde Dumargue
The Medical Device Industry lives on innovation & new technologies to help improve the efficiency of healthcare practices.
When it comes to packaging materials, one can wonder how far is the industry ready to go under the guidelines of « optimizing costs without compromising safety ».
How much can one get in savings by negotiating price on existing products vs assessing new packaging solutions?
PURCHASING PROCEDURES, E-PROCUREMENT, AND SYSTEM CONTRACTING pter 007 instru...Zamri Yahya
The chapter discusses purchasing procedures, e-purchasing, and systems contracting. It identifies the typical steps in the conventional purchasing cycle as requisitioning materials, determining suppliers, issuing purchase orders, expediting deliveries, receiving materials, and processing invoices. E-purchasing can reduce costs for indirect materials like office supplies through electronic ordering and reverse auctions. However, direct materials purchasing requires close supplier relationships not suited for e-procurement. Electronic data interchange (EDI) allows electronic transmission of orders and invoices but implementation requires overcoming resistance to change.
Purchasing must become supply managementNabil Ahmad
Purchasing must become supply management by changing its perspective from operational to strategic. Companies should classify purchase items, analyze supply markets, strategically position items, and devise action plans. Effective supply management requires integrating purchasing with other functions, centralized or decentralized organization depending on tradeoffs, and staff with skills like sourcing, supplier management, and cost modeling. Information systems also need to improve for operational flexibility and efficiency in supply management.
Global Sourcing Trends, Challenges, and Solutions For 2015Bill Kohnen
Global Sourcing is viewed as a common business practice but is surprisingly not well defined in practice and can mean different things depending on where one is that. However, western CEOs and CPOs view it as a basic practice to be competitive despite feeling the process is not well measured or managed. Solutions for better performance come down to developing people and evolving process.
This document provides an overview of key concepts related to contracting and negotiation, cost and finance management, international sourcing, social responsibility, sourcing strategies, supplier relationship management, and developing supplier exit strategies in supply chain management. It discusses preparing competitive bids and proposals, cost analysis techniques, cultural factors in global sourcing, ethics codes and environmental programs, evaluating supplier offerings, developing relationships with suppliers, and qualifications for new and existing suppliers.
Logistics management aims to coordinate activities from procurement to delivery to satisfy customers at lowest cost. It links suppliers, production, distribution and customers through materials and information flows. The ultimate goal is customer satisfaction by establishing organizational linkages to the marketplace. Effective logistics can provide competitive advantage through cost leadership or value differentiation and enhanced customer service.
Cost Accounting: Decision making relating to the different costsGaurav Khatri
The document discusses key concepts in strategic decision making including:
1) Learning objectives around making or buying parts, adding or deleting product lines, optimal product mix, joint product processing, and equipment replacement.
2) Opportunity cost, outlay cost, and differential cost analysis in decision making.
3) Factors to consider in make or buy, addition or deletion of products/services, optimal use of limited resources, joint product split-off points, and equipment replacement decisions.
4) Identifying irrelevant or mis-specified costs that could impact decisions.
This document discusses key concepts related to sourcing and pricing decisions in a supply chain. It covers the role of sourcing, key sourcing processes like supplier selection and assessment, benefits of effective sourcing like cost reductions. It also discusses supplier scoring and assessment factors, the decision to source in-house vs outsource. Methods for how third parties can increase supply chain surplus are outlined. Risks of using third parties and types of third and fourth party logistics providers are summarized. The document also discusses supplier selection methods like auctions and negotiations, types of contracts to improve supply chain performance, the importance of design collaboration, and an overview of the procurement process.
This chapter discusses sourcing decisions in supply chain management. It addresses factors to consider when deciding whether to outsource supply chain functions or perform them in-house. Key points include understanding how third parties can increase supply chain surplus through activities like capacity aggregation. It also covers supplier selection processes like auctions and negotiations, contract types, and designing effective procurement processes. The goal is to understand how sourcing impacts supply chain performance and total costs.
Supply Chain Management, Sourcing Pricing and Procurement Process ,
Presentations By Rajendran Ananda Krishnan, https://www.facebook.com/ialwaysthinkprettythings
Global sourcing entails identifying, evaluating, negotiating and configuring supply across multiple geographies to reduce costs, maximize performance and mitigate risks. It requires balancing factors like cost, performance, and risk, which are heightened when sourcing globally due to additional complexities. Supply managers must understand classifications like Harmonized System codes and International Commerce Terms that define responsibilities for cross-border shipping. Indian retail chains are now stepping up global sourcing from locations like China, Malaysia, and Europe to shore up margins and offer lower prices.
The document discusses key concepts in purchasing management including the purchasing process, sourcing decisions, supplier selection, and purchasing organization structures. It describes the role of purchasing in ensuring supply of materials at lowest cost while improving quality. The purchasing process involves requisitions, requests for quotation, and purchase orders which can now be done electronically for improved efficiency. Sourcing decisions evaluate making vs. buying based on factors like cost, capacity, expertise. Selecting suppliers considers criteria like quality, cost, reliability. Global sourcing provides opportunities but also challenges in dealing with international issues.
The document discusses inbound logistics, which refers to the process of procuring materials and bringing them into a company. It involves activities like sourcing suppliers, purchasing goods, transportation, receiving shipments, and inventory management. The document provides an example of how inbound logistics works for a fashion company procuring fabric and other supplies. It also outlines some common challenges in inbound logistics like shipping inefficiencies, lack of shipment visibility, demand fluctuations, and unreliable suppliers. The document concludes with recommendations for improving inbound logistics such as analyzing processes, developing strategies, strengthening supplier relationships, and implementing transportation and warehouse management systems.
This document discusses contract manufacturing, which is when one firm produces goods under another firm's brand or label. There are benefits like cost savings from not owning production facilities, but also risks like losing control over production and quality. For small companies, contract manufacturing may not be suitable, but for large companies looking to enter new markets, it can be a good strategy if the benefits are weighed against the risks. Examples of contract manufacturing include companies in various industries producing for other brands.
This chapter discusses sourcing decisions in supply chain management. It covers key topics like supplier scoring and assessment, selection methods like auctions and negotiations, designing contracts to improve performance and availability, and procurement processes. Effective sourcing can lower costs through scale, coordination, and flexibility. Contracts must balance incentives between buyers and suppliers to reduce distortion while improving profits. Sourcing analysis and supplier portfolio management can enhance strategic decision making.
Global supply chain management involves coordinating activities across countries. A global supply chain connects organizations worldwide to source materials and produce goods for customers. Managing such a complex network introduces challenges like long distances, currency fluctuations, and differing business environments. However, companies also benefit from expanded markets, lower costs, and competitive advantages. To operate efficiently, firms must integrate worldwide operations and have the agility to respond to various global factors. For example, a large computer company redesigned its supply chain from 33 plants across many countries to 12 plants within 3 regional zones, reducing costs and improving profits.
Vertical and horizontal cooperation in a Supply Chainuapippo
This document discusses strategic issues in supply chain management, focusing on vertical and horizontal cooperation. It defines cooperation as collaboration between independent companies to increase competitiveness. Vertical cooperation involves different stages of the value chain working together, while horizontal cooperation is between companies in the same industry and stage. Examples discussed include Toyota's supplier relationships and Starbucks' backward integration into coffee farming. Both cooperation and integration are presented as strategic approaches for companies to meet challenges of globalization.
This document discusses 3PL logistics and the benefits of using third-party logistics providers. It notes that 3PL providers offer services like warehousing, transportation, and distribution to reduce costs and improve efficiencies for businesses. Some key benefits highlighted include cost savings through leveraging an existing infrastructure, flexibility to scale operations up or down as needed, improved customer experience, and assistance expanding into new international markets. The document also briefly discusses potential disadvantages like loss of control and need for interoperable IT systems, before concluding with questions to consider when evaluating if a company needs 3PL services.
The document discusses the advantages and disadvantages of centralized versus decentralized purchasing departments in organizations with multiple plant locations. Key advantages of a centralized purchasing department include bulk buying discounts, standardization of policies, ability to transfer materials between plants, and utilization of surplus inventory. However, it also increases inventory carrying costs and financial commitment. The document recommends a balanced approach with some centralized control and coordination along with decentralized setups at each plant.
This document discusses key concepts related to marketing channels and logistics. It defines marketing channels as the set of interdependent organizations involved in making a product available for consumption. It also discusses types of retailers like specialty stores, department stores, and convenience stores. It covers wholesaling functions like selling, buying, warehousing, and risk bearing. The document emphasizes integrated logistics planning and objectives like minimizing total costs while meeting customer requirements.
Unit 5 strategic issues in logistics lscm (32 pages)logistics management Suzana Vaidya
This document discusses logistics pipeline management and time-based competition. It defines logistics pipeline management as linking manufacturing and procurement lead times to meet market needs, while increasing response speed. The goals of logistics pipeline management are listed as lower costs, higher quality, more flexibility, and faster response times. Drivers requiring logistics pipeline management include time-based competition, globalization, increasing shareholder value, and customers taking more control. Specific goals of logistics pipeline management are also outlined, such as reducing costs by minimizing inventory levels, delivery times, and the overall order-to-collection cycle.
Innovative strategies to save on overall medical devices packaging costMathilde Dumargue
The Medical Device Industry lives on innovation & new technologies to help improve the efficiency of healthcare practices.
When it comes to packaging materials, one can wonder how far is the industry ready to go under the guidelines of « optimizing costs without compromising safety ».
How much can one get in savings by negotiating price on existing products vs assessing new packaging solutions?
PURCHASING PROCEDURES, E-PROCUREMENT, AND SYSTEM CONTRACTING pter 007 instru...Zamri Yahya
The chapter discusses purchasing procedures, e-purchasing, and systems contracting. It identifies the typical steps in the conventional purchasing cycle as requisitioning materials, determining suppliers, issuing purchase orders, expediting deliveries, receiving materials, and processing invoices. E-purchasing can reduce costs for indirect materials like office supplies through electronic ordering and reverse auctions. However, direct materials purchasing requires close supplier relationships not suited for e-procurement. Electronic data interchange (EDI) allows electronic transmission of orders and invoices but implementation requires overcoming resistance to change.
Purchasing must become supply managementNabil Ahmad
Purchasing must become supply management by changing its perspective from operational to strategic. Companies should classify purchase items, analyze supply markets, strategically position items, and devise action plans. Effective supply management requires integrating purchasing with other functions, centralized or decentralized organization depending on tradeoffs, and staff with skills like sourcing, supplier management, and cost modeling. Information systems also need to improve for operational flexibility and efficiency in supply management.
Global Sourcing Trends, Challenges, and Solutions For 2015Bill Kohnen
Global Sourcing is viewed as a common business practice but is surprisingly not well defined in practice and can mean different things depending on where one is that. However, western CEOs and CPOs view it as a basic practice to be competitive despite feeling the process is not well measured or managed. Solutions for better performance come down to developing people and evolving process.
This document provides an overview of key concepts related to contracting and negotiation, cost and finance management, international sourcing, social responsibility, sourcing strategies, supplier relationship management, and developing supplier exit strategies in supply chain management. It discusses preparing competitive bids and proposals, cost analysis techniques, cultural factors in global sourcing, ethics codes and environmental programs, evaluating supplier offerings, developing relationships with suppliers, and qualifications for new and existing suppliers.
Logistics management aims to coordinate activities from procurement to delivery to satisfy customers at lowest cost. It links suppliers, production, distribution and customers through materials and information flows. The ultimate goal is customer satisfaction by establishing organizational linkages to the marketplace. Effective logistics can provide competitive advantage through cost leadership or value differentiation and enhanced customer service.
Cost Accounting: Decision making relating to the different costsGaurav Khatri
The document discusses key concepts in strategic decision making including:
1) Learning objectives around making or buying parts, adding or deleting product lines, optimal product mix, joint product processing, and equipment replacement.
2) Opportunity cost, outlay cost, and differential cost analysis in decision making.
3) Factors to consider in make or buy, addition or deletion of products/services, optimal use of limited resources, joint product split-off points, and equipment replacement decisions.
4) Identifying irrelevant or mis-specified costs that could impact decisions.
This document discusses key concepts related to sourcing and pricing decisions in a supply chain. It covers the role of sourcing, key sourcing processes like supplier selection and assessment, benefits of effective sourcing like cost reductions. It also discusses supplier scoring and assessment factors, the decision to source in-house vs outsource. Methods for how third parties can increase supply chain surplus are outlined. Risks of using third parties and types of third and fourth party logistics providers are summarized. The document also discusses supplier selection methods like auctions and negotiations, types of contracts to improve supply chain performance, the importance of design collaboration, and an overview of the procurement process.
This chapter discusses sourcing decisions in supply chain management. It addresses factors to consider when deciding whether to outsource supply chain functions or perform them in-house. Key points include understanding how third parties can increase supply chain surplus through activities like capacity aggregation. It also covers supplier selection processes like auctions and negotiations, contract types, and designing effective procurement processes. The goal is to understand how sourcing impacts supply chain performance and total costs.
Supply Chain Management, Sourcing Pricing and Procurement Process ,
Presentations By Rajendran Ananda Krishnan, https://www.facebook.com/ialwaysthinkprettythings
Chapter 14 sourcing decisions in a supply chainsajidsharif2022
1. The document discusses key concepts related to sourcing decisions in a supply chain, including the role of sourcing, factors that affect outsourcing decisions, and total cost of ownership.
2. It covers dimensions of supplier performance that impact costs, mechanisms for supplier selection like auctions and negotiations, and approaches for risk sharing between buyers and suppliers.
3. The document also discusses designing a tailored supplier portfolio and strategies for making effective sourcing decisions in practice through multifunctional teams, coordination across regions, evaluating total cost, and building long-term supplier relationships.
The document discusses various aspects of sourcing decisions in supply chain management. It covers topics such as the role of sourcing, benefits of effective sourcing, factors to consider for insourcing vs outsourcing such as growth in supply chain surplus and risk. It also discusses mechanisms for supplier selection, approaches to risk sharing to increase profits, incentives for outsourcing, and strategies for a tailored sourcing portfolio. The key aspects are selecting suppliers, managing risks and costs, and coordinating across the supply chain to maximize benefits.
CPFR (Collaborative Planning, Forecasting and Replenishment) is a business practice that combines the intelligence of multiple trading partners to improve supply chain efficiency and customer demand fulfillment through information sharing, joint forecasting, and coordinated logistics. The goal of CPFR is to transform supply chains from an ineffective "push" system to a demand-driven "pull" system, reducing costs for retailers and manufacturers while increasing sales, inventory levels, and customer service. CPFR provides templates and standards for collaboration between supply chain partners at various stages from planning and forecasting to execution and analysis.
Supply Chain Spends: Advancing Sourcing Beyond Procurement Suites CombineNet, Inc.
Sourcing activities in supply chain-driven companies bear more critical weight than in other industries: The sourcing of suppliers for product materials, ingredients, packaging, production services, and transportation services has direct impact on not just costs but also on the company’s ability to satisfactorily deliver product to customers.
Most of those sourcing teams have already implemented a general procurement suite, likely SAP or Ariba or another solution, which includes an e-sourcing module. By now, initial benefits have been realized and may have plateaued. That also means that the limitations of the suite’s e-sourcing tool are now clear – and too many strategic sourcing events are still being handled using spreadsheets and other “off-line” de-centralized processes because they are not supported by the technology.
Are you among sourcing professionals who are now asking, “What’s next?” to get you to the next phase of savings, productivity, and innovation?
Supply chain sustainability is a holistic perspective of supply chain process...Narendra Chaudhary
This document discusses several topics related to supply chain management and logistics. It discusses supply chain sustainability, demand-driven manufacturing, third-party logistics (3PL), demand flow scheduling systems, reducing supply chain costs through optimizing logistics management, and just-in-time manufacturing. The key ideas are that supply chain sustainability aims to reduce waste and costs through collaboration, demand-driven manufacturing produces goods based on customer orders rather than forecasts, 3PL providers manage outsourced logistics services, and optimizing logistics is important for controlling international trade costs.
This document summarizes the paper "Integration vs. Outsourcing in Industry Equilibrium" by Grossman and Helpman. It discusses how the paper:
1) Develops a multi-industry model where consumer products can be produced either through vertical integration or specialized companies, and examines how costs of governance, search frictions, and contractual issues influence this make-or-buy decision.
2) Finds that specialized producers may have lower costs but higher costs of searching for partners and potential hold-up problems, while integrated firms have higher governance costs.
3) Analyzes how the efficiency of partner search, product substitutability, and bargaining power affect industry structure, and how improvements in matching partners can
This document discusses strategies for global supply chains and distribution in the consumer goods industry. It begins by outlining the complexity of operating globally at scale and the strategic issues around supply chain management. It then evaluates the pros and cons of vertical integration and different distribution approaches. Various distribution channel models are presented and the advantages of intermediaries and wholly owned distribution are discussed. Technological advancements are changing the nature of distribution by enabling new predictive and direct models.
This document summarizes procurement best practices for direct material sourcing in the industrial equipment industry. It discusses challenges like increasing technological complexity, strain on raw materials, and need for better risk management. It outlines differentiating sourcing strategies for high-tech vs low-tech parts, information sharing in the supply chain, efficient raw material management, and procurement risk management. Specific sourcing strategies are provided for electronics and molding categories based on their characteristics. Overall, the document advocates for optimized purchasing processes, supply base consolidation, ensuring supplier growth strategies align, active risk management, and category-specific sourcing approaches.
Revolutionizing The Downstream Supply ChainDavid Evans
This document discusses revolutionizing the downstream supply chain in the oil and gas industry through the use of technology and innovative business models. It proposes a system with four components: 1) outsourcing distribution operations to eliminate large in-house logistics teams, 2) implementing a shared fleet model to improve vehicle utilization, 3) introducing dynamic scheduling and routing powered by advanced analytics to optimize operations, and 4) enabling dynamic slot booking and pricing to maximize profits. Adopting this holistic approach through an integrated technology solution can streamline operations, lower costs, and create value for oil companies and their partners.
Third-party logistics (3PL) involves outsourcing elements of distribution, warehousing, and fulfillment to specialized third-party businesses. 3PL providers can scale and customize their integrated operations in warehousing and transportation to meet customer needs based on market conditions. They help manage parts of the supply chain beyond basic logistics. There are different types of 3PL providers that focus on transportation, warehousing/distribution, or financial/shipping optimization. While 3PL offers advantages like cost savings, low capital requirements, and flexibility, there are also disadvantages like loss of control, increasing costs, and lack of business understanding if a non-specialized 3PL is used.
This document discusses revolutionizing the downstream supply chain in the oil and gas industry through the use of technology. It proposes a four component system: 1) outsourcing distribution operations, 2) using a shared fleet model, 3) implementing dynamic scheduling and routing, and 4) employing dynamic slot booking and pricing. This system aims to streamline operations, increase efficiency, optimize costs and provide benefits to oil companies, haulers, and customers through real-time data, automated processes and increased visibility and control of operations. Quantitative benefits observed by clients include up to 18% reduction in trips, 15% reduction in inventory, and 25% increase in deliveries handled by the same number of dispatchers.
This document discusses revolutionizing the downstream supply chain in the oil and gas industry through technology-based solutions. It proposes a four component system: 1) outsourcing distribution operations, 2) using a shared fleet model, 3) implementing dynamic scheduling and routing, and 4) enabling dynamic slot booking and pricing. This system aims to streamline operations, increase fleet utilization, optimize scheduling and pricing, and improve customer service and cost savings for oil companies, haulers, and customers. The system has the potential to reduce delivery costs by 15-18% and inventory levels by up to 15% while handling 25% more deliveries with the same staff.
A supply chain is a network of facilities and distribution that procures materials, transforms them into products, and distributes the finished products to customers. It exists in both manufacturing and service organizations. The goals are to maximize overall value for customers and profitability by balancing revenue and costs across the supply chain. Key stages include suppliers, manufacturers, distributors, retailers, and customers. Effective supply chain management considers facilities, inventory, transportation, information, sourcing, and pricing. Businesses will seek to grow in complex and changing environments through demand management, warehouse optimization, transportation coordination, collaboration, and supply chain analytics.
This document discusses various production and supply chain issues that international businesses must consider. It covers factors like facility location, scale of operations, cost of production, and supply chain management. Specific factors discussed for facility location include customer proximity, availability of skilled labor, and environmental policy. Scale of operations can refer to small, medium, or large businesses. Costs include fixed and variable costs. Make-or-buy decisions must also be made. Globalization further impacts supply chain networks.
week 4 discussion 2 phi 103Explore a legendary hoax from the Mus.docxmelbruce90096
week 4 discussion 2 phi 103
Explore a legendary hoax from the Museum of Hoaxes. Describe the elements and details of the hoax. Applying what you know about how to evaluate arguments, pretend you were presented with this hoax and outline the steps you would take to evaluate it. How does this hoax encourage critically evaluating sources of information? Explain three methods by which you can prevent yourself from being fooled by hoaxes or other sources of misinformation.
You must post to this discussion on at least four separate days of the week and your posts must total at least 500 words as you address the questions noted above. Your first post must be completed by Day 3 (Thursday) and the remainder of your posts must be completed by Day 7 (Monday). You must answer all aspects of the prompt at some point during the week. Also, be sure to reply to your classmates and instructor. Try to attempt to take the conversation further by examining their claims or arguments in more depth or responding to the posts that they make to you. Keep the discussion on target and try to analyze things in as much detail as you can.
The following terms are valuable and should be committed to memory.
· Deductive
· Hoax
· Inductive
· Logical fallacy
· Sound
· Strong
· Valid
Operations and Supply Chain Management
Lecture 06
Outline – Supply Chain Mgt.
Supply Chain Management (SCM)
What is SCM
Outsourcing concepts
Supply Chain Strategies
Issues and Opportunities in a Supply Chain
Measuring the performance of a Supply Chain
A Supply Chain
This supply chain includes all the interactions among suppliers, manufacturers, distributors, and customers.
S2
S3
S2
S1
Manufacturer
Distributor(s)
Customers
Retailer(s)
Tier 3
Suppliers
Tier 2
Suppliers
Tier 1
Suppliers
Supply Chain Management
Definitions of Supply Chain Management
Supply Chain Management is the integration of the activities that procure materials and services, transform them into intermediate good and final products, and deliver them to customers.
Supply Chain Management deals with the management of materials, information, and financial flows in a network consisting of suppliers, manufacturers, distributors, and customers. -- Prof. Hau Lee, Stanford Supply Chain Forum
4
Outsourcing Concepts
They can be confusing…
Outsourcing: Procuring from external sources services or products that are normally part of an organization.
Offshoring: Moving a business process to a foreign country but retaining control of it.
Backsourcing: The return of business activity to the client firm. A client firm is an organization that outsources from outsource provider.
Nearshoring: Choosing an outsource provider in the home country or in a nearby country.
5
Examples
Electronic Data Systems (EDS) provides information technology for Delphi Automotive and Nextel. This is Outsourcing.
If a firm owns two production facilities, one in the home country and the other in a foreign country, and later.
The document discusses themes related to warehouse and distribution footprint. It identifies the top 5 themes as: [1] Network design; [2] Channel control; [3] In-house or 3PL; [4] Re-tender; and [5] Cost to serve. For each theme, the document provides viewpoints and considerations for defining a company's warehouse and distribution strategy.
A Global Distribution System (GDS) allows automated transactions between travel vendors and booking agents to provide travel services to consumers. It consolidates distribution globally to allow for low-cost transportation from manufacturing plants and warehouses worldwide to local markets. Elements of international logistics are more complicated than domestic logistics due to more intermediaries, risks, regulations, and challenges of crossing borders. Air, ocean, and overland transportation are used to ship goods internationally considering factors like cost, time, and product characteristics. Gray trade, or parallel distribution of genuine goods through unauthorized channels, can erode brand equity and strain relationships with authorized distributors.
The document discusses marketing performance measurement and control systems. It covers 6 steps to developing an effective marketing strategy:
1. Set financial and productivity growth goals to increase shareholder value over the long and short term.
2. Define the customer value proposition to attract new customers and increase business from existing customers.
3. Establish a timeline for achieving short term financial goals through marketing activities.
4. Identify critical strategic themes of innovation, customer, and operations management to create and deliver customer value and improve internal processes.
5. Determine the human, information, and organizational resources needed to support the internal processes driving the strategies.
6. Develop an action plan that coordinates strategic initiatives and investments
1. The document discusses managing the personal selling function, focusing on key aspects like organizing the sales force, managing key accounts, and selecting and training high-performing account managers.
2. It emphasizes that effective sales force management through planning, organizing, directing, and controlling personal selling efforts is fundamental to a firm's success. This involves tasks like forecasting, determining the size of the sales force, and establishing goals and metrics to monitor performance.
3. Managing key accounts, which are large customers that demand special services, requires a dedicated key account manager and cross-functional team. High performing account managers excel at building relationships within the customer organization to design proposals that meet the customer's needs.
1. The document discusses various communication methods used for business-to-business (B2B) marketing and sales, with an emphasis on the importance of personal selling.
2. It notes that while other methods such as advertising, catalogs, and trade shows have roles to play, personal selling is still the primary vehicle for selling complex, expensive business products and services.
3. The document also discusses best practices for integrating different communication methods into effective, multi-channel marketing programs, and how to measure the impact of various promotional activities.
This document discusses pricing strategies and considerations for setting prices. It identifies the most important factors to consider which include pricing objectives, demand determinants, cost determinants, and competition. It then outlines the typical price-setting decision process which involves setting objectives, estimating demand and costs, examining competitors, and setting the price level. Specific strategies like price skimming, penetration pricing, and following the market leader are also summarized.
1. Effective supply chain management requires integrated computer systems and collaborative tools to synchronize activities across members in real time.
2. SCM has become a more important strategic variable that affects all aspects of business, including costs, customer service, and revenue.
3. The best companies are innovating their SCM through new technologies to improve speed and coordination between members.
The document discusses channels of distribution and go-to-market strategies for business markets. It describes selecting channels based on understanding customer needs and segments. Direct channels involve no intermediaries while indirect channels use representatives or distributors. Distributors take inventory and provide services like delivery. Representatives sell for multiple companies and are paid on commission. The channel design process involves defining customer segments, identifying their needs, and aligning channel functions to satisfy those needs.
The document discusses how businesses can shift from a product-focused approach to a customer-centered solutions approach. It notes that most companies think they deliver a superior customer experience when in fact most customers feel their experience was just average. By understanding customer problems and co-creating solutions with customers, companies can build stronger relationships and increase value and profitability. The document provides recommendations for how to market solutions instead of products by educating customers and focusing on the value of the solution rather than just features. It also discusses the benefits of a solutions approach like new growth opportunities and differentiation.
- Firms derive significant sales and profits from recently introduced products within the last 5 years. However, product innovation carries high risks and failure rates.
- There are two categories of strategic behavior for product development - induced and autonomous. Induced involves planned innovation within existing markets/products, while autonomous allows for more creative thinking outside current offerings.
- Successful management of innovation requires flexibility but also structure. Firms must anticipate customer needs, communicate in real-time, experiment with new ideas, and carefully manage project transitions.
This document discusses various topics related to marketing industrial products, including:
- Product positioning involves measuring customer perceptions of a product's attributes relative to competitors. Repositioning may involve emphasizing important attributes or better communicating advantages.
- New technologies often face a "chasm" between early adopters and mainstream customers. Crossing the chasm requires winning niche customers with 100% solutions to prove the technology for pragmatists.
- The "bowling alley strategy" aims to leverage success in one niche to spread adoption to surrounding segments, while the "main street strategy" pushes for rapid distribution to drive the product mainstream before it becomes a commodity.
RDEs are becoming major competitors due to lower labor costs and raw materials. 80% of the world's population lives in emerging markets like China, India, and Brazil. Hundreds of millions now form a middle class market. To compete globally, companies need strategies to meet needs in both low and high growth markets using new competitive models as power shifts east and RDEs rise.
- The document discusses strategies at three levels: corporate, business, and functional. At the corporate level, marketing assesses market attractiveness and promotes customer orientation. At the business level, firms compete through differentiation and positioning. At the functional level, resources are allocated to support business strategies.
- Developing strategies requires negotiation between different functional areas that may have competing interests. Successful marketing managers understand capabilities across functions and facilitate strategies responsive to customer needs.
- Four components contribute to strategy success: the customer interface, core strategy, strategic resources, and value network. These must be tied together through customer benefits, configuration, and boundaries.
The document discusses various topics related to business-to-business marketing segmentation and the purchasing process. It describes how purchases can be segmented based on complexity and corporate impact. It also discusses the benefits of e-procurement, reverse auctions, and centralized versus decentralized purchasing. Additionally, it examines the different roles that individuals can play in the buying center, including initiators, influencers, gatekeepers, deciders, purchasers, and users. Finally, it outlines factors like risk reduction, selective information processing, and confronting uncertainty that influence the purchasing decision.
This document discusses relationship marketing and the spectrum of buyer-seller relationships. It explains that relationship marketing focuses on establishing, developing and maintaining successful exchanges with customers. Buyer-seller relationships can range from transactional exchanges, where there is little ongoing relationship, to collaborative exchanges, where there are close, long-term relationships and commitments between buyers and sellers. The type of relationship depends on factors such as market conditions, the complexity of the purchase, and switching costs.
This document discusses the organizational buying process and the factors that influence it. It describes the typical stages in the buying process, including problem recognition, defining needs, specifying products, searching for suppliers, acquiring proposals, selecting suppliers, establishing order routines, and performance reviews. It also discusses the three main types of buying situations: new tasks, straight rebuys, and modified rebuys. Additionally, it outlines the environmental, organizational, group, and individual forces that shape organizational buying behavior and how marketers can understand and influence the process.
The document discusses business marketing and business markets. It defines business marketing as marketing to businesses, governments, and institutions rather than individual consumers. It notes that business products are used to make other products, become part of other products, aid operations, or are resold without change. Business markets include a variety of customers like commercial firms, governments, institutions, OEMs, wholesalers and retailers. Demand in business markets is derived from ultimate consumer demand and tends to fluctuate more. Relationship building is important in business marketing. The document also discusses supply chain management and categories of business customers.
This document defines distribution channels and marketing intermediaries. It explains that distribution channels are networks of organizations that make products available to consumers. Channel decisions are important as they affect other marketing strategies. Intermediaries increase efficiency and availability of goods to target markets. They provide contacts, experience, specialization, and scale. The document then lists common functions of distribution channels and types of institutions like wholesalers, agents, retailers, and discusses channel management decisions.
Cold supply chains are logistical systems that maintain ideal storage conditions for perishable products from origin to consumption. They utilize refrigerated warehouses, transportation like reefer trucks/ships, and packaging to extend shelf life. Key activities include procurement, transportation, pre-cooling, and storage. The objective is to reduce costs and waste while improving product quality and customer satisfaction. Industries like food, pharmaceuticals, and floriculture rely on cold chains. Effective cold chains utilize various technologies like dry ice, gel packs, refrigerated containers, and temperature monitoring to safely transport temperature-sensitive goods.
This document discusses various aspects of transportation and freight management. It covers strategies for optimizing freight efficiency including reducing costs, improving scheduling, and increasing load factors. It also describes responsibilities in freight management such as carrier evaluation and vehicle scheduling. Key factors affecting freight costs are identified as volumes, distance, product density, shape, handling requirements, type, and market dynamics. Different transportation modes like air, water, rail, truck, and intermodal are outlined and their selection criteria discussed.
The document discusses various supply chain management best practices and strategies. It describes tierization of suppliers to outsource complete modules rather than individual parts. Reverse logistics and recyclable packaging help process returns and dispose of materials sustainably. Vendor-managed inventory, milk runs, barcoding, and hub-and-spoke networks optimize transportation. 4PL providers help integrate these areas for improved supply chain coordination. Modern strategies like postponement, risk pooling, and RFID tracking further enhance supply chain efficiency.
The document discusses traditional procurement and e-procurement. Traditional procurement is time-consuming, lacks transparency, and has high transaction costs. E-procurement allows for quicker processing, global reach, transparency, and reduced costs through methods like reverse auctions, e-catalogs, and online ordering. While e-procurement provides benefits, it also faces constraints like infrastructure and reluctance to new systems. The e-procurement process involves request for quotation, offer evaluation, reverse auctions, purchase orders, acceptance, and payment tracking.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
2. Sourcing &
Purchasing
• Sourcing is the choice of who will
perform a particular supply chain activity
such as production, storage,
transportation, or the management of
information. Hence sourcing is the entire
set of business processes required to
purchase goods and services.
• Managers must first decide whether each
task will be performed by a responsive or
efficient source and then whether the
source will be internal to the company or
a third party
• Purchasing/Procurement is the process
by which companies acquire raw
materials, components, products,
services, or other resources from
suppliers to execute their operations.
3. Role in
the
Supply
Chain
• Sourcing decisions should be made to
increase the size of the total surplus to be
shared across the supply chain.
• Outsourcing to a third party is meaningful if
the third party raises the supply chain surplus
more than the firm can on its own.
• A firm should keep a supply chain function in-
house if the third party cannot increase the
supply chain surplus or if the risk associated
with outsourcing is significant
https://www.youtube.com/watch?v=s8dkMmq
5aiI
ZARA
4. Components
of Sourcing
Decisions
• In-House or Outsource :
The most significant sourcing decision for a
firm is whether to perform a task in-house or
outsource it to a third party.
Use In-house Sourcing- if the third party cannot increase the supply
chain surplus or if the risk associated with outsourcing is significant.
Use Outsourcing to a third party -if the third party raises the supply
chain surplus more than the firm can on its own.
For transportation function , managers must
decide whether to outsource all of it,
outsource only the responsive component,
or outsource only the efficient component.
5. Cont..
Supplier Selection –
Managers must decide on the number of suppliers
they will have for a particular activity. They must
then identify the criteria along which suppliers will
be evaluated and how they will be selected.
Procurement :
Procurement is the process of obtaining goods and
services within a supply chain.
Ex- Firm should set up procurement for direct materials to
ensure good coordination between the supplier and buyer.
While the procurement of MRO products should be
structured to ensure that transaction costs are low.
6. • W.W. Grainger outsources
package delivery to a third
party because it is very
expensive to build this
capability in-house.
• Grainger owns and operates
its warehouses because there
is sufficient scale to justify
this choice.
• Sourcing decisions should aim
to provide the appropriate
level of responsiveness at the
lowest cost.
7. Outsourcing
• Outsourcing is the delegation of
tasks or jobs from internal
production to an external entity ie.
(a sub- contractor).
• Outsourcing to a third party is meaningful if the third
party raises the supply chain surplus more than the
firm can on its own.
7
8. Offshoring
• The moving of various
operations of a company
to another country for
reasons such as lower
labour costs or more
favourable economic
conditions in that other
country.
9. Near-Shoring & Insourcing
• Near-shoring
Near-shoring is a form of offshoring, used to refer to the
practice of getting work done or service performed by
people in neighboring countries.
• Insourcing
The act of bringing together a function that was
performed outside the organization (outsourced) to being
performed inside the organization is called insourcing.
9
11. When to make
• Higher purchase price
• Assurance of timely delivery
• Availability of the required facilities and capacities
in-house.
• Better control of quality
• Need to preserve trade secrets and design secrets.
• Savings on transportation costs
11
12. When to
buy
• Lesser purchase price
• Demand is low, investment in infrastructure is not
justified.
• Ability of the supplier to supply the item at lower
cost, higher quality and faster delivery.
• Suppliers hold a patent
• Opportunity cost of producing is much higher
• No problem of trade secrets or design secrets
• Not enough capacity
• No long term requirement of the item.
12
13. How Do
Third
Parties
Increase
the Supply
Chain
Surplus?
1. Capacity aggregation.
• A third party can increase the supply chain
surplus by aggregating demand across
multiple firms and gaining production
economies of scale that no single firm can on
its own.
• This is the most common reason for
outsourcing production in a supply chain. One
of the reasons that all smartphone
manufacturers outsource glass manufacturing
for their screens is that the third parties
achieve manufacturing economies that no
single smartphone manufacturer can on its
own.
• The growth in surplus from outsourcing is
highest when the needs of the firm are
significantly lower than the volumes required
to gain economies of scale.
14. Magna
Steyr
• A third party that has taken over assembly of
automobiles for several manufacturers.
• Magna Steyr designs flexible assembly lines that
can build up to five different vehicle types on a
single line. This flexible capacity allows the
company to produce a variety of low volume cars
economically.
• Magna Steyr assembled the G class for Mercedes,
the RCZ for Peugeot, and the Mini Countryman and
Mini Paceman for BMW in the same plant. In each
case, the models had relatively low demand
volume. Each firm would not have gained sufficient
economies of scale for assembling its model.
• https://www.magna.com/
15. 2. Inventory
aggregation
• A third party can increase the supply
chain surplus by aggregating
inventories across a large number of
customers.
• ex- W.W. Grainger and McMaster-Carr
MRO suppliers that provide value
primarily by aggregating inventory for
hundreds of thousands of customers.
Aggregation allows them to significantly
lower overall uncertainty and improve
economies of scale in purchasing and
transportation.
16. 3.
Transportation
aggregation by
transportation
intermediaries.
A third party may increase the surplus by
aggregating the transportation function to a
higher level than any shipper can on its own.
• UPS, FedEx
• Exel, a third-party logistics (3PL) provider for
Chrysler and Ford operated a dedicated fleet
for the distribution of spare parts for Chrysler.
In tests in Michigan and Mexico, Ford added its
own truck parts for delivery on the same fleet.
• Relatively low density of dealers in Northern
Michigan and Mexico (outside Mexico City), the
aggregation provided by Exel was a benefit for
both Ford and Chrysler.
17. 4.
Warehousing
aggregation
• A third party may increase the supply chain
surplus by aggregating warehousing needs over
several firms.
• The growth in surplus is achieved in terms of
lower real estate costs and lower processing costs
within the warehouse.
• Savings through warehousing aggregation arise if
a firm’s warehousing needs are small or if its
needs fluctuate over time.
• In either case, the intermediary with the
warehouse can exploit economies of scale in
warehouse construction and operation by
aggregating across multiple customers.
• An example is Safexpress, a third-party logistics
provider in India
18. 5.
Procurement
aggregation.
• A third party increases the supply
chain surplus if it aggregates
procurement for many small players
and facilitates economies of scale in
ordering, production, and inbound
transportation.
• Procurement aggregation is most
effective across many small buyers
• Ex-Spendedge
19. Benefits from effective sourcing decisions
• Activities performed at higher quality and lower cost.
• Better economies of scale can be achieved if orders within a
firm are aggregated.
• More efficient procurement transactions can significantly
reduce the overall cost of purchasing.
Most important for items for which a large number of low-
value transactions occur.
• Design collaboration results in easier products
manufacturing and distribution reduces - Overall costs.
Most important for components that contribute a significant
amount to product cost and value.
20. Cont…
• Facilitates coordination with the supplier and improve
forecasting and planning
Better coordination lowers inventories and improves
the matching of supply and demand.
• Appropriate sharing of risk and benefits can result in
higher profits for both the supplier and the buyer.
• Firms can achieve a lower purchase price by
increasing competition through the use of auctions.
22. Risks of Using a
Third Party
1. Underestimation of the cost of
coordination.
2. Reduced customer/supplier
contact
3. Loss of internal capability and
growth in third-party power.
4. Leakage of sensitive data and
information
5. Loss of supply chain visibility.
6. Negative reputational impact.
7. The process is broken.
24. First-Party Logistics & Second-Party
Logistics
1PL - First-Party Logistics
An enterprise that sends goods or products from one location to
another is a 1PL.
2PL - Second-Party Logistics
An enterprise that owns assets such as vehicles or planes to
transport products from one location to another is a 2PL.
25. Third and Fourth Party Logistics Providers
3PL - Third-Party Logistics
An enterprise which maintains management oversight, but outsources
operations of transportation and logistics to a provider who may
subcontract out some or all of the execution.
4PL - Fourth-Party Logistics
An enterprise outsources management of logistics activities as well as
the execution across the supply chain.
The 4PL provider typically offers more strategic insight and
management over the enterprise's supply chain. A manufacturer
will use a 4PL to essentially outsource its entire logistics
operations.
The CSCMP defines 4PL as follows:
• Differs from third party logistics in the following ways:
1)4PL organization is often a separate entity established as a joint venture or long-term
contract between a primary client and one or more partners
2)4PL organization acts as a single interface between the client and multiple logistics service
providers
3) All aspects (ideally) of the client’s supply chain are managed by the 4PL organization
https://www.youtube.com/watch?time_continue=433&v=9J2pTNTksno&feature=emb_logo
28. E-Procurement
➢ It is a method of the purchase of goods or services
electronically and is an integral part of an overall
strategic procurement plan in the current business
environment.
➢ It includes supply chain automation and participation
in one or more market-places.
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29. E-Procurement Process
1. Request for quotation
2. Supplier’s Offer evaluation
3. Reverse auction
4. Purchase order
6. Document status
7. Progress status
8. Payment status
30.
31. Reverse Auction / B2C Auctions
• Type of auction in which several sellers offer their items
for bidding, and compete for the price which a buyer will
accept.
• The buyer usually has the option to accept any bid or reject
all.
https://www.youtube.com/watch?v=vdqPHgGKgjU
• Internet based process using reverse auction engine
• Bidding starts at a pre fixed start time
• Buyer fixes specifications and commercial terms, and also fixes
purchase price below which the bidders have to quote.
32. Reverse Auction in Progress
• Bidders can see each other’s prices and not the names
• Hectic bidding before closing time
33. 3 basic model of E-Procurement
1. Buyer Centric-
These models are characterized by
the adoption of software that
creates a single catalogue with
which the suppliers would deal.
Buying organization implements
the sotware, gets the catalogue
data, aggregates the data through a
single catalogue.
34. Cont..
2. Seller Centric models
These Models place the administrative
software with the seller. This model reduces
the cost for the buyer in terms of keeping the
catalogue up to date as well as delivery which
is all performed by the supplier.
3.Third Party managed (Market Place Model)
The model in which buyers and sellers make
their financial exchanges on a separate
platform.
An independent platform provides software
where catalogues are offered and various
buying capabilities are all offered on the
software program.
35. E-Procurement: Advantages
• Quick process
• Global reach
• Transparency
• Reduction in transaction cost
• Reduction in procurement cycle time
37. Sourcing Processes
Sourcing Process includes
1. Selection of suppliers
2. Design of supplier contracts
3. Product design collaboration
Design collaboration to provide variety and customization,
because failure to do so can significantly raise the cost of
variety
1. Procurement of material or services
2. Evaluation of supplier performance.
Note: Before selecting suppliers, a firm must decide whether
to use single sourcing or multiple suppliers.
38. Supplier Selection Process
The selection of suppliers is done
using a variety of mechanisms like
offline competitive bids, reverse
auctions, or direct negotiations.
Bidding vs. Negotiation
Bidding is inviting suppliers to provide
the best possible price for a defined
scope of work.
Prerequisites to Bidding
• Money value must be large enough to
justify expenses
• Specifications clear to both the parties
• Adequate no. of sellers
• Sufficient time available
39. Supplier Selection Process
Conditions Suited for Negotiation
Negotiations are formal discussions
between buyer and a supplier.
• Cost estimation is difficult
• Other than price, quality, schedule
and service also important and
negotiable
• Buying firm anticipates need to
make changes in specifications
• Tooling and set-up costs are major
factors
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40. Supplier Selection Process
• Two-step Bidding/Negotiation
1. Technical bid
Technical Bid means a bid, or that part of a bid, which sets out the nature of
the service to be provided under the bid .
2. RFQ (Request for Quote) for Price bid
A request for quote (RFQ) /invitation for bid (IFB), is a process in which a
company solicits select suppliers and contractors to submit price quotes
and bids for the chance to fulfill certain tasks or projects.
RFQ should include the following:
1.Specific parts or products, with detailed descriptions.
2.Delivery requirements.
3.Product quantity.
4.Payment terms.
5.Selection criteria.
6.RFQ timeline and review process.
7.Terms and conditions.
8.Submission requirements.
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41. Types of Contracts
There exits 3 contracts that increase overall profits
by making the supplier share some of the buyer’s
demand uncertainty are as follows:
1. Buyback or returns contracts
2. Revenue-sharing contracts
3. Quantity flexibility contracts
42. BUYBACK CONTRACTS
• A buyback or returns clause in a contract allows a
retailer to return unsold inventory up to a specified
amount, at an agreed-upon price.
• Buybacks encourage retailers to increase the level of
product availability
• Holding-cost subsidies-Manufacturers pay retailers a
certain amount for every unit held in inventory over a
given period.
• Price support to retailers- Many manufacturers
guarantee that in the event of prices drop, they will
also lower prices for all inventories that the retailer is
currently carrying and compensate the retailer
accordingly
43. REVENUE-SHARING CONTRACTS
• The manufacturer charges the
retailer a low wholesale price ,
and shares a fraction of the
retailer’s revenue.
• Even if no returns are allowed,
the lower wholesale price
decreases the cost to the
retailer in case of an overstock.
The retailer thus increases the
level of product availability
resulting in higher profits for
both the manufacturer and the
retailer
44. QUANTITY FLEXIBILITY CONTRACTS
• Under quantity flexibility contracts, the manufacturer
allows the retailer to change the quantity ordered (within
limits) after observing demand.
• When the supplier is selling to multiple retailers, it allows
the supplier to aggregate uncertainties across multiple
retailers and thus lower the level of excess inventory
• Quantity flexibility contracts increase the average amount
the retailer purchases and may increase total supply chain
profits when structured appropriately.
45. Kraljic’s Purchase Portfolio Model
➢ It helps purchasers understand where their
products are classified in terms of supply risk
and profit contribution.
➢To know whether the balance of power lies
with them or with their suppliers.
➢It helps to select an appropriate purchasing
strategy.
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46. The Kraljic framework is based
on two dimensions
• Profit Impact: The strategic importance of
purchasing in terms of the value added by
product line, the percentage of raw materials in
total costs and their impact on profitability.
• Supply Risk: The complexity of the supply
market gauged by supply scarcity, pace of
technology and/or materials substitution, entry
barriers, logistics cost or complexity, and
monopoly or oligopoly conditions.
48. Leverage Items (high profit impact, low supply
risk).
➢ Represents a high percentage of profit of the
buyer
➢ Many suppliers are available
➢ Easy to switch supplier, quality is standard.
➢Buyer dominated
➢Preferred to float tenders, well formulated vendor
selection, agreement with preferred suppliers
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49. Strategic Items (high profit impact, high supply
risk).
➢ Crucial items
➢High supply risk caused by scarcity or difficult
delivery
➢Balanced power of both with high level of
interdependency
➢Strategic alliances, close relationship, early
supplier involvement, vertical integration with a
long-term value focus
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50. Non-critical Items (low profit impact, low supply
risk).
➢ Non- Critical items, easy to buy, low impact on
financial results, standardized
➢Balanced power with low level of
interdependency
➢Goal is to reduce time and money spent on these
products
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51. Bottleneck Items (low profit impact, high supply
risk).
➢ Can only be acquired from one supplier or their
delivery is otherwise unreliable
➢ Have relatively low impact on the financial
results
➢Supplier dominated with a moderate level of
interdependency
➢Advisable to have a volume insurance contract
and vendor managed inventory, keep extra stocks,
look for potential suppliers
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52. Outsourcing in the light of Porter’s 5-Forces
Model
Competitors
New
Technology
Vendor
Core
Competencies
Buyer
54. EOQ Model and its Relevance
Economic Order Quantity is the amount of
inventory to be ordered at one time for the
purposes of minimizing total annual inventory
cost which covers holding cost and ordering cost
56. Assumptions
Following assumptions are implied in the calculation:
1. Demand for the product is constant and uniform
throughout the period.
2. Lead time (time from ordering to receipt ) is
constant.
3. Price per unit of product is constant.
4. Inventory holding cost is based on average inventory.
5. Ordering costs are constant.
6. All demands for product will be satisfied.
57. EOQ Model and its Relevance
(Contd)
Formula:
Where,
Q* = optimal order quantity
D = annual demand quantity of the product
S = ordering cost
H = annual holding cost
H = C x i
C = Per unit cost
i = cost of carrying inventory as percentage
58. Just-In-Time
➢ Just-in-time (JIT) is an inventory strategy companies employ to
increase efficiency and decrease waste by receiving goods only
as they are needed in the production process, thereby
reducing inventory costs.
59. JIT System of Procurement
➢ Ordering just when it is needed for production.
➢ Stock levels kept minimum.
➢ Requires carefully planned schedule
➢ The advent of Internet and supply chain software's has
enabled organizations across globe to implement it
effectively.
➢ With the JIT adoption, companies have less stock
holding….resulting in reduction in storage space…
consequently savings on rent and insurance costs
60. JIT System of Procurement
(Contd)
Advantages
Inventory reduction
Smaller production lots/ batch sizes
Transparency in movement
Resource optimization
Issues
No backup in case of error
No alternative in case of failure of delivery
Helps only during local sourcing
62. Vendor Managed Inventory
➢ A supplier takes full responsibility for maintaining
stock of products at customer’s location.
➢ It differs from traditional inventory management
as in that the customer is billed for material when
it is delivered, but in VMI when it is consumed or
issued.
64. VMI Implementation Challenges
• Top management commitment
• Commitment of stakeholders
• Trust cannot be achieved overnight
• Technological support
• Short comings of small business
• Excess responsibility
• Ability to work as a team
65. Key Success Factors in VMI
Implementation
• Set, review and maintain performance goals
• All SKU’s through VMI to minimize transactions
• Ensure data accuracy
• Utilize automated replenishment system
• Organize periodic performance reviews
• Use the metrics to find cost and inefficiencies