The document describes the history and career of the British pop rock band Scouting for Girls. It details how the band members met in school in London and built an early fanbase on Myspace before being signed to Epic UK in 2007. Their debut album sold over 900,000 copies in the UK and they toured internationally through 2008. The band continues to release new singles and albums while promoting their music through various online and traditional media platforms.

1. Scouting For Girls

2.  The members of the band are Roy Stride, Greg Churchouse and Pete Ellard
 The founding members of the band went to school in London together and then
moved on to a music career.
 By the time they were signed they had built up a fanbase on MySpace and Pulse
Rated. They had also already written a demo of "Heartbeat" and produced a video
for "The Aeroplane Song". This is an example of synergy between technology and
music
 14 February 2007, Scouting for Girls were signed to Epic UK as a full band, ready
to release their first single.
 The band's first release was the It's Not About You EP, released on 25 June 2007.
It sold-out, and became the highest charting limited edition EP in chart history.

3.  The album was released in September 2007, and has sold more than 900,000
copies in the UK alone.
 Scouting for Girls‘ first album was #1 in the UK on the 20 January 2008 for 2
weeks
 The band toured the UK in 2007 and 2008, with sold out concerts in every city
they performed.
 Scouting for Girls also made a series of appearances in Europe, Japan, Australia
and America in 2008, including performances at 2008's SXSW Conference in
Austin, Texas and CMJ in New York City.
 The band's final tour of the year concluded with two sold-out nights at London's
Hammersmith Apollo, and one at London's Brixton Academy.

4.  "This Ain't a Love Song" which went straight to number 1 in the UK Singles Chart
on 4 April 2010. The track has been added to radio playlists in Australia,
including Sydney Radio Station: Nova 969 FM as at May 2010.
 In the lead up to the album's release, Scouting for Girls performed in the
Woolpack Pub on the set of long-running British soap, Emmerdale for a Radio Aire
session. This is an example of convergence and synergy. The coming together of
the music and television industries
 Scouting for Girls toured their new album throughout 2010, commencing with a
full UK tour throughout late April and May 2010. The band also took part in a
sponsored Chopper bicycle ride from London to Brighton for the charity WellChild
raising over £20,000.
 The band released the second single, "Famous", from the album on 12 July 2010.
The single peaked at number 37 on the UK Singles Chart, giving the band their
sixth Top 40 single overall.

5.  The first single from the album to be released was Summertime In The City. It
was released on 27 August 2012. It had its first radio airplay on the Fearne Cotton
show 10 July 2012, BBC Radio 1, this would be an example of synergy, music and
radio coming together.. The accompanying video is directed by Remy Cayuela, this
is also an example of synergy, music and video coming together. The single peaked
at number 73 on the UK Official Chart.
 The Light Between Us debuted at number 10 in the official 100 on 9 September
2012, one week after the release of Summertime In The City.

6.  Owned by Chris Difford
 ‘I work from home these days, in my studio downstairs. I write all my lyrics on my
computer here in the front room, then Boo [Hewerdine, Difford's songwriting
partner], an engineer and I go into the studio [the size of a small bedroom] and lay
down all the tracks. It's terribly convenient.’ Quote from Chris Difford
 http://www.independent.co.uk/property/house-and-home/chris-difford-its-a-bit-of-
a-squeeze-784269.html
 This means that the studio is outsourced by sony music entertainment because it’s
in his house. This shows that sony have the dollah to hire out studios for their
artists.

7.  Epic was founded in 1953 and is a subsidiary label of SONY ME. Since its
beginning it has housed many great artists such as Michael Jackson, Celine Dion,
Shakira and of course Scouting For Girls.
 Today, the label is handled by two CEOs, L.A. Reid and Sylvia Rhone, and is one
of the three main labels for Sony Music; with the other two divisions being
Columbia and RCA Records.
 Epic at present signs the winners of The X factor in the USA. This is synergy
between TV and music.

8.  a UK based Record Producer / Mixer / Songwriter. He has produced and mixed
many multi platinum albums and singles with artists such as Keane, Scouting for
Girls, Paolo Nutini, KT Tunstall and The Feeling. His work has won Grammies,
Ivor novellos and Brit awards.
 Employed by Sony.

9.  CD’s- Scouting for Girls, The Light Between Us, Everybody wants to be on TV
 Concerts/Tours- As above. Sold out all concerts, Hammersmith Apollo, 02 arena
etc. Acoustic tour, spring 2010
 Itunes
 Youtube-They have a Vevo channel, where they post their music videos and extras
such as them reacting to their old videos.
 Tumblr
 Spotify

10.  Radio one’s live lounge
 Scouting For Girls Podcast
 Facebook
 Tumblr
 Interviews (find tomorrow)
 TV
 Photo-shoots
 Live performances
 All of these things are ways to promote the
Band and their music to a wider audience

11.  Merch- A band typically only makes about $3.60 per T-shirt they sell. While this
isn’t a huge profit, fans wearing merchandise increases exposure to the band and
therefore generates more revenue. Some sources say that fans now want to spend
less money on merchandise.
 ITunes- A large bulk of music is exchanged via Itunes. Apple is arguably the
largest technology company, and therefore, platforms like Itunes are a much more
convenient way to buy and sell music (and even films) in the modern day
 Spotify
 Festivals

12.  Itunes
 Twitter
 Facebook
 Tumblr
 8tracks
 Spotify
 YouTube
 Ipods
 Iphones
 Instagram

13.  Piracy- Annual harm at $12.5 billion dollars to the American Music industry.
Many people use free software such as 8tracks, Youtube and Spotify to listen to
the music for free.
 ‘the death of the album’- Being able to download individual tracks and albums
straight to your device is ruining album sales.