Technological innovation is important for commercial success as it allows firms to produce differentiated products and services to compete in global markets. Innovation has positive impacts on society by enabling a wider range of goods and services to improve lives. It has made production more efficient and yielded medical treatments that enhance health. Looking at GDP, the aggregate impact of technological innovation on economic output can be observed. For innovations to succeed, firms must strategically manage their innovation process. Having a deep understanding of innovation dynamics and a well-crafted innovation strategy implemented through robust processes can improve a firm's innovation success rate.