This document discusses the need for organizations to embrace change and innovation in order to stay competitive. It notes that traditional large-scale change programs often fail to meet their goals. It then provides various recommendations for how organizations can promote innovation including creating dedicated innovation spaces, upgrading project offices to innovation labs, crowd-sourcing service blueprints, and empowering all employees to become innovators through programs like Adobe's Kickbox initiative. The overall message is that organizations must make innovation and change part of business as usual in order to prosper in today's fast-paced environment.