The role of the HR manager is changing to parallel the evolving needs of organizations. HR professionals are now considered strategic partners who help develop business plans and objectives. They also act as employee advocates, creating an environment where people are motivated and happy, and as change mentors who champion organizational changes and link them to strategic needs to minimize resistance.

1. Changing Role Of Personnel Manager
Role of the HR manager must parallel the needs of his changing organisation
Successful organisations are becoming more adaptable, resilient, quick to
change direction and customer-centered and HR professionals also oriented
towards that destiny.
Presently HR professionals are considered as:
 Strategic Partner
 Employee Sponsor or Advocate
 Change Mentor

2. Changing Role Of Personnel Manager Cont..
 Strategic Partner
In this role, the HR person contributes to the development of and the
accomplishment of the organisation-wide business plan and objectives.
Strategic partnership impacts HR services such as the design of work
positions; hiring; reward, recognition and strategic pay; performance
development and appraisal systems; career and succession planning; and
employee development

3. Changing Role Of Personnel Manager Cont..
 Employee Sponsor or Advocate
As an employee sponsor or advocate, the HR manager plays an integral role
in organisational success via his knowledge about and advocacy of people
Advocacy includes expertise in how to create a work environment in which
people will choose to be motivated, contributing and happy
Fosters effective methods of goal setting, communication and empowerment
through responsibility, builds employee ownership of the organisation
HR professional helps establish the organisational culture and climate in
which people have the competency, concern and commitment to serve
customers well.
HR manager provides employee development opportunities, employee
assistance programs, gainsharing and profit-sharing strategies, organisation
development interventions, due process approaches to problem solving and
regularly scheduled communication opportunities

4. Changing Role Of Personnel Manager Cont..
 Change Mentor
The constant evaluation of the effectiveness of the organisation results in the
need for the HR professional to frequently champion change
HR professional contributes to the organisation by constantly assessing the
effectiveness of the HR function
He sponsors change in other departments and in work practices and also link
change to the strategic needs of the organisation will minimise employee
dissatisfaction and resistance to change
He champions the identification of the organisational mission, vision, values,
goals and action plans