1. A perfectly competitive market has six key characteristics: many small firms, identical products, free entry and exit, perfect information, price-taking behavior on the part of buyers and sellers. 2. For a firm in perfect competition, marginal revenue equals price and the profit-maximizing level of output occurs where marginal revenue equals marginal cost. 3. In the long run, firms will enter or exit the market until economic profits are driven down to zero and the industry reaches long-run competitive equilibrium.