Technological innovation involves introducing new devices, methods or materials for commercial or practical use. Globalization has increased pressure on firms to continuously innovate to produce differentiated products and services. While innovation raises competition, it has clear benefits for society by enabling a wider range of goods and services worldwide, making production more efficient, and improving medical treatments and communications. Looking at GDP, the aggregate impact of technological innovation on society can be observed. For a firm's innovation projects to succeed, it requires a well-crafted innovation strategy aligned with its objectives and leveraging its core competencies, with an understanding of innovation dynamics and well-designed implementation processes.