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CHAPTER 1
SCHILLING 2017
Introducti
onRizki Pratama
(11553100318 )
THE IMPORTANCE OF
TECHNOLOGICAL INNOVATION
Technological innovation, The act of introducing a new device,
method, or material for application to commercial or practical objectives.
The increasing importance of innovation is due in part to the
globalization of markets. Foreign competition has put pressure on firms to
continuously innovate in order to produce differentiated products and
services
2
THE IMPACT OF TECHNOLOGICAL
INNOVATION ON SOCIETY
3
If the push for innovation has raised the competitive bar
for industries, arguably making success just that much more
complicated for organizations, its net effect on society is more
clearly positive. Innovation enables a wider range of goods and
services to be delivered to people worldwide.
It has made the production of food and other necessities
more efficient, yielded medical treatments that improve health
conditions, and enabled people to travel to and communicate
with almost every part of the world.
THE IMPACT OF TECHNOLOGICAL
INNOVATION ON SOCIETY
The aggregate impact of technological innovation can be observed
by looking at gross domestic product (GDP).
Gross domestic product (GDP) The total annual output of an economy as
measured by its final purchase price.
4
THE IMPACT OF TECHNOLOGICAL
INNOVATION ON SOCIETY
5
INNOVATION BY INDUSTRY: THE
IMPORTANCE OF STRATEGY
The Innovation Funnel
Most innovative ideas do not become successful new products. Many
studies suggest that only one out of several thousand ideas results in a
successful new product: Many projects do not result in technically feasible
products and, of those that do, many fail to earn a commercial return.
6
INNOVATION BY INDUSTRY: THE
IMPORTANCE OF STRATEGY
The Innovation Funnel
7
INNOVATION BY INDUSTRY: THE
IMPORTANCE OF STRATEGY
The Strategic Management of Technological Innovation
Improving a firm’s innovation success rate requires a well-crafted strategy. A
firm’s innovation projects should align with its resources and objectives, leveraging its
core competencies and helping it achieve its strategic intent.
To achieve these things, a firm needs (a) an in-depth understanding of the
dynamics of innovation, (b) a well-crafted innovation strategy, and (c) well-designed
processes for implementing the innovation strategy
8
INNOVATION BY INDUSTRY: THE
IMPORTANCE OF STRATEGY
9
INNOVATION BY INDUSTRY: THE
IMPORTANCE OF STRATEGY
10

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Chapter 1

  • 2. THE IMPORTANCE OF TECHNOLOGICAL INNOVATION Technological innovation, The act of introducing a new device, method, or material for application to commercial or practical objectives. The increasing importance of innovation is due in part to the globalization of markets. Foreign competition has put pressure on firms to continuously innovate in order to produce differentiated products and services 2
  • 3. THE IMPACT OF TECHNOLOGICAL INNOVATION ON SOCIETY 3 If the push for innovation has raised the competitive bar for industries, arguably making success just that much more complicated for organizations, its net effect on society is more clearly positive. Innovation enables a wider range of goods and services to be delivered to people worldwide. It has made the production of food and other necessities more efficient, yielded medical treatments that improve health conditions, and enabled people to travel to and communicate with almost every part of the world.
  • 4. THE IMPACT OF TECHNOLOGICAL INNOVATION ON SOCIETY The aggregate impact of technological innovation can be observed by looking at gross domestic product (GDP). Gross domestic product (GDP) The total annual output of an economy as measured by its final purchase price. 4
  • 5. THE IMPACT OF TECHNOLOGICAL INNOVATION ON SOCIETY 5
  • 6. INNOVATION BY INDUSTRY: THE IMPORTANCE OF STRATEGY The Innovation Funnel Most innovative ideas do not become successful new products. Many studies suggest that only one out of several thousand ideas results in a successful new product: Many projects do not result in technically feasible products and, of those that do, many fail to earn a commercial return. 6
  • 7. INNOVATION BY INDUSTRY: THE IMPORTANCE OF STRATEGY The Innovation Funnel 7
  • 8. INNOVATION BY INDUSTRY: THE IMPORTANCE OF STRATEGY The Strategic Management of Technological Innovation Improving a firm’s innovation success rate requires a well-crafted strategy. A firm’s innovation projects should align with its resources and objectives, leveraging its core competencies and helping it achieve its strategic intent. To achieve these things, a firm needs (a) an in-depth understanding of the dynamics of innovation, (b) a well-crafted innovation strategy, and (c) well-designed processes for implementing the innovation strategy 8
  • 9. INNOVATION BY INDUSTRY: THE IMPORTANCE OF STRATEGY 9
  • 10. INNOVATION BY INDUSTRY: THE IMPORTANCE OF STRATEGY 10