The webinar discussed significant shifts in application architecture, emphasizing the transition from legacy systems to digital-first approaches enabled by deep content management. Organizations are encouraged to enhance customer experiences and operational efficiency through agile workflows and advanced analytics, alongside the importance of cloud architecture. The discussion highlighted the need for improved document collaboration and social capabilities within emerging ECM systems to foster innovation and address digital disruption.

1. Prepare for Dramatic
Changes in Application
Architecture
#ECMChanges
ANALYST WEBINAR

2. Craig Le Clair
VP, Principal Analyst
Serving Enterprise Architecture
Professionals Forrester Research, Inc.
@csleclair
Guest Speaker:
#ECMChanges

3. The digital transformation company
Nuxeo helps organizations become agile and people work
better by giving developers the power of deep content so
they can convert documents into software.

4. Content Management Maturity
ContentComplexity/Volume
Records
Management
Document
Management
ECM Suites
(DAM, CM, DM)
Application
Platforms
Big Systems Era Desktop Era Cloud Era
Paper
Scanned Paper
Office
Files
Pictures
Video
Structured
Content
Data

5. • Get Away From
MONDANE & LEGACY
• Model the Business
• Keep Future Demands in Mind
• Manage Complex Information
• Relationships
• Custom Metadata
• Custom Workflows & Process
• Manage Scale Across the Enterprise
Building Applications with ECM

6. Welcome to Deep Content
CIOs need to switch from
“LEGACY FIRST” to “DIGITAL FIRST”

7. The Age of Deep Content
• Drive Digital Transformation with
content that is human-readable &
computer ready
• Enables organizations to move
faster with agile workflows, rich
content model, and advanced
analytics
• With a better collaboration model
for people and computers to
work together

8. 8
In Short, Software is Eating the World.
-Marc Andreessen

9. Prepare for Dramatic Changes
in Application Architecture
Craig Le Clair
Vice President and
Principal Analyst
© 2014 Forrester Research, Inc. Reproduction Prohibited

10. © 2015 Forrester Research, Inc. Reproduction Prohibited
We Have Entered The Age Of The Customer
Source: “Competitive Strategy In The Age Of The Customer” Forrester Research, Inc., October 2013
10

11. © 2015 Forrester Research, Inc. Reproduction Prohibited 11
High-scoring customer experience companies far outperform
their peers
-3%
51%
78%
-20%
0%
20%
40%
60%
80%
100%
Customer experience index
laggards
Overall S&P performance Customer experience index leaders
Forrester’s Customer Experience Index mapped
to S&P stock performance over last 7 years
Leaders
outperformed the
market by 27% and
laggards by 81%
Source: Forrester Research, Watermark Consulting

12. Digital Disruption Is The New Strategic Risk

13. Mobile payment
Digital wallet
Mobile point of sale
Digital Disruptors Promise To Revolutionize
Financial Services
Source: Forrester Research. Note that logos are hyperlinked.
Mobile point of sale
Convert smartphones and tablets
into a mobile point of sale terminal,
helping small merchants to accept
card payments.
Mobile payment
Let customers initiate a payment
using a mobile phone.
Digital wallet
Lets customers initiate payments
from multiple sources and manage
related features such as offers and
coupons, enhanced product
information, electronic receipts and
loyalty rewards.

14. Enterprises have two key imperatives: digital customer
experience and digital operational excellence
March 2014 “The Digital Business Imperative”

15. © 2014 Forrester Research, Inc. Reproduction Prohibited 15
Tech Radar: Digitizing Operational
Processes

16. Emerging ECM Architectures Will Add Document
Collaboration And Social Capability

17. And Will Address Age Old Challenges
§ Experience In Key Transactional
Apps.
§ Improved Search And Content
Sharing.
§ A Stronger Emphasis On
Consolidation And Repository
Integration.
§ Lighter – More Adoptable - On
Premise Solutions That Must
Compete With Cloud-first
Competitors.

18. Architectures Must Also Address
Emerging Opportunity
§ Ramping Analytics To Drive Insight And Reduce
Administrative Burden.
§ Accelerating Their Move To Cloud.
§ And Move Quickly To Fill Gaps In Their Mobile Road
Map.
§ Stronger And More Open APIs That Spur Innovation.
§ Improved Process Support With Spa Potential.
§ Improve Document Collaboration And Social Support

19. © 2013 Forrester Research, Inc. Reproduction Prohibited 19

20. © 2014 Forrester Research, Inc. Reproduction Prohibited
How The Cloud Enables Business Agility

21. © 2014 Forrester Research, Inc. Reproduction Prohibited 21
Bring a Customer Centric View to your Firm’s
Architecture
Forthcoming “Bringing A Customer Centric View To Your Firm’s Architecture”

22. Presentation Wrap Up
#ECMChanges
Followed by Q&A

23. • Many enterprise business processes revolve around
content
• Control & approval (invoices, orders, payments)
• Rich content & forms (form filing , processing
• Collaboration
• Collection management
• Case management (workflow)
• Customer management & fulfillment
Content-Centric Business Apps

24. Build valuable business applications
● Select the building blocks you need
○ Content Repository
○ Workflow
○ Digital Assets Management
○ Template management
● Define your domain model
○ Content Types, Processes, Navigation, UI
● Add custom components as needed
○ Leverage your existing applications and services
○ Integrate very custom business logic if needed
The Nuxeo Approach

25. ● Deploy on AWS
○ Auto-Scaling
○ Cloud services
● Deploy on any Infrastructure
○ Images or OS packages
○ Monitoring
○ Automated deployment scripts
○ Pluggable backends
● Support Cloud-based File Sharing
● Support for Docker lightweight containers
○ Full management and provisioning via nuxeo.io
Cloud Ready

26. Content Repository: Access Control, Rich Content Model, Audit, Query, File Storage
Business Logic
Data Presentation
Conversion KitWorkflow Engine
Authentication & Identity
Management
Extensible Back Office
Optional add-ons, extensions, integrations, and feature sets (20+)
REST
API
CMIS
Client
SDKs:
Java
JavaScript
Python
iOS
Android
WebDAV
Nuxeo Drive (multi-
device file sync)
The Nuxeo Platform

27. Q&A
How does this feed back into the
cycle from the data stream
providing content instead of a
data stream that is based on
content?
@Nuxeo
#ECMChanges

28. Q&A
This all makes sense from the
perspective of a new effort, but
what’s the best way to ensure we
can utilize this thinking on our
existing applications?
@Nuxeo
#ECMChanges

29. Q&A
Does everything have to move to
the cloud? We have difficulty
convincing our security and risk
management group that the
positives outweigh the negatives.
@Nuxeo
#ECMChanges

30. Q&A
What is the single most important
technology to focus on? Mobile?
Customer experience
management?
@Nuxeo
#ECMChanges

31. Craig Le Clair
VP, Principal Analyst
Forrester Research, Inc.
@csleclair
Thank You!
@Nuxeo
#ECMChanges