Technological innovation introduces new devices, methods, or materials that have commercial or practical applications. It has increased in importance due to globalization, which has pressured firms to continuously innovate to produce differentiated products and services. While innovation raises competitive pressures for industries, it has clear positive effects on society by enabling a wider range of goods and services worldwide, making production more efficient, and yielding medical treatments that improve health. The aggregate impact of innovation can be seen through increases in gross domestic product. Successful innovation requires strategy, as most ideas do not become successful new products, and innovation projects should align with a firm's resources, objectives, and strategic intent.