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Perfect Competition 14
Perfect Competition
There’s no resting place for an enterprise
in a competitive economy.
— Alfred P. Sloan
CHAPTER 14
Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin
Perfect Competition 14
A Perfectly Competitive Market
• For a market to be perfectly competitive, six conditions
must be met:
1. Both buyers and sellers are price takers – a price
taker is a firm or individual who takes the price
determined by market supply and demand as given
2. The number of firms is large – any one firm’s output
compared to the market output is imperceptible and
what one firm does has no influence on other firms
• A perfectly competitive market is a market in which
economic forces operate unimpeded
14-2
Perfect Competition 14
A Perfectly Competitive Market
3. There are no barriers to entry – barriers to entry are
social, political, or economic impediments that prevent
firms from entering a market
4. Firms’ products are identical – this requirement means
that each firm’s output is indistinguishable from any
other firm’s output
5. There is complete information – all consumers know all
about the market such as prices, products, and
available technology
6. Selling firms are profit-maximizing entrepreneurial firms
– firms must seek maximum profit and only profit
14-3
Perfect Competition 14
Demand Curves for the Firm and the Industry
P
Q
Market demand is
downward sloping
Market
Supply
Firm demand is perfectly
elastic (horizontal)
P0
Market
Demand
P
Q
P0
Firm
Demand
P = D = MR
Q1 Q2 Q3
14-4
Perfect Competition 14
Profit Maximizing Level of Output
• Marginal revenue (MR) is the change in total revenue
associated with a change in quantity
• A firm maximizes profit when marginal revenue equals
marginal cost
• The goal of the firm is to maximize profits, the difference
between total revenue and total cost
• Marginal cost (MC) is the change in total cost associated
with a change in quantity
14-5
Perfect Competition 14
Profit Maximizing Level of Output
If MR < MC,
• a firm can increase profit by decreasing its output
If MR > MC,
• a firm can increase profit by increasing output
• The profit-maximizing condition of a competitive firm is:
MR = MC
• For a competitive firm, MR = P
• A firm maximizes total profit, not profit per unit
14-6
Perfect Competition 14
Marginal Cost, Marginal Revenue, and Price Table
Price = MR ($) Q Marginal Cost ($)
35 0
28
20
16
14
12
17
22
30
40
54
35 1
35 2
35 3
35 4
35 5
35 6
35 7
35 8
35 9
35 10
If MC < P,
increase production
Profit maximizing
quantity is where MC = P
If MC > P,
decrease production
The profit-maximizing condition
of a competitive firm is:
MC = MR = P
14-7
Perfect Competition 14
Marginal Cost, Marginal Revenue, and Price Graph
P
Q
Marginal
Cost
$35 P = D = MR
MC < P,
increase output to
increase total profit
MC = P at 8 units,
total profit is
maximized
MC > P,
decrease output to
increase total profit
MC = P
14-8
Perfect Competition 14
Total Revenue and Total Cost Table
Q Total Revenue ($) Total Cost ($) Total Profit ($)
0 0 40 -40
1 35 68 -33
2 70 88 -18
3 105 104 1
4 140 118 22
5 175 130 45
6 210 147 63
7 245 169 76
8 280 199 81
9 315 239 76
10 350 293 57
Total profit is
maximized at 8
units of output
14-9
Perfect Competition 14
Determining Profits Graphically: A Firm with Profit
AVC
MC
Q
P
ATC
Find output where
MC = MR, this is the
profit maximizing Q
P = D = MR
MC = MR
Qprofit max
Find profit per unit
where the profit max Q
intersects ATC
ATC at Qprofit max
P
ATC
Profits
Since P>ATC at the
profit maximizing quantity,
this firm is earning profits
14-10
Perfect Competition 14
Determining Profits Graphically:
The Shutdown Decision
AVC
MC
Q
P
ATC
Qprofit max
PShut
down
P = D = MR
• The shutdown point is the
point below which the firm
will be better off if it shuts
down than it will if it stays
in business
• If P>min of AVC, then the
firm will still produce, but
earn a loss
• If P<min of AVC, the firm
will shut down
• If a firm shuts down, it still
has to pay its fixed costs
14-11
Perfect Competition 14
ATC
Profits
Short-Run Market Supply and Demand Graph
P
Q
Market
Supply
P
Market
Demand
P
Q
P P = D = MR
MC
ATC
Qprofit max
Market Firm
14-12
Perfect Competition 14
Long-Run Competitive Equilibrium
• Profits create incentives for new firms to enter,
market supply will increase, and the price will fall
until zero profits are made
• At long run equilibrium, economic profits are zero
• The existence of losses will cause firms to leave the
industry, market supply will decrease, and the price
will increase until losses are zero
14-13
Perfect Competition 14
Long-Run Competitive Equilibrium
• Normal profit is the amount the owners would have
received in their next best alternative
• Zero profit does not mean that the entrepreneur does
not get anything for his efforts
• Economic profits are profits above normal profits
14-14
Perfect Competition 14
SR Profits
Market Response to an Increase in Demand Graph
P
Q
S0(SR)
P0
D0
P
Q
P0
MC
ATC
Q0,2
Market Firm
S1(SR)
D1
P1
1
P1
1 1
Q1
2
2 2
Q0 Q1 Q2
1
1 2
2
S(LR)
14-15

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Chapter 14 pp

  • 1. Perfect Competition 14 Perfect Competition There’s no resting place for an enterprise in a competitive economy. — Alfred P. Sloan CHAPTER 14 Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin
  • 2. Perfect Competition 14 A Perfectly Competitive Market • For a market to be perfectly competitive, six conditions must be met: 1. Both buyers and sellers are price takers – a price taker is a firm or individual who takes the price determined by market supply and demand as given 2. The number of firms is large – any one firm’s output compared to the market output is imperceptible and what one firm does has no influence on other firms • A perfectly competitive market is a market in which economic forces operate unimpeded 14-2
  • 3. Perfect Competition 14 A Perfectly Competitive Market 3. There are no barriers to entry – barriers to entry are social, political, or economic impediments that prevent firms from entering a market 4. Firms’ products are identical – this requirement means that each firm’s output is indistinguishable from any other firm’s output 5. There is complete information – all consumers know all about the market such as prices, products, and available technology 6. Selling firms are profit-maximizing entrepreneurial firms – firms must seek maximum profit and only profit 14-3
  • 4. Perfect Competition 14 Demand Curves for the Firm and the Industry P Q Market demand is downward sloping Market Supply Firm demand is perfectly elastic (horizontal) P0 Market Demand P Q P0 Firm Demand P = D = MR Q1 Q2 Q3 14-4
  • 5. Perfect Competition 14 Profit Maximizing Level of Output • Marginal revenue (MR) is the change in total revenue associated with a change in quantity • A firm maximizes profit when marginal revenue equals marginal cost • The goal of the firm is to maximize profits, the difference between total revenue and total cost • Marginal cost (MC) is the change in total cost associated with a change in quantity 14-5
  • 6. Perfect Competition 14 Profit Maximizing Level of Output If MR < MC, • a firm can increase profit by decreasing its output If MR > MC, • a firm can increase profit by increasing output • The profit-maximizing condition of a competitive firm is: MR = MC • For a competitive firm, MR = P • A firm maximizes total profit, not profit per unit 14-6
  • 7. Perfect Competition 14 Marginal Cost, Marginal Revenue, and Price Table Price = MR ($) Q Marginal Cost ($) 35 0 28 20 16 14 12 17 22 30 40 54 35 1 35 2 35 3 35 4 35 5 35 6 35 7 35 8 35 9 35 10 If MC < P, increase production Profit maximizing quantity is where MC = P If MC > P, decrease production The profit-maximizing condition of a competitive firm is: MC = MR = P 14-7
  • 8. Perfect Competition 14 Marginal Cost, Marginal Revenue, and Price Graph P Q Marginal Cost $35 P = D = MR MC < P, increase output to increase total profit MC = P at 8 units, total profit is maximized MC > P, decrease output to increase total profit MC = P 14-8
  • 9. Perfect Competition 14 Total Revenue and Total Cost Table Q Total Revenue ($) Total Cost ($) Total Profit ($) 0 0 40 -40 1 35 68 -33 2 70 88 -18 3 105 104 1 4 140 118 22 5 175 130 45 6 210 147 63 7 245 169 76 8 280 199 81 9 315 239 76 10 350 293 57 Total profit is maximized at 8 units of output 14-9
  • 10. Perfect Competition 14 Determining Profits Graphically: A Firm with Profit AVC MC Q P ATC Find output where MC = MR, this is the profit maximizing Q P = D = MR MC = MR Qprofit max Find profit per unit where the profit max Q intersects ATC ATC at Qprofit max P ATC Profits Since P>ATC at the profit maximizing quantity, this firm is earning profits 14-10
  • 11. Perfect Competition 14 Determining Profits Graphically: The Shutdown Decision AVC MC Q P ATC Qprofit max PShut down P = D = MR • The shutdown point is the point below which the firm will be better off if it shuts down than it will if it stays in business • If P>min of AVC, then the firm will still produce, but earn a loss • If P<min of AVC, the firm will shut down • If a firm shuts down, it still has to pay its fixed costs 14-11
  • 12. Perfect Competition 14 ATC Profits Short-Run Market Supply and Demand Graph P Q Market Supply P Market Demand P Q P P = D = MR MC ATC Qprofit max Market Firm 14-12
  • 13. Perfect Competition 14 Long-Run Competitive Equilibrium • Profits create incentives for new firms to enter, market supply will increase, and the price will fall until zero profits are made • At long run equilibrium, economic profits are zero • The existence of losses will cause firms to leave the industry, market supply will decrease, and the price will increase until losses are zero 14-13
  • 14. Perfect Competition 14 Long-Run Competitive Equilibrium • Normal profit is the amount the owners would have received in their next best alternative • Zero profit does not mean that the entrepreneur does not get anything for his efforts • Economic profits are profits above normal profits 14-14
  • 15. Perfect Competition 14 SR Profits Market Response to an Increase in Demand Graph P Q S0(SR) P0 D0 P Q P0 MC ATC Q0,2 Market Firm S1(SR) D1 P1 1 P1 1 1 Q1 2 2 2 Q0 Q1 Q2 1 1 2 2 S(LR) 14-15